Category: AI

Customers are currently relying on mobile apps for immediate solutions, AI’s adaptability and learning capabilities allow businesses to satisfy the needs of clients while developing a personalized experience for every single user.

AI is a powerful tool because it increases insight from each user’s data, searches and purchasing habits. Everyone that uses programs built on artificial intelligence has a unique experience because the program provides personalized recommendations based on individual preferences. As more companies witness the power of AI, more apps will come to advertise utilizing artificial intelligence to increase engagement and improve consumer satisfaction. These programs pay attention to the behavior of consumers, predicts what they enjoy and follows their orders by placing orders.

The front-end and back-end app experience will become more private with AI because artificial intelligence generates algorithms by teaching machines to process data such as the human mind. Machines can naturally find out what’s favored by consumers on the front-end, but app developers will use AI more intentionally for the automation of repetitive tasks, applications testing, and deciding how to move into the next development phase.

App programmers will have more opportunities to deploy code distinctively

Artificial intelligence is changing app development in historic ways. As the demand for AI continues to rise, app developers with an extensive understanding of automated learning will probably be in higher demand for their understanding and creativity. Hire mobile app developer, then will have more option to deploy innovative code frequently thanks to the flexibility of AI, making a change in how mobile users collect and access information.

Consider Quick Response (QR) codes

Similar to a conventional barcode, these black and white squares are scan able and transmit data to an individual’s mobile phone after the scan. Information like location, prices and internet links to videos and content are available through QR code. Developers create QR scans potential by deploying code in mobile apps that work as QR readers. With AI integration, clients can receive over basic information from a QR scan.

Machine learning does more than raise brand awareness and encourages sales. It works for customers to make their lives easier while keeping them informed. By studying how users act, AI can notice irregular behavior and diagnose problems so.

Businesses must shift gears to remain relevant

The immeasurable impact of AI will result in intelligent apps getting the new norm for companies. Building applications that adapt to the requirements of users mean that businesses must direct their focus to information. How will information be collected? How will the information be fed into machines and how frequently will data enter be needed?

Standard algorithms don’t fortify the connection between customers and brands including AI, inspiring startup organizations to come up with wise apps that improve user retention. AI integration will be the solution for many companies to expand into new markets and provide improved client service, setting the stage for a substantial return on the investment into the development procedure.

Major companies such as eBay prove that AI raises customer loyalty. The eBay program has been downloaded over 370 million times worldwide. The company generates a romantic shopping experience with AI using structured data to create customized homepages, eBay also utilizes AI-powered visual search features to locate items matching social networking images or pictures from an individual’s mobile phone, helping buyers find products without looking for lengthy intervals.

The reach of AI is extending beyond mobile applications into smart home technology, computers and a diverse selection of items intended for professional and personal use. Artificial intelligence is changing the ways developers build apps and the way that consumers interact with products. Deploying apps with a conventional code is no more enough to appear modern customers who are becoming more familiar with advanced technologies daily. Keeping up with the continuous advancements of AI has become necessary to remain relevant in the industry.

If we see in the tech world, everyone is talked about the latest Android or iPhone at this time. What’s new brand Android or iOS mobile app regards to the current market. Since now people use mobile apps to have things done fast without wasting a single second, companies should now begin investing in something large to hit the landmark.

Artificial Intelligence has begun a completely different manner and redefined the idea of human-machine interaction. It triggered by machines, compared to the organic intelligence exhibited by humans and other creatures. Smart Watches, security system, house appliances are linked with each other, for this, AI functions as the mediator for the consumer to control the things

The company growth and the growth in user participation are because of the rising usage of AI in mobile app development. Somehow, various devices and programs using a fixed algorithm don’t adjust dependent on the consumer’s observed behavior.

Here are a few tips about how AI helps overcome this barrier

AI gathers and stores information from the consumer by assessing the operation and utilization pattern of this program. Everything began with Siri, and today AI is enabling expansion with its powerful presence in app development. Let us have a glance at a few of the situations, where AI empowered mobile apps can assist the companies to make an excellent UX for their own customers.

