8 Ecommerce App Development Mistakes To Avoid In 2020 By James Tredwell on November 20, 2020 The market for mobile applications is expanding briskly. The growing demand for mobile users led the business owners, in a way, to offer their service through the app as well. Research shows that conversion rates are three times elevated in application than on the mobile web, with above 67% of sales happening in-app. Regardless of such a demand, e-commerce companies that offer app services yet experiencing low engagement and growth. What is the reason? The foremost reason is the elegant design and functionalities the mobile app platform offers. In this cut-throat competition, the mobile application is not less than a treasure trove for the business owners. But for getting an advantage from the app, the e-commerce store owners need to sway superior user-experience and refrain from making mistakes. Which are the common mistakes coming in your way? Mobile Apps and Website are not Distinguishable Duplicating Other Apps Arduous Checkout Process Passing Over the Research App Consuming Bigger Space Unnecessary Feature Stuffing Shunning Reviews or Feedbacks Not Testing App Mobile Apps and Website are not Distinguishable One of the many and frequent mistakes is giving the same glance and features to the mobile app as you gave to the website. Though one can visit websites and applications with the same device, the functionality of both must diverge based on objectives and user-base. Organizations want the user to identify their app with their website by offering the same functionalities as their website. This demand erodes the absolute intention of mobile applications. If you are not making your customer’s journey effortless, it won’t benefit your brand. Duplicating Other Apps Another common mistake is duplicating the app of others. Often it is seen that the founder thinks that cloning some other apps will get them success. The Gartner study unveils that the success rate of application is 0.1% for the year 2018. Copying someone’s design or idea is not ample to bring you success. For attaining success, you need to ask some questions. How can my app deliver some value? How can I make it unique for my users? How should be the design of my app? How will customers remember your brand or app? Answer these questions and sculpt out a fantastic app instead of cloning someone. Be an innovator, and let others follow. Arduous Checkout Process In terms of the checkout process while developing an app, remember the single rule to keep the checkout process as more straightforward and faster as you can. According to the research, 57% of shoppers will abandon the cart if the page takes 3s to load, and 21% of shoppers will abandon the cart if the checkout process is intricate. Your prime goal should be reducing the friction and make the process effortless and make them feel that they are making a great choice by purchasing via your app. Passing Over the Research Market research is one of the necessary and critical steps to be considered while developing an app. Market research will assist you in finding your target audience and knowing their taste as per your niche. Not only the audience, but you can also get to know the prevailing scenario of the market, the audience of the competitors, strategy of the competitor, and much more. As mentioned above, bringing up the Gartner research of that the success rate for the mobile application is 0.1% for the year 2018. Therefore, it is essential to know your audience, market, and competitors, along with good UX and service. Not doing market research can lead you to potential failure. App Consuming Bigger Space The ability of mobile is limited compared to the desktop from storage to battery and size to features. A mobile app development company needs to understand the limitation and sculpt such an app that doesn’t eat up much space. Or else there is a chance of being uninstalled. Users ignore such apps that have random stuffed features. Thus it is preferable to keep the targeted features only so that your users don’t feel annoyed. To reduce the size of an app, you can follow such steps as reducing unwanted resources, compressing the image files, removing unnecessary codes, optimizing all other web assets, reducing web APKs and much more. Unnecessary Feature Stuffing You want to make your customer’s journey worth remembering. Hence, you provide robust features in your app, which fulfills this goal. For fulfilling this goal, are you stuffing your app with unnecessary features that are rarely used? Instead of a pleasant journey, it will become intricate. Also, the feature stuff app takes more time to load, which is not a good sign for the e-commerce app. The application will fail to capture the end customers’ attention, and they might jump to your competitor’s app or website. So it is advisable to avoid the mistake of feature stuffing; with the help of market research, you can create the road map of an app and what engaging features to provide. Shunning Reviews or Feedbacks Reviews or feedbacks are critical for the fortune of an app. If the users have spared their time to write a review, it means either they enjoy using it or are disappointed. Through reviews, you can understand the user, which can help you improve your mobile app strategy. Not Testing App Testing is one of the essential processes in the app development cycle. Testing can reveal loopholes of an app after development, which can be improved by time. Though you are developing an app with the help of an IT company, some companies don’t have a strong team to test each app’s features and