How To Create A User-engaging & Profitable Live Video Streaming App By James Tredwell on November 28, 2019 Video streaming app would create widespread dominance around the world in the future. Take a closer look at the following statistics: In the year 2020, video content is to generate 70% of mobile traffic. Rise of 65% viewing hours of live video content from 2017 to 2018 was noted in a report by Conviva’s 2018 State Of The Streaming TV Industry, confirming the largest viewership surge globally throughout 2018. The U.S. population of 42% was observed to have live-streamed video content online in 2017, a rise by 25%, as per the data shared by Nielsen’s U.S. Video 360 Report. Game Of Throne TV Series was live-streamed on Facebook, generating 2,00,000 comments and 3.5 million viewership counts. China is witnessing the meteoritic rise of the live streaming industry, reaching 425 million users in 2018. The business of live streaming is to be a $70.5 billion industry by 2021. It is a fact that videos generate one-third of all the content viewed by users. Meaning, the online marketing would witness pre-produced video content as its mainstay element ruling the roost. Videos delivered a significant contribution to nearly 74% of marketers and small business owners to experience direct positive results on their brands. If the report by Cisco Inc. is to believe, the global web traffic of 80% would be generated by video content alone, by the end of the year 2019. What is a Live Video Streaming App? Live video streaming can be defined as a real-time, web-based streaming media, or simultaneously recorded live footage of all actions either computer-generated or streamed through a game console. Here the term “streaming” is not applicable in the context of “live streaming”, even though media contents of Vlogs and YouTube can technically be streamed but NOT live-streamed. Famous social media apps like Facebook, Instagram, and Periscope allow live streaming of any scheduled promotional activities for users to watch them in real-time. Reasons Why Live Video Streaming Apps Are Popular Fitness clubs use live streaming broadcasts of their online training sessions for potential customers to attract them. Culinary classes conduct live streaming sessions to get monetized. Allow users to monitor their children, pets or housemaid on their smart devices. Also, businesses using live video in their services have experienced a significant boost in their revenue generation cycle. Statistics presented by Statista have revealed that online video content would generate double of revenue from 2016 to 2027. Technical Challenges of Video Streaming App One of the technical challenges of mobile app development for video streaming is that they abruptly stop and rebuffer during playback time, one of the strongest reasons behind forcing 21.6% of people to quit viewing the video page. Over-rebuffering is ostensibly a technical challenge that results in losing the interest of nearly 85% of the audiences, as the report predicts. To stream live video generally depends on available network bandwidth capacity. The slower the internet connection speed, the more lagging streaming the video. To overcome such challenges, videos are compressed and then digitally decompressed while maintaining approximate video quality. Cautions Before Creating A Video Streaming App Make sure your app has intuitive UI for users to find it easy to interact. It can play HD video. Must have adaptive bitrate streaming. Can cater to both live streaming and video on demand. Multi-screen compatibility for smartphones. Can allow users offline viewing. Security-powered to counter cyber threats effectively. Enabled with the “video monetization” feature. Can notify users about trending video streams by geography. Types Of Streaming Apps Live broadcasting apps – Allow real-time streaming of video contents based on simultaneously recorded broadcasts. Popular apps are – Livestream, YouTube Live, Periscope, Facebook Live, and so others. Audio-only streaming apps – Allow real-time listening of music without having to download the audio file. Popular apps are – Pandora, Spotify, Apple Music, etc. Video on-demand streaming (VoD) – Allow users stream TV series, movies, and other video contents without downloading, plus featuring options like pausing, resuming or skipping unwanted moments. Famous VoD apps include – Netflix, Hulu, Vevo, Amazon Video, and so others. Steps To Creating A Live Streaming App Licensing your product Mandated here for your live streaming app are license and usage rights for end-users. Content to be streamed via your app must be copyright-protected materials under compliances of the given Terms of Use. Consider end-users Streaming apps prioritize end-users falling under two specific categories of interactions; user to user, and user to the audience. For instance, Skype promotes the concept of user to user interaction, while YouTube/Facebook, etc. promote a user to audience interactions. Make sure you have prioritized end-users in the first place. Consider Content Delivery Network CDN/Content Delivery Network is needed to scale your service for allowing seamless and uninterrupted content streaming experience for end-users. Though not mandatorily required, using this step means a proactive approach for ensuring hassle-free broadcasting of live video on different devices of the users, though it may involve certain payout. Subscribe to a trusted hosting To have a stronger server infrastructure and flawless streaming service for end-users for your streaming app depends on the quality of hosting you have subscribed to. The reason behind taking this preliminary step is to ensure uninterrupted video streaming service solutions for end-users when the popularity of your services would encourage many more users to engage with your app for quality viewing experience. Create an impeccable UI/UX To create a powerful impression of your streaming service for end-users, ensure intuitiveness of your app’s UI/UX design. If finding it difficult, hire skilled designers to get created an impeccable UI/UX design for your streaming app. Other Key Considerations Choose a powerful SSD-storage for the flawless functionality of your streaming app in terms of uninterrupted video streaming services. Consider adding MVP version of your live streaming app with several key features, including design, search, personal user profile, user registration and so on. Make sure that the app is integrated with Geolocation feature to trace location-based broadcasts. Ensure designing of an impressive UI/UX for your streaming app, at least corresponding to the popular trends and personality of your brand. Include privacy feature in your streaming app for users to easily select the option of whom to broadcast video for. Upgrade the streaming app with features like push-notifications for newly released broadcasts and scheduled broadcast based on user’s subscriptions. Conduct occasional testing of your app to fix any technical snag for the sake of quality live streaming service for end-users. Allow users to select video quality options (HD, Standard, Low) based on their network bandwidth capacity. Add “show me your screen” feature to your live streaming app. Technologies For Creating A Live Video Streaming App DaCast Wowza WebRTC At last, you can monetize on your live streaming app using strategies like premium installation, freemium feature, and running ads on the app. Final Verdict No doubt, video streaming apps are ruling the competitive market. Users are getting lured to online video streaming rather than switching to television for day to day entertainment & live updates. Therefore, it’s quite obvious to say that these apps are gaining popularity not only for being a source of entertainment but also for information. Though it is predicted that the demand for video streaming app is expected to double up in the coming years, most entrepreneurs are aspiring to go for it. Hopefully, if you’re planning to get one for your business, the aforesaid guidelines for creating a trending and great live streaming app would help you realize a great app project.
