Top Digital Marketing Strategies for Start-up By Guest Contributor on September 15, 2018 The success of the startup company is a combination of both great products as well as good marketing strategy. The absence of any one of these things makes your efforts a big disaster. It is important for the start-up business to focus on the effective digital marketing strategies and improve your product market fit. In this current article let’s discuss why a start-up company is in need of digital marketing and different digital marketing strategies for a startup company. Why does a start-up company need digital marketing? It is very important for the startup company to market itself to the target customers and build brand and identity in the competitive world at a slow pace and digital marketing strategies have a right way for the same as it brings first few customers of the business and also helps to drive these leads into sales. Before you frame a digital marketing strategy, it is important to understand the type of customers that search for your product and their intent when you are looking to grab the share of search in the search engine. This will help you know the customer profile like kind of customers that visit your site and how they can be converted into sales. A review of the competitive analysis will give you information on their strengths and help you spot weakness and opportunities while framing a digital marketing strategy for Startup Company. Here are some of digital marketing strategies that can be followed by startup companies and rank up in the Google search results SEO This is an effective way to get long-term benefits for a startup business and build trust and credibility of the business through search engine rankings. These SEO digital marketing strategies will make your website mobile friendly and ensure that all the pages on the site are working properly with for targeted keywords search by using аррrорrіаtе tаgѕ /hеаdеrѕ/dеѕсrірtіоnѕ. The objective of SEO digital marketing strategy is to focus on online PR and get and enough recognition for your business to make the customers talk about it. Content Marketing Content marketing is one of the effective digital marketing strategies that are ignored by startup for the fear of it being expensive. There are good alternatives to get good content for a cheaper price. However, content marketing plays an effective role in delivering your brand image right to the customer which plays an important role in increasing your conversions. If you are not good at throwing well-formulated content to the customer, your business will struggle to succeed. Rather than focusing to highlight the features, sell the benefits and formulate unique selling prepositions to enable the content marketing to generate more traffic and leads to your business. An effective content as part of digital marketing strategy for startups can be spread through blogs newsletters, podcast and video. In addition, communicating user stories is also one of the unique content marketing strategies you can land on. Social Media Marketing This is one of the cost-effective digital marketing strategies you can land on with the objective of targeting current and future customers as well. You can choose the social media platform to throw your voice based on the product or service you offer to the customer. There is nothing wrong with spreading your voice through different social media platforms like Facebook, Twitter, Linkedin, Instagram, Google plus and Tumbler. However, while spreading your voice on through these social media platforms frame strategy based on why someone would follow you or be a part of your community. You can see the platform with some engaging content and let the users take it over while you monitor social media marketing strategy. Email Marketing In spite of considering this digital marketing strategy as outdated, it still has a potential to deliver good ROI to marketers. “In the recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%.” To make sure you garb more on Email marketing, make sure to have an engaging subject line while you write mail in a plain persuasive language. Make it easy for the reader to scan the content of the mail easily by breaking it into bullets and subheads. Email content should have a sales pitch to motivate the reader to take an action and optimize the Emails for mobile devices to generate more potential traffic. Pay-Per-Click Marketing This digital marketing strategy works for a start up business when they are looking for some instant and practical advantages like getting sales-ready leads. This strategy turns to be more effective when you want to target right customers at right time. Startup companies will generate more ROI because you pay only when interested customers click and will have full control over the budget you want to spend. In summary, digital marketing strategy is important for the start-ups to grow without breaking their marketing budgets. However, solid digital marketing strategy is important to pave the way up. Ensure to follow above stated digital marketing strategies to more with fewer budgets. Author Bio: – Amit Chauhan is the Founder & CEO at SearchClap. Amit is an Internet Marketer, Blogger, SEO Consultant, Link Building specialist & Maps marketing Specialist.