Why Is Digital Marketing Important In Today’s Scenario

By Guest Contributor on September 19, 2019

When a small enterprise launches into the market, it’s first goal is to get their first group of customers. This can be done by the traditional methods of advertising like, print ads, magazines and papers, coupon mailers or even hoardings on the side of the road.

They may assume that since they have a good product and service, it is only a matter of time the customers come through the door.

The traditional techniques will definitely work but there is something better and more effective to boost your business. In this modern era, a large scale of marketplace exists online.

While print ads and hoarding will only reach a group of people in a targeted area, the online strategy will target the national or global audience according to your business. No small startups should overlook this vast marketplace and you can take the help of Digital marketing agency.

Advantages of Digital Marketing

Digital marketing attracts a large number of customers than you will likely ever find locally. Digital marketing reaches a global audience in a way that is cost effective and measurable. It let’s you get familiarise and interact with your prospect customers and know what they are looking for. With digital marketing tools which are easily available online, you can also measure the growth of your business.

Procrastinating Digital Marketing?

Don’t procrastinate. Small business owners might think that they don’t have the money and time for being competitive online. Similarly, there are a number of reasons why small businesses may delay in digital marketing. Startups may assume that they do not need a large number of customers so they use the traditional methods of advertising. They like to stick with the basic and minimal tasks as they think that there is only so much they can face all at once.

Waiting for customers to magically appear just because a company exists isn’t such a good idea. This is not an effective approach. This is where you approach a digital marketing agency.

Online Pool of Customers

Why do you keep postponing digital marketing? Do you think that you are not ready and are waiting for the right time? Then this is a wrong approach. Your potential customers are always online, they are online right now. Today. There is a chance that they might be looking for a business like yours but because you are not there, they might just choose someone else.

This is how this works. When someone is genuinely interested or curious about your business, the step they follow is to research online and see what they can find about you. They expect to find you with a website and on social media somewhere. The purpose behind their research is to see how others have reviewed your business and whether it’s a good company to do business with.

If the customers don’t find you online, they will automatically assume that your business isn’t legitimate. It is very likely that they won’t consider your business and move on.

Your Competitors are Online, Working Hard

Observe your competitors and study what they are doing. Competitors are people who you have to beat but you also have to learn a lot to learn from them. When you observe what your competitors are doing, you will get some idea of what is working and what isn’t.

Ask yourself questions like, what content they are using? Are they blogging or posting videos? How are they interacting with their prospects? How do they promote their brand and what makes them different than others and you? Do you think you can compete them? You can’t if you don’t compete in the digital world.

Your prospective customers won’t choose you if they can’t find you and will walk straight to your competitor. It won’t matter that the competitor has no good strategy. You lost your prospects because they don’t know about you.

For your customers to find you, you need to be accessible to them on social media. Create your presence online with the help of search engine optimisation strategy which will help you exceed your competitors when your prospects search for you on Google.

Only a few forms of advertising is as cost effective as digital marketing, if you don’t have a social presence then you should do it now. There is no need to wait, you can learn what to do from your competitors and eventually have your own brand loyalty.

4 Reasons Why Optimising Blogs Is Key To Your SEO Strategy

By Guest Contributor on September 18, 2019

When browsing through websites that offer services and products, you may notice that many have blogs that provide information on topics related to their industry. These can sometimes take the focus away from the actual products and services being sold but can still be informative pieces for the user.


From an SEO perspective, creating regular blog posts for your website is essentially a no-brainer. Not only does creating blog posts keep your content up-to-date and keep users on your site for longer, but it can also help you to target additional long-tail keywords and phrases that you wouldn’t necessarily target for the core products or services for your website.

For example, if you sold mountain bikes you may target terms such as ‘mountain bikes’, ‘off-road’ bikes for your main product page. Terms such as ‘best tyres for mountain bikes’ could be targeted for a blog, however. As a result, you’re targeting a key term that’s still relatable to your website and it can drive additional traffic to your website.

Blogging for your website is important and there are additional SEO efforts that you can do to give your blog a little extra push in the rankings and bring in even more traffic. Below, we outline the reasons why you should put in this extra effort to optimise your blogs for your website.

Can blogging actually help your SEO strategy?

Any digital agency manchester based will tell you that it can. Although it’s worth noting that having a blog isn’t itself a ranking factor to help your website rank high. Instead, it’s a feature that can contribute to helping your website rank higher as it supports the efforts of the ranking factors you need to position high in search engines. When you create a blog that includes informative and well-researched content, it can be a great addition to your SEO strategy. Here’s how:

  1. Blogging keeps your website up-to-date and fresh

If you ever came across a website and realised that the content that you were reading was out-of-date, it’s unlikely that you’ll continue to trust it as a resource for information. It’s likely the website has been neglected or it has gone out of business, which shows there’s no dedication to keeping the website running or informative. 

