Is WordPress Safe For Your eCommerce Business?

By James Tredwell on January 29, 2021

First emerged as a simple content publishing platform, WordPress has recently evolved into a robust content management system (CMS). It empowers more than 38% of all websites on the Internet. But its effectiveness doesn’t end there. WordPress is now popularly used for profitable eCommerce business.

Popularity comes at a cost. WordPress has been the prime focus of hackers and cybercriminals. The fact that your e-commerce shop is working on this CMS also poses even more security issues. Some questions make sense. If the regular WordPress blogging website is targeted, it will be shut down, and it will lose all content. 

WordPress is probably one of the most commonly used CMS these days. The website’s success is due to its open-source nature and the fact that it is free of charge. Being open-source ensures that anyone can use and configure any of their passwords. However, some people see the popularity of WordPress as a vulnerability to huge websites running on it, as successful hacking of the platform could give hackers a golden opportunity to undermine the protection of virtually all the websites that it supports.

How Safe Is WordPress? 

WordPress has two main tasks to play in the protection of your website. First, as security problems are found on the site, it has a team that handles the responsibility to warn their customers of the issues on time. Second, in conjunction with another group that oversees themes on the site, it discusses every new theme or plugin turned over to the repository. 

When discovering a security vulnerability on a plugin or theme, these teams would work hand-in-hand with developers to fix the problem. It will then release an update to the platform users about the modification(s) made. This daily verification is critical to ensure that all the themes and plugins used are safe and stable. 

Despite security issues, millions of site owners use WordPress and its free e-commerce plugins to create their online shop. To make you at peace, here are three reasons why WordPress is secure for your eCommerce business:

  • Security Plugins

There are dozens of great firewalls and security plugins available in the WordPress repository that you can select from. These plugins act as guardians are standing in front of your website to deter spam attacks. It can also reduce the chances of malicious bots targeting your eCommerce business. 

Almost all standard WordPress security plugins function well on eCommerce websites such as Sucuri, iThemes Security Pro, Jetpack Security, or Wordfence. All of them offer a collection of powerful features and pitfalls that can significantly affect your site’s success down the line.

  • Frequent Updates

A further primary protection mechanism for WordPress is its core functionality and well-engineered themes and plugins. It helps increase the functionality of your eCommerce website while enhancing stability. The current study has found that 39% of compromised WordPress websites are affected by obsolete versions of the software. 

Understanding the value of updates, WordPress’s central themes, and plugins make themselves more reliable by regularly delivering up-to-date copies. Not only does the upgrade come with more useful functionality, but it also guarantees that glitches and flaws from earlier releases are addressed.

  • Overall Control

If you market your goods on another self-hosted eCommerce website, you are likely to be worried about maintenance and security problems. However, it could take a lot of time and effort to customize your eCommerce business. Moreover, WordPress makes it easier for you to handle both your product offerings and your content. You can sell products, have blogs to promote your services, and view portfolios simultaneously, thus giving you overall control of your website. 

Ways To Keep Your eCommerce Business On WordPress

WordPress is doing whatever it can to make it a secure forum for its users. However, you have to note that protection starts with you. When you plan to run an eCommerce website on WordPress or any other provider, you should be prepared to follow the latest safety standards. 

Here are some useful tips to keep your eCommerce website secure on WordPress:

1. Robust Login Credentials

Your login credential on your eCommerce website serves as a lock and key to your company premises. So, it would help if you are extra cautious when picking them. You don’t want your username and passwords to be an easy guess to hackers and other people who might dream about wanting to get unwanted access to your site. 

You can keep it in the default state (admin) for the username. However, it would be wise to change it. Furthermore, you should choose the password more carefully. You can build one by yourself, but make sure it is complicated and robust. Ideally, you can have it with random letters, numbers, and symbols. Put it another way, and you can depend on WordPress to make one for you. If you don’t trust your brain, you can document your login token somewhere secure for comparison while signing in.

2. Secure Payment Gateway

The online payment portal helps consumers to pay for your products. It relates to customer records, such as credit card numbers, identity information, and shipping addresses, which should be completely guarded. 

