With the rapid pace of innovation, every moment a new thing is invented while outdating the existing ones. No matter which business you are dealing with, there is stiff competition in every segment.

But before that, tell me one thing that is common in all businesses? Well, all businesses have one single aim- reach the potential customers and turn them into loyal leads.

Agree?

And to attain this target, every business is trying its level best to grab customer’s attention by implementing the best tools and strategies like- smart email marketing campaigns, custom emails, or designmodo email templates in order to present their business in a unique way to the customers.

Wondering that why I am emphasizing on emails here? The only reason is that people check their emails every often and it has turned out to be the most influential marketing tool out of all other alternatives.

Can’t believe it? Have a look at a few stats:

·         Back in 2017, the number of emails sent and received each day was 269M, and by the year 2022, the number will reach 333B.

·         Around 70% of US businesses have spent good capital on email marketing.

·         The number of email users is depicted to reach 4.4 billion by the year 2023.

Why Email Marketing Matters?

Maintaining an online presence of your business is not all a one-time job. Rather it demands a consistent and smart marketing strategy. And out of all other options, email marketing will not only help in taking your business online but has several other benefits as well.  And when you are a startup business, you can’t invest in a tool that doesn’t pay off outputs you have been expecting.

In this case, relying on email marketing can help you strengthen your reputation in the market and widen your customer base. Moreover, this method is very effective for beginners as it doesn’t demand any prerequisites and much effort.

Let’s Dive Deeper!

Wondering about other benefits email marketing can offer you? Let’s take a glance at the top benefits of email marketing for your business.

Design great email newsletters: Email marketing services can assist you in building great email newsletters that perfectly match your business idea and are appealing enough. An email marketing tool provides wide templates and various drag-and-drop elements that help in designing attractive e-newsletter and sales emails. Relying on email marketing tools, you can easily add images, video content, and various fonts and adjust them to relevant positions to attain fruitful results.

Built-in analytics: Tracking the success of your email marketing campaigns can be a daunting task if done manually. Relying on email marketing platform can assist you with improving the customer engagement and uplifting retention rates by giving you a complete report of emails that grabbed customer’s attention. So, these analytics will give you an idea of those emails which reached a customer’s inbox, which all emails were actually opened, and how many customers clicked the mentioned link in the email. Moreover, you’ll get a clear idea that why other emails were ignored and you can improve them in future.

Easy Integration: The foremost reason why businesses opt for email marketing is that emails easily integrate with all other marketing channels. Like you can repurpose a message from an email marketing campaign into engaging social media posts so as to reach a maximum audience without much effort.

Personalized messaging: Personalized messaging functionality is worth noticing when it comes to counting email marketing benefits. Let’s take two cases- a recipient who receives a generic email which is quite common these days; while on the other hand, the person receives a customized email that is addressed by his name while showing the human side of your company.

What do you think which email will the user open? Of course the personalized one. Email marketing lets you send personalized emails to your users while addressing each of them individually with their names instead of simply firing random generic emails which people are fed from seeing every day.

Content Optimization: Email marketing lets business owners rely on it as it enables them to optimize all sort of content for attaining effective results. Using list segmentation, demographic targeting, and other methods, you can find the best strategy, content, and tone for your target audience which attracts them in a better way. Moreover, you can gather data out of your email marketing campaigns and work on the shortcomings next time.

Better Conversion Rates: Well formatted and designed emails that have an engaging call to actions will surely convince the users to open links and get into your offerings and solutions. Relying on email marketing tools, you can create better revenue and generate more leads while grabbing customer’s attention.

Customer Preference for Emails: The majority of the people consider social media ads as nuisance and entrust promotional emails. Sending relevant emails based on the customer’s preference areas, you can keep your customers informed about your new services and even keep them aware of your business existence.

