10 SEO Myths That You Should Ignore Completely

By Hopinfirst on December 4, 2018

The world of SEO is full of myths and lies. If you are the type that listens to what every so-called expert has to say, you will find a lot of conflicting advice.

During the recent times, a lot of SEO myths have come up and you come across them on the web most of which are wrong.

In this article, I have listed 10 of the top SEO myths that you should ignore completely.

1. Link Building Is Dead

Link Build can’t be dead, in fact it is more alive and productive than ever. Link building has a huge advantage because it draws attention and traffic to your website.

Basically, the traffic your website attracts, the higher Google ranks it up the search engine results.

Link Building can help you in a lot of ways:

  • It can increase your brand’s visibility
  • It can help showcase your brand’s value and authority
  • It can help increase traffic to your domain

Link building is not dead and it does have an obvious direct result in your rankings. Also, it offers a lot of positive indirect results that happen behind the scenes.

2. Meta Titles, Tags and Descriptions Do Not Matter Anymore

Meta is one of the most important aspects of a successful SEO and it does matter for a bunch of reasons. It is important because sites that do not have Meta titles, tags and Descriptions do not rank at the top of search engines, mostly they rank lower than their competitors.

Meta titles and descriptions help search engines to understand what your page is all about and index your pages accordingly for relevant keywords.

3. You Only Have to SEO Optimize Your Site Once

Google rankings are always unstable. So, you don’t want to rest on your laurels if your site hits the top first page of search engine results. SEO is always working and it never sleeps.

If you rest, you might just rise up to realize that your website has been knocked back to page 5 or 9 or even worse than that.

Just like business, your site also has competition and you are both competing for that top spot at the top of search engine results. To rank high and keep your spot, you must continually create optimized content and optimize your site.

4. Keyword Research Doesn’t Matter

Google is constantly updating its algorithm, however none of them ever mentioned keywords don’t matter. Keywords still remains key to ranking high on search engine results organically.

Keywords research is important because it helps you identify the right keyword to use, and helps you identify the chance to rank for them.

Long tail keywords often have a low difficulty score and high monthly search volume, which helps you to increase the probability of ranking for those terms.

5. Guest Posting Doesn’t Work Anymore

The opinion that Guest posting does not work anymore is a false SEO myth that you should ignore. Guest posting still remains the best way to create meaningful relationships with other bloggers and popular websites and blogs in your niche.

Guest Posting can help you in these ways:

  • It can help you demonstrate your authority by showing your expertise
  • It can help you build your brand and increase your exposure
  • It can help you attain Google Authorship
  • It can help increase your website traffic
  • It can help turn your visitors into new leads for your business

6. Content Alone Is Enough to Rank High

It’s true that great content will help you rank high at the top of search engine results and it can increase your site traffic tremendously.

However, you will need to fully optimize your site with relevant keywords in other to rank high effectively. Good content and SEO has to go hand in hand and side by side in other for your site to be liked by web users.

There’s no doubt that content is king, but even content written by an award-winning writer won’t go anywhere without SEO elements like link and keywords.

7. Your Website Doesn’t Need a Blog

Blogs have always been a way to showcase your knowledge and expertise in your specific niche or industry. Blogging allows you to express yourself and show your knowledge on topics that are relevant to your audience.
Blogging also provides your audience with something to share, thereby expanding your influence and reach. You can also get relevant backlinks and text content through blogging.

Also adding content regularly to your blog will help you rank high at the top of search engine first page results.

8. SEO Can Be Automated

SEO cannot be handled automatically because it requires human input. If it was that easy and simple, everyone would have been ranking high. To optimized site successfully with SEO, you need to optimize manually.

There are a few SEO tools that can actually make things a bit much easier for you and can help automate particularly monotonous SEO task, however you still need to input some things manually like I stated above. These tools can only help you generate keywords, monitor rankings and analyze backlinks.

Apart from that, the process of SEO takes a considerable investment of time and cannot be simply automated in its entirety.

9. Only Big Blogs Can Get Traffic from Google

It’s quite true that big blogs get tremendous traffic from Google and they rank higher. However, everyone can get a lot of traffic from Google. In fact, a lot of new blogs get most of their traffic from search engines because they know

how to play the game.