Personalization Ability

AI may understand the client behavior in a brief length of time supplying in-depth insights into their client tastes. Among the recent cases is, Starbucks developed the AI mobile app called My Starbucks where consumers merely need to inform what they desire via voice message and sequence could be put immediately. Offering more customization consistently help the organizations to expand traffic and earnings ultimately which leads from the program engagement and also the increase in ROI.

Voice-based search

Soon, the entire world will be like in which no human effort will be needed to move your hands to get a job done. You are only going to need to talk. In accordance with the research of this ComScore, by 2020, 200 billion searches each month is going to be achieved; producing the industry chance of voice hunt of 50 + billion each year.

Better predictive response

Here comes the idea of predictive response. A predictive response is communication between the consumer and the apparatus where AI technology knows the message and reacts it precisely. AI extracts the data from the recent data sets to ascertain the present condition and predict the results.

For Example, Google Developed a Gmail program. Its principal feature was that the ‘Smart Reply’ using artificial neural networks to deliver appropriate answers to the email messages. This attribute by Gmail is incorporated with machine learning which analyses the emails and urges prompt messages you might choose to send. The forecast for answers helps in quickly chatting that makes it effortless for the clients and brands to solve the questions in significantly less time. Additionally, the chat-bots interacts with the consumer in a true way leaving a great effect on the consumer’s mind.

Machine learning

For example, Machine learning AI infused mobile apps enables the physician to track the health of the individual and enables the physician to alert the drugs necessary on the special date.

• The self-driving automobile of google
• Merchandise recommendation on Amazon
• Understanding exactly what your client will say on Social Networking
• Fraud discovery

Conclusion

It assists companies to create maximum revenue with user-friendly UI. The development of AI is enabling new chances in the applications firms and has started to dominate the program marketplace long before.

This article is contributed by Ashish Goyal, Digital Marketing Analyst at Xtreem Solution — mobile app development company.

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Artificial Intelligence has become one of the biggest trends in digital marketing today.

A decade ago Artificial Intelligence was only associated with the machinery, robots and complex science. In 10 years AI has become a more familiar idea.

From check a check-out line at the grocery to depending on the item of Amazon; Artificial Intelligence has evolved to become a staple in our daily lives.

The Major Impact of AI on SEO

AI is specifically machine learning and now it has become a crucial component in how search engines rank pages. This means AI is important to learn for optimizing search.

Now, search engines have become sharp at identifying irrelevant backlinks, keyword stuffing, and quality content for marketers have had to use Artificial Intelligence to meet the requirements of search engines. When you are playing with SEO rules you can use AI for SEO success that not only gives you a greater opportunity also enhance your page rankings and allows you to develop more quick-witted strategies and better content.

Impact of AI on Content Strategy

Artificial Intelligence can have a remarkable impact on overall content marketing strategy.

The technology has created a lot of opportunities to reach the audiences, and it also requires you to think about how to string together these opportunities into an effective and amazing strategy.

Many times, when it comes to creating cohesive content strategies that lead to the win in SEO, solutions lie in the data. Many companies use Artificial Intelligence to create valuable data and customer insights that can lead to overall SEO success.

AI and the World of Hyperpersonalization

Nothing can captivate a customer more than knowing that a brand put thought into personalizing their messaging. Now customers want to feel as if companies care about to produce content that contains zero amount of their individual needs and concerns.

So, personalization is crucial not only for SEO but also for the success of the customers.

Many statistics have shown that 79% of enterprises that exceeded their revenue goals now have a documented personalization strategy and smart personalization engines recognize customer intent that will enable digital businesses to increase their profits and up to 15 percent.

In short, now personalization has become crucial for customer success.

The best way to add personalization to your SEO and content marketing strategy is to implement Artificial Intelligence and automation-based marketing methods.

Customers want an organization to pay attention to what they are doing online and add convenience to online shopping access. Artificial Intelligence allows us to create personalized dynamic experiences that can appeal to these individuals.

Artificial Intelligence allows you to provide:

• Special landing pages
• Dynamic pages
• Better user experiences based on consumer data and behaviors

These three things can easily lead you to SEO success.

Search Engines and the Role of Machine Learning

Role of the Search Engines is the most crucial component of the SEO. Over the years search engines have become more smart and influential in the process of SERP.