Reach Users at the Best Time: Studies show that it sending emails at a certain time or weekday can show effective results than sending regular emails every day. But you can’t be available round the clock to send emails. Right? Well, email marketing tools let you schedule emails in advance and send them at the time you want to. It will save your time & efforts and reach the target audience at the right time.

Bottom Line

Relying on an email marketing the tool can help you in making the most out of your regular email marketing campaigns and uplift your business presence in a better way. From reducing the manual workforce engagement, automating email marketing to reaching potential customers, email marketing keeps you covered in all cases, and helps in attaining better ROI results with increased customer engagement. Without wasting any more time, lookup for a suitable vendor who can cater to your business requirements perfectly and fetch the maximum benefit out of the email marketing revolution.

AUTHOR BIO:

Sandra Wilson has been working with Design Modo for seven years. She has been an amazing writer and has contributed articles regularly over numerous renowned platforms. Her writing emphasizes balancing informative and SEO needs. Now she writing on different email and slide editors one of them designmodo newsletter templates are the most effective topic.

Email Marketing is the most effective marketing strategy to boost your online presence. It surpasses all email marketing strategies including SEO, SMM, SEM, Content & Video Marketing. Generally, email is a cost-effective way to promote your valuable products and services with your consumers to reach at your destined goal.

Nowadays, businesses who don’t rely on email marketing cannot sustain in the marketplace. This situation might arise because many businesses often fail to witness positive remarks with their email marketing strategies via rectifying their own deficiencies.

However, email marketing can produce enormous amount of ROI with certain companies earning back as much as $44 for each aspect of $1 spent on your business expenditures.

Hence, the accurate email marketing strategy can make certain difference between inbox clusters or segments on impactful messaging services.

If you are going to improve you email marketing strategy for the initial timeframe or if you are not sure how to achieve your destined goals.

Hence, in this article we have discussed about 9 Email Marketing Strategies to enhance your brand identity to the next level.

1. Initiate goals to stay on your track record

The foremost step to initiate goals for your email marketing strategy, regardless of your current situation. What do you want to improve and why to proceed ahead? you should set goals that are accessible but it is quite challenging circumstances, and you should keep KPIs for measurement of your prevalent procedure.

This might be improved through open rates, CTRs, a vast amount of email lists, improved leads and vast amount of your target audiences.

• Maintain consistency and well-defined approach to conduct email marketing campaigns.
• Have a clear focus on business requirements of your target audiences.

It is a great concept to break a large, long term goals and aspects into smaller pieces. For Instance, if your ultimate goals to empower purchases as there are several ways you could proceed ahead.

You might want to work on reaching enormous number of potential customers to improve your email listing package.

Primarily, if you are focusing on getting more chances from your existing listing procedure or improving clicks from your existing contacts and detailed information.

2. Devise an Organic Email List

It must be noted that devising an organic list is quite crucial to obtain success of your email marketing strategy. There exists a lot of digital marketing professionals who purchase email lists.

You should always make sure that it is basically a shortcut to reach out to reach out to more professional individual in a short span of timeframe. It always requires less prevalent efforts to maintainability aspects to attain remarkable contributions to the next level.

However, their exists an intuitive way to devise a great organic list to integrate a subscribe button on your website, social media platform and email marketing strategies to satisfy subscriptions and relevant updates, parameters etc.

If you want to register email IDs, you will certainly need to link this button to an opt in form. There exists popular email marketing strategy to empower subscriptions to provide valuable assets to users via exchanging for their email IDs, social media accounts and relevant resources.

3. Create personalized emails

If you are speaking about the relevancy of emails then you can also personalize your emails to make them more appropriate and concise to individual subscribers and potential users.

During the initiation phase, you can start with simplistic approach to add recipient in your email instead of making them generic, always make sure that you will conduct QA tests on your emails, if you want to avoid addressing subscribers with the wrong entitled name.

If you want to boost your online presence to the next level, you can always understand and setup automated behavioral emails can easily trigger your emails.