There are two main things you need to do to get loads of traffic from Google:
⦁ Target keywords that are specific
⦁ You should check how competitive the top 10 in Google are before you target any specific keyword

10. You Only Need to Master SEO Once

You might be thinking that once you have mastered SEO techniques, you are done with your job. This is a wrong Myth that you should ignore.

Google always changes its requirements all the time and doing so is the only way in which search engines can ensure that quality content is valuable to web users.

If you want to stay ahead of your SEO game, you need to constantly keep yourself up to date with new techniques that spring up all the time.

We have come to the end of these article on 10 SEO myths you need to ignore completely. I am pretty sure you have come across some of them in the past, some of which you thought are true.

Check the 10 SEO myths carefully so that you will not fall for them the next time you want to optimize your site with SEO.

This article is contributed by Derek Luise , Jr. content writer and blogger with Ranking By SEO

How to Better Optimize Your Blog Content

By Hopinfirst on November 17, 2018

Blogs are recent trends of this fast moving 21st century. The idea of a blog is a really a big hit in the market in the current and the recent times. In this fast-moving world, one needs to stand out to prove their strength. Thus in order to follow the same one needs to be well versed with the optimization of the blog and should be very well acquainted with the fact how content marketing agency works.

In order to sustain in the league of blogging one specifically needs to pay attention to the layout of the content marketing agency. The act of being updated with content marketing agency keeps you alive and ahead in this particular field and race.

Well, let’s try and look into certain ways by which one keep up with the pace of fingers with which it types the blog.

#1. Conduct thorough research

In order to make it a proper Search Engine optimized blog. This is the first point for optimization. Here is the first milestone.

Keyword needs to be properly researched. It is very essential for the optimization of the page. In order to enhance the quality of the blog one can also refer to tools like Google AdWords Keywords Tools and sites like semrush.com.
The tools also allow you to mean increase the relativity. This also helps you spy on the traffic and competition of words and phrases. So here you go, the easiest solutions for the keyword.

#2. Incorporate the keywords efficiently

Despite the fact that the worry of the keywords is sorted, one needs to incorporate it very efficiently in order to make it.

It should be properly organized. There should be a proper outline of the blog;

  • Title of the blog
  • Headings and Sub-headings
  • Beginning sentence
  • Concluding Paragraph
  • Anchor Text
  • Title tags and Meta Description

Caution; don’t stuff the keywords. It becomes really difficult to read if you stuff in a keyword as it makes the monotonous for the reader.

Be sure of using it properly and very carefully. The restrictions are here.

#3. Improve the image presentation

One needs to be very particular with the photos that you upload. The blog needs to have a proper inclusion of the keywords in the description.

The file name should also name should also be based on the keywords. In fact, the description of the photo needs to indeed have rich keyword description.
Another point on your checklist, keyword rich description of the photo.

#4. Do not at all forget references

References show the amount of research you have done. This also shows the ethics of you as the owner of the blog and still the recognition to others ideas.

It makes it worth it as who knows maybe in a while your write up is going to be in the reference list of some other blog. So here we go the ethics are going to make you very professional and indeed a good read for ideas and knowledge.

5. Never ever forget to put SUBSCRIBE option

Well, it might sound like a kind of a self-bragging and more of a publicity stunt but don’t at all forget to put the opportunity to subscribe.

Here are the answers to your why?

Well, this enables the readers of your blog updated with the blogs that you will be uploading in the coming time. This will also increase the interest among the readers if they get to subscribe you.

The final decision will obviously be yours but still, the fact that will motivate you for this is that there is no harm in a fan family as it is by their choice.

#6. Share on the social sites

No one in this 21st century is left untouched by the social media. Thus, the act of sharing the same on these platforms makes it really worth it as it reaches to the larger audience there.

So these were a few simple and easy steps to optimize a blog. Writing is an art, the way you cherish it, it will flourish more. For every word counts, there were a set of points. Try and innovate. Happy Writing!

