Category: Digital Marketing

Having a Facebook event and want it to go viral in your sphere? Well, don’t worry because we have got you all-covered with some excellent tips and tricks.

Often you will hear just one thing. ‘’we need this to go viral’ is what your manager will scream at the top of their lungs every morning when you reach to work.

Do you want them to stop crying? Well, if your answer is yes then here is how your chance to do so.

Firstly let me tell you something. When you are trying to make an event go viral on Facebook, there are a lot of things which goes into it. 

The first thing which matters is the content of your event and for what purpose you are holding it. If your event does not have a goal, then it will not matter anytime.

Your event needs to be related to the trends people are digging right now and a purpose, and only through this way, you can draw in the mass. Event submission sites can give you an idea of how to bring in a closed group of audience for your event.  

How are the objectives set?

Few events manage to become a hit because the core of the event is showcased to the audience, and they know what they are going in for. If you have not understood what is being said here, then take a look at this example. 

A is working in a company which has created an event. He wants to know people that the event is being marketed for the following week and they need to attend it.

But A has forgotten to mention one thing. That is, he has not put up the objective of the event. So it is essential for you to set a goal for your event and then market your needs towards it.

How to make your event go viral on Facebook?

Here are some ways through which you can target to make your Facebook event go viral. Take a look at these tips and knowledge.

1. Leverage Facebook Groups

The one thing Facebook has got right is ‘Facebook Groups’.

They are super huge, not even LinkedIn is successful with groups but Facebook is, people are highly active in groups & are to a greater extent influenced by it you may have stumbled upon Facebook groups dedicated to locale or a topic, if the event you are planning to make a massive hit then Groups are the way to go for it. 

You can actually create your Facebook event in a Facebook group from where you can easily gain participation.

People are social beings and they are actively looking for events to attend so that they can network, socialize and have fun.

2. Promote your Facebook Event with Facebook Ads

I mean let’s face it, Facebook organic reach is dead there are only so many people you may reach just by posting content.

If your goal with the event is to secure maximum participation & go viral at least in your town then Facebook Ads is the Go To option, plus Facebook ads are absurdly affordable right now, no other PPC platform is as cheap as Facebook, with LinkedIn & Google being priced the highest.

Leverage the Facebook ads opportunity, laser target people using geographical radius targeting; go deeper with demographics targeting, set daily budget & manage the campaign tweak with it to get the best result cost effectively.

3. Create a Google forms to generate leads for the event with Facebook posts

The Google forms will let you generate links from Facebook with organic posts & BIO description link. If your Facebook page has engaged followers then the chances are that new people will stumble upon your Facebook page almost on a regular basis & when they do, they should be able to spot the event registration Google forms link to register for the event, you can create a captivating bio inspiring people to register themselves for the event.

You can add the Google Forms event registration link in the organic postings that goes out on the ongoing basis with a catchy line alerting people about the big event that is coming up, to proliferate it’s reach you can share it on local Facebook groups.

4. Generate hype about the event with content

Two weeks before the event actually takes place, you can generate hype about the event with tailored content, create content that educates prospects about the need of attending the event, delight them with hype content, humorous content & place the link of Google forms in the captions area. 

Reach more people with Facebook engagement objective ads, people are likely to engage with content that is education & humorous, the link in the caption only becomes noticeable which increases the chances of registrations.

5. Leverage influencers for advocating your event on Facebook

Influencer marketing is something that is synonymous with Instagram but big brother Facebook still manages to have traction. You can leverage popular local Facebook groups to market your event via Facebook cover & pinned Facebook event in the group. 

Other than that you may leverage local Facebook influencers who are actively voicing on social issues and actively followed and admired by people in locality they may best help you reach the target audience & gain maximum participation.

Making an event go viral on Facebook is a long shot, but if it matters to your business, then it is worth every single penny you spend on it. Advertisements are always the critical skills to make sure that people know about your event. So if you are willing to spend some cash into your event on Facebook, then here is the right time for you. And don’t worry, the more you will pay, the more exposure you will get as well.

Every business these days simply needs a proper web presence. The main reason is that operating online requires a good website and that website needs to be easily accessible, as well as easily findable if you want your customers to visit regularly. 

However, creating such a presence is more challenging than it seems. As you may already know, the online world is quite a crowded place and everyone else is pretty much doing the same thing you’re trying to do so you have to be creative about it. Standing out is such a crowd requires a unique approach. 

