Local SEO Strategies to Boost Your Business Success

By Guest Contributor on January 15, 2019

Local SEO is quite beneficial for those businesses who operate their work in a small region. People who are running a well-established company focus on getting higher rank in searches across the country whereas local SEO always gives priority to appear in search engine results for a specific location

Doing local SEO means generating more website traffic and leads. This kind of strategy is more suitable for local customers. If you are small-sized business, you can consider this kind of strategy as a foolproof solution to compete with bigger brands. When you start following local-SEO trends, it can be easy for you to neutralize the importance of established companies that regularly optimize the broader keywords and depend on brand recognition and concentrate on just bringing in traffic.

Further, it has been tracked that more than 30% of the traffic is local according to the surveyed data of 2017. When you don’t take help of local SEO, you can lose a number of interested audience.

Best methods by which your local SEO will be successful:

Google My Business Account should be optimized

For a better start, your business needs to be listed on Google My Business. It helps you establish your online business presence for free on the search engine and you can see the information about your business on Google Maps. Your business will start showing up at the top of search engine result on every device.

To optimize your Google My Business account, you make sure that you have provided accurate information and have verified the listing. Also, it is mandatory for you to use the logo, mention products or services you sell, multiple images of your product including payment methods.

Focus on third-party visibility

It is necessary for you to apply efforts to be on websites that can facilitate you with local listings. You should pay close attention to these sites and identify whether they are trustworthy or not. To show your presence on these websites, you need to provide your address details, a little description about what you do and the registered phone number, To improve your visibility on search engines, you should encourage customers to leave a review on these websites regarding the kind of service they have obtained through you.

Take advantage of social media

Social media has an important role in maintaining the position of a brand. On social platforms, people like and share posts. They share images and videos which can help your business to gain authenticity on your third-party website. It would be better if you register yourself with numerous platforms and interact with the local followers at regular intervals. You should advertise local events and offer better discounts to be on the top.

Do optimization for voice search

The demand for voice search is only going to enhance in the upcoming years. In local SEO, it is quite crucial for you to know how people ask questions when they speak on the device than the way they type out their searches.

Usually, the result seekers use long keywords when they implement voice search. Due to such kind of situations, you should adjust the SEO of your content in such a way that you can easily fit in. It can be easy for you to do SEO if you hire SEO expert. It would be great when you consider user intent while doing the optimization for voice. When a regular customer uses voice search to ask a question like what your business’s hours are, this information should be available there.

Impressive content

In case, you have done anything associated with SEO, it would be already clear to you that the most influential factor to optimize a web page is the content. It is even true that a blog post with full of keywords cannot help you attain a suitable rank. You should always use a quality content with relevant keywords to get the attention of local customers. To be on the top, it should be your priority to use a conversational tone that most audiences can relate to.

Shouldn’t waste time on spams

You can’t deny that spam still works but as Google is getting better every day, there are chances that it will shut out in the upcoming days. It would be great if you stop using this spam trend. You can’t get enough business and customers can switch to other websites that are dealing in similar kind of products.

Decide the targeted keywords

Choosing the right set of keywords is crucial for local SEO, but when it will not be used in a proper way, it can have an adverse influence on rankings. Search engines have been designed to identify pages that are filled with a right set of keywords especially for the purpose of SEO. There is no need to mention that website visitors don’t like to go on pages fully stuffed with keywords. They like to go on the website page having proper title tags, and meta-descriptions.

It is the biggest truth that when you focus on correct keywords, it can be easy for you to go a long way. It can be easy for you to ensure your success in local business in the near future. Deciding the right keywords can be easy for you when you hire SEO experts with right set of skills.

Offer A Google Virtual Tour

Google virtual tour is a tool for businesses and is associated with local SEO. You will just have to add a 3-D photo tour of your business to your profile created on Google. Search results integrated with photos are quite interesting and are highly capable to generate the interest rate. According to the new rules of Google, it gives preference to such profile that has added this feature through its search algorithms.  

Conclusion

Now, it has been already clear that how local SEO strategies can help your business, you can easily maintain your online presence. Following all these above-given guidelines can help you build up a better client base. After adding an SEO team to your marketing team, you can boost your local SEO and boost your organic search engine rankings for your website over your competitors.

