How can Artificial Intelligence Help Your Business Grow

By James Tredwell on July 3, 2020

Artificial Intelligence (AI) has gone a long way. But it still has more changes and advancement to go through to achieve its fullest potential. For now, we are lucky to witness AI bringing great impact to our lives and businesses.

AI has not only been used in cybersecurity, but even in business, marketing, and customer service. AI is becoming a normal part of it.

Now you may be wondering, how AI can grow a business, or is it possible to gain profit with this technology. AI can bring you what you need. So, let us take a look at how AI can grow your business to what you envision and what to do to start utilizing such technology.

How Artificial Intelligence is Used in Growing a Business

Lead Generation

Before we get to know how AI can help in lead generation, here’s a short background about it. Lead generation is a marketing process that captures the interest using a product and service for the purpose of creating a sales pipeline. It’s important to know about lead generation and how you can get leads to increase in your sales.

With the incorporation of AI into systems, you can utilize it to analyze data from consumers gathered from social media accounts and more. It tries to understand all the gathered data and create a picture of the buyer’s persona. This information will determine a person’s buying habits, pain points, and more.

Customer Care

Customer service is an important aspect of your business, and focusing some time and money on this department is essential. However, you cannot expect your employees to work 24/7 all the time. In addition, if you are a big company that has customers from different time zones, it would be difficult to have your employees provide service to them.

Artificial Intelligence can be a savior for your customer care department. It can free up the time of your employees to focus on matters that require their skills. Furthermore, AI can take care of your customers’ uncomplicated queries, make them feel satisfied, and cater to them 24/7.

Chatbots are the most common form of AI technology used by most businesses.  Many businesses are using it for their customer services. It has been predicted to grow to 276% in this year. Even small businesses are adopting this technology, as they see the significance and effect of it on businesses.

Simplifies the Workflow

AI may seem to be a threat to people as they could replace some jobs. But the truth is, AI is not a threat to any particular position in a company or business. AI is designed to enhance and simplify workflow processes. Look at Microsoft’s virtual assistant Cortana. It is designed to follow simple commands and perform uncomplicated tasks like scanning emails or reminding significant events.

Other automation processes that AI can contribute is by submitting or adding on projects that are ready to head to the next step, or inform if something is wrong with the project. Leveraging AI technology into your company will free up more time for you and your employees to focus on more important matters that require human skill and interaction.

Aids in Digital Marketing Strategies

Artificial Intelligence contributes enormously to marketing departments. It provided much more sales and profit that a business can have than when opting for traditional marketing. But, how can AI drive more sales in marketing?

It can personalize marketing. People prefer getting their hands on items they know they will use, and providing them with personalized advertisements will help. According to a study conducted by Accenture in 2017, 40% of consumers shift brands or products due to lack of personalization. Personalizing all your approach to your customers gives you a bigger chance of sales. AI can help in this aspect by predicting the customer’s behavior based on their previous interactions. This data gathered can be used by marketers to create personalized emails and advertisements for each buyer.

AI can also be used in generating sales for your PPC campaign on Google and on social networks like Instagram and Facebook. AI will analyze the accounts of users and only show them ads that are relevant to them. In return, both users and advertisers would benefit from this technology.

Digital marketers can also create content using AI. It can be used to generate articles, speed up, and optimize your content marketing. You don’t have to wait for hours or days to create your content. You can also use to create social media posts and stories.

AI in content creation speeds up all process, make it more efficient, and increase the ROI.

Predicts the Outcome and Streamlines Sales Effort

Systems run by artificial intelligence are able to capture behaviors and signals of consumers that might be missed by the sales team. AI can predict a customer’s behavior, and businesses use this data to build a stronger relationship with their buyers. Aside from knowing what consumers want, AI can also anticipate if consumers are not happy with your product, without waiting for them to say it. By knowing immediately what your customers want or what makes them unhappy, you can focus on it to avoid losing customers and get more sales.

Revolutionize Human Resources

Human Resources department also plays a crucial role in the growth of a business. They are responsible for hiring the best team or employee to do the job or task and generate more sales. However, finding the right candidate among hundreds and thousands of applicants is laborious. AI has found a way to contribute to the human resources department.

Even though your department has been swamped with hundreds of applicants, you don’t have to think about finding the right candidate. AI will narrow down everything for you. It will gather candidates that match the skills you require; therefore, saving you time. Also, chosen candidates that have questions about the company’s benefits and policies will be answered by AI-integrated software.

It saves time during the hiring process, acquires more skilled candidates, and the HR department doesn’t have to answer some questions that the new employees may ask.

Real-Time Assistance

If your business requires updating customers or informing them all the time, using AI-integrated software is effective. It can connect to your customers and provide them needed information or notification. Having such technology can increase productivity and customer satisfaction. The more your customers are satisfied, the more chances for your business to grow.


Artificial Intelligence becomes an integral part of every business. It can provide you with a lot of benefits, from managing uncomplicated and mundane tasks to generating sales for your business. Although we see the great benefits of AI and how it can take over some human tasks, let us remember that AI cannot replace humans. Instead, AI is designed to work hand in hand with humans to enhanced productivity and growth of a business.

Author Bio. :- Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire New Zealand.

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