These kinds of confidential data should not be saved on your computer. You never want your website to be compromised, and customers’ data will be the botnets’ priority when it happens. It will negatively affect your business, and your consumers will be significantly affected. 

What you can do is use a third-party payment provider to handle this confidential customer information. Do not settle on the first payment provider you encounter—research multiple payment gateways to ensure the best degree of security for your clients and your eCommerce business. 

3. SSL Certificate

The SSL or Secured Socket Layer certificate guarantees data transfer’s confidentiality and confidentiality between your online store and customers. However, you need to purchase an SSL certificate for your eCommerce website because it is not available by default. You must also take note when adding an SSL certificate to your WordPress online store. You need to verify whether your hosting company allows you to handle certificates in your WordPress dashboard. Google is already taking a step higher by requiring your website to have an SSL certificate. Otherwise, they would declare your site to be unsafe. It will not only affect your reputation towards your target audience, but you will not also be able to rank in Search Engine Result Pages or SERP. 

4. Reliable Host

Choosing a suitable hosting company is a significant move to protect your WordPress eCommerce website from the onset. Because you’re running an online store on your WordPress platform, it is better to use eCommerce-specific hosting. Besides, a good web host can have security features for your domain, such as SSL/TLS certificates, DDoS authentication, and Web Application Firewall (WAF). These features are handy in defense of your eCommerce business.

Final Thoughts

WordPress was not built for eCommerce. However, because of its flexibility, it can be a good option for your eCommerce business. While the platform runs its security features, you must use several protection options to secure both your WordPress website and your store running on it. You have to remember that you are not only marketing and selling your products and services. Most notably, you’re offering a healthy shopping experience. The more stable your WordPress web store is, the more likely you will draw new customers and bring existing customers coming to your site. 

This article is contributed by Maricar, Content Writer for Softvire Australia and Softvire New Zealand.

Why Node.js Is The Future Of Web Development?

By James Tredwell on January 5, 2021

Over the last 60 years or more, many programming languages have been programmed and widely used. Each of them worked perfectly well for the time during which they came. However, most of these languages are no longer in use. With time, they were replaced by enhanced and advanced languages. 

The fundamental rationale for the requirement of an advanced programming language is that most of the earlier languages were invented to fulfill a specific purpose and the languages fulfilled that job perfectly well. However, with time the purpose differed, and soon they were unable to support it. 

The primary question arising here is, ‘Are any of the existing tools that are being used today going to stay relevant in the upcoming future?’ The answer to this thought is, ‘There might be and that is Node.js’

About Node.js

Node.js is an open-source, back-end, JavaScript runtime environment. The tool’s unique feature is that it executes JavaScript code outside a web browser. This is a cross-platform runtime environment for developing networking applications and developing server-side. Node.js applications are written in Javascript and they run with the Node.js runtime on Microsoft Windows, OS X,and Linux. This is a lightweight tool that is extensively used by market-leading   technology players such as LinkedIn, Uber, Netflix, Paypal, etc.

As per Wikipedia, “Node.js is a packaged compilation of Google’s V8 JavaScript engine, the libuv platform abstraction layer, and a core library, which is itself primarily written in JavaScript.”

Node.js enables users to put JavaScript to use everywhere i.e. front-end, middle-ware, and the back-end, anywhere and on any browser, including Linux, Windows, and macOS. Thus, Node.js fits in some of the popularly used web development stacks like MEAN stack, MEVN stack, and MERN stack.

Features of Node.js

  •  Built on Google Chrome V8 JavaScript Engine: The runtime environment of Node.js is built on the Google Chrome V8 JavaScript engine, which makes it readable across platforms. 
  • Packages/Modules: Node.js comprises Node Package Manager (NPM), which is a repository of more than 350,000 packages. This helps users to get their application or project off the ground with ease and more efficiency. 
  • Single-Threaded I/O Model: With Node.js, code is run in a synchronized manner. Majorly, server requests and other asynchronous tasks rely on a system of promises or await functions in order to handle those inputs and outputs. 

Why is Node.js Popularly Used ?