This is a big no-no from a Google point of view. They don’t want to provide their users with out of date information so they’ll simply rank websites higher who are updating their content and keeping their website informative for users searching around the topic. Applying fresh content to your site is one of the search algorithms that Google considers as a ranking factor. Blogging is a perfect way to do this considering there won’t be many reasons to update your homepage, for example.

  1. Users will stay on your website for longer

The main aim for Google is to provide their users with websites that answers their query the best through search results. This means, if a user clicks the first website to a query and then immediately goes back to the search results, this indicates to Google that the website wasn’t useful for the search query. Alternatively, if the user stays on the website for a long time then it suggests that it’s really useful. 

Whilst it’s not indicated by Google that dwell time is a definite ranking factor, they have suggested that it’s something they keep an eye on. This is why blogs are useful as it’s likely to have plenty of content that the user will read through keeping them on the page for longer. Particularly when blog posts are open to having more comprehensive and longer information as it’s been researched that pages with longer content are likely to rank better when they have around 2000 words.

  1. You can target longer-tail keywords

Whilst it’ll be great to rank for the service that your company specialises in, you need to be realistic considering there are probably 1000’s of other companies also specialising in a similar service. This makes targeting the keywords that you want to far more competitive and harder to rank. This is why the option to target long-tail keywords is a good addition to your SEO strategy as the keywords will be more niche and easier to target. 

It’s also an extremely important aspect of your SEO strategy to target longer-tail keywords as many search terms now include an average of 4 or more keywords. The reason why blogs are so beneficial to target long tail keywords with is because they’re easy to embed within your content compared to your service/product pages. So “best tyres for mountain bikes” will be perfect to fit into the title “what are the best types for mountain bikes when travelling off-road?”.

Whilst this won’t attract as many searches as “mountain bikes”, they will still be attractive for audiences that are suitable to your industry. As they’re easier to target, there’s a better chance of claiming position 1 and attracting more traffic compared to positioning 20 for a higher search volume term.

  1. There’s the opportunity for internal linking

Another important aspect of SEO is gaining links and internal links. Internal links are easy to get considering you can generate them yourself. Internal linking on your website helps to creating a website structure and an easier user experience.

Whilst you’ll find opportunities to internal link through your main pages, blogging provides endless opportunities to internal link elsewhere. As more pages increase from blog topics, the easier it is to link other pages with each other.

As you do so, providing anchor links in the text helps Google to understand what the page links to – increasing the strength of your target keywords.

Make sure you optimise your blog posts

Having a blog on your website can be one of the most powerful tools in your SEO kit. Publishing blog posts regularly will help to strengthen the authority of your website and influence your overall ranking. So, next time you’re writing a blog post think about the optimisation opportunities that you have and enhance your website’s potential.

7 Webmaster Tools to Improve your Search Engine Optimization (SEO)

By Guest Contributor on September 13, 2019

Everyone likes his or her work to be appreciated and known to the public, right? Who doesn’t like a little attention, especially, when it can boost up your business?One of the most important things to manage when you want to build your business at a high stature is to have a well-optimized website.

Once you create a website, you also want it to appear on the first page or all search results related to your company’s target niche. Here’s news – everyone wants that … surprise, surprise!

So tell me, what are you doing differently to make sure your website gets ranked on those pages?

If you are doing something already good for you – if not then here are a few tricks to fold into your sleeves.

Why should you optimize your website?

Can you imagine a world where we give birth to babies and just leave them on the road for people to nourish and help grow? That’s impossible, isn’t that? Just like that, your website is just a hatchling that ought to get the proper attention and worked on in order to attract traffic or even be able to exist on the internet without being stumped or piled up on. Thus, a business doesn’t just require a fast internet but it also needs a good and well optimized website.

Moreover, there is literally no point in investing money in creating an awesome website – if it is not search engine optimized.

What is SEO?

SEO or search engine optimization is merely a process by which you work on the quantity and quality of your website; its backlinks and visibility organically. It is mostly an unpaid promotion of your website by working out the right way as per every search engine’s algorithmic rules and so.

If your website is optimized in a healthy manner, you can increase your daily traffic by manifolds and yet not be under the black hat radar police. A website is listed mostly when people use particular keywords that link back to it.

Every website you see has a webmaster. What is a webmaster?

He or she is the person who knows how to keep their website afloat with the constantly changing algorithms and digital marketing world. A webmaster has a lot of tricks up their sleeves and although you can’t be sure of all those – you can totally use the 7 tools mentioned below that a webmaster uses;

1. Google Trends

Being one of the most used keyword tools, google trends is a common go-to hub for most webmasters. It helps one understand the change in search queries over an extended or short period of time … link to that keyword or ‘your’ keyword. You can easily compare different words and/or phrases to choose which suits you best.