SEO Best Practices To Consider When Making A Website

By Rahul Som on November 2, 2018

Digital Marketing Agencies that operates online, build web design process without even realizing how important SEO is. For all business, dedicated websites have become incredibly important. That’s why your website should be designed giving attention to every detail, and SEO is one of the most imperative factors among them. Getting ranked at the top in search engines like Google, Yahoo, Bing is a great way to get customers for your business. Digital marketing, as a result, has been on the rise.

Here’s a list to the best practices, to be taken in consideration while start working on a new or existing websites:

#1. Indexable Content

Images, flash files, Java applets, and other non-text content are often ignored and even devalued by search engine crawlers, despite of so many advancements in crawling technology. To perform better in search engine listings, the most important content should be in HTML text format. The easiest way to make sure the phrases and words you intend to show your visitors is to put them on the page ‘s HTML text. However, some more advance methods are accessible for those who demand greater in visual display or formatting styles.

#2. Keyword In title

One of the most important elements for search engine optimization is the Title Tag. The first 60-70 characters in the Title should have important keywords because search engine like Google do not index after that.

#3. Unique Page Title

There should be a unique separate title for all the pages because a search engine cannot make out an assumption that has the same subject on all the pages.

#4. CMS

The CMS(Content Management System) you choose for your Digital Marketing Agency can hugely influence how successful you are. Just be sure that the CMS you choose is the right one for your situation. WordPress is a great option in many situations. It’s not the only one. This is not to say that it’s the best situation for all but positively it’s a good starting point for most businesses.

#5. Designs

Some SEO efforts can enhance and bid a responsive websites and can also improve your writing on search engines.

#6. Link Structure

The primary navigations, search engines directives and tools like XML site maps, all help the search engines the website and discover new pages. For indexing the content beyond the home page one needs internal links that the search engine can crawl.

#7. URLs

Context can be further indicated by the URL. A sensible naming convention hence provides more context for humans and search engines. Some Small changes will have a big impact on the SEO. Below are some URL tricks for you:

  • Restrict the length of the URL to 110 characters
  • Separate words from each other using hyphens and dashed
  • Focus on location for local rankings

#8. Security

 SSL Certificates ensure that visitors do not steal personal or sensitive information from your website. ‘Https’ websites usually rank higher than website that use ‘http’.

#9. Meta Attributes

Helping search local crawlers to better locate web pages ca also describe the website content. Meta Attributes are used to specify keywords, description and other Metadata that are not provided in the page header.

At a basic level, an SEO friendly site is the one that lets a search engines such as Google, Yahoo, Bing to walk around and read pages in the website. A search engine uses a web crawler for these tasks and website owners try to work with search engines rather than going against them. Making sure that search engines can easily identify and comprehend content on your webpage is essential for its visibility.

Conclusion

Search Engine Optimization (SEO) is not an easy task but all efforts can be paid off when you see your website sitting on the top of search engine results.

How To Deal With Fake Reviews on Google Business Page?

By Hopinfirst on October 17, 2018

Nobody denies that Customer reviews on the site are a great tool for business promotion & increasing sales. However, getting actual feedback from real people is not an easy task. Most people tend to avoid giving reviews after receiving products and services because they simply don’t want to do this. So, entrepreneurs & full-time marketers fabricate fake reviews in order to increase the weight of their company’s profile on the internet & gain more business opportunities.

As a matter of fact, fake negative reviews are left by competitors and detractors to undermine consumer confidence in a particular brand and snatch their customers. It is very easy to leave a fake review on Google Business page.

As such reviews don’t correspond to the truth, visitors don’t believe them. Always keep in mind that eliminating fake comments is expensive for affected businesses as the process itself is laborious and cannot be automated. So, how to deal with fake reviews on Google Business Page? Let’s go through the below-mentioned points carefully to find the answer.

#1. Fake Comment Reporting

You can contact Google My Business through different means, such as phone service, email support, Twitter, Facebook. Nevertheless, there is no way to get GMB representatives to look into the user reports about businesses they do not own. Let’s supposed that your competitor is engaged in mass spamming and his/her website in raking very well in Google’s SERP.

You have no way to complain about a violation to GMB employees because they do not allow you to file complaints against competitors even if they breach all the recommendations of the Corporation.

