When you start a business in the present digital age, you know that developing a mobile application is only a primary footstep to drive success. To make your business app successful, you need to check all metrics and optimize your app in such a manner that it will reach its target audience. In the present cut-throat competition, having an app is not sufficient for the business you have to make it flourishing. To make your startup a brand, and achieve the goals, you have to keep an eye on app metrics that add value to Start-up Success.

In case you are looking to understand how to measure the performance of your app, then you are on the right page with us. Our team of experts has spent a lot of time researching the marketplace and then create this list. In this write-up, we cover some of the essential metrics that you need to check to make your dream application success a reality.

Here is a complete list of the mobile app metrics that helps you check the performance of your app:

Following are the things that you check using app metric indicators: 

• App Performance MetricsApp Crash Rate
• API Latency
• App Load per period
• User Acquisition Metrics
• New Installs
• Cost per Install
• User Activation Metrics
• Activation Rate
• App Launch to Install Rate
• User Engagement Metrics
• Daily Active Users
• Monthly Active Users
• App Session Length
• Device and OS data
• Geo locations
• User Retention Metrics
• User Satisfaction Metrics
• App Store Ratings and Reviews
• Customer support time
• User Feedback

Mobile App Metrics- Definition

In simpler words, we can say that mobile app metrics are the performance indicators that help in knowing the overall app engagement rate, installation, and churn rate. These metrics give you complete information about the app and will keep you knowledgeable around app store ratings, engagement rate, monthly users, and conversion rate of your users. When you keep track of all these factors, you can eventually boost your app installation number.

Now, before we start discussing the app metrics, something that you need to consider is that not all the app metrics are related to your startup business, and before you even start, it is good to check the most vital indicators. It gives you time for  mobile app branding that help your startup to grow.

Check app Installs

If you are a startup business, then the initial number of installs of the app will matter the most for your business. If you get maximum installs in 2-3 days of the app launch, then it will impact your mobile app’s ranking positively. The initial installs help you gain a good position in the app store rankings. The app metrics help in measuring the number of installs your app will receive. Through indicators, you can check all the details about the installation rate for your app.

User Acquisition rate

This rate helps you to know about the number of people who have installed and downloaded your app in a given time. This way, you can calculate the ratio of your app downloads. The people who have downloaded your app come from various sources like some have downloaded your app directly through organic search while others came to download via paid campaigns. You can check the number of installs that came from paid campaigns that help you to calculate the cost of attaining a customer and value of every sale. This way, you will know how much your sales and marketing value helps you in gaining the number of users that you attained in that period.

Financial value of an app

It is undoubtedly one of the Best Mobile App Metrics that plays a crucial role in determining how much value an app user adds to your app in their life. It can also point out the financial worth of the Startup app that you have launched recently. It is the right way to check the number of people who shared your app.

Number of Active Users

If you want to know about your daily, weekly, and monthly and what they like about your app, then these metrics help you in the things in a proper manner. Tracking the behavior of your active application users helps you to know about all the components more broadly. This way, you will be able to understand who left your app and which things you need to improve in your app. It is crucial to check which part of your marketing plan dropped the engagement rate.

App retention rate

Retention rate helps you to know that number of users who visited your app back is based on the date of their previous visit. It helps you to know the engagement rate of your app. You will get information about the users, who mostly visit your app, who visit your app weekly, and the one who never visited your app gain after download. The retention tracking metrics help in knowing the most engaged and valuable use of the app. You can also check your rendition rate on various dimensions that help you try-out new marketing techniques to boost engagement rate and perk up your app reputation.

App Store reviews and ratings

The reviews and ratings that you get on your app help you to know what your audience exactly think of your app. The people who use your app give in their feedback in the form of ratings and reviews. In case your app has good rating, then people prefer to choose your app and boosts your download rate while if your app has poor ratings, your app store rankings also fall. To make your app perfect, know your audience’s needs.

If you want to achieve Top 10 status, your users must love your app.

Session interval

It is a metric that most of the mobile app development companies believe that helps in knowing the choices of your audience. The session interval indicates the time a user spends on the app. This key indicator enables you to know how many times and for how much time the user opened and used the app. From all these metrics, you can explore several things that can help in boosting installation and user engagement rates.

Conclusion:

Checking the app performance from time to time is essential to know where you are lacking. The app metrics help a Startup company to know about the various parameters that help in Mobile App Branding. When you start a business and create an app for your startup, it becomes essential to check frequently which age group of people is using your app more and what changes help you to boost the installation rate.

Moreover, app metrics give you an analysis report through which it becomes easy for you to distinguish between non-users and users and prepare a marketing plan to engage in each section consequently. All the above-listed metrics help you in acquiring more installation rates, and eventually, that will boost the conversion rate.

Author Bio:- Anita Gigoo is a Senior Content Writer at Mobileappdiary. She writes on various topics related to mobile app development, Mobile App Branding, web development, and social media platforms for the past five years.