Experts believe that with the in-built characteristics that Node.js brings to the users, it is here for a longer- term. Before we discuss why it is the future, one needs to know the reason as to why it is being widely. The reasons are listed below:

Suits well for front-end web Development – 

We live in a world where user experience is of prime importance, and node.js has made it possible to give the best possible experience. Web apps a few years ago were not even a percent complex as they are today, but any level of complexities can be handled today, and all credit goes to the power of Node.js. The introduction of Node cut short the time of any complexities that are found in the user interface. It is perfect for developing tailor-made platforms.

Perfect for Mobile App development – 

Earlier, the biggest issue for business owners was spending double time and money on their mobile app development companies , one for their iOS and other Android. Tools such as React Native have eliminated the need to build separate applications. Now you don’t need separate developers for the two platforms, all you need is a node.js developer.

Great for Backend Web Development – 

There was a time when the web pages took minutes to load completely. How long does it take now? It is all because node.js is an excellent tool for back-end web development.

Why do Developers and Businesses Prefer it?

Perhaps the biggest reason is the ease to learn and code. When something is easy to learn, a lot of people are able to learn it. This makes sure there is enough talent in the pool. It guarantees that the competition is high, which gives companies an advantage – the developers do not come with hefty price tags. It uses the same code on both the client and the server-side, and hence it is easy and quick to work with.

Node.js’ central idea of Node.js is to use non-blocking, event-driven I/O to remain lightweight and efficient in the face of data-intensive real-time applications that run across distributed devices. This means that instead of being a platform that will dominate the web development world, it is a platform that fills a particular need.

Node.js has the capability of building fast, scalable network applications, enabling the tool to handle a large number of simultaneous connections. This gives it a high throughput, which leads to high scalability.

The Benefits of Node.js in simple terms are as follows:

  1. The tool utilizes a client-side framework.
  2. Node.js is the fastest runtime engine that is driven by the V8 engine of Google Chrome.
  3. The tool is majorly used as a productivity tool.
  4. Node.js can be utilized as an integrated database to the server.
  5. It works as a RealTime Development tool.
  6. It gives an advantage of faster data streaming
  7. Node.js is a JavaScript-enabled web-platform
  8. The tool works on the basis of a concept called ‘Event Queue’, which enables automatic synchronization of data between a client and server

The Anticipation of the Future That Node.js Holds

No tool or language is so perfect that it can meet the expectations of the user. These things become outdated easily if continuous updates are not made. However, in the case of Node.js, constant updates are being done, thus assuring that it constantly meets the requirements. Its major advantage is that it allows the client and server-side development in one language. 

Node is JS driven and is uniquely harmonious with the application ecosystem available in browsers. What does it mean? In short, as long as the web exists, Node will power it to a massive degree.

Video streaming, undoubtedly, is the future. Node.js works perfectly for data streaming by reducing the overall processing time, so upcoming streaming platforms will most likely use it. Netflix is already using it, and Netflix is here to stay, right?

IoT is also one technology that will grow with time. Node.js allows you to implement microservices for the tracking of geo-distributed systems. It is a perfect fit for the Internet of Things (IoT). Another big reason why it will continue to be as popular as it is today is the backup it is receiving from giants like Google and Microsoft.

From the above discussion, we can confidently say that node.js is here to stay and will have a future place in Web Development in one way or another.

This article is contributed by Akash Tripathi – is a Content Marketing Manager at Top Mobile Tech.

Full-stack Developer vs. Front End Developer- Analyzing the Key Differences

By James Tredwell on December 8, 2020

While searching something on the Internet, you usually open a browser tab and type a specific URL or the keyword and then press enter. The website loads instantly. It nearly takes your breath away with its ultra-clean layout, well-constructed pages, and exciting web pages. Do you know the people behind and responsible for every part of this experience? The front end, back end, and full-stack Web developers.

Websites are now a crucial element for businesses to stay competitive and exist in the market. Web development trends and practices may change, but web development can never go out of practice. Even you can scale up your business by hiring dedicated programmers who can give you an edge over your competitors.

Do you know who is a web developer? A web developer is a programmer eminent in developing a World Wide Web application or an application that runs from a web server to web browsing.