functions. They get this task done by some other developer. However, testing every perspective of a mobile app requires a dedicated app tester to analyze the app developer’s work. Failing in testing an app can create a troublesome situation for an e-commerce store owner in case of issues not highlighted. Closing Up Ecommerce store owners need to make sure that they have to avoid the mistakes mentioned above while developing an app. By doing insightful market research, you can create an app whose experience is difficult to forget and helps build a marketing strategy to match this. The customer is the one whom we need to satisfy. Thus it becomes necessary for the business owners to keep customers at the center of focus while developing an app. This article is contributed by Maulik Shah– CEO of Biztech, ecommerce solution provider from India.
How To Prepare Your Ecommerce Store For Voice Search By James Tredwell on September 30, 2020 Voice search is the latest technology making waves in the ecommerce landscape. Customers are using this technology to search for products and services online. As per the latest market reports, in a few decades, around 50% of online searches will be conducted using this technology. The rise in the popularity of devices that feature voice search functionality has also led to an increase in the number of people using spoken language than written for searching anything online. Many popular ecommerce sites are prepping their sites for this technology as it is believed to shape the future of online searches. In today’s article, we’ll let you know about the tried-and-tested ways to optimize your ecommerce website for voice search. Prepping your online store so that customers can find you easily is crucial for your business. What is Voice Search? Voice search technology is a medium of interaction between customers and the internet. It involves customers using spoken language instead of writing. This technology is transforming the way in which customers interact with brands. The rise in the usage of smartphones for online shopping has led to a dramatic increase in the usage of voice search. Ecommerce businesses are using this technology to offer a personalized shopping experience to the customers. Importance of Voice Search Here are some notable statistics to emphasize on the importance of voice search: More than 50% of consumers use the voice search for finding contact details among other info for local businesses. In the United States, 71% of individuals in the age group of 18-29 use mobile virtual assistants. Estimatedly 22% of consumers are using smart home speakers with voice enabled functions. 20% of all the search queries online are voice-based. By the end of 2020, that figure is predicted to change to 50% which will make voice search more popular. The Voice-based speakers market is globally forecasted to reach $30 billion in revenue by 2024. Voice-enabled shopping will rise to $40 billion. If you’re wondering how voice search can help your ecommerce business attain profitable gains, then here is a list of benefits of this technology: It promotes personalization of the online shopping experience by offering personalized product recommendations and discounts. It is faster than typical online searches and yields faster results, thereby making it a time-efficient technology. Ecommerce brands offering this feature to their users have reported a rise in sales. How to Prepare Your E-Store For Voice Search? Whether you’re an established ecommerce company looking to integrate this technology in your e-store or a startup firm about to hire an ecommerce website development company for developing a robust ecommerce site, it is essential to jump on this technology trend to offer best services to the customers. If you want to know how to make your ecommerce store voice search-ready? Here are the 8 effective ways to optimize your ecommerce store for voice search. Long-tail Keywords Unlike written language, spoken language is more conversational, and, thus it is critical to use long-tail keywords. Unlike standard keywords used in SEO campaigns, long-tail keywords are more specific as they often include key phrases. Long-tail keywords are popular for higher conversion rates. Fine tuning your keywords will help your ecommerce store receive more traffic and expand the brand’s outreach. Customers using voice search speak specific words to get the most appropriate result. Featured Snippets When you search for something on Google, the first snippet that pops up on the top of the page is referred to as a featured snippet. A featured snipped showcases a descriptive text that serves as an indication of the website’s credibility. As one can imagine, getting featured as the top-most result on a search engine leads to a dramatic rise in the organic traffic for the website. According to the latest market reports, a majority of the voice search results came from the top-most results, aka the featured snippets. That is why more ecommerce businesses are trying to get the zero result position that would give them an edge over the competitors. The artificial intelligence technology used by search engines often gives more preference to the featured snippets than other search results. Improve Website Structure The structure of the website can have a huge impact on your ecommerce site’s search engine ranking. Site structure enhances SEO and offers the better user experience. If you want to optimize your ecommerce site for voice search, it is imperative to improve the structure of the website. By properly structuring your website, you can offer accurate suggestions