Now SEO specialists must have to meet the requirements of relevancy by using acquiring links, Metadata optimization, keyword, and frequently adding website content.

The leader of search engine pack ‘Google’ is always improving their search algorithms to adjust according to what consumers are searching.

For an example, by 2020, it is estimated that 50% of the searches will be based on voice search and now, Google has understood the rise of search voice and has outfitted the Google Assistant to understand it better and in natural conversation.

Over the past 4 to 5 years, Google has become more adept to adding more contexts in their engines. So, they can easily pre-empt search inquiries and the same has also done with Google Maps location searches.

Google Algorithms have also become more adept at offering images in searches. Google sees 1 billion visitors in daily routine to view images on the page.

Many search engines like Google are taking advantage of machine learning and AI to provide sharper results. They are offering a variety of channels to the customers to search and what they need.

To successfully satisfy the algorithms and bots, many marketers have to employ the same tactics and tool named Artificial Intelligence for consumers to search.

Many Tools like Yoast, Moz, etc; helps you capitalize on keywords usage, better organize content, optimize sentence formation, and even monitor the maneuverability of the page to make sure your page is meeting basic optimizations.

These tools can also remind you to use organize content and even images that can appeal to audio search.

Search engines are becoming smarter, and they are providing a better feel to customers are looking for. Using these tools can help you to satisfy your customer’s needs within your content.

What the Future Holds

Search engines will follow to evolve. As customer tastes can change and customers are more dependent upon the power of search, search engines will have to become more adaptable as per the customer’s behavior and adept at meeting customer’s needs.

As a result, the expectations for marketers, writers, and content strategists will continue to grow. The technical behavior of AI makes it a prime candidate for the usage of SEO in the world.

From using the right keywords to triggering the right emails, everything in between, Artificial Intelligence’s influence in SEO causes marketer to think about the bigger image and how the components of digital marketing fit together.

At this last point PPC, data tracking, blogging, and social media marketing can be seen through the lens of SEO.

As a result, strategies that involve automation and machine learning, majorly AI can be employed to ensure that each component of digital marketing helps to improve the SERP.

This article is contributed by Ananya Jain, Digital Marketer and Blogger in Quantum IT Innovation that provides Professional SEO Services.

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Today’s smart world is filled with virtual assistants everywhere. Be it an app or a chatbot, we have this digital support wherever we go and with whatever we experience. Chatbots are a huge hit in the present day’s digital marketing. Offering a plethora of advantages, Chatbots are often viewed as a great source for building trust in customers.

If you are someone who’s planning to increase your online sales, then building a chatbot for your business is indeed the right choice. Even though you have a top-notch customer service team, you still need a chatbot for increasing efficiency in your business.

This is because we are living in a fast-paced world where consumers expect an instant reply to their queries. When they are asking a question or an inquiry via email, they want immediate responses. They even evaluate and review a company based on these swift replies. It is evident that chatbots are mandatory for retaining and increasing customer base in business.

Chatbots can efficiently help you to increase your customer traction through the following ways such as,

Faster Complaint Resolution

A great business is all about satisfying customers’ needs and resolving their queries immediately. Providing support to customers’ queries with a chatbot is a simple yet powerful cost-effective solution.

With advancement in AI, chatbots can now even detect human feelings and emotions such as anger, irritation, joy, and satisfaction. If a chatbot can sense any such emotions as mentioned above, it is programmed to have a seamless interaction to solve queries at the earliest.

Saves Money and Time

It has been found in a survey that, about 265 billion customer requests are made in a year and it costs around a staggering $1.3 trillion for servicing them. A Chatbot is designed in such a way that it doesn’t require any financial resource or workforce. As per a report from Chatbot magazine, it has been found that employing a chatbot can help people to save upto 30% profit in their business.

Unlike humans, you don’t need to provide sick leave or medical coverage to chatbots and you don’t have to undergo the trouble of recruiting the right people for your business. Chatbots can attend to customer queries 24/7 and there is no limit for geographical locations as well.

Instant Customer Gratification

Unlike humans who may get distracted by emotions, chatbots are programmed and they follow rules without any bewilderment. This results in perfection in work and improves the efficacy in business operations.