To be precise, three types of web developers exist in the sphere of web development. Some work on the front end, while others work on the back-end, and the rest of them go for a full stack which is a combination of both front end and back end. Now, before you move on to what are the differences, lets figure out what each of them is?

Front end developers:

Who are front end developers? 

The front end of the website is the part which the users sees and interacts with. It is the client-side and the front end developers work on the front end development. When you navigate all around the Internet, whatever you see is done by the front end developer. All the fonts, images, colors, and logos used on the website is done and managed by the front end developers. The front end creation involves HTML, JavaScript, and CSS.

When it is about the website style and user interface, it is about front end developers. Three languages are used by the front-end developer to understand and create the real design of the website.

Skills of front end developers

The front end developers design the website that is created by the back-end developer. They work on the user experience and user-facing experience. To be precise, a front end developer has to know about three languages, in particular, HTML, JavaScript, and cascade style sheet. Not only the basics, but a front-end developer is very well versed with these programming languages.

Apart from these frameworks, if you want to go for a detailed list of skills, then a front-end developer needs to be fluent with other frameworks as well. Namely Bootstrap, AngularJS, Foundation, Backbone, and the Ember Js. These languages particularly work on the design and creativeness of the website. The content of the website looks exclusive and excellent no matter on which device it is found

Apart from programming languages, the front end developers also know certain libraries. Libraries like jQuery and The LESS makes coding very easy and useful. Additional knowledge of Ajax is also a part of the front end developer.

Role and responsibilities of a front-end developer

The front end developer particularly focuses and stresses on the website layout. They work on user interaction and user interface. They create virtual features and layout that is directly used by the users when they work on the website. The front-end of the website is used by the users and the front-end developers include everything accessed by the website visitors.

So, whatever you see or touch and click on a particular website, it is all done by the front-end developer. Also, the user interface and UX are created by them. The wireframes are translated from the designers to user interfaces by evolving the links, pages, buttons, and images which ensures efficient functioning so that the users have a great experience while working on the website.

  • Get feedbacks from the customers directly
  • Monitor functioning and performance of the application
  • Rectify and trafficking drip or usability issue
  • Create mockup and high-quality graphic standard
  • Optimization of the application for scalability
  • Design new website features
  • Designing and creating an attractive website
  • Improve usability by constantly working with the back end developer
  • Design new features by constantly updating the old features

Full-stack developer

Who are the full stack developers? 

Full-stack developers are professionals who are skilled in both front-end and back-end development, meaning they work on all layers of a web application. They are proficient in creating a seamless user experience and handling server-side operations. Unlike front-end developers, who focus mainly on the look and design of a website, full-stack developers are responsible for both the client side and the server side, including databases and integration.

Dedicated full stack programmers possess a diverse set of skills that allow them to manage everything from the database and server management to client-facing interfaces. Their comprehensive expertise makes them valuable assets to an organization, as they can handle a wide range of tasks, bridging the gap between front-end and back-end development.

Overall, their ability to work across the full stack makes them crucial for developing robust and efficient web applications.

Skills of full stack developer

If you are aiming for the skill set of the full stack developer, it is a combination of both back-end and front-end developer skills. A full-stack developer should have eminent knowledge about all the skills they need in the front end and back-end. They represent the best of two worlds and have the perfect knowledge to manage the back-end and front-end of the website.

Comfortable in both hats, they must have the skills to develop every layer of the website. It is just not about front end designing, but also the back-end development of websites. A Full Stack developer knows the front-end technologies like HTML, JavaScript, and cascade style sheet. They also know the libraries like jQuery, LESS, Angular, and React JS. These skills help them to conduct the front end designing. In terms of development languages, a full stack developer knows at least one programming language. They know Python, Java, .Net, or Ruby.

In terms of database management and cache, a full stack developer has a lot of knowledge. MySQL, MongoDB, Oracle, and SQL server are some of the databases widely used by the full stack developer. For caching functions, knowledge of varnish, Redis and Memcached are important.