In other words, it’s not about who’s first, it’s about who can tailor their product or service to consumer needs in the best way possible. For that to happen, you need a good understanding of your target audience, as well as understanding what you need, to begin with. With that in mind, here are a few steps to create an effective web presence for your business.

Market research

Before you proceed with tweaking your website towards perfection, you need to know exactly what must be done in order to get there, and for that, you’ll need to conduct some thorough market research. The main reason market research is so important is that it can provide you with essential information regarding consumers themselves, such as their needs, preferences, expectations and demands, among other things. 

You’re probably aware by now that many consumers simply abandon a website once they land on it or shortly after they land because they don’t like it for some reason. In the majority of cases, that reason is that their expectations weren’t met to begin with. 

That’s why you must research what consumers want beforehand so that you can ensure that your website is able to deliver. The very essence of an effective web presence is consumers staying on your website to explore further and not bouncing off the first chance they get. 

Website design

Website design encompasses both functionality and visual representation, but for now, we’ll talk about the visual aspect. Visuals are one of the most important factors in creating an effective presence. It only takes 50 milliseconds for consumers to form a first impression of your website based on its design alone. That fact was confirmed by Google in their own research on the subject. 

The first impression consumers’ form will determine whether or not they’ll stay to explore your website further or if they’ll simply leave straight away. Therefore, focusing on visuals for your website is never a bad thing. 

That being said, you must make it appealing for customers to enjoy your website and if you’re building a brand for your business in the meantime, you’ll have to incorporate those visuals into the website design as well. The fact of the matter is that you don’t have to overdo it by making the website flashy. Instead, make it tasteful and simple so that consumers can actually enjoy it. 

Website speed

Website speed is arguably the most important factor for both your web presence and for consumer satisfaction. Nowadays, consumers simply don’t tolerate slow and sluggish websites. If it takes too long for your pages to load, website visitors won’t hesitate to abandon your website for good. As a matter of fact, even a single second delay in page loading time can result in a 16% decrease in customer satisfaction, an 11% decrease in page views and a 7% decrease in conversion rate. 

Furthermore, 47% of consumers expect for a page to load in 2 seconds while 40% of consumers will abandon the website if it takes more than 3 seconds for pages to load. It’s almost the same for mobile users as well. 53% of mobile users will abandon the page if it doesn’t load within 3 seconds, whereas an average web page loading time on 4G network is 14 seconds. 

That said, if you want a good web presence, you’ll have to work on improving your website’s speed. One of the determining factors is your hosting service and the location of your business. As an example, if your business is in Australia, a good thing would be to opt for a reliable web hosting in Australia. What’s more, you can further engage in optimizing your website until its speed matches that of what consumers expect from it.

Search Engine Optimization (SEO)

When it comes to web presence, it’s about ensuring good visibility, credibility and awareness for your website. That’s why SEO is your website’s and your web presence’s best friend. Needless to say, SEO has become more mandatory these days rather than simply optional. Social media marketing is another crucial channel for all businesses. If you want to rank high for the right keywords and ensure both visibility and credibility for both your website and your business, in general, you’ll need both. 

SEO encompasses improving your website’s functionality, such as speed, security, navigation etc., optimizing your pages to match user intent and help web crawlers understand your content and engaging in off-page activities, such as link building and content marketing to further endorse your website’s visibility in the online world. Without SEO, you’re simply improvising, which means you’re most likely wasting time, money and effort on activities that will lead you nowhere. 

Leverage analytics 

If you think you’ll nail every website detail perfectly on the first try, you’re in for an unpleasant surprise. The fact of the matter is that you can’t do everything right on the first try and that’s okay. You can do much that’s for sure but there’s always room for improvement. 

That’s why you need metrics and analytics that will feed you information on what you’re doing right and what you’re doing wrong. You must monitor and measure how consumers behave and react while on your website so that you can know where to make the improvements. This will be beneficial not only for your web presence but your business in general.

Creating an effective web presence is no small task. If you wish to ensure business success you’ll need to ensure that consumers perceive it well through your website. For that to happen you must first ensure that your website is visible enough and that consumers enjoy browsing it before anything else.

Bio:

Victor T. Miller, a Sydney-based business and marketing specialist who has expanded businesses over 5 years. Regular contributor at Bizzmark blog. I am a person who loves to inform people about the latest news in the industry also as sharing tips and advice based on my professional experience and knowledge.