Chatbots are extremely good at comparing, analysing and providing relevant product details, thus helping customers to avoid the voluminous search for products. Chatbots can even address multiple users’ needs in real time.

Building a Chatbot

Now you know how Chatbots are disrupting the future of marketing with their countless advantages. Are you interested in building a chatbot for your business? If so, then these are the things you should consider while developing a flawless chatbot for your business.

Know Your Audience/ Customer First!

Even Though it’s been a decade, Chatbots are still at their infancy stage of AI. We can’t say that chatbots can be utilised for all sorts of businesses. If you’re starting a business with a small audience, you can very well go with live chat applications.

Generally in a business with a limited audience, people prefer to hear response from a human rather than a machine. The primary key is to know your audience and customers before designing a chatbot.

Examine the Goals in Your Business

A chatbot should be useful in solving actual problems. For that, you should have knowledge of your customers’ likes and dislikes. You have to stand in your customers’ shoes literally, then only you can get a better understanding of how chatbots can enhance your business journey of success. For instance, how you’re planning to use the chatbot? Is it for answering basic queries? Or Helping your customers in choosing and buying products? And so on.

Human Supervision Should be there!

We live in a world with technical wonders and advancements, still, human supervision is needed as a deciding authority. Therefore in your business, you must always make sure to include a human’s support besides a chatbot, for help at times of complications or questions. If not, it may result in losing leads in business.

Consistency in optimization

Chatbots should be evaluated and tracked regularly. You should check whether the links are working properly or not. You should try asking weird phrases and check how your bots are responding.

It is clear that the rise of chatbots is here to stay forever and this snowballing technology shows no signs of a slowdown. Some enterprises encounter problems in devising chatbots for their business operations. This is because the technology behind developing a chatbot is complex and it requires professional developers’ guidance.

What’s so intriguing about Customized Bots?

Getting a customized bot from a reputed company will benefit you in so many ways such as

• It is affordable
• A fair level of customization can be deployed
• Faster and smoother launch

It is true that already existing platforms are less expensive and easy to customize when compared to developing a new one from the ground-up.

If you’re planning to launch a customized bot for your business, then you should get it done with the professionals in the field.

Summing Up

Although Chatbots seem to be a great fit for marketing, you still have to decide with due diligence whether it is suitable for your business or not. You should properly weigh the assets and liabilities in joining the future race with chatbots.

This article is contributed by Brenda Darlene, Content writer at Appdupe– clone app development company.

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In the modern world, consumers live in an Omnichannel globe. But many companies still force clients on appointment course that are abrupt in legacy and instantaneously experience rationalized. However, this problem is solved by Artificial Intelligence (AI).

It is one of the latest techniques that are used to convert a large number of retail data into actionable highlights that help management to make a decision fast. It helps customers to easily find the latest fashions that look attractive and are within their budget.

Artificial intelligence (AI) can be effectively engaged to offer an intellectual, suitable and knowledgeable customer practice at any point besides the client journey. This will result in re-imagined customer experiences and end-to-end customer journeys that are included and more individual so that they experience more likely to shoppers.

Call for Artificial Intelligence in CX

Customer Experience is considered as a competitive driver of development while having success and greatest source of risk when gets fails in business. Data insights are one of the main tools used in the improvement of CX.

Data sets of CX are disorganized and customer reaction towards this is confused. The rules are not properly clear and success criteria are indefinite. Therefore, CX is a dreadful dataset for an AI developer.

Simultaneously, this complication is specifically the cause why AI can unleash so much importance in CX.

Conveying a logical experience from corner to corner in all project touch points requires verdict patterns across an overpowering number of data points. This is chief clump viewable for AI.

Let us have a look at seven powerful ways that benefits in improving Customer Shopping Experience

1. Virtual Assistants for Automated Customer Service

Virtual assistants are very commonly used in providing customer service. In addition to that chatbots, bots or digital assistants help to interact directly with clients and provide knowledge, solve simple issues and process support inquiries. They vary in technical complexity and range from simple scripted experience to leveraging Natural Language processing (NLP) as well as understanding technologies.