Mobile App Development Design Process By James Tredwell on November 27, 2019 In the world of tech, one of the swiftly growing fields is that of mobile app development. According to different sources, the economy of this field was reported to be approximately USD 58.7 billion in 2018. The more astounding fact is that there is still no halt or reduction in the pace with which this industry is growing. If anything, the field of mobile app development has been growing immensely with time. It is also why we are seeing so many application design services penetrating this lucrative industry. There is no reason why you should not jump on the bandwagon either. However, you just need to know the right steps to develop an application. A lot of people don’t follow the right process and end up ruining a potentially great idea for a mobile application. If you want to get it right and turn that perfect idea into a thriving mobile application, do not worry about the process. We have laid it down step by step for your ease and convenience. So, let’s get started. #1: The idea Before everything else, you need to have a practical idea. This idea should be engaging and real enough to be implemented and bring in the expected traffic. It could be something as simple as a game. Application design services across the globe today are following a reversed approach to determining which application would work best. This approach states that you find out a problem that people are facing using a particular type of application. Once you know that there is a fixable problem, you can lay down plans on how to solve it and develop a new, better application, which would solve all those inconveniences for users. #2: Do your research After having the idea, you need to validate it by facts. In other words, you need to go ahead and do your market research in order to find out if the idea that you have is actually going to solve a problem, or provide something that users are actually looking for (you don’t want to waste your resourcing on developing something that the users don’t even want or need). Here’s our suggestion: Do your market research, and see if the demand for your new app exists in the market. A great way to go about it is to read forums and use software to find out the keywords of your particular niche. They will give you a clear idea of the problem that users are facing in a particular area. If your solution addresses common problem users are searching for a solution, you’re good to go. Otherwise, go back to step one and slightly tweak your idea, ensuring it is what the users are looking for. #3: Identify your approach Now that you have a perfect idea, backed by research, you need to lay down a plan for the approach you will take. Professional application design services take their resources into account and opt for one of the three key approaches—native, web, and hybrid—to develop a mobile application. Each of these approaches brings a different challenge and sets of benefits for the user. Opting for an approach mainly depends upon the time you have to develop an app and the costs you are willing to bear. For instance, the newly found hybrid approach allows developers to user pre-built web codes and add to them in order to augment the app and add more features. If you are low on budget and want to get the job done quickly, you can use web apps like CSS and HTML. Expert application design services, however, prefer developing native apps. They may be costly and time-taking, but they offer complete liberty in how user-friendly you want the application to become. #4: Wireframing After having finalized the approach you want to take to build your application, you need to define the wireframe of your application. A wireframe is a skeleton of your mobile app. It contains an overview of the features your app will hold and how a user will maneuver through it. This step is of utmost importance because it defines the ease and convenience of a user within the app. There are a lot of different wireframing tools that you can use in order to develop your app. Just bear in mind the reason for building a wireframe – you want to make sure you have a clear picture of the entire layout of the application. Think of it as a roadmap of your application, or an equivalent of a storyboard in video-making. #5: The development phase Now that everything else is in place, you need to get on board with a development platform. It is essential to manage the back-end processes of your app. Application design services often get the job done on your behalf by setting up storage solutions. In addition to the app development platform, you also need to be registered with the mobile app stores. Whether you’re developing an application for iOS or Android, you need to sign up as a developer onto the platforms. Furthermore, you will also be required to follow the guidelines stated by each platform. A lot of people prefer hiring expert application design services from here onwards for the coding. #6: Run tests Every application is launched initially in a beta version. In other words, a small selected group of users is given the mobile app to use it and report the goods and the bads of it. Keep in mind that several bugs will come forth in the beta version. You can fix those and ensure that your app doesn’t crash once a large influx of traffic comes in. The beta version will allow you to enjoy a bug-free final version of the app open to users. In conclusion Building your own application is a great idea, especially since the field is extremely lucrative. However, to make the most out of it, you need to follow the above-mentioned steps. Good luck! About the author:- Elizabeth Diaz Full-time writer and tech enthusiast who stays on top of the emerging trends and breaks the news in tech and mobile application development. F1 fan, half British, going by the pseudonym, Likes to dabble in photography and pet dogs. She is currently looking after the application design services at 360appservices.