Author Bio:- Bryan Lazaris is an SEO expert at HireWebDeveloper & holds multiple years of experience in the relevant field. He has helped different businesses to enhance their position on search engines and generate expected revenue.

SEO Agency vs. SEO Freelancer: What is the best for your Business?

By Rahul Som on January 5, 2019

As a business owner, you want to maximize all your resources to achieve your online goals. This means finding the least resistant path to success.

One of the best and most reliable ways to generate online buzz about your business with little effort is through search engine optimisation (SEO).

In a nutshell, the goal of SEO is to get your website to appear on top of search results for your target keyword. According to a study conducted by Chitika, the top result on Google gets the 33% of the clicks from users, the second position receives 18% of the clicks, and the third gets 11%.

To get to the top, you must apply the best and latest on- and off-page practices on and for your site. If done correctly and your site reaches to the top of Google Search, you can enjoy increased traffic, better awareness, and, possibly, more clients.

Since you as a business owner may not have the predisposition to learn SEO or have little time to study it, it is best that you hire someone else to do the optimisation job for you.

The biggest question that you must ask yourself now is this: should I hire an SEO agency or a freelancer for my business?

To answer this question much better, we need to understand the different factors involved in the decision process:

  • Cost – Does the service package and promised results offer to you justify their pricing?
  • Expertise and efficiency –How learned about SEO are the people working on your website? Does their service have a structure and process in place to ensure that the appropriate work is carried out?
  • Accountability – If the service does not deliver the results promised or meet your expectations, do they offer a discount or a guarantee as compensation?

SEO Agency

An SEO agency consists of different people who will be responsible in developing a strong SEO strategy for your business. The agency will most likely assign a dedicated content writer/optimiser, link builder, and a specialist to help optimise your website for your target keyword.

The specialist will conduct a site audit to determine the keywords to be used and areas of your website in need of optimisation.The writer will take the keywords and use them for creating high-quality content for your site. The created content will then be used by the link builder to help you acquire backlinks from authoritative sites. The specialist will then oversee how the SEO tasks applied to your site affected your site performance.

You can also expect regular SEO reports from the agency to keep you updated on the progress of your site. You should see the ranking position of your site for your target keywords and the backlinks created so you know what works and what doesn’t. Based on the findings, the specialist will make further suggestions on how to improve your site performance on site engines.

Given that an SEO agency has more people working on your site, you will have to shell out greater money for their services. The specialisation alone by each warrant a higher pay since their focus is on certain SEO tasks only.

Also, the agency has a much more organised process in place, given the numerous people they have, which leads to better efficiency regarding getting more things done.

Usually, you can expect something in return if the agency does not provide you with the promised results. Examples include but are not limited to discounted price for the next month of SEO services or a money-back guarantee policy. The contract you signed up with the SEO agency must express this. If not, make sure to discuss this issue with them to ensure that you are covered if the agency fails to live up to your expectations.

SEO freelancer

An SEO freelancer offers the same services as an agency, but probably not as comprehensive. However, unlike an agency, a freelancer is responsible for tasks that take at least three people to complete.

The freelancer should, at least, be knowledgeable on how to create content that will be used develop an effective link building strategy based on your niche. He or she will also have to conduct an SEO audit to pinpoint areas that need improvement, track the relevant metrics about the accomplished SEO tasks, and analyse the results to get a better insight on the right courses to action.

The tasks may seem impossible for one person to finish, considering that the freelancer entertains more than just one client at a month. Therefore, the SEO freelancer will be using different tools and resources to accomplish the tasks for you. The tools make the job of an SEO freelancer much easier as it helps him or her automate certain SEO tasks to save up time and focus on more time-consuming responsibilities.

Also, there is a chance that the freelancer is just a jack of all SEO trades and a master of none. As a result, the freelance may reach out to other freelancers for tasks beyond his or her skillset. This way, he or she works as a middle man between client and other freelancers and compiles all performance and data that will be reported to and analysed for the customer.

