Mobile apps are no longer just limited to corporations or businesses in specific industries. Startups and small businesses are now also joining the fray as entrepreneurs are starting to realize that having a general website is no longer enough to create and establish an online presence. A mobile app can be advantageous for businesses, regardless […]

Keywords are those tiny little creatures that bulk large in SEO. A proper optimization should start with keywords and rely on keyword research heavily. Here I will give you a short guide on how to effectively do keyword research for SEO today. In most cases keyword research and optimization will be based upon some of […]

The use of Google AdWords increasing in recent years. Any digital marketing expert who wants to maintain a decent ranking of websites in the SERP of Google must use Google AdWords without any fail. Frequent updates in Google’s algorithm make it difficult for most of the average marketers to perform different SEO activities and increase […]

You know that your online marketing strategy is an essential part of the success of your business. There’s been the never-ending debate regarding whether SEO or PPC is the better option to bring you the highest amount of possible success and traffic. However, it can be confusing to understand whether you should use PPC or […]

It’s no surprise. Mobile dominates. In fact, 60% of all searches now occur on mobile devices. It’s where consumers are today, and most businesses have designed responsive apps and mobile sites to accommodate them. And this is not just a phenomenon for e-commerce. People are looking for service vendors too – lawyers, plumbers, and lawn […]