E-Commerce is the buzzword in the world of the internet, and if we truly look at its pace of growth, it looks the sky is the limit for modern-day e-commerce business. At present, it is all about online shopping and people are embracing the trend more progressively. And, this trend is equally dominating all the industries, all across the world. The power of the internet and mobile phone technology made it possible for companies to reach their customers anytime, anywhere in the world. But, using mobile phones as the targeted device has tripled the revenues of business companies, since it allowed businesses to stay at the fingertips of their customers, while constantly persuading them to purchase through notifications and communicating with them through social media handle and chat options, etc. 

It is no secret that enormous usage of smartphones has given a great push to mobile eCommerce because our lives are dominantly ruled over by mobile phones and applications in it. According to a recent study, more than 96% of adults in the U.S use a mobile phone and have uninterruptable access to the internet connection. And to the recent statistics, around 81% of the global population owns a mobile phone. If you look around, you will find almost everybody having these devices, and their hands glued to them. 

Being a business owner, you need to determine the opportunities around you and exploit them aptly. But, if you are still not convinced, then let us tell you a simple answer i.e. if you want to propagate your business then your e-shop has to be on the mobile app, even if it is already present on a website. Because, with a website alone, your business can never reach its full potential. And, if you review the latest e-commerce trends, then you will quickly come to know that everyone is heading directly to mobile commerce. 

Some people may also wonder if having mobile commerce is a must these days? The answer is YES! 100%. Too often, we consult business owners who show complete content with their sales, growth rate, and revenues generating from their e-commerce websites; and that is why they never feel the need to need an e-commerce mobile application. 

The reason we always give them to inspire is that they don’t feel the need yet, because they are unaware of the potential of a mobile application. But, this is only one reason; there are plenty more that can help your business being relevant and successful in the year coming ahead. To guide you at our best, we have listed 10 important reasons that why your business needs a mobile e-commerce application in modern times. 

#1. Mobile E-Commerce Is Trending Up

Sales generating from mobile eCommerce are completely taking over the market. If we look at the sales metrics about what devices are customers using to shop, the smartphone and tablets appear at the top of the list. About 67% of total eCommerce sales across the globe come from generating from mobile devices, and this number is expected to cross 75% by the end of 2025. Mobile eCommerce is trending because people find it more convenient to shop anytime, anywhere while simply using their mobile phones. As the mobile eCommerce trend is coming up every year, and mobile sales are dominating the market, the best way for your business is to get a share in the pie too, by getting your business a functional mobile eCommerce app. 

#2. Customer Are Preferring Using Mobile E-Commerce Apps

If you don’t have a mobile app for your business, but still generating eCommerce sales from mobile devices, thinking that people are reaching your site using tablets and smartphones. And the sales data generating from it making you satisfied, then trust us, you are barely scratching the surface. Don’t get us wrong, but this the truth. Having a mobile-friendly website is a must, whether you have a mobile app or not. Because more than 85% of the users mentioned in a survey that mobile websites should look and work better than their desktop versions. Furthermore, about 88% of users are less likely to return to the site if it delivers a bad experience. All these problems can be overcome by making good, highly-functional mobile applications once and for all. 78% of mobile eCommerce shoppers agreed to the fact that they prefer using a mobile application over a mobile website. With better speed and convenience, mobile apps are undoubtedly delivering a better shopping experience. Hence, having a mobile app has become inevitable because no matter how responsive your mobile website is, a mobile application always delivers a more efficient and responsive user experience. 

#3. It Provided Higher Conversion Rates

Getting to the numbers once again, KPIs is what every business wants to boost, at the end of the day. Tracking down your conversion rate is the best thing to do, to realize the difference that mobile app and mobile app conversions bring in. If you realize your conversion rate for some time, you will surely get to know that the mobile app is the winner. A study by GitHub has also revealed that users view 286% more products and add them to their shopping carts, and at an 85% higher rate when they are using the mobile app than browsers. So the bottom line is simple. Better conversion rates translate into better revenues and certainly, mobile apps drive higher conversion rates. 

#4. It Helps You Gaining A Competitive Advantage

According to market experts, your mobile website is disadvantaged if you do not have a mobile app. As mentioned in point # 2, customers would rather prefer shopping from the mobile application, so it is only a matter of time that they are buying from your mobile site. But the fact is that if you are still getting any sales from mobile devices, then you are fortunate enough, but it cannot last very long. Conversely, if you are becoming the first mover to build a mobile eCommerce app, then it will give you a competitive advantage over other market players. It is simple if a customer is pulled between yours and your competitor’s site, then having a mobile app will give them an extra reason to lean towards it and hence buying from your mobile app.

#5. It Helps Improving Your Marketing Communication 

Sales metrics often get you excited when you are thinking of any big decision about your business. And mobile app eCommerce shops will certainly not disappoint you when you will look at the projected sales that can be generated from the platform. Apart from this, a mobile application is a dream for marketers, and by improving your marketing campaigns, you will finally be able to generate more profits from your prospective and existing customers. Features like push notifications play a crucial role in user engagement. According to a study, more than 60% of mobile app users open push notifications. Hence as compared to traditional email marketing or social media marketing, using push notifications features on mobile apps your brand message can appear directly on the screen of your mobile user and can direct users straight to the app appealing to them to buy. 

#6. Mobile E-Commerce Apps Boost Average Order Value (AOV)

As already discussed above, mobile apps improve conversion rates and user experience, but it also improves average order value (AOV) since, people view more products while using mobile apps, which provides a better opportunity for the companies to present their offerings. Mobile apps have higher AOV as compared to mobile browsers and desktops. 

#7. Delivers Personalized Shopping Experience

Personalization is a very crucial element for the success of eCommerce. And, mobile eCommerce apps take personalization to the next level. With a mobile commerce app, you can easily track the purchase and browsing history of your customers and hence make product recommendations accordingly. This as a result creates a personalized shopping experience for your customers. 

#8. Helps Increasing Customer Loyalty 

To make your customer spend more and more, all you need is a customer loyalty program. Ecommerce mobile apps increase the chance to make your customer participate in this program by regularly using the app and spending more and more money to reach the targets. There are plenty of loyalty program tactics that brands are frequently using to generate and boost their sales. 

#9. Reduce Rate of Cart Abandonment

Cart abandonment is a serious problem for eCommerce businesses. And it is one of the most significant KPI that you should always be tracking. Cart abandonment can be frustrating because usually, the customer walks away just before a couple of clicks to finalizing the purchase. Apart from the top reasons defined by the technological, market, and psychological experts, the biggest reason is the poor user experience. And this is what mobile apps need to eliminate. By reducing any kind of friction and number of steps through the checkout process, the cart abandonment rate can be significantly reduced. 

#10. Provide Enhanced Customer Services

Research has shown that people tend to willingly pay more for exceptional customer service. About 73% of buyers are found to be spending more and shop for a longer time due to good customer services and user experience. So, this is one of the factors that a business must address while designing a mobile eCommerce app. 

In sum, we can say that every business nowadays needs a mobile application development because it is simply what your customers and your market are demanding. 

This article is contributed by Sam Khan – is a Professional Digital Marketer at Code Creators Inc. Which is providing mobile application development, SharePoint, website development, and IT services.