Moreover, it can also help you check up on the keyword or your website itself at a regional breakdown level. Its purpose is to show you which keyword or website is famous in particular areas.

2. Browseo

This tool enables you to view your website as a search engine. Remember, that Facebook feature via which you could see how your profile looks to an unknown by viewing it as public – it is just like that.

The only difference is that this feature would not show you the website as embellished as it is – instead a plain version depending on its relevance to SEO would be displayed. There would be no fancy fonts, headers or images. Looking at your website like this would help you judge the website and figure out which areas need improvement in. you are just one URL entry away from auditing your site!

3.  Screaming Frog

Screaming Frog is to help you crawl your website and see the problems it has relative to SEO. The best thing about them is that the first 500 URLs are free for usage. It screens the provided URLs for all sorts of roadblocks and sends you a report to sort the issues out.In short, it is quite similar to an SEO audit – just it’d be a lot quicker than doing so manually.

It looks mainly for;

  • Broken Links
  • Missing Meta Data
  • Oversized Files or Pictures
  • Duplicate Pages
  • Internal Links

4. GTmetrix

This tool is used to determine the loading speed of your website. It goes through all your pages and lets you know if a particular page isn’t as fast as it should be. Yes, the speed of your website also counts when it comes to maintaining your SEO ranking.

Once you enter your URL into the site, it’d evaluate and give you a page speed score alongside a bunch of ways to improve it in list format.

5. Rank Checker

You can install a click – on for your toolbar and keep a check as to where your website ranks as per the SERPs. Once you find out your ranking the website also suggests you various tips as to improve it.

6. Responsive Design Test

If you think it does not matter what your website looks like on devices other than a laptop or computer – you, my friend, are mistaken! Search engines prefer those websites, which look great on all devices to those that do not.

Thus, in order to make sure your website actually does look good on every single device – use a responsive web design since it works on every device. This way you won’t have to create multiple sites for this very purpose.

7. SEMrush

With this tool, you can keep a track of your website’s performance alongside that of your competitors. You can learn from them as well, if you think about it, by keeping your enemies close.

You will, however, have to do thorough keyword research to understand and observe if the ones you are using really do generate any leads or not.

This article is contributed by  Sijdah Hussain , Content Marketer at Local Cable Deals.

How to Make a Good Web Positioning In 25 Steps

By Guest Contributor on September 13, 2019

Are you looking for how to make a good web positioning and find it difficult to start? Here we are to help you! No matter what profile you have: you just created your own website and you want it to have a Google ranking of 10, its normal. We will warn you that it will take time, but it will be worth it if you follow the advice we offer in this article.

Knowing how to make a good web positioning requires work: let’s be honest, we will not reach the top positions in Google without thoroughly optimizing our website, so we need to study our case thoroughly. However, don’t despair: everyone can get it with a little effort and attention. Is it an own project? Then we are sure that you will be interested in moving forward.

To do this, we have prepared a list of tips that may interest you to climb to the first place and get a good search engine optimization. We have organized our advice in large groups according to the type of optimization.

How to make a good web positioning optimizing content

1- We start with the most important thing for a good web positioning: the content must sound natural at the time of reading and it has to be useful.

2 – Forget about copying: Google does not like duplicate content, either between different pages or within the same website.

3- It does not have the importance that it had a long time ago, but you still have to keep worrying about the keyword density so that your article has a greater probability of positioning.

4- Related to the previous point, it is important where you put the keyword: it must be at the beginning of the first paragraph and in H1 (it also helps that it is in several H2).

5- Add multimedia elements to your content. This will make the user stay active for longer on the page and decrease the bounce rate. Also, if the content is your own (your YouTube channel, for example), you can also optimize those videos to try to rank high in the SERPs.

6- Write the content according to the search intent of the keyword. If for that keyword position blog articles with information, do the same. If it is a more transactional intention, focus the content towards the sale of your products.

7- Share the contents on your social networks, to achieve greater traffic of visits to the website. Try that other profiles also share these contents.

8- Optimize the title of the page: include the keyword on it and watch that it respects the appropriate length. In addition, it is convenient to use emoji’s (as long as Google accepts them): this way we will make them more striking and we can increase the CTR.

9- As we have done before with the title, we will have to do the same with the met description: include emojis and make it result for users to click on the result.

10- Quality>quantity. It is true that with 50 words we will not get anywhere, but depending on the case, 500 words can get us up without having to write the entire content. Remember, you must provide the necessary information for the user: no more, no less.

11- The long tail keywords are your allies: use them in your content to contribute richness to your texts and that Google values ​​it (which it does, and much). You can use tools like Answerthepublic or suggest to help you find them.

How to make a good web positioning optimizing images

12- Monitor the size of the images, or the loading time of the web page will be affected. You can use free tools such as Tiny PNG to reduce the size of the images: it is convenient that they do not exceed 100kb.