For a full stack developer, designing skills cannot be ignored. They should have designing knowledge along with a basic user interface and prototype. Knowledge of web servers, application programming interface, and creations are very essential.

Roles and responsibilities of a full stack developer

A full-stack developer is on both sides of development and manages two hats, backend and frontend. They develop and design the websites, both in a handy way. They not only design the client-side but also the server-side. They work on software, applications, debugging, databases, and application programming interfaces. Be it an appealing website design or a backend development, a full stack developer is meant for working on all the layers of the website

  • Design new website features
  • Designing and creating an attractive website
  • Improve usability by constantly working with the back end developer
  • Design new features by constantly updating the old features
  • Architecture and implementation of new websites
  • Manage and coordinate new projects with the clients
  • Backend development of the websites
  • Coding for Ruby, Java, PHP, Python languages, and libraries
  • Optimized coding for HTML and JavaScript
  • Debug, create, and manage databases
  • Creating an application in support of websites
  • Troubleshooting web applications for faster resolution

Which developer you should go for?

Developers are the most essential part of any organization, as websites have been a crucial element of every business. If your work is regarding the client-side, which involves designing and user interface, a front end developer will be ideal. However, if you aim for a jack of all trades, a full stack is the right pick.

A full-stack will get your work done, no matter what is the requirement. If the work is not just about the front end or backend specifically, a full stack will be the ideal pick. However, a full stack developer charges much more than a specified front end and backend developer. Also, if you want to make a smart choice, choosing a full stack will be cost-effective, in place of two separate developers handling their stacks.

Wrapping up

Developers are very essential for every organization. A front-end will fulfill all your needs which enrich your users’ experience and the look of the website. The full stack developer will look after designing and developing the website. Each of them has their own set of skills, but a full stack will have the common skills of the frontend. If your need is front end specific, you must go for a front end developer. However, for all-round development and designing of websites, a full stack developer plays the right role.

Top 10 Web Frameworks for Development in Golang

By James Tredwell on November 25, 2020

Golang is very simple and easy to read the language. It is a compiled language run by Google itself. Compiled language means when you write a language or code, you simply have to compile that will generate machine code directly, this also happens in C and C++. It is a very promising language that makes your work easy and simple.

Golang is a tool that removes all the fancy things like writing very big servers, big machines, many cores, with many developers. Golang is efficient in all languages

We used to write C++ that we needed to write a powerful language. Golang is simple and allows you to focus on the problem, some projects like Kubernetes use Golang. This cool language allows people to know how Kubernetes works on.

We don’t have virtual machines in Golang. Golang is introduced in 2007 by Google. As per Wikipedia, It is multiprocessing, high-performance networking, static typing, efficient run-time, high readability, and usabilities like python and Javascript.

In c++ you need to all of the things, in Golang you are not allowed to do any of the things. There are pointers but you cannot delete them. There is a garbage collector that does all of the things. It does not allow you to decide whether something is gathered on the stack or on the heap. You don’t decide anything.

There are so many things that as c++ programmer or low-level programming and you are just getting confused. Nowadays companies like healthcare application development company are using Golang.  So, the only solution is Golang. So we will talk about 10 web frames of Golang.

1. Gin Gonic

GinGonic is efficient in creating high-performance API and it is very easy to learn. It is the simplest framework of Golang where it integrates only necessary features and libraries that makes it the best in performing Rest API. It uses an HTTP router for fast app development.

2. Revel

The first Golang framework is Revel. It contains all features of the Golang framework. Its host contains features which are pre-determined and already installed for minimum consumption. As it already installed, It does not require a full setup like other frameworks. It is considered a one-stop-shop and developers love to work on this.

3. Mango

Paul Bellamy has introduced to the Mango Golang framework. In this language, you can choose your plethora of libraries and further summed up it in your projects. This framework does not have an active group to release new updates. Other features like the simple Golang framework, its modularity, and reusable HTTP.

4. Web. go

Web. go is famous for its bolster tree routing and lightweight framework. The language is simple, easy, efficient, and understandable for everyone. It has some restrictions for some premium features but it offers additional features as well. The framework provides lots of routing that can help you with your projects.