Google My Business is the only forum to post a problem like this. So, If you have a competitor with lots of paid comments, you can easily get them removed by making a post on the form & providing the necessary evidence of their falseness. It happens in care cases as overloaded forum members can’t deal with the huge number of spam complaints.

#2. Correct Existing Algorithms to Prohibit Unnatural Patterns Reviews

Some organizations (such as hotels and restaurants) have a large number of customers located outside a particular area. So, in this cases, the share of fake reviews is 99.9%. So, algorithm possum continuously fights with the business listings that contain spam. So, when you can get reviews on Google my business, be careful. Check the user profiles that don’t have an enterprise and leave comments on your website regularly. Sometimes, Google removes the fake listing automatically. But, the profiles of people who left reviews remain intact. Other companies can keep using them to make fake reviews against your brand and drive customers away.

#3. Terminate User Support

Suppose that many customers claim that reviews posted on your website are fake. By studying the profiles of all those people who make reviews, the obvious traces of spam is not revealed at all the times. In such cases, it becomes impossible for people to delete the left comment. Always keep in mind that it is almost impossible to identify someone online. The matter comes down to the user’s word against yours, but Google almost always takes the side of the client who wrote the review and behave accordingly.

#4. Track & Warn Companies That Make Fake Reviews Against Your Brand

There are many websites that allow you to find services on the local market to study the rating of companies that provide them. This helps customers to make an informed decision. The tag function of Google My Business notifies customers of a suspicious review and helps them to deal with it every possible manner. You must also track and warn individuals/companies that post fake reviews against your brand to mislead customers and gain an unfair advantage.

#5. Dealing With Negative Reviews

Always keep in mind that Google does not fulfill your request to remove negative reviews at all the times. So, do not crumble in numerous regrets and make it clear to customers that you understand the depth of the complaint and want to correct the problem.

For this, You can promise a free exchange of goods, the opportunity to use your service again for free or guarantee a full refund in rare cases. All these will strengthen your reputation in the eyes of potential customers. It will be clear to customers that you are ready to cooperate and appeal to people with negative experiences using your product or service and don’t just delete their reviews.

Ask people to leave their details so that they can be contacted later on. If a negative fake review is found on social networks, you can send a complaint to the administrator of a particular community or mark a negative fake review as an insult, without forgetting to respond to the comment in a proper manner.

#6. Answer Customers Questions Properly

When entrepreneurs work hard to build a quality and customer-oriented business, rivals tend to destroy your business with fake reviews. Never tolerate any fake review on the Internet related to your activity or organization. Use fake reviews to expose the culprits & communicate with customers and solve real problems. Contact your subscribers and followers and tell them how objective your competitors are. Constant communication with customers clears a lot of confusion and they become able to identify fake reviews about your brand.

#7. Identify Fake Reviews Actively

There are many ways to identify Fake reviews problem. There are many people who leave comments in a fairly narrow time interval. Such reviews are often fake. A group of fake people use the same content for posting reviews. It is possible that several people working together or one spammer using multiple user logins to make fake reviews on your website. Identify fake reviews instantly & delete them ASAP.

Final Words

Negative/ Fake reviews create a negative perception of your company. Large firms and corporations also depend on the views of consumers and the business opportunities generated by them. A potential client looks for negative reviews to see how you solve problems. However, fake reviews can damage your business up to a great extent. Use the above-described ways to deal with fake reviews on Google Business Page.

This article is contributed by Jack Calder, Web expert at Stellen Infotech Pvt. Ltd.

Is it possible to turn the URL Structure as SEO-Friendly?

By Hopinfirst on September 15, 2018

Have you ever thought about what is the SEO-friendly URL structure and why it is useful? It is one of the most basic subjects of debate from many years in Search Engine Optimization and Digital Marketing field.

However, the people are not much concerned about turning their URL structure as SEO friendly in past but today almost everyone who so ever is related to digital marketing wants to use it. Nonetheless, most of the marketers are not familiar with the exact tips to do so, this, in turn, make them think ‘is it really possible to get SEO-friendly URL Structure?’

