5 Factors To Consider To Develop a Successful Mobile Game Application

By James Tredwell on May 20, 2020

Want to develop a mobile gaming application but don’t know what exactly goes into it? Before you further read this article and find out key factors that should be considered, let’s tell you that the mobile game app development is not an overnight task. It requires many phases to go through and take into consideration. If you want to know them all in detail, then check the below-mentioned points:

  1. Conceptualization

The first step you need to take into account is ideation; to do so, go to the Google Play Store or App Store and find the most downloaded games in the specific game category. Now, check out the features and other specifications mentioned in the description section of the game. Learn and understand the mechanics, the technologies, and game engines they have used for the development.

Besides the app stores, you can also check game jam videos or visit mobile game review websites or even check game development forums. During the ideation phase, make sure you focus on your targeted audience. Also, think from the perspective of players and then proceed to the next step. Deciding about the mobile platforms and devices, the app will be compatible with also falls under this phase.

  1. Wireframing

Creating a layout or prototype of the game will help you to know whether it will be a hit or miss on the App Store or Play Store. Wireframing is also necessary to both design-related and technical risks, and hence reduces the efforts of the developer.

Another benefit of this process is that it ensures the final version of the game meets the clients’ expectation. The only thing you need to take care of while prototyping is not to waste much time on it, otherwise, it might increase your game development cost.

  1. Monetization Strategy

Building the right strategy for making money through the mobile game is essential. According to experts, the most effective way to earn big from your mobile game app is through in-app advertisements. Therefore, planning the right place and time of advertising should be planned in this phase.

To understand this, let’s understand from a player’s perspective. You have developed a multiplayer online battle gaming app, such as PUBG, and it got a considerable number of downloads right after the launch. Now, players are finding the app good from the game point of view, but they are seeing the advertisements too often. What will they do? Of course, uninstall it from their mobile phones.

So, it is quite mandatory to plan the advertisement in such a way that doesn’t affect the player’s journey in the game. To balance both, you can choose to reward the players with some power or points (that will help them in the game) for watching an ad. Another way of monetization through a mobile game is by setting up in-game purchases or providing membership benefits or special passes. You can also choose pay per download revenue model to ensure your app is fruitful.

  1. Designing

The next phase that ensures a successful mobile app development is designing. A good design speaks for itself and attracts your targeted audience. Therefore, it is necessary to consider the key designing points, such as an aesthetically appealing UI design, setting up multi-touch gestures for smart devices, taking care of the platform design standards, etc. while designing the mobile game application.

  1. Development and Testing

The development phase includes leveraging the latest technology, right framework & game engine, and technical expertise to implement what’s been designed in the earlier phases. After completing the development, testing each module is the next phase.

  1. Deployment

After verifying every process and the functioning of the game app, the deployment phase begins. The client gives their feedback or tell changes, if any.


Since mobile game app development is a tedious task, it is good to reach out to an experienced and trustworthy mobile app development company to hand over your game development project. A substitute of this is to hire game developers with a considerable level of experience and expertise on developing gaming applications on various platforms. Only a professional can develop an gaming application that can gain players’ attention, keep them engaging & entertaining, and witness skyrocketing success rates.

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