For Instance, if you want to make a purchase on your website and you can send a follow up email with relevant items that accompanying with their purchases and valuable assets. Primarily, personalization enhances email click through rates (CTRs) with an average 14% and conversion rate with 10% of your timeframe.

Hence, if you want to improve your ROI of your emails then personalization would be a great choice to proceed ahead.

4. Always Focus on Proper Email Delivery

You must pay attention to their deliverability of your emails, if your emails are consistently reaching the inbox of your recipients are often trapped via junk and trash emails filters?

If you want to receive emails past spam filters, then you will primary need to create unique, quality content and avoid this spam trigged concepts.

Furthermore, you should also implement an unsubscribed button at the bottom of your email marketing aspects. If people can’t easily unsubscribe, they will more likely to report on your emails in the form of spams.

5. Devise customer engagement subject lines

It must be noted that customer engagement subject lines are important source to allow people to check their emails, learn and understand more about your company products and services then their will be a high possibility to occupy enormous customers to maintain sustainability and reliability.

Generally, the most effective subject lines are those that are concise, attractive and personalized. You must use strong verbs to provide user a proactive idea of what they can expect to find in the inbox of your email address. Likewise, you can also use subject lines to deliver a versatile message to your target audiences.

6. Implement CTA

If you want to get email subscribers to perform certain activity then you will have to deliver proper marketing strategies. It is true that implementing call to action (CTA) in your emails is a conducive way to increase traffic to your determined landing pages.

However, if you want to increase your sales of a certain products or it encourages readers to sign up for upcoming events, in this regard CTAs are a great resource to boost customer engagement techniques and get your subscribers via allowing them to give their review on your website.

7. Use the real name of your brand

It must be kept in one’s mind that spam emails occur from spam addresses and most of the people can easily recognize the readily available tools and relevant resources in the marketplace. Instead of using a catchy email like info@yourbrandname.com, use your real person’s email, name, picture or phone number and other additional details as required.

Furthermore, if your email seems to come from a real person or at least it contains a real person name mentioned in the email. In this regard, your leave will be considered as most authentic and error free. Hence, this method can help you to boost your clicks and customer engagements chances.

8. Cooperate with your target audiences via mobile emails

Most of the users can now read emails on their smartphone, this will not only shorten the subject line parameters but it can completely disrupt the look and feel of your email addresses if it is not mobile responsive and user friendly. You can easily test your emails on multiple devices to analyze and examine the performance metrics and responsiveness.

If you want to scroll, navigate, zoom in, rotate your device or certain elements that are dissembled, in these circumstances, smartphone enthusiastic persons will lose their interests in that specific area of specialty. You can easily search for an email automation platform that supports responsive emails and carefulness to customize themes, images etc.

9. Implement videos in your emails

Certainly, implementing videos to your emails is a great way to boost customer engagement parameters to lift your business to the next level. According to the latest reports it is highlighted that:

• Incorporating video thumbnails in your email improves CTR with an average value of 22%.
• Boosts your online presence on social media platforms and search engines.

It has been estimated that over 75% of digital marketing agencies are implementing video content in the form of emails and relevant aspects gives reader a visual appearance that allows them to associate with the content and it motivates users to click the links and devise strategies that are beneficial for email marketing.

Wrap Up

In a nutshell, email marketing provides intuitive ways to attract your target audiences and deliver your message in a precise order. Certainly, email marketing strategies are devised by digital marketers to provide customer satisfaction and engagement campaigns with a mere focus on providing quality standards to their potential clients.

About Author

Harlan Dane is doing a job as a content writer WebbyGiants, a leading web design company in Hayward, California, US. His expertise includes web copywriting, blogging, social media marketing and content marketing.

In the present world, there is software for almost everything. Want to create a website? You have at your disposal software with various templates. Want a marketing automation software tool? Well, guess what? You have plenty in the market.

