The holiday season is here again. Are you ready? You know what that means. It is time for warm celebrations and of course shopping. Moreover, Christmas and New Year holidays are the best time to do all preparations easily for the festivities. This is probably one of the most hectic times for the retail industry as lots of people will rush to their online site for shopping gifts via their mobile apps. That implies eCommerce stores have to prepare their mobile app development for this time period.

Undeniably, mobile apps have become an indispensable part of people’s lives owing to their increased dependency to buy things online. And, businesses have a wonderful opportunity to reap maximum profit from mobile commerce.

So, do you own a mobile app? If not, then you should quickly approach mobile app development experts to get it developed for your eCommerce business as soon as possible.

In this post, we have shared tips and strategies on what all you can do to make your mobile apps prepared for the holiday season. Let’s check them out in detail:

# 1. Design your app as per holiday season

Let’s keep it easy. When the holiday season is near, everyone is in the festive spirit. So, you can add elements to the UI/UX design of a mobile app related to the holiday. For this, you can use snowflakes, gift boxes, Santa cap in your app’s logo. Also, you can opt for festive colors like red, maroon, burgundy to give warmth to your app’s design. All these things are great for capturing the attention of the customers.

# 2. Analyze your customer’s demand thoroughly

It is imperative for the app development companies to stay abreast of the latest mobile app development strategies. For the sake of the customer’s convenience, you can add products and service pages where the shoppers can do Christmas and New Year shopping. This helps them in finding the product list relevant to the festival that is approaching.

# 3. Add features that give festive vibes

You all will be well-versed with the fact that the features of your apps are responsible for attracting users towards an online store. Hence, when you are in the process of doing a makeover of your app particularly for this season, just make sure that it should have features that compel the users to click.

# 4. Offer discounts and coupons

There is no denying in the fact that mobile apps have become the prime source for coupon shopping. Everyone is looking for a good deal while shopping during the holiday season and if you are offering this facility in your mobile app, then it will convince them to make a purchase from your store.

# 5. Send Push Notifications to acquire more customers

There are great chances of customers clicking on the Android and iOS apps when they get a notification from the store. These are push notifications that have raised the bar for sales and promotions. With the help of these notifications, it has become convenient for retailers to remind users about various deals and discounts throughout the holiday season. Overall, it is a great tactic to push people to buy things from your store.

# 6. Get social

Social media plays a vital role when it is about eCommerce business and its revenue and conversion rate. With the holiday season, you have to work on the app’s visibility, build advertisements that will aid you in increasing your followers, send weekly emails by using information from the customer’s database. You can even invite customers to follow your business page on Facebook, Twitter, Instagram, etc.

# 7. Run contests

Since it is a time for fun, you can ignite the excitement level of the customers by running exciting contests and competitions. For instance, you can run a photography contest where you can ask the customers to post their best snaps clicked while holidaying. Similarly, you can ask every individual what they liked most about their holidays. The best answer will win the prize. You must focus on the contest’s theme as well as the interest of your target audience. The contest should be easy to use.

# 8. Create a holiday giveaway campaign

Ideally, giveaways are the best option to win the attention of the customers towards your app. A giveaway campaign is the most effective tool for providing discounted coupons, free goodies, cross-channel vouchers, etc to your loyal customers. This will prove beneficial for your business in the long run as you can garner an impressive customer base with the help of this strategy.

# 9. Make your checkout process simple

The customers dislike the long and complex checkout process while purchasing products. They abandon the cart if they find it lengthy. So, if your mobile app sails in that category, then it would be great to make it short so the customers don’t leave the buying process in midway.

# 10. Exceptional customer support

You should offer a robust support system for your mobile customers. During the holiday season, you don’t want to ruin the mobile shopping experience of the users with any bug. To offer superb customer support at the time of the holiday season, you should deploy a range of tools that can leverage in making your mobile support and communication smooth and flawless.

So, these are some proven tips for preparing your mobile app development during the holiday season.

Summing Up

By implementing all the above mobile app development strategies in your business app, you can make the most out of this holiday season. Whether you are want to acquire new customers or higher revenue generation, you can achieve them all if you adhere to them properly.

Get in touch with a trusted app development agency from where you can hire the proficient mobile app developers to get a fully-functional app developed for your business.