Over the years, the paradigms of online and digital marketing have experienced various shifts. This signifies that if one strategy worked well for you last year, it might not work for you this year given the ever-shifting trends and advanced tactics.

Sure some tactics helped you build a reputable and upright position in the market, but it might not help you achieve your ultimate goals. As a business, you need to keep up with the changing digital marketing trends and advancements.

There is no doubt that you are attracting the customer base and generating leads to run your business, but these two things will not expand the sales funnel, and you might not attain the optimal ROI with them.

In this highly saturated market, you can generate leads by building an intimate and trusting relationship with your target audience. This is to portray to them that you are the optimal choice for their needs.

To stay on the radar and expand the business, you need to be ubiquitous and focus on six top digital marketing trends of today such as;

Relevancy at the Top of Mind

Long gone the times when you had to win the race of having maximum email addresses and leads to become the hunter of the market and your relevant niche because it does not seem to work in 2019.

Today, people demand relevance and intimacy, and these things will help you become the leader of the highly saturated markets.

As a business, you must be thinking about generating huge revenues, and that is possible by creating an intimate and relevant relationship with your audience.

Relevancy signifies that you offer the right solution at the right time to the right person.

Attention Is Coinage

If you fail to capture the attention of your target audience, consider yourself out of the game right away.

It will not work even after investing hefty amounts in marketing and advertising because attention is way more expensive than currency.

The reason for this expensiveness is its high demand and less supply to the business given the high competitive natures.

So, once you capture the attention of your target audience, take hold of it because only then, you can win their money! 

There was a time when penetrating different markets signified expanded marketing, but today, you need to penetrate the market at the right time with the right solution to the right people.

Try To Be Tai Lopez

Yes, we are talking about the guy who is an advisor, investor, consultant, and financial planner of over 20 multinational businesses and that guy seems to be everywhere with his mastered skills. 

He has the skills to reach the target audience with such a coup that he defines the meaning of being pervasive or ubiquitous.

By ubiquitous, there is nothing about being in front of the public but being in front of the people who are the leads for the business.

This perfect combination of ubiquitous and relevance will earn you top of the mind position, which signifies that your target audience trusts you for providing the value of their money.

Go Multi-Platform

Dominating one channel is never enough. You can understand this with the fact that people on YouTube cannot see what you post on Facebook, and people on Facebook will not know about your web position.

Now, we understand that businesses cannot afford to create different content for each platform so, devise the content and re-purpose it as per the channel.

For instance, if you have created a vlog, you can re-purpose it into an article and upload on the website, re-purpose it into a podcast and upload it on Facebook, etc.

Later, you can take the fragments of this content to develop the micro-videos or social media posts.

Evolving Of Marketing Funnel

A step-by-step marketing funnel is old-school because your target audience probably has experienced it a gazillion times.

To expand the business channel, you need to stand out and create a marketing funnel which ensures a real-time performance along with trust-building and experience. Today, the audience depends on you for taking them to the ultimate step.

There was a time when countdown timers and scarcity made a big hit, but today, you need to engage your audience with the relevant content that is at their engagement and awareness level at the right time.

This step will build the trust among your audience, and you will experience the expansion of marketing funnel.

Invisible ROI Is Integral

Sales and lead generation were optimal to revise some years ago, but today, the ad spent for brand awareness are bringing an ultimate value.

However, this does not imply that generating leads isn’t essential, but you need to develop the audience base rather than being sale’sy for them.

If you don’t focus on developing the audience and keep investing in lead generation, there will be an expansion of ad investment, but the conversation rate will go down the hill.

In the time of the expanding significance of visual guide, infographic clarifies the importance and effect of infographics. Infographics have been demonstrated to be 3x more powerful than only a picture or content. That is due to the fact that infographics join information and plan into a straightforward visual that is why the Pictures are a significant method to attract the clients and fans via social networking media. While the normal Internet client just remembers 10% of what they read, they can recall 65% of information communicated visually. That is the reason making infographics for online networking is a significant expansion to your social media life technique for Digital Marketing Services India. If you’re simply sharing a graphic of last month deal, the possibility that your viewers will recall it builds its value altogether. This intensity of memory is only one reason why promoting experts are adding visual guides and infographics to their web-based life procedure to become excellent and valuable.

