Real Estate SEO Services- Strategies to Increase Your Local Rankings

By James Tredwell on April 27, 2023

SEO For Real Estate is the buzzword in the real estate sector in 2023. You might be shocked to find that very soon, the average price of a home will be above $350,00. There is a lot of interest in becoming a real estate agent due to the rise in property prices.

Real Estate SEO Services- Strategies to increase your local rankings

The increased commissions that people can benefit from are the only reason for this. However, if you want to be a successful agent, you must pay attention to your Google rankings. And this is where an SEO For Real Estate Agents, has a crucial role to play.

A real estate SEO expert will advise that you pay close attention to your local rankings in particular. Let’s look at some strategies for using real estate marketing to raise your ranking position.

1. Website Optimization

Make sure that keyword phrases are incorporated into the text, metadata, and titles when optimising a website for real estate. Search engine optimization is the method in question, and it must be taken into consideration. External links from reputable sources, such as regional company directories and relevant news organisations, must also be provided. Page speed optimization and making sure the website is mobile-friendly are further types of optimization. Of course, it’s also crucial to produce content that engages both readers and search engines.

Furthermore, to increase local rankings for a real estate agent’s website through SEO, a Real Estate SEO Services provider will advise that the following steps may be taken:

  • Optimise Google My Business: Ensure that Google My Business profile is complete, up-to-date, and claimed.
  • Focus on local keywords: Identify and target relevant local keywords in website content and meta tags.
  • Get listed in local directories: Claim and update listings in local directories such as Yelp, TripAdvisor, etc.
  • Get quality backlinks: Obtain high-quality backlinks from other local websites and directories.
  • Use location-based terms: Incorporate location-based terms in website content, meta descriptions, and alt tags.
  • Encourage customer reviews: Encourage customers to leave positive reviews on Google, local directories, and other review sites.
  • Optimise website for mobile devices: Make sure the website is optimised for mobile devices, as more searches are conducted on mobile devices.

By following these steps, a real estate agent’s website can improve its local search visibility and rankings.

2. Content Marketing

As far as Local SEO For Real Estate Agents matters, one of the best ways to get search engines to take notice of your website is through content marketing. You may raise your domain authority and search engine rankings by creating valuable, informative, and keyword-rich content. Content marketing for real estate brokers could entail authoring neighbourhood guides or blog posts on current market trends.

It might also entail making informative infographics that outline the home-buying process. You have complete control over how content marketing is included, which is a terrific thing. But it’s advised that you concentrate on a range of approaches. For instance, using video material together with running a blog is a terrific idea.

3. Encourage Client Reviews

Reviews are crucial to the success of any real estate business, as one might anticipate. Positive reviews not only help you gain the trust and confidence of potential customers, but they also increase your local rankings, which is something you need.

By promptly addressing questions, offering superior customer service, and following up with emails asking for feedback, you can boost client evaluations. To remain on top of reviews and respond swiftly, you can also employ online review management solutions. It’s critical to demonstrate to potential customers how you respond to customer feedback. This will make it clear to them that you are interested in their experience and outcomes.

4. Local Directory Citations

Citations are references to the name, location, and contact information (NAP) for your company that appear on other websites. Search engines use these citations to both generate local visibility for your business and to verify the accuracy of your NAP information.

Therefore, developing a high citation profile can help you rise in the local search results. Make sure you don’t forget about this duty. One of your most effective tools may be this one.

5. Use Social Media

Social networking is a fantastic tool for marketing your real estate company and connecting with potential clients. It can be used to exchange material, promote new listings, and provide beneficial home-buying guidance. Additionally, you can communicate with nearby companies to create bonds and promote recommendations.

Just make sure you are employing successful social media methods and channel-optimising for local SEO. Remember that it’s crucial to continue using social media. Here, consistency would be quite helpful. Don’t make the error of working hard initially, then stepping back. Your audience may cease following you if they don’t believe you are active on the platforms where they do so.

6. Take Advantage of Video Content

Real estate agents are not an exception to the growing popularity of video content in marketing. A deeper picture of what it’s like to deal with you as an agent may be given to potential clients through video. Additionally, videos can contribute to the development of client confidence and trust. Create virtual tours, lifestyle movies, or real estate market updates as a place to start. Following that, you can distribute your videos using email campaigns and social media.

7. Work With a Professional

In order to raise your real estate website’s search engine ranks, it might be quite helpful to hire a specialised web design and development team or a digital marketing firm. Experts with experience can advise you on how to effectively sell yourself online and assist you in building a website that is both SEO-optimised and aesthetically pleasing.

This can entail coming up with specialised methods to match your objectives or designing tailored social media campaigns. Make careful to take into account a professional’s past reputation while looking for one to work with. This will give you some idea of the kind of outcomes you can anticipate. Additionally, you want to confirm that they have experience working with individuals similar to you.

8. You Shouldn’t Overlook Google Rankings

There are several advantages to optimising your Google rankings that you shouldn’t pass up. Take into account the information above to help you decide what is best for you. Are you interested in learning more about what we can do? Contact us right now to learn how we can assist.

SEO For Real Estate Investors is as important as it is for real estate agents and service providers.


Q1: What is the advantage of content marketing for a real estate agency?

A: Content marketing provides an effective and cost-efficient way for real estate service providers to reach their target audience and create awareness around their services. It allows them to engage with potential customers in an organic and meaningful way, by creating content that educates, informs, and entertains them. Content marketing can also help to build trust and loyalty among customers, as well as increase brand visibility. Additionally, content marketing can help to generate leads, drive website traffic, and increase conversions.

Q2: How can video content help in increasing real estate website rankings?

A: Video content can be incredibly effective in helping increase real estate website rankings. Videos can provide valuable information to potential customers, such as walkthroughs of properties, testimonials from real estate agents, or tips on buying or selling a home. They can also provide a more interactive and engaging experience than simply reading text, helping to draw people in and keep them on the website longer. Additionally, videos can help to improve SEO by providing additional content for search engine bots to crawl and index.

Q3: How long will it take to increase local rankings for a real estate agent’s website through SEO?

A: It is impossible to say exactly how long it will take to increase local rankings for a real estate agent’s website through SEO, as this depends on a variety of factors such as the website’s age, current rankings, competition, and quality of the SEO implementation. Generally, it can take anywhere from three months to a year to start seeing significant results from SEO.


In conclusion, a well-executed SEO strategy can be a game-changer for real estate agents looking to increase their local rankings and attract more leads. From optimising Google My Business, targeting local keywords, getting listed in local directories, to encouraging customer reviews, the strategies mentioned in this blog provide a solid foundation for a successful real estate SEO campaign.

By focusing on providing valuable and relevant content for both users and search engines, real estate agents can establish their online presence, reach their target audience, and grow their business. With a clear understanding of these strategies, real estate agents can take the necessary steps to improve their local rankings, increase their online visibility, and drive more qualified leads to their website

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