While this working process may not be as efficient as opposed to in-house specialists in an agency, the cost of hiring a freelancer is much more affordable. The freelance is aware that they cannot provide the luxury that a more organised agency can offer, so he or she comes up with a more cost-effective solution for people looking for SEO services.

As far as performance is concerned, an SEO freelancer should deliver the results as expected from him or her. Therefore, you need to prepare a contract with the freelancer to ensure that the job is done within expectations and on time. You just cannot afford to rely on the words of a freelancer, as you need to protect yourself from possible harm that he or she may do to your business.

Verdict

If you have money to shell out for SEO, then choosing an agency may be the most cost-efficient choice. Its ability to provide you with a more streamlined SEO process along with its policies to ensure that your business gets results makes it a smart decision in the long run.

However, this does not make an SEO freelancer a lesser choice. If you manage a startup or a small business and are in need of affordable SEO services, a freelancer can provide you quick and easy solutions to an otherwise technical problem.

While your choice depends on the needs of your business, the most important thing to consider is doing your research before choosing an SEO agency or SEO freelancer. Make sure to ask both the right questions to gain a better understanding of their knowledge about SEO and their business practices. Through these questions, you will see which one is the most skilled and reliable enough to take on the SEO challenges that you business presents.

Tips to Improve Backlinks Pointing to Your Website

By Guest Contributor on January 4, 2019

Link building is one of the key SEO strategies. It is a key factor that determines your standing in the SERPs for which you need to constantly improve backlinks leading to your webpage. If you have bad quality links, it does not only pull your ranking down but you can also be penalized for this.

The rules and skills required for link building have been changing and if you are not able to keep up with it, you may not be able to appreciate the value of this technique and give up on it. That would be a mistake. The right way to go about it should be constantly learning and improvement of backlinks. Here are a few ways, which can prove helpful:

1. Ask for Backlinks

If you have been facing disappointment from your backlinks, it is time to start with some fresh backlinks. You can remove the old ineffective ones and ask for fresh backlinks. A good place to start this is your contact list. It could be your friends and acquaintances who are administrators of their own websites or have a blog of their own. They can always offer a backlink to your webpage or blog. But, it is important to ensure that backlinks come from a relevant source. Do not try to get backlinks for perfumes from a technical webpage or blog. This could be harmful to your business. You should request for the links to be a part of the content rather than a footer or sidebar for better results.

2. Focus on Building Relationships

Good relationships can take you a long way in link building. A healthy give-and-take policy would prove helpful for both the parties. Along with your existing contacts, you will need new contacts. You can source these from the blogs, forums and social groups belonging to the same niche as yours. A digital agency can help you get such relevant contacts too.

The first step to build a relationship with the right sources is to visit their pages and leave behind some relevant and interesting insights or comments. Active participation on these platforms will help you build contacts, which can be very useful to improve backlinks in quality.

3. Testimonial in Exchange

Providing a website with a testimonial for the services is a great way to help the recipient build customer trust. For you, it could be a great opportunity to get potential traffic with a backlink to your page. This method proves to be much more effective than sending requests for a backlink via email. Also, this is a beneficial move for both the parties involved.

4. Have Your Own Blog

You can improve backlinks and great quality ones from a blog of your own, but you will need to keep the blog alive and kicking. If you start a blog but do not post regularly, the blog will do you more harm than good. Write regularly on topics relevant to your industry as well as your clients. Keep the posts up to date, useful and interesting. This will help you establish yourself as an authority. This will not only help increase the traffic to your blog but also get others linking to it. You can have all the links you want from your own blog. You can also create great guest posts for others.

5. Choose Your Listings Carefully

Don’t list your website on just any of the many directories available online. You will end up paying for the listings and not get any real value from them. Choose your directories after careful scrutiny. A good directory should not only provide a link to your website, but it should also provide useful information to the consumers looking for services similar to yours so that they are able to make an informed decision.

It is important to get rid of the bad quality backlinks before you start afresh on a hunt for improved links. Take help from experts to take the first step and follow the tips listed above to get better backlinks. This will help your website gain more visibility shortly down the lane.