Here are the best ones that you can choose from:

HubSpot Marketing Automation

This is perhaps one of the most powerful tools in the market. HubSpot Marketing Automation offers the users an immense number of features that others fail to. Not only is it popular amongst the users because of its features, but is also a favorite in terms of customer sentiment.

HubSpot is not a new name when it comes to offering software solutions. The company offers sales software, support software, and marketing software. All of these integrate automatically with the company’s CRM. This is beneficial for the users as using separate software for every activity is not convenient.

Moreover, the company’s marketing automation software offers easy to use a visual board. It might take you some time before you master the tool. But once you get a grasp on it, there is no going back.

Ontraport

Ontraport is a software designed, in particular, for solopreneurs, entrepreneurs and small businesses. Not only will you get a CRM and marketing automation functionality through this software, but you will also get access to the following features:

• E-commerce
• Landing pages
• Email marketing
• Reporting

One of the most comprehensive and valuable features that Ontraport offers is the focus on insights and reporting. The best part is that this software is not a black box. It gives you a clear picture of how your campaigns are performing.

SendIn Blue

What started as a digital agency is now a company behind one of the most powerful email-marketing tool. That tool progressed to transform into what we have today- a marketing automation software.

This software offers some advanced features that include lead scoring and reporting. In addition to this, SendIn Blue offers the users a free plan as well. The free plan includes basic marketing automation functionality, ability to send up to 300 emails every day and phone support. Apart from this, the software also allows you to run SMS campaigns.

ActiveCampaign

This is an integrated software that includes email marketing, small business CRM and marketing automation. Hence, making it similar in nature to HubSpot. However, the most powerful feature that the software has to offer is the flexible and powerful marketing automation tool. It is perhaps one of the most comprehensive tools that you will find in the market when it comes to market automation functionality.

The fact that ActiveCampaign’s deliverability is rated as one of the best in the market should tell you a lot many things about the software.

Pardot

Pardot is one of the most powerful cloud automation tool available in the market. This software aims at serving enterprise clients. Which means that to learn this software you need to have access to technical resources and enough time to learn the software as well.

The software has to offer an ample amount of powerful features. Some of the most prominent ones include:

• CRM integration
• Email marketing
• Lead scoring
• Valuable ROI
• Lead nurturing

InfusionSoft

This is perhaps one of the oldest solution software present in the market. For more than 15 years InfusionSoft has helped thousands of marketers to deliver customer acquisition targets, leads, and revenues.

The company is indeed a favorite among solopreneurs and the small business crowd. The software allows you to set very complex decision trees as well. So, you do not have to worry about not getting access to the best. But this depends on the lead magnet that you decide to sign up for.

Marketo

Recently acquired by Adobe, Marketo is an old software as well. This tool, too, aims at serving enterprise customers. Therefore, the small business owners might not be able to make use of the features that Marketo has to offer.

GetResponse

GetResponse is a marketing automation software that offers the users layers of features. You will pay according to the number of features that you want access to. The most basic version starts at a price as low as $10. However, if you opt for expensive plans, you will get access to the following features:

• Email marketing
• Landing pages
• List building tools
• CRM
• Autoresponders

It is an easy to use tool that will give you good results in a short time span.

Drip

This marketing automation tool primarily focuses on e-commerce marketing. The software claims that it plays with pretty much every marketing strategy that you wish to opt for. One of the strengths that the software offers is its email marketing. The most prominent email marketing features offered by Drip include:

• Email builders
• Multi-channel marketing
• One-off emails
• Automation workflows
• Email campaigns

Mautic

Founded in 2014, Mautic is a relatively new player in the market. However, the software gained popularity in a short span of time. Currently, over 200,000 organizations use Mautic for their marketing automation solutions.

The list of available software is huge but you should know which one to choose for your business. But make sure to subscribe to Frontier Internet speed plans or the like. Because for these software to work, you must have access to a fast and reliable Internet connection.