13- Include images in your content, as we have said before. They must be related to the theme of the content, and it is also not appropriate to abuse images if they do not provide anything necessary. In the end, it is about making the experience satisfactory for the user.

14- Format of the images: normally the images that position well are .jpg, .png or .gif files.

15- It is very important that you optimize the alternative text of the images that you incorporate into your content. Google is becoming more and more human, but it still cannot see images, so it needs an alternative text that explains what that image offers.

How to make a good web positioning optimizing the structure of your website

16- If you are thinking about how to make a web page with good SEO positioning, you should know that the foundations of a good positioning in Google are made of a good keyword research or keyword research. The keyword research will define the architecture of our website, or what is the same: how it is structured.

17- Each page of your website must attack a specific keyword or keyword. In this way we will avoid cannibalizations that can affect us in the face of SEO positioning.

18- Try that your website does not have too many levels of depth in terms of its structure. Each website is a world, but it is convenient to simplify things as much as possible. If you can limit the structure of your website to three levels, it would be great.

19- Creating a sitemap (or sitemap) will help Google understand the structure of your page. Remember to also send it to Google Search Console.

How to make a good web positioning thanks to the links

20- Both the links that we insert in the content and the links that link us are important, keep that in mind.

21- A good internal linking will help us spread the strength of the pages. Remember to insert links to different pages or articles of your blog in the different contents of your website. Both the content of the link and the anchor text must be related.

22- Another point in favor of internal links is that they make the user stay on the page for a longer time, so the bounce rate will be reduced (and Google loves this).

23- Insert outgoing links to other websites in your content will improve your positioning if Google understands that it is necessary and that it provides valuable information to what you are already offering. In any case, it is not convenient to abuse, but a link to a high authority website will help us.

24- A good link building strategy will help us position better (and is one of the most important factors). You can get links on other websites in several ways, including guest blogging. There must be a balance between “nofollow” links and “dofollow”links, so that Google understands that these are natural links.

25- Finally, we recommend that the majority of links to your website come from the same source, since Google could understand it as spam.

We hope you liked our tips on how to make a good web positioning and that you have been useful for your project.

Author Bio:

Megan Max is an experienced animator working in the whiteboard animation industry for 10 years. Megan is currently working in a leading animation company as a head of the animation department. Moreover, she has also been an active freelancer in the designing domain. She has expertise in illustration, animation, and also blogging.

5 Proven Ways To Improve Your Website’s Search Visibility

By Guest Contributor on September 13, 2019

With the increase of popularity of digital marketing, importance of getting a rank in Google search has also been increased. It helps to increase the traffic to your website and give audience the chance to go through the product and services you are offering.

Google receives billion of searches so it is really important for your website to be visible at top searches. Many businesses do not focus on online visibility and optimizing content thinking that having website is enough for doing business.

They do not realize what if their website is never been visited. No visitors mean no conversations, no sale, no profit, and no return on investment. Follow these tips to let your website rank to top of search – engine results.

1. Publish relevant content

To improve authority and relevance of your site the traffic for your site should be more and to increase traffic you need quality content. Publish the quality content to attract the traffic.

The second thing is keywords; you need to identify the keywords related to your product/services like how your customer might search with the specific terms.

Once you identify, target the keywords phrase on your website. It is not easy to get ranking with multiple keyword phrases, it would need a separate webpage for every phrase. Repeating the keyword phrase multiple times in the starting and ending of paragraph.

Use bold, heading tags and other tags to highlight the keywords. You can hire experienced & Professional Web design in mississauga who will assist you to raise your website ranking by creating content.

2. Update the content regularly

Regular updates are as important as your content is. It is the best practice for your website relevancy. Fresh content is must to let your website breath on internet.

The more frequently you update the content, the more frequently you get the opportunity to get higher rank. Make sure the quality of content is good.

3. Metadata

Metadata is the information about your site that is described with the coding of your site to help the search engine to index your site. There are three types of Metadata.

Title Metadata- It the title of your link that displayed in search result.
Description Metadata- It is below your title metadata that shows the site information
Keyword Metadata- it is not visible to visitors and is assigned as per overall structure of your website.

4. Have a link worthy site

Creating descriptive links that describes the purpose of the link improves the search engine optimization as well as are relevant for your user. Also, fixing the broken links is must. There are tools that can find the broken links and improve the user experience.

5. Image Optimization

Image optimization boosts the speed of your website and allows Google to identify the images easily. Therefore, your website should have compressed images, alt text and descriptive filenames.

Conclusion

Search engine optimization is not that you do once but it is the process that need to repeat over and over. This strategy need ongoing effort by investing time and attention. Once you make a goal to make the best informative page your ranking will definitely increase.

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