Author bio:- Micheal Anderson is a digital marketing expert with Techmagnate, being a blogger he likes to share his articles on various aspects of digital marketing services such as ASO, Video SEO, PPC advertising, content marketing for link building.

10 SEO Myths That You Should Ignore Completely

By Guest Contributor on December 4, 2018

The world of SEO is full of myths and lies. If you are the type that listens to what every so-called expert has to say, you will find a lot of conflicting advice.

During the recent times, a lot of SEO myths have come up and you come across them on the web most of which are wrong.

In this article, I have listed 10 of the top SEO myths that you should ignore completely.

1. Link Building Is Dead

Link Build can’t be dead, in fact it is more alive and productive than ever. Link building has a huge advantage because it draws attention and traffic to your website.

Basically, the traffic your website attracts, the higher Google ranks it up the search engine results.

Link Building can help you in a lot of ways:

  • It can increase your brand’s visibility
  • It can help showcase your brand’s value and authority
  • It can help increase traffic to your domain

Link building is not dead and it does have an obvious direct result in your rankings. Also, it offers a lot of positive indirect results that happen behind the scenes.

2. Meta Titles, Tags and Descriptions Do Not Matter Anymore

Meta is one of the most important aspects of a successful SEO and it does matter for a bunch of reasons. It is important because sites that do not have Meta titles, tags and Descriptions do not rank at the top of search engines, mostly they rank lower than their competitors.

Meta titles and descriptions help search engines to understand what your page is all about and index your pages accordingly for relevant keywords.

3. You Only Have to SEO Optimize Your Site Once

Google rankings are always unstable. So, you don’t want to rest on your laurels if your site hits the top first page of search engine results. SEO is always working and it never sleeps.

If you rest, you might just rise up to realize that your website has been knocked back to page 5 or 9 or even worse than that.

Just like business, your site also has competition and you are both competing for that top spot at the top of search engine results. To rank high and keep your spot, you must continually create optimized content and optimize your site.

4. Keyword Research Doesn’t Matter

Google is constantly updating its algorithm, however none of them ever mentioned keywords don’t matter. Keywords still remains key to ranking high on search engine results organically.

Keywords research is important because it helps you identify the right keyword to use, and helps you identify the chance to rank for them.

Long tail keywords often have a low difficulty score and high monthly search volume, which helps you to increase the probability of ranking for those terms.

5. Guest Posting Doesn’t Work Anymore

The opinion that Guest posting does not work anymore is a false SEO myth that you should ignore. Guest posting still remains the best way to create meaningful relationships with other bloggers and popular websites and blogs in your niche.

Guest Posting can help you in these ways:

  • It can help you demonstrate your authority by showing your expertise
  • It can help you build your brand and increase your exposure
  • It can help you attain Google Authorship
  • It can help increase your website traffic
  • It can help turn your visitors into new leads for your business

6. Content Alone Is Enough to Rank High

It’s true that great content will help you rank high at the top of search engine results and it can increase your site traffic tremendously.

However, you will need to fully optimize your site with relevant keywords in other to rank high effectively. Good content and SEO has to go hand in hand and side by side in other for your site to be liked by web users.

There’s no doubt that content is king, but even content written by an award-winning writer won’t go anywhere without SEO elements like link and keywords.

7. Your Website Doesn’t Need a Blog

Blogs have always been a way to showcase your knowledge and expertise in your specific niche or industry. Blogging allows you to express yourself and show your knowledge on topics that are relevant to your audience.
Blogging also provides your audience with something to share, thereby expanding your influence and reach. You can also get relevant backlinks and text content through blogging.

Also adding content regularly to your blog will help you rank high at the top of search engine first page results.

8. SEO Can Be Automated

SEO cannot be handled automatically because it requires human input. If it was that easy and simple, everyone would have been ranking high. To optimized site successfully with SEO, you need to optimize manually.

There are a few SEO tools that can actually make things a bit much easier for you and can help automate particularly monotonous SEO task, however you still need to input some things manually like I stated above. These tools can only help you generate keywords, monitor rankings and analyze backlinks.

Apart from that, the process of SEO takes a considerable investment of time and cannot be simply automated in its entirety.