When the customer request is complex, bots are unable to handle potential customer request in the market. Therefore, most companies choose a cooperative model in which human agents, as well as bots, work in tandem.

2. Helps to recognize outstanding targets viewpoints

Latest Artificial Intelligence (AI) technology supports e-commerce businesses with suitable intelligence necessary, to resolve their business confronts such as lead generation. Marketing businesses like Mintigo offer AI solutions for CRM, marketing and sales system.

With the help of Mintigo software, you will get Getty images with productively generated important recent leads. These images are made from confining data that shows business websites having featuring images from Getty.

Moreover, it will help you to identify best quality scenarios and provides sales team an aggressive benefit to winning new business. But without the use of Machine learning and AI, you will not able to use as large-scale data.

3. Agent Facing Bots for the quicker Human Service

Chatbots are not just used for enraged shoppers. But it can also be used to organize virtual assistants for providing support to your team. You can provide quick reply templates, performing earlier searches of inner knowledge bases or support for other operating steps.

However, these bots do not interact directly with customers but can significantly improve customer experience by lessening the average resolution time for your customer service team. Microsoft AI proposes agent-facing bots as a branch of its Dynamics 365 solution. in-house departments of Microsoft such as HP and Macy’s, are previously using AI technology to advance the overall client happiness and to hold more applications in a short period of time.

4. Chatbots for Conversational Commerce

Virtual agents are also helpful in sales and marketing.They help to change laid-back browsers into paying buyers. There are many brands like Facebook Messenger, Amazon Echo, or other interactive platforms that have to organize chat- or voice-based retail experiences on.

For instance, Domino’s chatbots receive your pizza order and conditionally you type “pizza” in Facebook Messenger; although it’s Alexa proficiency even follow your order when asked! One More detailed illustration comprises eBay’s ShopBot, which will find definite items if you give a name or upload a photo, or you can talk to Hipmunkon Facebook Messenger, Slack, or Skype while scheduling and booking your subsequent trip.

5. Sentiment Analysis for your client approaching

How do purchasers, in reality, think about your trademark and your products? Sentiment analysis helps to evaluate textual data like emails, social media posts, review responses or chats and call logs, for exciting information.

However, sentiment analysis has been used for decades, but AI-powered methods can now change understated gradations in textual data into precise insights about a shopper’s feeling, requirements, and requests.

You will easily get to know when customers are having a definite problem with your product that will help you to take more paying attention action in an appropriate way.For illustration, IBM Watson’s Tone Analyzer can parse from side to side online customer opinion and find out the common attitude of users evaluating a product.

6. Recommender Systems for Cross Selling& Up Selling

Recommender systems help to personalize product position and seek results for every end user. Recommending products or content that consumers are more probable to buy gives the buyer an enhanced sales experience while lashing more income for businesses in the course of cross-selling and up-selling.

There are a number of algorithms that presently influence the mainstream of these systems. Let us discuss that-

– Collaborative filtering

It depends on the supposition that public with same uniqueness and interests are more likely to prefer the same items. This approach was measured by state-of-the-art in 2009.

However, it is most commonly used in business situations. It needs some information about a user before it can make good suggestions, which is a severe drawback for newfangled businesses.

– Clustering

These algorithms groups are used together users who have the same interests. This approach works sound when business requires enough customer information.

Moreover, it is used when there is a first step for recommender systems when shared filtering can’t be functional unswervingly due to the complete number of users or items.

– Deep learning

This type of algorithm uses neural networks to help in the sorting of things and then provides the ranking according to a history of users and contextual circumstances. Deep neural networks are presently the state-of-the-art loom for recommender systems.

7. Emotion AI for increasing customer satisfaction

Emotion AI or affective computing is used for providing training to machines so that they can easily distinguish, understand, and react to human emotion in the form of text, voice, facial expressions, or body language.

For illustration envision that a client has been chatting with a customer service representative who is not able to understand the problem, then emotion AI would on time shoot up the customer to an administrator based on the disappointment that it noticed through word choice or pitch. In addition to that, it can also benefit physical sellers.