to the customers who use the voice search feature. An ecommerce store should consider structuring the content in a way that the voice search leads to the customer to the relevant page, whether it is the landing page, product page, or the FAQ page. Maximize Website Speed Nowadays, a fast-loading website is a necessity as customers mostly prefer visiting and spending time on websites that load fast than the slow ones. Also, search engines such as Google give better ranking to fast sites. Especially when it comes to optimizing the site for voice search, it is critical to maximize the loading speed of the website. As per the market reports, ecommerce sites that take just a couple seconds for loading pop up before the slow one on voice-related searches. Modern customers don’t like to explore ecommerce portals that take too long to load. So, increase your website’s speed to receive a better ranking from Google and lead more voice searchers to your brand. Use Social Media Social media platforms offer great insight into customer preferences. Through social media websites, businesses can find out what type of terms customers use while looking for products online. This is a great way to establish a connection with customers and stay updated with the languages they use online. Countless customers use Facebook, Twitter, Instagram, and other social media sites to interact with the brands, and thus using these platforms can help you optimize your e-store for voice search. Furthermore, these sites offer a lot of useful data that can help you improve the overall reachability of the e-store and create a long-lasting relationship with the consumers. Create an FAQ Page FAQ (frequently asked questions) page of any ecommerce store provides information to site visitors in a question and answer format. The conversational nature of the question and answer format makes it a perfect landing page for a voice search. In case your ecommerce site does not already have a FAQ page, then you can ask your ecommerce website development company to create one. Refer to the types of questions ask over emails and phone calls and check the type of questions your competitors are answering on their FAQ page, to create a list of most effective questions. Also, the answers should feature conversational language to be able to engage customers. Reshape your Site’s Content The quality of content on your ecommerce store can determine if the site receives exposure. In today’s competitive ecommerce landscape, it is critical to feature top-quality, original, and engaging content on the site to reach out to more customers and build credibility among the target audience. In order to prep your website for voice search, you will have to reshape the site’s content. From an effective FAQ page to blog posts with headlines that are in question forms, there are tons of ways to reshape the content on your site to optimize it for voice search. A majority of the voice searches are done in a question form, that is why keeping the tone of the content conversational is important. Employ HTTPS Employing HTTPS is more of a necessity as search engines give preference to ecommerce stores that provide protection to user data. Even if you have a feature-rich ecommerce store that offers great user experience, the lack of an SSL certification can cause serious damage to the site’s credibility and trustworthiness. In order to ensure that a customer’s voice search leads him or her to your commerce store, it is essential to make the switch to HTTPS. Employing HTTPS is often included in the ecommerce website development services offered by leading agencies. Enlist the Products on Google Shopping Enlisting your products on Google Shopping is a tried-and-tested way to boost website traffic, broaden the outreach of the business, and outpace the competition. These are the most commonly-known advantages of listing your site’s products on Google Shopping. But, using this service is also an excellent way to prepare your ecommerce site for voice search. Customers who use Google for voice search are often directed to the Google Shopping page. Displaying your store’s products on that page can help you reach out to more customers and drive sales. Use the aforementioned ways to optimize your ecommerce store to not only stay abreast with the latest technology but to also offer enhanced shopping experience to the customers. Before picking an ecommerce website development company for building an online store for your brand, do communicate your requirements to ensure that the developed site is flexible, scalable, and boasts the latest features. Author Bio. :- Mahima Radhachal was raised in New Delhi. She works at the best eCommerce development company as Creative Operations Manager.
How E-Commerce Mobile App Can Get Hold Of Colossal Popularity? By James Tredwell on September 30, 2020 E-commerce has emerged as the most important connecting point between the enterprises and their customers thanks to the mobile apps. It is the mobile e-commerce apps that helped shape the e-commerce dream of enterprises across niches and sizes. Mobile e-commerce apps have revolutionized the online shopping experience and made it easier for shoppers for browsing and shopping products. Since the most critical value proposition of mobile apps is the convenience and ease of shopping products, the accuracy and popularity of mobile e-commerce apps mostly depend on this factor. Like many successful mobile app startups in the e-commerce space, you need to ensure relevant content, increased level of ease for the shoppers, custom features, simplified design, and several