5. Gocraft

It comes with a mux package and middleware. It is best for its fast routing and easy writable language. High performing applications require such frameworks. It provides measurable routing features and you add routing from HTTP very easily. It has built-in middleware and extra functionality for developers.

6. Martini

Martini is a Golang framework which is very mild and lightweight. Third-party software can be used for martini integration.. It has a small group of active members for updates. For middleware, it can function with routing, typical tricks, and exception dealing. Apart from middlewares, it contains handlers and supports documentation.

7. Goji

Like a martini, it is also a very lightweight and mild Golang framework. It integrates Einhorn support with the help of HTTP multiplexer. Its other features like incorporated middleware stack, easy compatibility with API, URL structure, lightweight, and Web Socked backed up.

8. Beego

It is considered a time-saving Golang framework of 2020. It provides some web application features like plethora. It has incorporated ORM, MVC elements, and logging systems. Other features like session handling tools, an in-built cache handler, and data. It is considered a quick web app development.

9. Gorilla

It has high measurable modularity of the Golang framework. Its features like WebSockets, routing, and scalability make it a perfect Golang framework. It can work for new extensions, enable modules, and drop new packages. Both small and large scale businesses can opt for Gorilla technology.

10. Buffalo

This Golang framework considered the quickest framework till now. It helps you to develop fast web applications with Live changes. It has bolster data migration and features like hot reloading, active members, and instant web development. You can easily observe your .html and .go files because of its hot reloading feature.

Conclusion

They build it because it becomes easy to build simple, reliable, and efficient. So essentially it is to solve some of the more complex problems in the world of programming. Problems that companies like google run into when they are dealing with petabytes of data that they are shifting through each day.

It is built with concurrency in mind so that means gleich have things like goroutines and channels which are all built around concurrent programming and they are considered primitives in the language and a primitive means that like a string or number in python.

In this article, we talked about the 10 most famous Golang web frameworks for development. Each framework has its own merits and demerits.

People prefer Revel as their first priority and Golang’s first framework is also Revel. Big organizations go for Revel. Other web frameworks can be used for smaller solutions like Goji, Martini, Gin, or Beego.

Their robust features give you high performing web application development. We explained 10 web frameworks in the article. We hope you find it informative.

How Shopify is Building The Future Of eCommerce?

By James Tredwell on November 22, 2020

In the COVID19 pandemic with lockdown going ON and OFF all over the world, many companies  were forced to go online, to restore revenues and make business survive in these tough times. Looking  at the current scenario, it’s just a matter of time before the conventional brick-and-mortar retail stores  phase out in favor of a digital shift towards eCommerce. 

If you are also thinking about taking your business online – Shopify must have crossed your mind. To  capture the current consumer preferences, you need to understand the consumer attitude and demands.  Convenience continues to rule the current shopping behaviors of customers as the majority of  consumers are willing to spend more to save time and hassle. 

A good eCommerce platform must be thriving to make it easy for customers to shop quickly. We’re  going to see what role Shopify is playing to bring maximum retailers online and how it will be impacting the eCommerce industry over the next few years. 

Why is Shopify the choice? 

Shopify provides the desired setup of your eCommerce website with ease using the drag-and-drop store  builder. Companies are drawn towards Shopify not only for the platform’s simplicity and accessibility  but also for the features that allow them to develop a unique relationship with their customers. 

The unique features offered by Shopify: 

1. Customized themes: 

In Shopify, you can use appealing beautiful themes that are responsive and customizable by you. No  specific design skills are needed to build a customized platform. You can select the desired layout,  content, colors, and approach of your website freely. You have complete control over the look and feel  of your eCommerce website. 

2. Affordable pricing ranges: 

Over 1,000,000 businesses globally trust Shopify for making a digital transition. Shopify is the  eCommerce company targeting small and medium enterprises for starting online stores and retail points  of source systems. Whether you want to sell online, on social media, in a physical store, or out of the  trunk on the street, Shopify covers everyone. It offers packages right from $29/month which is easily affordable for small businesses. 