The true answer to this question is ‘yes’. From a variety of things such as primary keywords and more, the professionals have combined numerous tactics to create the perfect SEO-friendly URL structure. This guide will make you aware of the excellent information that aid you in understanding and creating the SEO-friendly URL. So, go through it to rank as high as possible by preventing being the owner of websites that utilize incorrect or suboptimal URLs.

What is SEO-Friendly URL?

URL is a tool that explains your websites or the articles on it. For the URL to be referred to as SEO-friendly, it should be easy to read by both the search engines and humans. This, in turn, increases the chances of obtaining higher ranks in the search engines’ results.

Now, before start making the efforts of taking your website amongst high rankers with help of creating the best SEO-friendly URL, let’s have a look at some reasons that shows ‘why you should go for it?’

Why Go for SEO-friendly URLs?

#1. Get the best out of your keywords: It is a sneaky tactic that can make your post or page more relevant without raising the effort of keyword stuffing or turning your post/ page difficult to read. Whenever someone looks for anything on search engines, it performs the task of making the bot crawler (the researcher that hunts all the websites for the related keyword) familiar with your website. It informs that your website is the one holding that relevant keyword which is being searched.

In short- It is an excellent way to achieve high rankings for your specific keyword without making many efforts.

#2. Make the URL extra understandable: It is obvious that if your URL contains the relevant keywords, the visitors would not struggle to be familiar with what your page is all about. More visits and increased number of clicks are the results that you’ll obtain if you use an URL that is relevant to visitors’ search.

#3. Turn the URL sweet and short: Short URLs always put sweet and attractive impressions. When it comes to copy, paste, or recall the URLs later, most of the people prefer shorter possible URLs. Thus, in order to get more traffic, prefer creating the short structure.

#4. Obtain a good match between your URL and Title: As keeping your keyword in the title is beneficial, keeping it in the URL also make a great sense. Usually, the visitors expect reading the thing relevant to your keyword whenever they click on the URL.

How to Turn your URL Structure SEO Friendly?

Now, after being aware of the fact that why you should turn your URL SEO-friendly, let’s begin with effective ways that make you do it. Some smart ways to perform it are as follows:

#1. Obtain the top-level domain: Whenever starting with the process of creating or turning your SEO Structure SEO-friendly, the foremost thing you have to consider is obtaining the top-level domain. Doing this will increase the chances of getting better ranks for your website. Examples of such domains are .com, .net, .biz, .edu, .net, or .info.

#2. Evade Stop Words: Search engines have a habit of ignoring the stop words. Moreover, they offer nothing except occupying space and limiting the chances of turning your URL shorter. So, stop including stop words such as ‘a’, ‘an’, ‘or’, ‘but’ and more.

#3. Maintain a shorter length: Creating a short and unforgettable URL is one of the best ideas to ensure success. As per the experts – the ideal length should be below 60 characters. Short URLs are well-known for providing the users with a good idea about what your article is all about. If it comes to words, then you should go for near about 3 – 5 words per URL – as per the experts’ recommendations.

#4. Build up the Trust: Almost all the search engines, be it Google or Bing or any other put a great prominence on online security.  Thus, the websites without https are unable to rise high as the search engines are having desires to lower down the risk of cyber-attacks and other online threats.

Using https rather than HTTP ensure the visitors that the data on your website is safe and encrypted.

#5. Maintain the Readability: Ensure that the readability of your URL is maintained. As the task that the visitors are able to understand your article/ post just by going through the URL makes a great sense.

For example – URL such like https: //smartphone.com/best-android-smartphones/ appears better for both the search engines and your visitors. This is because such types of URLs are easy to read & understand and holds your keyword as well.

Conclusion: Optimizing or modifying your URL might be a little bit tricky. But doing this offers you with the great opportunity of taking your post and website amongst the high rankings offered by the search engines. So, don’t waste more time and without thinking about anything else, start the URL optimization by obtaining the top-level domain. After that, the next step is to move towards including your keyword and avoid using the stop words. Enhancing your URL means improving the chances of getting better results by obtaining more traffic to your website.

Hence, enjoy the benefits of achieving top positions in the search engines’ results by using the effective SEO-friendly URL Structure.

This article is contributed by James Bond , software and web developer at Megicbyte Solutions.

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