How to Make the Best Use of Google Ads By James Tredwell on September 10, 2019 Advertising is quite crucial to every business for an increment in its sales. But the problem is how you can get the highest benefits out of the advertisements at a relatively low cost. You may have been using Google Adwords without really knowing what it is. It is owned and run by Google for online advertising. It is the most widely used and popular online network for advertising in the world. Many business people utilize Google Ads to reach a broad audience of customers, expanding their businesses. First, you should understand how Google Ads can help you. When you begin to use it, you will notice that Google decides the kind of Ads for display and where they get displaced on your page. Ads will cost you some money, but remember that you have to spend money to acquire more money. An essential element in determining what you get back depends on how much you want to invest in your Ads. Keep reading to learn strategies that are effective towards your using Google Ads. Building campaign Every campaign you do in Adwords should stick to its particular budget. The primary factor for making campaigns is the location. This helps make a difference in the Ads campaign between your branches. You should have different campaigns for Display network and Search network. This strategy is vital as each kind of marketing has different characteristics and yields separate results. Search network involves Pay-per-click advertising where advertisers or business people bid for specific keywords that are needed for their product or business or service. When you enter such precise keywords in the search inquiry box of the search engine, then you can have the chance to display your PPC ad to your visitors. This can also be referred to as a “Paid search.” On the other hand, a display network gives you the avenue as an advertiser to place banners on your website. It helps in providing information about your business or product. Compared to the search network, display network covers a broader reach to your site users. Building an Ads Ad group Google and several other search engines usually look for valuable content. Hence, create your Ad groups with very tight themed subjects that relate to your products or services. For instance, assuming you intend to create a campaign for Clothes, then you could develop Ad groups such as Men’s Clothes, Women’s Clothes, Children Clothes, and others. Under every Ad group, ensure to have a minimum of three Ads. Using proper keyword research Keywords are known as the phrases or terms entered by browsers into the search inquiry box. Selecting appropriate keywords is an essential task in the process of online marketing. You have to be quite smart in choosing your keywords. Advertisers prefer to bid on keywords in Adwords, rather than buying them. Ads are the same as auction and the advertisers with only substantial investment succeed in PPC (Pay-per-click). The keyword tools in Adwords provide you the correct keywords to use. When you type a term or word and choose a category, Ads will proffer a long list of all the relevant keywords together with their respective traffic. You should know if the keyword worth your bidding before starting to bid on it. The factors in determining this include: Selecting a keyword that fits closely with the context of landing pages. Choosing the negative words that will help you streamline your ads. Not selecting keywords that rank so high because that will be a complex competition, and choosing them might be relatively expensive. Write appealing Ads Your Ads should constitute attractive words that would entice the viewers to click on your advertisements. There are many formats available to users of Google Ads. Of the several forms, text ads are the most common kinds of an ad. Writing your text for the ad may seem a tough job. This difficulty is because there are various things to take into account while you are writing text ads. They are: Selection of the language of your ad; concentrating specifically on the manner and tone. Concentration on keywords which are relevant, and are directly connected with your audience. Having a “Call to action” option in the text ad. Attaching countdown timers to your text advertisement. Making regular updates to your ads in line with current events. Being very precise with numbers and facts attracts visitors better. Focusing more on your customers’ needs and making things personal. Thinking local, that is, limiting the ads to your immediate environment first. You should make your users feel your interest to help them. Proximity helps to enhance your rate of conversion. Have competitor intelligence To get maximum benefits off your Google Ads, you should reduce risks by understanding the strategy of your competitors. From making competitor research, you will know some keywords which are rated high and those which are not best ranked in your target market. Also, there is a tool for competitive intelligence to let you get information from the account of your competitors’ Ads. An example of this tool is the KeywordSpy, and you can learn more about it on Joel House Search Media. It lets you have an easy entry to the information you need. Relate with your Ads visitors To utilize your Ads, you should try to get your customers to give feedback. Ask them the reason they patronize your business. Always say something attractive and unique to your customers. And, bridge the gap of communication between yourself and the customers. Identify your USP Your USP (Unique Selling Point) gives your advertisement an edge over that of your competitors. There are majorly three reasons for you to create your USP: It will help drive more engagements on your site. It will reduce unwanted clicks. It will improve the rate of your sales conversion. The price will become a secondary element for your visitors when you portray a high selling point to them. You may even increase your product prices without worrying about the pricing of your competitors’ products once you have your USP. In conclusion These tips mentioned should be adhered to because they are crucial for achieving more excellent results from your Google AdWords. They will enable you to gain more profits than before and increase conversion rates. Once you can make the best use of Google Ads, there is no limit to the heights which your business can go.