3. Services offered:

Shopify offers online retailers and merchants a complete set of end to end services to function online.  This suite of services including payment channels, marketing, shipping, customer engagement, and  analytical tools. This simplifies the process of running an eCommerce business for small merchants  significantly. 

One can have the free hand to choose the design of their eCommerce platform and decide how to  interact with their customers for better conversions. Above all the services provided by Shopify, it does not leave the “Powered by Shopify” branding on the merchant’s website. 

How platforms like Shopify are molding the future of eCommerce? 

The company has been announcing major initiatives with product updates and new features in the  software. Shopify has been upgrading recently to offer not only an easy-to-use eCommerce platform  but also a varying range of services like email marketing, shipping, and financial services. Shopify  provides an opportunity for every retailer no matter which eCommerce platform the owner is using. 

Ecommerce is leading the online business with fluent automation, saving time for retailers as well as  consumers. The eCommerce automation is not only confined to the warehouse but the online payments,  deliveries, and beyond. Shopify provides expert freelancers and agencies from the marketplace to assist  the retailers with a complete end to end setup. 

The demand for the platform is no longer dominated by the B2C alone, B2B eCommerce sales are also  rising at a rapid pace and are expected to rise by $6.6 trillion by 2021. There is a rising trend for  companies to buy software, products, and services for their domestic workforce. Companies are  automating the maximum functionalities of the system with the latest software and processes. 

Shopify offers extensive marketing options via email marketing, google smart shopping, Facebook  Ads, etc. You can shoot email marketing campaigns from the existing templates of the platform. You  can set a daily budget for the technology to run strategic campaigns on its own. Also, the retailer can  rely on Shopify to target ideal shoppers for increasing sales numbers. 

Shopify offers a single platform for all eCommerce needs. It enables you to track your campaign  performance across all channels, from start to finish through the single platform. The platform owners  can evaluate the marketing campaigns directly through the dashboard reports. Retailers can add  marketing features to their business with apps that can be integrated directly with Shopify. 

Shopify is the key player to bring SMEs to eCommerce automation to increase conversions, decrease  physical infrastructure and boost the penetration of retailers into eCommerce. Nowadays online  shoppers are smarter and need quicker service sitting from the comfort of the home. They wish to shop  fast, cheap with quality avoiding physical strain. With a small upgrade in the digital world, retailers can  achieve a larger market for their products.

Is Shopify the only player? 

The company has planned to launch the Shopify Capital program in Canada amid the COVID-19  pandemic. This program offers cash advances between $200 – $500,000 CAD to small and medium size merchants to continue their online platform. This initiative shows the vision of capturing an  accelerating e-commerce penetration around the globe. 

As of June 2019, Shopify using its platform has penetrated across 175 countries. Businesses across the  globe are evolving, and this growing business needs a strong infrastructure to take their business to new  marketplaces. Shopify offers these merchants and retailers to scope to expand. 

Shopify is not the only player in the eCommerce world currently. Ecommerce companies like SquareSpace, Wix, and BigCommerce also offer site-building features but Shopify is the most competitive  one. Shopify stands out from the rest of the competitors because of its versatility. 

A successful eCommerce experience depends cumulatively on multiple factors like branding, building  target audience, cataloging products, support features, website direction, payment ease etc. Shopify  stands as an all-in-one platform to significantly reduce the barrier of entry for anyone interested in  shifting the business online by making eCommerce a practical reality. 

Concluding remarks: 

It is obvious from the recent updates that Shopify has the ambition to create the ultimate one-stop-shop  for e-commerce. They are already doing significantly well in this direction. The increasing horizon of  the varying services is proof of the company’s commitment to delivering the best possible e-commerce  experience to merchants, retailers, and shoppers at large. 

Shopify is building the getaway for SMEs in the digital world. The barrier for entry into the  eCommerce space has never been lower than offered by Shopify. Today, anyone with a good product and a  little finance can have an online marketplace for the target audience using Shopify.

Shopify will certainly be the savior of small and medium businesses in the future. I hope you liked this blog. Keep reading this space for more such resourceful insights.

This article is contributed by Rajan Rawal– CEO and Founder of ThinkTanker,

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