These are some tips to create the infographic for Instagram via digital marketing services India:

1. Enable to minimize the Longform Content with Quick Snapshots

Infographics for online networking don’t need to be an important event that gives away the majority of your data and keeps the exchange via social media. Rather than sharing the majority of your information on Instagram, make littler pictures of key points of data and use them to introduce the full content that lives on your blog. Not exclusively will this expansion the traffic coordinated to your page, it will likewise make it simple for you to share your data notwithstanding stringent social media picture rules.

Really a long infographic infrequently looks great on Instagram, and are unimaginably difficult to read. Organized pictures with moderate or negligible content will perform much better.

2. Use visual data for complicated contents

While it appears to be simple for a cupcake shop or pet store to conceptualize fun and adorable infographic ideas, bigger organizations and B2B organizations are regularly left thinking about how they can utilize visuals to draw in customers and converse with clients. Fortunately, you don’t need to be the following Chewbacca Mom to pick up traction via social media.

Investment directors crosswise over Twitter have begun utilizing visual content to depict patterns, clarify complex subjects, and remain in government consistence.

3. Maintain your content as evergreen

If you’re working at a spending limit and don’t figure you will have the assets to continually make new content, at that point ensure the visuals you do make won’t go hard. Your infographics for social media can be shared for a considerable time after you make them if you utilize modern design and an evergreen point.

4. Infographics must not be complicated for social media

You may don’t have a group of visual originators in your office cellar to make shareable infographics for online networking. Actually, you should simply check the Infographic hashtag on Instagram to see instances of straightforward visuals that pull in preferences, offers, and commitment. One of the most shared graphics on Instagram just has three suit coats and a check imprint drawn on it. It rapidly addresses the issue (men don’t have the proper suit jacket length) and after that gives an answer in a straightforward way.

You can likewise utilize the Instagram hashtag to see where brands and marketers turn out weak when they share their infographics. The ones that attract you have huge visuals and a simple message. They stand out fundamentally more than those with lots of content that is too little to read. Try not to make your readers to squeeze and squint to comprehend your content.

5. Make different infographic for different social media channels

There’s a reason people are on various social networks: they all offer something else. Your clients that like you on Pinterest carry on uniquely in contrast to your clients on Instagram, Twitter, and Facebook. Your content should trot to these crowds independently, with various size particulars and content strategies for every one of them.

We just examined the requirement for large pictures and negligible content for Instagram clients, yet that doesn’t matter in all cases. It’s alright to share your full infographic on Pinterest, where the tile organization makes it simpler to see and share long pictures. Besides, all you truly need is a drawing in goody and picture for Twitter and Facebook to direct people to your blog. Those two sites are bound to be traffic drives, while your Instagram clients are bound to connect inside the application.

To learn how to make infographics for your Instagram marketing may take some time, however, it’s very justified, despite all the trouble.

Numerous advertisers have had a lot of progress with infographics on online channels, and its utilization on mobile-based channels has just started to take off. There’s unquestionably a great deal of chance to grasp.

If you need assistance with this to support your online business, you can reach us on our site. We are providing you with the best digital marketing services in India that contain an incredible design team. By mixing their inventive thoughts with the most recent design trends, we guarantee you of designing infographics that will leave a phenomenal impression in the minds of your audience.

This article is contributed by Code Wilson, Marketing Manager at AIS Technolabs- Digital Marketing Services India.

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Have you ever considered influencer marketing for your brand?

Of course you have.

That’s why you’re here!

And I must tell you that you have made the right choice by opting for influencer marketing. With 83% shoppers making their purchase decision inspired by an influencer they follow, influencer marketing is surely here to stay.

What’s more, 61% of people interact with the influencer they follow at least once each day. And if that’s not enough to stump you, 84% of marketers already believe that the strategy of influencer marketing is an effective one.

So even if you weren’t on the hunt for an influencer for your brand, I’m sure you will be more than willing to jump in on the bandwagon right now.

Now you can’t just go ahead and ask any random influencer to promote your product. Even if that influencer is incredibly famous!

You have to put a lot of thought into the influencer you choose for your brand. It just has to be a perfect fit.

In that spirit, here are 13 things you should keep in mind while choosing your brand influencer-

1. Macro or micro influencers

There are two types of influencers – macro influencers and micro influencers. The distinction between the two is made on the basis of the influencer’s community and followers.