other aspects that play a role in popularising the mobile e-commerce apps. Easy And Simplified Navigation If you want to see your e-commerce app become popular, it is important to allow your customers maximum ease in terms of navigation and finding what they need. Remember, mobile screens are smaller and so the content, images, buttons, and actionable elements should be visually optimized for easy interactions. Maintaining visual clarity is the first rule for easy user experience. Secondly, the navigation buttons must follow the thumb rule of design which means most of the frequently accessible buttons and links should be placed closer to the lower right-hand side of the screen to allow easy thumb access and interactions. The buttons and all tap targets should be designed big enough to accommodate easy finger taps besides maintaining ideal contrast for visibility. A Great Onboarding Experience Is Must There is a famous saying that tells us to nab the opportunity at the first scope. Well, with a great mobile onboarding experience an e-commerce app can engage the customers at the very first visit and make a lasting impression that ultimately converts into business. Most shoppers while visiting an e-commerce app may have some products in mind. The responsibility of the mobile onboarding screens is to guide him in finding the products he is looking for without any scope of confusion. A great onboarding experience is short, visually engaging, and just hits the bull in the eye by making a great first impression. A Multi-Layered And Voice-Enabled Search Function A great search function that helps users to find their required items easily is the very epicenter of the mobile shopping experience. The search function should be placed above the fold and should be visible on all screens. Most importantly the search function in any e-commerce app should offer the flexible scope of using the most number of filters and search parameters. The voice search is increasingly getting popular across mobile e-commerce apps as mobile users tend to use voice commands more frequently than their desktop and web counterparts. Make sure the voice search uses the latest natural language processing (NLP) technology to understand the voice commands of the customers easily. Personalized Product Listing And Recommendations Remember, the users accessing e-commerce stores through mobile apps because of the personal nature of the device expects more custom shopping experience than while shopping on regular e-commerce stores. Thanks to artificial intelligence and data analytics it has been easier to detect user preferences based on the browsing patterns and shopping history and offer personalized product listing. Intelligent personalized recommendations for every individual customer can make an e-commerce app more engaging. Using an AI-powered recommendation engine or algorithm can offer the best results to the customers. Flexible And Personalised Push Notifications Push notification helps an app to remain in constant touch with the users and customers and in the context of the e-commerce push notifications can help promote products, pushing business conversion, bringing customers to clear abandoned carts, and for many reasons. Push notifications legitimately used can also help build a consistent bond with the customers. The push notification feature works best when it is personalized for each individual customer with the tweaking of the message based on individual context and user situation. Lastly, the customers should have enough flexibility to opt-in and out for the push notifications and for choosing the type of notifications and their preferred timing. Simple Registration Process Since the attention span of the mobile users tends to decrease continuously, a time-consuming user registration process can have a ruining effect. For a minimalist and stripped off registration process keep the number of form fields at a minimum and allow new customers to get away with a social login process. To make things further easier allow users to register with social credentials. Remember, the longer you make customers hang around with the registration process, the messier it gets, and eventually, they leave. Make Checkout Process Simple It takes a lot of effort for an e-commerce mobile app to acquire visitors and make them purchase and reach the checkout page. This is the actual area where the business is going to happen and so, any lingering on unnecessary things can just make users leave without completing the purchase and you lose the business. Remember, a great portion of the cart abandonment cases across e-commerce stores can be attributed to the complicated checkout process. To make the checkout process simple and smooth, avoid asking too many questions and use innovative alternatives to help users complete filling the information. Use GPS maps alternatively for mentioning the location address and ask them to remember the filled out information for future purchases. Auto-filling certain common options based on user locations like filling the country, city fields, pin codes, etc can reduce the time. Always allow customers to avail as many payment gateways and methods as possible including the mobile wallets, cash on delivery, net banking, debit and credit cards, and PayPal. Conclusion As an e-commerce mobile app getting viral and becoming a household name is not impossible provided you work your way through the steps and methods to attain popularity. The above-mentioned ways are the ground principles of any e-commerce app without which you cannot expect getting enough traction, let alone the question of getting popular. Author Bio: Manev Dave is the senior developer at CMARIX TechnoLabs Pvt. Ltd., a leading eCommerce development company with 8+ years of experience.
