10 Best Marketing Automation Software Tools in 2019

By James Tredwell on July 4, 2019

In the present world, there is software for almost everything. Want to create a website? You have at your disposal software with various templates. Want a marketing automation software tool? Well, guess what? You have plenty in the market.

Here are the best ones that you can choose from:

HubSpot Marketing Automation

This is perhaps one of the most powerful tools in the market. HubSpot Marketing Automation offers the users an immense number of features that others fail to. Not only is it popular amongst the users because of its features, but is also a favorite in terms of customer sentiment.

HubSpot is not a new name when it comes to offering software solutions. The company offers sales software, support software, and marketing software. All of these integrate automatically with the company’s CRM. This is beneficial for the users as using separate software for every activity is not convenient.

Moreover, the company’s marketing automation software offers easy to use a visual board. It might take you some time before you master the tool. But once you get a grasp on it, there is no going back.


Ontraport is a software designed, in particular, for solopreneurs, entrepreneurs and small businesses. Not only will you get a CRM and marketing automation functionality through this software, but you will also get access to the following features:

  • E-commerce
  • Landing pages
  • Email marketing
  • Reporting

One of the most comprehensive and valuable features that Ontraport offers is the focus on insights and reporting. The best part is that this software is not a black box. It gives you a clear picture of how your campaigns are performing.

SendIn Blue

What started as a digital agency is now a company behind one of the most powerful email-marketing tool. That tool progressed to transform into what we have today- a marketing automation software.

This software offers some advanced features that include lead scoring and reporting. In addition to this, SendIn Blue offers the users a free plan as well. The free plan includes basic marketing automation functionality, ability to send up to 300 emails every day and phone support. Apart from this, the software also allows you to run SMS campaigns.


This is an integrated software that includes email marketing, small business CRM and marketing automation. Hence, making it similar in nature to HubSpot. However, the most powerful feature that the software has to offer is the flexible and powerful marketing automation tool. It is perhaps one of the most comprehensive tools that you will find in the market when it comes to market automation functionality.

The fact that ActiveCampaign’s deliverability is rated as one of the best in the market should tell you a lot many things about the software.


Pardot is one of the most powerful cloud automation tool available in the market. This software aims at serving enterprise clients. Which means that to learn this software you need to have access to technical resources and enough time to learn the software as well.

The software has to offer an ample amount of powerful features. Some of the most prominent ones include:

  • CRM integration
  • Email marketing
  • Lead scoring
  • Valuable ROI
  • Lead nurturing


This is perhaps one of the oldest solution software present in the market. For more than 15 years InfusionSoft has helped thousands of marketers to deliver customer acquisition targets, leads, and revenues.

The company is indeed a favorite among solopreneurs and the small business crowd. The software allows you to set very complex decision trees as well. So, you do not have to worry about not getting access to the best. But this depends on the lead magnet that you decide to sign up for.


Recently acquired by Adobe, Marketo is an old software as well. This tool, too, aims at serving enterprise customers. Therefore, the small business owners might not be able to make use of the features that Marketo has to offer.


GetResponse is a marketing automation software that offers the users layers of features. You will pay according to the number of features that you want access to. The most basic version starts at a price as low as $10. However, if you opt for expensive plans, you will get access to the following features:

  • Email marketing
  • Landing pages
  • List building tools
  • CRM
  • Autoresponders

It is an easy to use tool that will give you good results in a short time span.


This marketing automation tool primarily focuses on e-commerce marketing. The software claims that it plays with pretty much every marketing strategy that you wish to opt for. One of the strengths that the software offers is its email marketing. The most prominent email marketing features offered by Drip include:

  • Email builders
  • Multi-channel marketing
  • One-off emails
  • Automation workflows
  • Email campaigns


Founded in 2014, Mautic is a relatively new player in the market. However, the software gained popularity in a short span of time. Currently, over 200,000 organizations use Mautic for their marketing automation solutions.

The list of available software is huge but you should know which one to choose for your business. But make sure to subscribe to Frontier Internet speed plans or the like. Because for these software to work, you must have access to a fast and reliable Internet connection.

This article is contributed by Lan Morris, freelance content writer at visioneclick– offers best Frontier packages

Have an interesting article or blog to share with our readers? Let’s get it published

Contact Us for Free Consultation

Are You Planning to outsource Digital Tansformation services? Feel free for work-related inquiries, our experts will revert you ASAP,