Micro influencers are supposed to have 1000 to 100,000 followers; while macro influencers have a followers list ranging between 100,000 and 1 million.

Which one is suitable for your brand?

First things first, depending on the type of niche you specialise in, the influencers of that niche can be both micro and macro and have their own set of pros or cons.

So how do you decide?

Well, it’s simple. Just go by your budget and objectives.

If you have a sky high budget, there’s no problem in opting for macro influencers. You will be able to ensure maximum reach after all since macro influencers have a very large following. But know that consumers are very smart these days and they can differentiate between paid promotions and genuine endorsements.

In that sense, it’s better to go for micro influencers. Not only will you be spending a fraction of the cost, you will be able to cast your net far and wide by roping in as many micro influencers as you can within the budget of one macro influencer.

2. Genre of the influencer’s content

Every influencer in the market has a category they specialise in. This could be anything – sports, gadgets, beauty, fashion, cookery and more. Of course each genre will have a well-known name as an influencer and you might be very tempted to target one of them.

However, it is important to stick to that genre which matches your product category. This is key to achieving success in your influencer marketing campaign.

So before you zero in on an influencer, spend a considerable time analysing the core theme of the content of the influencer you intend to collaborate with.

3. Location

You need to know where the influencer is based to know the kind of audience they cater to and whether that is your target audience too.

Asking yourself a couple of questions can help you out-

‘Is my campaign on a global level or a localised one?’

‘Do I want to target a very specific section of audience?’

Knowing the answers to these questions will help you know what your location preference is. And believe me you want to know that as the region/city/country you choose has the potential to change the course of action of your entire marketing campaign.

If you decide you want to reach a global audience, you won’t face a tough time looking for influencers. However, if you intend to adopt a local approach, finding a region-specific influencer can be a tough task.

State, language and age – all of them will play an important role if you decide to take this approach. You may have to perform extensive research to find the right kind, but once you do, it will be a surefire success.

4. Type of audience/followers

Did you know that influencer marketing industry is poised to become a $10 billion industry by the year 2020?

So yes, numbers matter for an industry this large. After all, the more the followers an influencer has, the wider your audience becomes. And that’s always a welcome scenario. However, the problem is that when you dip your pen in the influencer marketing ink, you run the risk of getting obsessed with numbers.

Remember the type and quality of the influencer’s audience/followers matters more than the number of them. It’s quality over quantity.

Influencers today can easily buy followers and you don’t want to fall into that rut. The good thing is it’s not that difficult to distinguish fake followers from authentic ones. A simple check of the followers list will help you know if they have any connection with the influencer or not.

All in all, you want to get your message across to the right audience. Otherwise all the time, effort and money you spend on influencer marketing can go to waste.

5. Content and consistency

Consistency is the pillar of quality content.

So while hunting for an influencer for your brand, look for consistency in the content they churn out on a regular basis.

If you find a particular piece of content to be exceptional and another to be average, check if that is the case for most of the content. In case it is, it is best to avoid that influencer.

You’ll need to keep tabs on how regularly they post content, on which platform and what kind of content as well. These pointers are key to gaining loyal followers and can help you check if the influencer gets good results on their social media.

Upon analysis if you feel the influencer’s content doesn’t suit your brand, switch to another one.

6. Engagement stats

There’s no point in getting an influencer for your brand and the realising that the influencer does not enjoy audience engagement. That could hurt your brand’s reputation. Not to mention the amount of money you waste.

That’s why, when scouting for influencers, you will need to check if people are interacting with the influencer concerned on their platform. Check for the number of comments and likes and even replies.

Engagement stats can directly impact the returns you get by investing in influencer marketing. If the content posted engages the audience, it will likely spark a conversation that will attract the audience to your brand and the message it carries.

7. Quality and value

The values the influencer holds dear are immensely important for your brand as they will reflect on your product too. Hence, you will have to do some digging to find the perfect influencer for your brand.

As for quality, that solely depends on the kind of content produced. The content created by the influencer should be informative, witty and overall engaging so that your brand and its products are displayed in the best possible way.

Now whether that content is of any value to you or not should be determine on the basis of the objectives of your campaign.

For instance, let’s assume you’re promoting a health drink. To ensure your product reaches the right set of audience via influencer marketing, you need to pick an influencer whom health junkies swear by.

So in that regard, the audience would be made up of people who exercise a lot, eat healthy and intend to lose weight or gain muscles.