5 Amazing Technologies Reshaping the Retail Industry By James Tredwell on July 21, 2020 The global retail e-commerce market generated a revenue of $4.25 trillion in 2019 and it is expected to surge at a CAGR of 9.4% during 2020-2027. Addressing the Indian eCommerce market, it is also set to reach $200.0 billion by 2026 with a CAGR of 30.0%. The increasing use of smartphones, demand to purchase products and avail services from the comfort of home and rapidly changing technologies to meet these dynamic needs of users are contributing to the growth of retail and eCommerce market. It is a fact, out of many industries that are transforming with the help of technologies, such as blockchain and Augmented reality, the retail sector is the best. Following are some of the ways of how technology has changed the retail industry so far- Transformed the supply chain management More options at one place 24*7*365 availability Shop internationally Customized user data and suggestions Eliminates unnecessary expenses Over recent years, a plethora of technology trends have been introduced and wonderfully altered the relational market. The massive growth of the economy has unleashed powerful forces that are successfully reshaping the retail market at a high speed. So, today in our blog we will be going to discuss the top 5 technologies reshaping the retail market- 5 latest Technologies will Reshape the Retail & E-Commerce Market- 1. Augmented Reality & Virtual Reality Augmented reality is an enhanced version of reality designed with the help of technology to enhance user experience and add digital information on an image. It shows the real-world on your smartphone or tablet. Virtual reality on the other hand is defined as the deployment of computer technology to design a simulated environment. In 2020, According to Gartner, more than 100.0 million consumers have integrated augmented reality into their shopping experience. Augmented reality and virtual reality offers retailers various ways to enhance the customer experience and expand their business. From browning products online to virtually “trying them on” is one of the greatest innovations of an eCommerce software development company. Companies Leveraging Augmented Reality & Virtual Reality Tilly’s, a sports clothing retailer, provides its customers with a back-to-school nostalgia experience by offering virtually trying hunting clothes and accessories. Living Wine Labels, a Treasury Wines Estates, lets their customers discover unique and real experiences from a wide range of their favorite wines. IKEA Place, a furniture company, helps its users by virtually checking the furniture to determine whether it will fit and look perfect in their home. In the coming years, the extended reality will eventually let people share their extended reality shopping experience with others. 2. Blockchain in Retail Sector A blockchain is originally stated as a chain of blocks that are linked using cryptography. Each block consists of a cryptographic hash of the previous block, transaction data, and a timestamp. According to the marketsandmarket.com, blockchain in the retail market generated a revenue of $44.2 million in 2017 and it is expected to reach $2,339.5 million by 2023, at a CAGR of 96.4% during 2018-2023. Blockchain in retail offers on-time delivery, record-time, and real-time service information for retailers. Apart from this, blockchain assures quality, reliability, authenticity, and product safety as well as supply chain management to know about their product location. Companies Deploying Blockchain Technology- OpenBazzar is a platform where consumers can transact in cryptocurrency for services and a host of merchandise. Shopin is a decentralized shopping platform that helps retailers to gain exact customer insights and offer customized and better results to consumers. Amazon offers AWS service in which the users can focus on building blockchain applications rather than spending energy and time on the manual setup of their network. This technology makes retail more clear by using cryptocurrencies and distributed ledgers that apparently add a fresh layer of transparency for every transaction. To integrate blockchain technology into your business, you need to hire a blockchain development company. 3. Omnichannel Technology For Retail Business Omnichannel is defined as an extended and superseded multi-channel technology. Cross channel or Multichannel technology delivers content and addresses user experience on more than one channel and also helps in eCommerce software development. It basically optimizes and understands the journey of users across all the channels. According to prnewswire.com, the Retail Omni-Channel market is expected to grow by $8.6 billion with a surging CAGR of 17.4%. Omnichannel retail is a multichannel technique of making sales that focuses on offering a seamless purchase experience to the users whether the client is present at the brick-and-mortar store or shopping online. Companies Integrating Omnichannel technology Zivame has introduced its first flagship fitting lounge to help women make the best and educated choices in their purchases. Pepperfry has allowed its consumers to consult and interact with their interior designers to choose furniture according to their homes online. Van Heusen recently introduced its flagship store that helps customers who face issues in selecting the appropriate size, fit, and style. Omnichannel offers various benefits including improving customer services, optimizing the buying experience, and mobilizing the in-store experience to the retailers as well as eCommerce software development. 