This article is contributed by Lan Morris, freelance content writer at visioneclick– offers best Frontier packages

Have an interesting article or blog to share with our readers? Let’s get it published

There is no such thing as a successful marketing effort unless the emails you send comprise a successful CTA. The fact of the matter is that every email needs to have a purpose, either it’s to inform users of a new product, invite them to an upcoming event, or inform them about the latest offers. Every email marketing campaign has a reason and a goal. In majority cases, that goal is to get readers or users to do something. It could be to click on a link to read further about the topic being discussed or to take action such as register through a call to action button.

Effective communication requires user feedback. Merely gaining subscribers for that great content is not enough. Email marketers should develop call to action buttons so that subscribers can take immediate action.

On another note, to keep your customers engaged, you can subscribe to deal management software.This may allow you to remain on top of communication by reminding you to follow-up some important emails, so nothing falls through the crack.

Below are some of the guidelines to optimize your email call to action:

#1. Use actionable language

Using the second person, action-oriented verbs in the copy empower the readers to click on your CTA.

Strong CTA directs the users to take a particular action. Therefore, using verbs like ‘Download’ or ‘call now’ leave nothing to the users imagination. Whereas, phrases like ‘learn more’, or ‘find out more’ give a subtle message to the user and are generally less persuasive.

#2. Send time-sensitive messages

An engaging message should also feel like a limited time offer. The readers should feel that if they miss out on this opportunity, they might not get it back. Creating a sense of urgency along with the CTA will encourage users to take action. Thus, just adding a word such as ‘now’ will build urgency into the message.

#3. Use first person text

A study shared by Unbounce showed that changing language from the second person (start your free trial) to the first person (start my free trial) in the call to action button drove a 90% increase in the click-through rate.

#4. Keep the copy concise

Wordy messages waste a lot of user’s time, and they consequently tend to skim through it. As a result, they fail to understand what is required of them. To get the audience to take action, restructure the text until the call to action jumps out of the page. It should be totally clear to the reader what the next step ought to be.

#5. Add white space

Including a healthy amount of white space around your call to action button creates a visual break. It draws the readers attention right where you want and makes the CTA button stand out.

#6. Use colors that attract the reader

The color of the CTA button matters a lot. Use a bright, eye-catching color that complements your brand color. This will compel the user to click on your CTA.

Green and orange buttons are said to work best. However, to be very sure as to what color will motivate users to take the action, you will have to perform a few tests. The best bet is trial and error.

#7. Keep the button above the fold

One of the best landing page practices is to keep relevant information above the fold. Likewise, a call to action button should be placed on top of an email or webpage so that it remains accessible and does not seem to be distracting. It increases the scalability of your emails and calls attention to your main message or offer.

Furthermore, never force users to backtrack to click a button. For example, you would want to place “buy tickets now” after the user has read up about your event as it would make no sense for a user to buy tickets for an event they know nothing about

#8. Take care of the hierarchy

Your email may have other action buttons that are not very important. To make sure that the users click on your call to action button, make it stand out. Therefore, it ’s a good idea to use greyscale or monochrome color for that secondary CTA. You want your main CTA to be seen quickly, therefore, place your most important CTA earlier in the email.

#9. Test multiple CTA’s to select the best one for your campaign

Keep tweaking your CTA’s, copy, design, and placement until you find the CTA that gives the best conversion. Create two to three version of your text, or send an email at different timings throughout the day for users to see when the best response comes. You can also try personalizing your CTAs to different customer segments such as leads and users to get the best results.

Moreover, remember that adding a business email signature is crucial when you’re looking for a way to reach out to your customers. Without a signature, your emails will come off as unprofessional and casual and this can effect your email’s CTR.

It’s amazing how a single button can make or break an online business. Now, it’s time to put these practices into use and get your leads to convert to users.

This article is contributed by Alma Causey, Freelance writer at Salesmate.