Based on your core objective, you need to choose an investor who can utilise the platform they work on to increase awareness of your brand and its products.

You can choose to go for popular influencers in order to reach a larger audience. But you should know that the probability of your message actually hitting home will reduce as well.

8. Relevance

Your brand has a concrete message to deliver. It stands for something that you firmly believe in. You need to go for an influencer whose content aligns perfectly well with your brand’s message.

How can you know it aligns well?

Going through the content created by the influencer concerned will help you understand the kind of consumer they are. And that in turn will serve as your way to knowing if their content aligns with your brand’s messaging.

Remember that just because an influencer belongs to your product niche doesn’t mean they’ll be the perfect fit for your brand, like a chef may not necessarily be into organic cooking even if your brand is all about it.

Are you looking for discerning moms, tech geeks or fashionistas? Is your brand personality fun and quirky or serious and professional? Is your target audience an avid reader or a savvy viewer? These are the things you should look for in your influencer as they are more important than traffic.

9. Frequency

The frequency at which an influencer posts and the traffic they get in return are directly correlated. That’s true for most verticals – be it travel, sports or gadgets.

What I’m trying to say here is that frequency matters. You don’t want to choose an influencer who posts once a month as without wide exposure, it’s not possible to get regular visitors.

An influencer can only enjoy a high return rate of visitors if they post quality content on a regular basis. Customer loyalty will increase too, and that’s just what your brand needs. So keep an eye out for frequency.

10. Experience

Should you go for a veteran or a novice? That’s a pretty good question when it comes to choosing an influencer for your brand.

However, you should know that seniority in terms of grade really does not matter much. How long an influencer has been around is not going to help you. What will is how the influencer’s seniority can help you accomplish the objectives of your campaign.

You might argue that veteran influencers are a better choice because they enjoy a sound reputation and a larger audience. But the truth is that novices pose certain advantages too –

• For starters, they’re more cost effective; novice influencers cost a fraction of what seasoned influencers do
• Exclusivity can be achieved with novice influencers since experienced one are likely to endorse a number of brands at the same time, thereby dividing the spotlight your product could alone enjoy
• You can also build effective long-term partnerships with novice influencers if you happen to be one of the first brands to work with them

Make your choice wisely.

11. Influencer’s preferred platform

A number of different platform exist for content creation. Facebook, Twitter, Instagram, and YouTube – these are all different kinds of platforms influencers use to disseminate their content.

It’s quite possible that the influencer you have in mind might prefer one platform over the other.

For example, one influencer on your list might be an adept blogger while the other might be an excellent pod-caster. Now you need to know which medium would suit your brand best.

Bear in mind that each platform has its own pros and cons so it might not be the best idea to stick to just one platform only for your brand promotion via influencer marketing. It’s best to try an influencer who has a strong presence on a couple of different social media platforms.

12. Brand affinity

Most influencers actually actively use the products they advocate. Thus when hunting for influencers, see if you find any already talking about your brand and its products in an organic fashion.

Working with such influencers can prove to be a boon for your marketing campaign. The main advantage is that your efforts don’t look as if they’ve been paid for. The messaging and content comes across as authentic and genuine to your audiences.

Now that being said, don’t restrict your focus to influencers that talk of the benefits of your products only. Go for those that draw a direct comparison between your brand’s products and that of a rival’s. Such influencers can help you become a part of a relevant discussion.

13. Voice

Currently, the influencer space is chock a block with novices and veterans alike, especially in genres such as fashion, beauty, travel, makeup and tech. In this crowded a landscape, it’s quite easy to ignore an influencer’s voice over the cackle of others.

What you need is an influencer with a distinct voice of their own who can tower over and above the crowd.

You should look closely at how your chosen influencer talks about various topics, particularly those pertaining to your brand’s niche. You should also observe their audience interaction.

This’ll give you a fair idea of their personality and whether their voice is actually capable of making a difference in the highly competitive world of influencers.

Wrap up

There’s a lot to keep in mind before you can zero in on the right influencer for your brand. Don’t skimp on any step or ignore any pointer as you don’t want to shortchange yourself. Effective influencer marketing has been proven to work and can indeed take your brand’s value, reach and sales up several notches. So do a thorough research and never settle for anything less than the best.

This article is contributed by Aditya Kathotia, founder of Digital Polo.

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