9. Only Big Blogs Can Get Traffic from Google

It’s quite true that big blogs get tremendous traffic from Google and they rank higher. However, everyone can get a lot of traffic from Google. In fact, a lot of new blogs get most of their traffic from search engines because they know

how to play the game.

There are two main things you need to do to get loads of traffic from Google:
⦁ Target keywords that are specific
⦁ You should check how competitive the top 10 in Google are before you target any specific keyword

10. You Only Need to Master SEO Once

You might be thinking that once you have mastered SEO techniques, you are done with your job. This is a wrong Myth that you should ignore.

Google always changes its requirements all the time and doing so is the only way in which search engines can ensure that quality content is valuable to web users.

If you want to stay ahead of your SEO game, you need to constantly keep yourself up to date with new techniques that spring up all the time.

We have come to the end of these article on 10 SEO myths you need to ignore completely. I am pretty sure you have come across some of them in the past, some of which you thought are true.

Check the 10 SEO myths carefully so that you will not fall for them the next time you want to optimize your site with SEO.

This article is contributed by Derek Luise , Jr. content writer and blogger with Ranking By SEO

How to Better Optimize Your Blog Content

By Guest Contributor on November 17, 2018

Blogs are recent trends of this fast moving 21st century. The idea of a blog is a really a big hit in the market in the current and the recent times. In this fast-moving world, one needs to stand out to prove their strength. Thus in order to follow the same one needs to be well versed with the optimization of the blog and should be very well acquainted with the fact how content marketing agency works.

In order to sustain in the league of blogging one specifically needs to pay attention to the layout of the content marketing agency. The act of being updated with content marketing agency keeps you alive and ahead in this particular field and race.

Well, let’s try and look into certain ways by which one keep up with the pace of fingers with which it types the blog.

#1. Conduct thorough research

In order to make it a proper Search Engine optimized blog. This is the first point for optimization. Here is the first milestone.

Keyword needs to be properly researched. It is very essential for the optimization of the page. In order to enhance the quality of the blog one can also refer to tools like Google AdWords Keywords Tools and sites like semrush.com.
The tools also allow you to mean increase the relativity. This also helps you spy on the traffic and competition of words and phrases. So here you go, the easiest solutions for the keyword.

#2. Incorporate the keywords efficiently

Despite the fact that the worry of the keywords is sorted, one needs to incorporate it very efficiently in order to make it.

It should be properly organized. There should be a proper outline of the blog;

  • Title of the blog
  • Headings and Sub-headings
  • Beginning sentence
  • Concluding Paragraph
  • Anchor Text
  • Title tags and Meta Description

Caution; don’t stuff the keywords. It becomes really difficult to read if you stuff in a keyword as it makes the monotonous for the reader.

Be sure of using it properly and very carefully. The restrictions are here.

#3. Improve the image presentation

One needs to be very particular with the photos that you upload. The blog needs to have a proper inclusion of the keywords in the description.

The file name should also name should also be based on the keywords. In fact, the description of the photo needs to indeed have rich keyword description.
Another point on your checklist, keyword rich description of the photo.

#4. Do not at all forget references

References show the amount of research you have done. This also shows the ethics of you as the owner of the blog and still the recognition to others ideas.

It makes it worth it as who knows maybe in a while your write up is going to be in the reference list of some other blog. So here we go the ethics are going to make you very professional and indeed a good read for ideas and knowledge.

5. Never ever forget to put SUBSCRIBE option

Well, it might sound like a kind of a self-bragging and more of a publicity stunt but don’t at all forget to put the opportunity to subscribe.

Here are the answers to your why?

Well, this enables the readers of your blog updated with the blogs that you will be uploading in the coming time. This will also increase the interest among the readers if they get to subscribe you.

The final decision will obviously be yours but still, the fact that will motivate you for this is that there is no harm in a fan family as it is by their choice.

#6. Share on the social sites

No one in this 21st century is left untouched by the social media. Thus, the act of sharing the same on these platforms makes it really worth it as it reaches to the larger audience there.

So these were a few simple and easy steps to optimize a blog. Writing is an art, the way you cherish it, it will flourish more. For every word counts, there were a set of points. Try and innovate. Happy Writing!

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