Instagram is a popular visual sharing platform in the world. It has more than 1 billion monthly active users. Instagram’s main purpose is to enable users to upload images and videos to their audience. Instagram provides various features for creators such as stories, IGTV, reels, highlights, etc., 

Instagram Marketing:

Instagram is not only for entertaining people, and it is one of the fastest growing social platforms in the world. Instagram marketing is more effective for businesses to promote their brand and enhance brand awareness. Instagram has one of today’s most powerful selling platforms in the world. The platform offers a wide range of features and tools to accomplish your goals and achieve success. 

But before getting started with Instagram, you should have a clear mind about Instagram marketing. Here are 7 unique Instagram marketing tips that help you to reach the path of success. 

Before we enter into the main topic, here are some benefits of Instagram marketing:

• Connect with customers across multiple platforms. 
• Get a higher engagement rate. 
• Engaging content drives more traffic to your website. 
•  Content marketing strategies help to increase your sales. 
•  Quickly enhance your brand growth. 
•  Advertising features will get more purchase. 
• Your website will achieve a higher page rank and obtain traffic to your business website. 
• You can develop a loyal customer base. 
• Reach your brand, product, or services across the world. 

1. Switch Over Instagram Business Profile 

If you’re a brand decide to promote your brand on Instagram, you need an Instagram business profile. Your business profile gives a more professional look and a great sense of trust. Switching to a business account gives you the permission to access inbuilt metrics and statistics about your account.

Are you ready to switch your Instagram business account? Let’s see the simple process to switch your business account: 

Step 1: Go to your Instagram profile page and tap the hamburger menu in the top right corner. Then tap settings and select the account option to get started.

Step 2: Once you enter inside the account setting, you will see a blue call to an action named switch to a professional account. Tap that to create your business account. 

Step 3: After switching your business profile, your next step is to connect your Instagram account to your Facebook page. Once you choose which Facebook page you want to connect, your business account is now ready to access!. 

2. Optimize Your Instagram Profile

Optimizing your profile is one of the great strategies for your success. It helps many users know the basic information for your brand when they enter your profile page. Instagram provides 150 characters for users to fill your bio section. 

Here are some useful tips you can include in your bio:

Clickable Profile Links: You can add some clickable links to other user profiles on your Instagram bio. If you have two different profiles, you can link each profile for getting direct traffic. 

Hashtags: You can add hashtags to your profile description just by adding the # symbol and relevant phrase. Adding a branded hashtag is an effective way for businesses to reach their target customers. 

Story Highlights: It is an excellent feature of Instagram, which helps you to add expired stories to your profile feed. It helps your profile to look more authentic and attractive. With Instagram highlights, you can show your brand’s story to a huge audience. 

3. Use Instagram Stories In Different Ways

The sole purpose of Instagram stories is you can share all the moments of your day. It enables every user to upload multiple photos and videos with different filters. Instagram stories appear together in a slideshow format. Instagram stories will disappear after 24 hours. There are a variety of strategies you can use to succeed on Instagram. Here are some unique story ideas to increase your views:

Live Videos: Instagram stories allow you to conduct live sessions from your mobile. You can host Q&A, talk about specific topics, arrange interviews with guests and influencers. Most people can engage with live videos in real time. 

Upload Other Users Content: You can share user-generated content on your stories feed. It is always a great way to increase Instagram story views and get more followers to your profile page. It is more valuable for new users to get more ideas for creating engaging content. 

Share Moments And Events: Instagram stories are also a great place to share memorable moments and promote events. You can share your brand promotion videos and new product launches, which can build brand awareness and increase conversations. 

4. Use Different Hashtags

If you want to expand your reach and get effective results from your Instagram marketing, you should use the best hashtags in your posts. Here are some unique hashtag types to improve your marketing strategy: 

Branded Hashtags: Most brands can use unique branded hashtags to their posts and encourage users to attach them to their content. You can include your company name, tagline, name of your products or campaigns as a hashtag. 

Contest Hashtag: It is a type of branded hashtag created for a specific contest. It helps to receive an audience for interacting with your brand, and it involves everyone to post their own picture on Instagram based on your theme.  

General Hashtag: Some specific hashtags are more popular among a large demographic. It can help you to get effective reach on your posts and stories. For example, #instagood, #picoftheday, #nature, etc,. 

5. Promote Videos To Other Social Network

Cross Promotion is the best way to increase your brand reach and gain more followers in different sources. If you are a beginner, it can be not easy to get a massive following and engage with your brand only on Instagram. You can also promote your brand videos to other social networks like Facebook, Twitter, and YouTube. It is an excellent way to highlight your products to other social networks, and most people who already know or don’t know will follow you on Instagram. 

Here are some benefits of cross promotion: 

• It connects you with potential customers on other marketing channels. 
• It can expand the reach of your brand, product, or services.
• Gain more credibility to your followers and customers. 
• Cross promotion creates communication opportunities.
• Generate sales and get high revenue.

6. Take Advantage of Instagram Ads

Instagram advertising is a strategy of paying to post sponsored content on the Instagram platform. It can look like a regular post but is identified by a sponsored label. It also includes a call to action button, which drives traffic and increases conversations. Its cost is based on the targeting, ad format, duration, and ad placement. Instagram provides several ads formats with different call to action options. 

Here is some Instagram ads type you can use: 

Stories Ads: It is a full screen and vertical format ad, so you can share photos and videos that attract your Instagram audience. You can increase awareness for your brand by using story ads. Instagram stories appear at the top of your follower’s home page, so followers can easily find your posts on their screen. Therefore, you can show your brand to the maximum number of people. The call to action appears in the form of a swipe up feature at the bottom of your story. 

Photo Ads: Photo sharing is the most common feature on Instagram. Most people are using photo ads to promote brands, products, services, events, and more. If you already create visual content, Instagram photo ads give you the opportunity to share it with a wider audience. For Instagram photo ads, the install now CTA engages users to visit your landing page directly. 

Collection Ads: Instagram collection ads provide the option for users to purchase products directly from the ad. When users click your ad, they see an instant experience – it is a full screen landing page that drives engagement. Collection ad includes a cover image or video with four product images. 

IGTV Ads: IGTV ad is a fully fledged money making platform. The IGTV video ads will only appear when a user clicks to watch a video in their feed. Most video creators will receive 55% of ad revenue through IGTV ads. 

7. Measure Your Account Success 

Instagram has a free inbuilt analytics tool that can give information about your profile performance. But Instagram analytics are only available for Instagram business accounts. So, you should switch over your Instagram business account to track effect results. 

1. Go to your profile page.
2. Click the graph symbol in the top right corner. 

Here, you can see the important data such as, 

• Total number of profile visits
• Total website clicks
• Total reach, impressions, and views
• Number of new followers 
• Peak posting time
• Trending Videos 

With these analytics, you can improve your marketing strategy and get more ideas for creating unique content. 

Conclusion: 

Instagram is undoubtedly a powerful platform in the social media world. For brands, you can use Instagram to grab attention, increase engagement, build strong relationships and increase social proof. I hope the above 7 unique marketing tips will grow your marketing to the next level!