Have an interesting article or blog to share with our readers? Let’s get it published

Marketing automation is a topic that generates concern and skepticism in many small business circles. While larger businesses, especially those focused in online sales, have found a lot of success with targeted marketing automation, it can be difficult to see how the same process can work for your business. But, the rewards may be well worth the hassle of starting!

What Marketing Activities Can Be Automated?

First of all, it’s important to note that you can’t expect to automate everything to do with marketing. Some human involvement is still necessary for the best results. But, you can automate a lot of simple processes and use marketing tools to make everything easier for you in the long run. These are the main tasks you’ll be able to start automating quickly:

#1. Email Marketing  

There’s no reason for you to sit and write up long emails each and every time you want to get in touch with your email list. Automated marketing means you can write out templates of emails ahead of time and direct an email marketing system to send them out at appropriate times. You can have welcome emails pre-programmed, thanks you emails, general newsletters, and more.

#2. Social Media Posting

Line up a number of social media posts for specific times and dates in advance. This will save you the trouble of having to log in at certain peak times each day and allows you more freedom about when you’re posting and what you want to post. You’ll be able to work ahead and not have to deal with social media posts daily.

#3. Data Collection & Management

Automated marketing makes opt-in forms and other data collection much simpler. Setting up automated data collection for marketing on your website is simple and helps you get more information about potential leads.

#4. Tracking Leads

Lead tracking is time-consuming if you try to do it manually, but it’s much easier for an automated program to handle. You’ll also end up with greater access to marketing data from all your leads.

#5. Content Topic Research

Content marketing is something you’ll still need a human to do, but you can help simplify the process with some automated tools that let you find trending topics and topics of interest. This way, you won’t have to do individual link research daily to find out what kind of content to make.

Benefits of Marketing Automation

What can all of that marketing automation get you? Here are a few of the main benefits you can expect when you have a great marketing automation system for your business:

• Collect More Customer Data

The advantage of automated data collection is that it can happen 24/7 without you needing to be around all the time. So, if a customer visits your site or enters into your marketing process at any time you can still get data from them and start the onboarding process.

• Compete with Larger Businesses

If you’re working with a very small team or doing all the marketing work yourself, you need shortcuts and automation to help you get more done with less effort. You may not have a lot of time, but by automating certain marketing processes you can accomplish just as much as larger businesses, helping you to compete with them.

• Encourage Repeat Customers

New leads are less likely to make a purchase than repeat customers. For this reason, automated marketing messages to your previous customers can be a fantastic tool for customer retention. Building out a customer or buyer’s journey is very important for any business.

• Keep in Touch with Leads

Following up with leads requires a lot of time and energy if you want to do it all manually. Your business may have hundreds of leads at once, which would make manual communication efforts very difficult. An effective automated marketing system can help you keep in contact with new leads and bring them through to conversion.

• Sustainability

When your business starts to scale, your marketing needs to scale with it. Automated marketing processes are very sustainable because they’re scalable, consistent, and completely customizable. As your business grows and changes, your automated marketing practices can grow and change to fit whatever needs you have at that time. Automation also always a higher level of consistency in your messages across platforms.

• Maintain a Social Media Presence

Remembering to post regularly on every social media network is a chore. But, automated posting makes it easy to line up a series of posts and plan them for specific times and dates. This means you can get way ahead of yourself and keep up a strong social media presence, which is very important in today’s online business environment.

• Quantifiable Results

Marketing automation gives you much more data and helps to present results to you in measurable quantities. The right marketing system will use the data you have from your customers to produce better results while also giving you new data about the results.

• Increased Marketing Efficiency

Do more with fewer resources and in a shorter time. By setting up a solid automated marketing strategy, you can stretch your resources much farther than you would otherwise be able to.

Marketing automation doesn’t have to be a huge and scary process. It’s something businesses of all sizes can benefit from, and it can be implemented with relative ease in most companies. Look at your own marketing funnel today and see if there’s a good opportunity for automated efficiency!