A retail technology called Cloverleaf has integrated Affectiva’s Emotion AI technology into its shelf Point resolution. It helps to demonstrate digital advertising in high-definition LCD display strips that are enveloped around shelf faces in a store. These help to detain customer engagement and sentiment data at the time of buy.

Key Takeaways

Although the term artificial means a little depressing or dehumanized, artificial intelligence (AI) permits businesses to offer an additional personalized experience for their clients.

It helps to revolve many-siloed, multi-channel projects into particular personas that in turn help to memorize, recognize, and react to their customers’ success and setbacks in a significant way.

This article is contributed by Ankit Patel, Project/Marketing Manager at XongoLab Technologies LLP — mobile apps development services company

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Almost every day you must be reading a story or an article about artificial intelligence or AI. In just a few more years, AI is expected to take over all the jobs.

AI will be doing all menial, repetitive tasks performed by admins on a daily basis. Even AI is going to grow and would be inculcated in all the systems to produce more human interactions and better results.

Certainly, there is lots of stuff, which AI will be doing in the future, but there are a lot of things that AI can do even now, like custom searches, automation, analysis, security interventions, data predictions, working as a digital assistant, performing algorithm-based machine learning, and more.

It will take a good number of years for developing AI and bring it into everything, but what we can do in the meantime is to prepare ourselves so that we are able to take the advantage of AI.

So, this post discusses the 4 important things that you need to consider before getting involved with AI.

#1. Stay Up to Date to Get Best Results

If you are thinking of how AI can be useful for handling current struggles, like compliance, updates, setting adjustments, patching, and making changes to meet the baselines, then there is one thing that you first have to do on your part.

To ensure that AI is able to perform such tasks and you get rid of such mundane things, it is essential for you to stay on platforms, which are ready to get such items. For example, if your present platform is made of Windows 7, server 2003 on physical devices, individual IIS servers for every app, and VB apps, then you are not focusing on current use of AI.

You can get the best results, only if you stay up to date on everything. The best solution is to get what’s existing up to date so that you can leverage AI right away. From firmware, apps, vendors, to operating systems, you need to adopt everything latest.

#2. Collect Data on a Strong, Unified Platform

AI has already started bringing a data revolution, and organizations can get benefit from it only if they have a strong data platform. It can be simple to have a reliable data platform by simply gathering and storing data safely in one platform, connecting the apps to the unified data store.

You can connect your apps to a single data store with a cloud-based data warehousing system and begin to do basic visualization and reporting on it. The more volume of data is available, the better AI will be at leveraging it. Additionally, a single platform provides easy access and review of the data. The more data you have, the easier it would be for AI to make predictions and trends based on data. Also, more data will enhance the accuracy of the predictions made.

#3.  Modernize Every App

The next step to take before jumping into AI is to modernize your apps, which is crucial in preparing for AI to take control over day-to-day functioning and optimization of applications. If we consider the example of a usual three-tier application including data, presentation, and application, we can dissect the separate tiers and advance each with a secured data platform, hosted cloud containers, and servers.

After having reliability on individual OSEs, nodes, and other sturdy constraints are lifted, offering the application the ability to stretch, move, and expand dynamically. As a result, AI is able to perform all such actions on its own or on the basis of complex reasoning that either a human helped create or is self-developed by AI.

#4. Develop Process and Flow

You can start by developing simple flow diagrams, even on paper, but make sure you map out business and application process and workflows correctly. With a proper understanding of documented applications, data as well as businesses procedures to interact and flow into each other, it is possible to build a strong foundation of how and what the AI would be performing in your business.

It is possible to organizations to gain immense success with AI, initial contact assistants, and chatbots by ensuring that they map out a script that pulls data from one repository and even AI follows a particular workflow.

Conclusion

In addition to the above mentioned points, AI can also be helpful to organizations that have humanized their existing systems, including managing applications, executing business processes, reporting, updating systems, and more.

Though we are still handling these things without AI and have been able to reach to an advanced technology environment, if we continue doing all this work by ourselves, then we might not be able to reap the best fruit of our labor.

Hence, we should welcome AI into our environment, focus on developing AI, and make necessary changes to tackle AI in our preferred way.

This article is contributed by Kavya gajjar, a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Developing Ai Services