8 Digital Marketing Tools to Help Entrepreneurs Double Their Online Sales

By James Tredwell on November 26, 2019

You know you have implemented digital marketing to increase your business’ revenue. However, you are unsure whether you are reaching your goals or not.

If that is the case, it is not always because your digital marketing tactic is effective. It can be because you do not have the digital marketing tools that can inform you whether you are on the right track.

That said, here are eight digital marketing tools that can help double your business’ online sales:

1. Google Analytics

Powered by Google, Google Analytics is a web analytics program that lets you track how your website is performing.

In order to do that, you need to install a GA code on every page on your website that you would like to track. But if you are on WordPress, you can simply install and activate a GA plugin, connect your website with your account through an API, and you are all set!

From there, you will be able to track how many visits your website gets, how long your visitors stay on your website, what your most visited web pages are, and more!

2. MailChimp

Dubbed as an all-in-one marketing platform, MailChimp provides email marketing and marketing automation services.

For as low as $9.99 per month, you will get email templates, custom branding, behavioral targeting features, marketing CRM, A/B testing features, and 24/7 customer support. Thus, giving you the capability to find the right customers, build your audience, and give life to your brand all in one place.

MailChimp is ideal for e-commerce business owners, mobile and web app developers, and startup owners. That’s because this platform allows you to find your target audience, reach them, and send out campaigns based on their behavior.

3. Social Mention

Social Mention is a social media search engine that aggregates user-generated content from across the Interwebs into a single stream of information. This user-generated content includes blogs, images, and videos.

That way, you can track and measure what people say about you, your business, or your product. Plus, you will gain insight into how likely your brand is being discussed on social media, whether the majority of the sentiment is positive, and how influential your social media popularity is.

In addition, Social Mention provides a point-in-time social media search and analysis, social media alerts, and third-party API.

4. Chanty

If you are managing a lot of teams or projects, Chanty is your friend. It is an AI-powered team chat that allows you to connect, communicate, and collaborate with your team.

The beauty of this tool is that you can bring all the apps that you use during the say in a single place. There is also no need to check and double-check your email and texts when messaging your team as Chanty allows you to sync your messages.

You can have Chanty’s feature for free if you are a team of 10 or less. They also have premium pricing which costs $3 per user per month.

5. Detective by Charlie

Boasting that they can do the digging so you can focus on selling, Detective allows you to automate your sales representatives’ prospecting and hours of call prep.

It features Browser Automation that allows you to collate your prospects and their information so that you do not need to open hundreds of tabs on your browser. Detective will do the prospect research for you so you can prepare your buyer intel, which could come in handy when you start making outreach and cold calls.

That way, you will know how to best reach out your prospects, as well as know how you can make them respond.

6. Crazy Egg

Crazy Egg is known for heatmaps and scroll maps, allowing website owners to detect how site visitors interact with their online content.

In fact, it provides you with visual reports on how your site visitors respond to various design elements on your website. It’s like bringing your landing page A/B test to the next level!

Here are other benefits of using Crazy Egg on your website:

  • Get additional site visitor insight other than Google Analytics
  • Ensures that your calls-to-action are seen and compelling
  • Allows you to place content on where it matters
  • Track what happens behind pop-ups and login screens

7. OneSignal

If push notification is how you would like to set your brand apart, then you should take a look at OneSignal.

Boasting itself as the market leader in customer engagement, OneSignal allows mobile and web push notifications, as well as email and in-app messaging. You can create an account for free, which allows you to list 30,000 web push subscribers at most.

What’s cool about OneSignal is that it is easy to set up, provides real-time reporting, and allows you to analyze your campaign even while on the go.

8. Smarp

Based in Helsinki in Finland, Smarp describes itself as a communication and advocacy platform. But more than anything else, it is mobile-based. Meaning, you can align, engage, and boost your employees’ productivity anytime, anywhere.

Instead of searching for more than two hours looking for information, your employees can easily access company and industry content that they need. That way, everyone can focus on making the business grow and become successful.

But aside from being an internal communication platform, you can also use Smarp for marketing, sales, and recruitment. That’s because it allows your workforce to be connected.

Which Digital Marketing Tool is the Best?

Now, you might want us to pick one of the digital marketing tools on our list that we deem the best. Our answer would depend on what you need.

The thing is, there is no one perfect digital marketing tool. Although we will emphasize that you need to install Google Analytics on your website. You will need something that will give you the data or features that you need, and another one that can complement your chosen tool.

So, what is your most recommended digital marketing tool? Let us know in the comments!

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