You might have heard several digital marketing experts emphasizing “content is the king.” Indeed, there is doubt about it – the content was, is, and will remain. But in recent times, we have witnessed a change in how customers fetch information. Instead of reading blogs and articles, online users are drifting towards videos for various purposes. Given this trend, video marketing has become an integral part of digital marketing. 

Let’s see an example of the impact of video marketing. Nowadays, students prefer YouTube videos to understand their science and maths concepts rather than reading textbooks or e-books. 

As per the latest report by Hubspot, nearly 72% of global online users turn to videos for fetching information about any product or service. Thus, it is an attractive opportunity for businesses to leverage digital marketing solutions and reach more target audiences. 

In this fast-paced world, video marketing is gaining popularity, as it offers what people want. It is the best time to include videos as a crucial part of your content marketing strategy. With this, you can provide your audience with the relevance, value, and quality of your products or services.  

Are you wondering how video is the future of content marketing? We are here to help you. In this post, we will explain everything you need to know about video marketing. 

Videos – the future of digital marketing 

According to an old phrase, “a picture is worth a thousand words,” and it is correct. But we have a modified phase that suits the current situation and needs, “a video worth a million words.” 

It is the current reality of the digital world. If you update your marketing strategies with changing trends and demands, you will stay ahead of your competitors. Below are the compelling reasons why video marketing is beneficial for your business. 

• Better conversion rates 

 According to HubSpot, videos are more like an investment. Do you know landing page videos can boost your conversion rate by 80%? As compared to reading case studies, surveys, white papers, and demos, videos can have a compelling effect on your online visitors and convince them to get converted into a lead. And if they like your products or services, they may turn into loyal customers. 

Contrary to blogs or articles, you can convey the right emotions to your customers with visuals. Plus, they are easy-to-understand and convenient. 

• Trust and credibility

If you are thinking about creating your brand’s identity and trust among online users, video marketing is what you need. By marketing videos, you will not only improve engagements with viewers but also earn their trust. Several studies suggest that 90% of online users have agreed that videos have a persuading impact on their decision-making process. It means the more you invest in video marketing, the more trust you would gain from your customers. 

• Videos boost social engagements

There is no second thought that we live in the age of viral videos and memes. So, how do viral videos work? Social media users share any video with other individuals, groups, and on their social media profile, and it keeps going on and on and becomes a chain. It has been found that nearly 92% of users share videos with their online fellow-mates. Organizations can take advantage of this trend to promote their products and services organically and search engine appreciates brands with organic reach. 

• Higher rankings in search engines

Search engines love videos because they encourage engagements with online users. For example, if you add a video to your landing page, you will have more traffic. And when search engines notice, it will automatically improve your rankings. 

Other benefits of video marketing include boosting email-open rates by 19%, more web traffic and backlinks, and many more. In short, videos help you improve your online rankings, followed by better engagements and eventually more revenue. 

If you are not already investing money and time in video marketing, now is the right time to do it. Call your digital marketing agency today to upgrade your services. Before getting involved in video marketing, it is essential to get familiar with the latest trends in this domain. 

Top trends in video marketing 

Each year, video marketing trends keep changing. Digital marketers try their best to keep up with them to make the most of video marketing. However, at times, it is hard to stay up-to-date with the latest trends. For this reason, we have listed some video marketing trends to watch out for in 2021. 

• Shoppable videos

Shoppable videos refer to videos that have products or service links within their space. They are most common in Snapchat features and Instagram stories. The primary reason for attaching the links within the video so that if any viewer decides to buy it or get more information, they can access it without hassle. Thus, you may see more and more marketers leveraging this trend in 2021 and even beyond. 

• The rise in interactive 360 video

Another emerging trend in video marketing is interactive 360 video, which is here to stay in the coming years. It is a futuristic video style commonly seen in featuring sports games, Broadway musicals, and exotic locations. While producing this kind of immersive videos is a bit complicated, your product videos will set you apart from the competitors. 

• The era of Vlogging

If you are actively using Instagram, YouTube, and Snapchat, the concept of Vlogging may not be new to you. These are the most popular social media platforms that offer live video streaming and vlogging. Thanks to content creators and influencers, we can get our hands on the latest, creative and highly-engaging video content. Using this trend, numerous marketers have promoted their products and services to the right target audience. 

• Training and education videos 

 As mentioned already, video marketing has influenced almost every aspect of our lives. Most students prefer YouTube tutorials to learn concepts and lessons than reading textbooks, case studies, etc. 

These are some video marketing trends that will prevail in 2021. The video market is expanding at a fast pace. If it continues to grow like this, the day is not far when video marketing takes over other online marketing services.

How to launch a successful video marketing campaign?

Undoubtedly, adding video content to your digital marketing strategy will ensure guaranteed results and more revenue generation. But it will only work if you are doing it the right way. If video marketing is done rightly, your video can even go viral and maximize your business outreach. So, if you are all set to launch your video marketing campaign, here’s what it all takes – a step-by-step guide to a successful campaign. 

• Create a solid plan 

The first step to a video marketing campaign is making a plan. Once you frame a layout, the next thing is continuously tracking its progress. After all, if you are not tracing it, you would never know how well your video campaign is doing. It means understanding your goals is not enough to achieve desirable results you must work for them every single day. 

• Choose your type 

Now, you know your goals and have a good understanding of your target audience and needs, it’s time to decide what you want to offer. In short, you need to choose your content style. As per the current digital marketing trends, the community accepts three video types – inspirational videos, educational videos, and entertaining videos. 

Well, choosing the right video content style is not that difficult. All you need is to keep your audience and its needs and demands in mind. 

• Video creation 

It is one of the primary steps, which will impact how your target audience resonates with your video. Often, most people get intimidated when creating a video, especially first-timers. Do not worry. Until you are a pro, the first video mostly turns out to be the worst. 

Thanks to technology, today, we have numerous video making and editing tools to make the process faster and less complicated. You can also hire a company that offers all digital marketing solutions, from video creation to marketing. 

• Search engine optimization 

No matter how creative and engaging your video is, if it is not search engine-optimized, you will miss out on massive web traffic. Here your digital marketer helps you in making your video content optimized for search. Depending on your needs, professionals can optimize your video content. 

• Promotion 

If you want to ensure your video content gets more exposure, there are two options. You can either collaborate with social media influencers or leverage the social media ads to promote your video. For an effective marketing strategy, you must attract traffic organically and through paid method. 

The final word 

Creating compelling video content might seem like an uphill battle. But with the knowledge and resources, you will get sure shot success. Therefore, it is always advisable to partner with an experienced and reputed digital marketing agency.

The way viewers or online users perceive video marketing has been changing over the last few years. And it will continue to do the same in future. If you are still not in the video marketing game, it’s high time you invest in this revolutionized marketing strategy and maximize your business potential. 

Author Bio. :- Raman Setia is an excelling professional, learning one skill at a time in Digital Marketing. He has been working in the marketing sector for years and has gained experience in Search Engine Optimization, Social Media Marketing, and other ever-changing aspects of the digital market. Curious by nature, Raman likes to gain as much knowledge as he can about the latest marketing trends and share the same with his audience through blogs. He is a part of a competent marketing team at SoftProdigy