A Comprehensive Guide on Yoast SEO plug-in for WordPress By Guest Contributor on March 16, 2020 You may hear about the Yoast SEO if you are a digital marketer or SEO professionals. Do you know what is Yoast SEO in detail? Well, your answer is no, then don’t worry. Today let’s talk in detail about it and clear all your doubts. If you are working with a self-hosted WordPress site, then it is highly important for you to know more about it. Let’s dig deep and explore it so that you can use it for enhancing your online business. Businessmen spend a lot of money on availing the web development services. And, hire the SEO experts just to enhance their business by introducing it with the help of an incredible website and getting a high rank. But adding the Yoast SEO Plugin is without a doubt boost the growth of the business. Let’s move on and know more about what is all about this Plugin of WordPress. First know what Yoast SEO is- It is one of the most popular and widely used search-optimization plug-ins for WordPress. Founded in the year 2010, it has now really a big number of active installations and downloads. It has approx 5+ million active installations along with the more than 202 million times downloads. This is an incredible WordPress plug-in that helps to make your website search engine friendly as possible. Apart from this, the best part of this plug-in is that it is free of cost and easy to understand. Yoast SEO for WordPress makes your website impressive and adds extremely wonderful functionality. In addition to this, if you want to add more features to your self-hosted website, then you can buy the premium Yoast SEO plug-in. What can you do with Yoast SEO- This is simple to modify and control the things in your websites such as- • Control titles • Meta Description • Setting target keywords • Tracking site • Managing sitemaps & others Let’s move further and explore how to download, install and use this amazing WordPress plug-in. Installing & downloading the Yoast SEO Plug-in- Installing the Yoast SEO plugin is really a simple process. What you need to do is to go to the site’s admin dashboard. There you have to look at the left-hand side of the screen for the option “Plugins” and click on that. An option i.e. Add New would come on your screen. After clicking on the ‘add new’ option, a new page would open for you from where you can select the plugins of your choice. If you are not able to directly see the Yoast SEO, then type there in the search bar. When you get the Yoast SEO plugin, then you have to click on the “Install Now”. WordPress will download and install it. Then a message for asking to activate the plugin will appear on your screen. So, activate it and it would successfully be install and active on your website. Now you have understood that downloading and installing Yoast SEO is easy. Let’s move further and know about importing settings from other SEO plugins. Import Settings from other SEO Plugins If you have already installed another SEO plugin on your website, then you can save your precious time by importing settings from that plugin. For the import and export option, you have to visit the SEO option and then choose the “Tools”. There you would get the import from other SEO plugins tab. Setting up Yoast SEO plugins For those who don’t have the settings to import, here is a guiding tutorial that will let them know what they have to do for the setting up to the Yoast SEO plugin on their website. Here are few points are mentioned for which you have to set up your WordPress plugin i.e.- • General settings • Webmaster tools • Security • Metas and Titles • Homepage • Sitemaps • Date in Snippet Preview • Archives • Taxonomies and others These are the options you need to visit for the setting up the Yoast SEO plugins. Use Yoast SEO Plugin When you are done with the installation and set up of the Yoast SEO, then you have to visit the admin dashboard and click on the “All posts”. Here you would see the column that shows a dot indicating the Yoast SEO which rated your website page. It uses the almost easy rating system for a page’s SEO friendliness. There are 4 colors of the dot such as- • RED • GREEN • GRAY • YELLOW/ORANGE Red means that there is an important problem; Green means that page is good, Gray means that Yoast SEO Plugin doesn’t have information for the webpage and Yellow means that there is still a scope of improvement on your webpage. It becomes easy for you to manage the pages on the basis of their color dots. You can simply optimize your website pages and make your website more effective. Benefits of Yoast SEO- There are several advantages of the Yoast SEO which makes it one of the most popular WordPress plug-in. Let’s have a look at the major advantages of it for your online business website. • You can use 5 keywords per page • It increases the readability of your webpage • Free advertisement • Great from the point of view of the search engines search pages Hope you have enjoyed this read and know the detail about it. Hiring Website development services and design services for your business website is a good decision but installing this wonderful plugin surely adds the extra point. If you have not included it till now, then don’t think too much just add it soon and let your business website rock. Author Bio :- Vivek Sharma is an SEO Expert with rich industrial experience and knowledge. Currently, he is working with the PNJSharptech computing service that offers varieties of services such as web development services, web designing, and SEO services to the customers.