4. Machine learning & Artificial Intelligence After this pandemic, the retail market is going to see a major boom as these technologies are empowering the eCommerce market. Many retail businesses are seeking ways to deploy big data, machine learning, and artificial intelligence. According to marketsandmarketcom, artificial intelligence in the retail market valued at $993.6 million in 2017, and it is expected to reach $5,034.0 million by 2020, at a CAGR of 38.3%. The integration of artificial intelligence and machine learning in the retail market will help in personalizing the customer data, experience, and offering a more significant business-to-customer interaction. Companies using Machine learning & Artificial Intelligence Alibaba currently uses AI to predict what customers might want to purchase and generates product details for the website too. Baidu uses this technology to design a tool that automatically reads a book for you in the author’s voice without a recording studio. Amazon ships things to the customer before the customer even thinks about purchasing it. They collect data based on consumer behavior and purchase history. Artificial Intelligence has all the capabilities to transform the traditional retail experience to the next level with customization and automation 5.Robotic Process Automation Robotic process automation is a type of business process automation technology that works on artificial intelligence /digital workers or metaphorical software robots. It is also called software robotics. According to the grandsviewreserach.com, the global process automation market size generated a revenue of $1.4 billion in 2020 and it is expected to reach $10.6 billion by 2020 with a surging CAGR of 33.6% during 2020-2027. Robotic process automation will help the retail companies to adapt technology faster, prepare in advance and cope up with the changing market requirement on-time. Furthermore, RPA can significantly lower down the processing time. Companies using Robotic Process Automation Cognizant leverages RPA to its intelligent process solutions offered to the customers for better ROI and efficiency. Capgemini with RPA offers end-to-end processes and digitally augmented workforce at scale to its customers. Vodafone supply-chain-analytics manages a center that relies on RPA to simplify a wide range of Final Words Thus, I have discussed the top 5 technologies that will reshape the retail sector in the coming years in my blog. I hope you like it!. To integrate these technologies or for consulting about such technologies you need to hire an eCommerce software development company to know the details further. Author Bio. :- I am Mariya James, a software analyst and technical writer at an eCommerce software development company. I love to share information about the latest advancements of the technology industry through blogs.
How Will AI Influence the eCommerce Industry? By James Tredwell on July 6, 2020 When artificial intelligence plays on the eCommerce team, this duo is in it to win it. The thing is that AI is getting better at what it does each and every day, meaning that with its help, online store owners can make their website stronger, improve the understanding of their clients and their needs, as well as end up selling more to them. But how does this work? Can you imagine that just when typing in a request in the search bar as you’re looking for something, say, in Google, AI is already doing its magic? We don’t even think about it but the results that you’re given straight off could be that very personalized pick that’ll suit your tastes. Furthermore, AI is smart enough to rearrange products in the catalog page grids to show a person those items that he/she may like first basing assumptions on their previous searches or buys. Consequently, another person browsing the very same catalog page could have a different pick. In both cases, the users become a lot more likely to actually buy something. Nice, agree? That said, on this page, we’d like to introduce you to the way machine learning and AI are used in eCommerce and will dwell upon how this technology is changing the industry of online retail. Let’s begin. Using AI to get to know your target audience better Among the first things that artificial intelligence is already doing to change the eCommerce industry is analyzing your customers from cover to cover using big data. This means not only collecting information on who your buyers are and where they are from, but it’s also about organizing this information in a way so that it can be used to the most of it. By processing data on the items that a client has bought or browsed before, AI makes pretty precise conclusions regarding their tastes and preferences. This way, it pitches them personalized product selections, featuring things that a customer could most likely buy (as opposed to just cross-selling things to complete the order). For instance, numerous online retail stores are already using such sections on their product pages as “You may also like” or “You may be interested in the following items”. These personalized blocks show those products that could be to the taste of the customers. That said, among the undeniable strong sides of AI is its ability to create the “portrait of the customer”, capturing what this specific person needs. Having this information in the arsenal, it jots down behavioral patterns to improve the customer experience, and, at