Businesses around the world have this mantra of using every technology that there is. So, that they can have the ultimate competitive advantage. 

It’s the same to this day. 

The difference lies in the capability of the technology we have at our disposal. I’m specifically referring to AI and all the functions that it is bringing to the table. Every business, in every industry, can gain from this, and gain quite a bit for that matter. 

One such technology that has created big hype at present, and for good reason is Chatbot. Go online, and you’ll get to see this in the majority of the websites. 

The 2 Types of Chatbots you’ll Get to See 

The word ‘Chatbot’ is a relatively broader term and can refer to more than just things. But in this context, what’s most important to keep in mind is the 2 types of chatbots. 

The first among these is the Command-Based Chatbots. More rudimentary in terms of design and capability, these kinds of chatbots have computer programs behind them. These work pretty well, and if you’re not dealing with things that are super complicated then such command-based chatbots will absolutely be up to the job. 

Other than this, we’ve got the chatbots that are based on Artificial Intelligence frameworks. These are the more advanced ones and can answer all sorts of questions, in whichever way people might frame them. 

Natural language processing technology is the key driver behind this, and as usual, keeps getting better. So, after covering the types, let’s take a look at the benefits that you can get from this. No matter which one you might pick to use, you’re going to get it all. 

Top 5 Advantages of Using Chatbots on your Business Website 

Have a look at this list to find out about the 5 prime advantages you can enjoy by using chatbots. 

Better Communication with Customers, Potential or Otherwise 

The crux of good marketing practices involves clear-cut communication with customers. Using chatbots for this can make a whole world of difference, allowing better communication 24*7 and 365. 

Ask anybody who has done this themselves before, as to what kind of challenges this might bring. It can be a truly tough cookie to manage, let alone accomplish the task successfully. 

Put a chatbot in this place, hooked up to a NLP library, and that can take care of the whole thing. And at the end of the day,  you’ll be getting all the reports that you might need from this. 

Thus, even the basic chatbots will be able to do a great job for this and provide you the results. 

Allow Your Employees to Focus on Tasks that Matter 

It’s not that you get chatbots to perform all your tasks, and that’s it. Employees would still be playing an active part in your workforce. They’d be able to focus on the more strategic aspect of the business, as you might need them. 

Other than that, you can always come up with certain collaborations between humans and chatbots. This is going to open up a lot of breathing room for new innovations and efficiency. 

Then, there’s the issue of cutting costs in a smart way, and that’s also something that you can get. Imagine how much you’d be saving on customer support roles, and getting a lot more at the same time. 

Another thing that you’ll get to do is run a lot of experiments, and take the necessary calculated risks. This is going to be a critical part of your daily ventures, especially if you intend to start up with a high demand for growth. Chatbots can assist significantly in the process of growth hacking. 

Quick and Comprehensive Qn’A for your Customers 

Customers can learn about your business at various levels and that too in detail. All of this will result in better business opportunities for you, with a high degree of certainty. 

Now, are there any concrete ways in which you’ll be able to influence this positively? Positive. 

The answer is chatbots, as you might have expected. To be specific, this is where all the different AI-based chatbots can give you the solution you need. 

Machine learning and Natural Language Processing is going to make this happen. With a thorough analysis of your business and the market ecosystem around it for the macro-level, you can put up your best shoes. You can get all the way to every last of fine technical detail. 

Whatever question your customers might have, all they have to do is let the chatbot know. That can be either through the text of the voice format. And from there on they’re going to get the most accurate answer that can be. 

What this is going to help you achieve is a better experience with the product or service that you’re selling. 

For example, if you happen to be a SaaS business serving a particular niche then questions regarding your software product are going to be inevitable. That can be anything, from operation related to random queries. 

Having a chatbot at your service is going to guarantee your customers who get to find out what they want. Further, it doesn’t matter when they might want to ask the question. 

Chatbots for Omnichannel Marketing Endeavors 

At present, focussing on just a few platforms don’t guarantee the results you might want. As a result, marketers are looking to wring every last drop of the advantage they can gather from each medium. 

And the good thing is that this is working. 

So, we can clearly say that this method is here to stay and is getting better every day. Chatbots are also playing a major role here, from strategizing to implementation, we’ve got it all. 

Let’s start with an important aspect of this, which is data collection. Deploying chatbots of customer interaction is going to get you a lot of data. That can come in real handy when you’d be creating strategies for say, social media promotion. 

Now, if you’re looking to develop a completely new product, then this can be the gold-mine of ideas for that. Implementing your sales, funnel effectively, is also another thing that you’ll be able to achieve with this. All you need is consistent monitoring along every step of the way. 

Cater Well to the More Analytical Customers 

Today, people just don’t see something they like and then buy it in an instant. Making a purchase decision involves a lot of research into the product and all its alternatives. 

This is a characteristic trait of the millennial generation, who form a significant portion of the customer base across industries. If you can do the requisite to make sure to clear all their queries, then you’d convert well. Or else, there’s your competitor breathing on your neck who’ll make the sale. 

You don’t want that to happen, do you? 

And that’s exactly the reason why you should adopt chatbots for this. Even though this applies to every other type of business, I must put a special emphasis on the E-Commerce ones. 

If you can furnish the customers with all they need to know, then you’re going to profit. And you’re going to profit well. So, consider deploying a chatbot for this process as it can make a real difference to your conversion rates. 

Final Words… 

There you go, you’ve got 5 serious advantages that you can get by using chatbots. Now, that you have ‘Why’ for chatbot usage, and all you need to find out is about the ‘How’. 

You can find all of that online, and to name a few, I’ll put ChattyPeople and Chatfuel to start with. Once you start with this, you will definitely find out all you need to know to progress one step at a time.