Logo designing might be your favorite job that brings you a sense of accomplishment, but it’s neither easy nor a straightforward process. It takes days and months to create a logo concept before the design process kicks off.

As a logo design Dubai agency, we know logo designing requires both creative and technological skills. And when it comes to designing a logo for an e-commerce website, it’s not everyone’s cup of tea.

So how can one go about it in such a way that the final logo is absolutely terrific, one that becomes an inspiration for others? Read on to find some worth-noting tips for designing a unique, creative, and aesthetic logo for an e-commerce website.

6 Tips to Design a Logo for Your Ecommerce Site

1. Take Inspirations from Your Niche

A logo should tell a story, a concept – and for that, it must look alright to represent the product you are selling or suit your business. A logo that looks good for an e-commerce store selling health and wellness products would look odd on a website selling children’s products.

So the first tip is to consider your niche while devising a concept for a logo. Don’t try to reinvent the wheel but spin someone else’s idea into something unique. You can also look for inspirations in the market. Observe the logo concepts of your competitors, the design pattern, and the feel of their logo.

2. Keep it Simple

A simple logo beats the one that’s a blend of multiple concepts, or basically the one that has no concept. Your logo is just a symbol of your business, nothing more. If you go too fancy with the design, it might turn off the visitor.

Simplicity coupled with uniqueness draws the reader in, and that’s what you want. A complex logo that requires you to strain to have a proper view or understand the message behind it never does the job.

3. Choose a Minimalist Style

When it comes to the style of your logo, you have quite a few options. But let’s cut it short, I recommend you embrace minimalism. It’s more popular in logo and graphic design than ever before. Its simplicity and clarity should convey the meaning behind your logo.

A minimalist logo helped several global brands including MasterCard and Airbnb to boost their rebranding efforts. Indeed, a logo can have an adverse effect on your rebranding or when designed in the right way, can turn the tables for you in the form of more sales and conversions.

Some other logo design styles are illustrative, pixelated, geometric, and abstract.

4. Choose Your Font Wisely

A wrong font can obscure the message behind your logo, or worse mar the quality of the design. Once again, the principle of simplicity comes in. Choose a readable font that communicates a message about your brand and what you do in a clear and concise manner.

According to a study by the New York Times, some fonts are perceived as serious by the audience while some are taken as informal or fun. No one but only you can tell about your brand’s voice and tone, and how you communicate with your audience on the website.

Moreover, do consider the size of the font. Smaller font means more focus on the icon, and bigger font means vice versa. Make sure by looking at the logo your customers can read the name of the brand so they can do further research about it.

5. Embed Positive Vibes with Impressive Colors

Unless you are creating a logo for a funeral company or a cold storage service for dead bodies, choose positive and vibrant colors. Your logo should be full of energy so it can compel people to take the desired action.

Do read about color psychology. Each color is associated with positive or negative emotions. For example, blue and white are associated with peace, tranquility, and trust.

Yellow and orange colors exude energy and enthusiasm. Black is a sign of expense while red is often perceived as a sign of danger by a human mind (nevertheless red still is used in sales to entice buyers).

Based on the customer insight, find out who your ideal prospect is. From their age to hobbies, their buying habits, desires, fears, and everything in between. Use colors in your logo accordingly.

6. Optimize Your Logo for Mobile

Do you think optimizing your website for mobile is enough? No — you need to optimize your logo too for the mobile users. More than 50% of online purchases are being conducted via mobile devices, so a bad user experience will turn them off.

A responsive logo is a must for a top-notch user experience and ultimately elevates the brand’s freshness. Make sure you consider the screen sizes of different digital services such as tables when optimizing your logo.

Conclusion

An ecommerce website development owner spends thousands of dollars in getting a logo for their website. A logo designer spends hours brainstorming, conceptualizing, and designing a logo for a brand. Both parties can benefit from the above-mentioned tips and make the most out of their effort.