the same time, gets rid of the “show everyone the same thing” approach. Of course, in many cases, you’ll need to turn for professional help or hire dedicated Magento developers to customize such sections of the website, but this step towards personalization leads to the growth of sales. And the best part is that AI is only improving its skills! Finding out which products combine well Keeping a close watch on those products that complement each other and sell well together may get trickier as your product lines grow and inventories expand. Therefore, having mentioned cross-selling in the previous section, it is worthy of notice that artificial intelligence plays an important role in automating these processes too. With the help of AI, tracking those items that become commonly purchased together becomes easier, as those combos that sell well could be then pitched by the system to product pages and appear in other parts of the website. By displaying things that look good together, for example, a great matching top to the jeans that the shopper has added to their cart, there’s a higher probability to sell more products to a single person at a time. This changes the user’s behavior of browsing, urging them to check out a couple of more items than planned initially. In much, it’s fair to say that such selections affect impulsive buying as well. Be that as it may, with having this matter taken care of in eCommerce automatically, it becomes simpler to sell more and increase the average order size. Making more accurate trend hypotheses Your business has to evolve in order to grow and be compatible. Therefore, one more point of how AI is changing the eCommerce sphere deals with the changes in customer behavior and trends. For starters, AI is capable of assisting you in identifying the trends, i.e., it can help you make explicit decisions when predicting where to move on next, say, in the upcoming season. Let’s assume that this spring most of your customers preferred to purchase many berry-colored accessories, ex. belts, handbags, and scarves. Based on the trend, you can predict that items of the same color range have a great chance to sell in the summer, for instance, pink and purple sunglasses, bracelets, and earrings, as they’ll go well with the items that were recently purchased. AI analyzes such streams and can assist you to use them to your profit. Such assortment can influence what your customers will buy, in much impacting their apriori choices and growing the average check amounts. Assisting clients round-the-clock via Chatbots Customer support is another skill that AI uses deftly. Unlike actual customer service specialists who have limited working hours, chatbots are easily trained to be available 24/7. In the eCommerce field, Live Chat is an indispensable helper, capable of answering the shoppers’ frequently asked questions in real-time. The greatest thing about such virtual assistant support is that it is provided in the format of dialogue. Moreover, since customers often have similar questions, pre-written scenarios that the chatbot follows make communication quite effective. As such, you can pick up your chatbot’s skills by giving a full script with numerous variations. Those cases that it can’t handle yet are taken care of by employees but are jotted down for further processing. Empowering the search bars Another outstanding ability of AI deals with fast and efficient product searches. This is fancier than search autofill! As such, the feature of uploading an image to find items that are similar to it are already a common thing on many eCommerce websites. The visual search that finds the items based on resemblance is an incredible time-saver that, by all means, increases customer satisfaction. Topping that, a number of online retail websites are working on accepting and properly processing the requests of a person’s voice assistants (such as Alexa or Siri) in order to allocate the needed things in the store. Accordingly, Amazon can be stated as an example of where this is possible at the moment. Implementing augmented reality to change the game Without a doubt, the powerful AR technology that was designed to provide potential buyers with the opportunity to test out or try on a product without having physical access to it is a pivotal moment in eCommerce. Hundreds of companies around the globe are making use of such functionality in order to skyrocket the user experience and sell more products. Some niches that are taking advantage of augmented reality on their websites include cosmetics and beauty products, house decor and furniture, shoes, and accessories, among others. Gifting the chance to look at the product and whether it matches or not just by turning on your device’s camera is a real hit as of late. For example, shoppers can put on lipstick or earrings using this functionality. Without a doubt, this immediate try-on removes lots of doubts, and buyers checkout the liked items with more enthusiasm and confidence. Final word Summing up all the above, when the artificial intelligence capabilities are paired up with eCommerce, a promising duet is formed indeed. With the power of AI used properly in online retail, it becomes much simpler to understand the necessities of the customers, predict trends, and enhance the overall user experience. All of that can surely lead to larger turnovers and help businesses expand. Author Bio. :- Alex Husar, CTO at Onilab with 8+ years of experience in expert Magento development and Salesforce. He graduated from the Czech Technical University and obtained a bachelor’s degree in Computer Software Engineering.