Top Features and Framework of Progressive Web Apps By James Tredwell on November 22, 2019 We humans discovered the technology, to change the way we used to live, now the technology at every second is changing the way we live, communicate, educate and learn. The future of technology consists of many exciting things from driverless cars to robots working in factories. Companies continuously urge to adopt new technologies to make their presence outstanding on the other hand giants like Nokia, who are not ready to use the latest technology lost the battle to companies like Samsung and Apple. If we’re talking about the modern world, many of us could not even imagine a single day or a minute without checking mobile phones. As per Statista, currently, there are 3.3 billion smartphone users in the world! This figure is projected to reach 3.8 billion in 2022. As the demand for smartphones increases the companies looking for new trends to market their products and services. Now the big thing found for mobile is progressive web apps that resolve the problem which comes on the way of mobile app development. Tons of big companies like Flipkart, Uber, Pinterest and so on are already using PWAs and getting better results in terms of increasing conversions and engagements. But have you ever amazed what specialties makes PWAs so popular? Just take a moment and here we go through the main features and framework on which PWAs became hot trend in the marketplace. But before going further, let’s take a snapshot of term “progressive web app” What are Progressive Web Apps? Progressive web apps are taking advantage of the latest technologies to combine the best of the web and mobile apps. PWAs are great because they avoid the lengthy process of going to an app store, searching for the app, waiting for the app to download and install, and then, finally, opening it. Now you’re wondering what is PWA, but don’t look for a perfect definition because it’s an interesting concept more than a definition. The concept is pretty simple: Progressive web apps are modern web capabilities that deliver a hybrid app-like user experience. The apps adopt multiple hardware, platform, and devices. Progressive web apps combine the advantage of native apps and enhance them with their special features. In some scenarios, users can’t install certain applications but with PWA, they only have to visit the Web page and the best way for developers to make their web load faster. This is the first reason for creating the PWA app, rather than mobile applications. In addition, it is a web app rather than a mobile app, users don’t have to continually update them. Users always visit the latest version whenever they visit progressive web apps. Now that you understand a little more about the progressive web apps but if you want to know deeper about the PWAs then you must read – All progressive web apps have their different characteristics, they are fast, scalable and highly engageable to users for love them. Top Features for Progressive Web Apps 1. Instant Loading Progressive web apps are reliable in terms of speed, it loads like the blink of an eye, even if you have poor internet connections. Instant loading features of PWAs improves site performance and users spend more time on website. A progressive web app that loads fast means better conversion rates. 2. Offline Support This is the main feature of PWAs to work offline, however because they use cached to work offline. Whenever user lost connection PWAs not become blank like native apps. That means even you lost internet; you will not be interrupted while using PWAs. You might not be able to see the fresh content but a stored version instead. By allowing users to work offline, you keep them busy and engaged. 3. Add to Home Screen Add to home screen is another main feature of PWAs. When users visit your PWAs for more than 30 sec then the option appear of add to the home screen, users have the choice they need to add or not. This helps them save the PWAs for instant access especially for users who revisit your site many times. Progressive web apps launch with home screen icon just like an app icon, but it doesn’t require any storage space and use less data. After building a PWA to improve their mobile experience, the company Alibaba.com observed a 4x higher interaction rate only with the add to screen feature. 4. Push Notifications Have you ever noticed, you visit any site and got pop-up for subscribing? Yes, so it’s a feature of PWAs. Push notification is instant messages with a single objective to keep visitors coming back to your site, catching your attention with updates or leaving them remainders. Push notifications are a powerful feature to keep increases user engagement and improves user retention rates, among many benefits. For instance, The Weather Channel, developed a PWA that notify and re-engage users when they are likely to be affected by severe weather. 5. Responsive PWAs are built to fit in all types of screen sizes, so no matter from where users access to your site. A progressive web apps are developed with a single code which is adaptable to all kinds of devices and browsers. Top Framework for Progressive Web Apps The key element for building powerful progressive Web applications is an ideal platform. You must analyze which system is best suited to developing PWA before deciding on the most suitable one. While there are several options available, it’s advisable you to evaluate the pros and cons of each progressive web apps. 1. React It is one of the strong and highly functional PWA frameworks supported by Facebook. It is recommended by many developers as its highly extensive JavaScript library. The framework makes use of JSX to link with HTML structures. One can use various available packages to scale up their app and project further. Pros of React A prevalent ecosystem. It helps to create a flexible and scalable app. The rendering process becomes speedy because of virtual DOM. The code used to react to web apps can be used in native apps. Facebook maintains the code to ensure smooth operation and support. Cons of React The framework is more programmer oriented since it requires knowledge of JSX. As compared to JavaScript, the framework is quite complex. Higher flexibility, higher issue popup. Due to undefined methodology implementation becomes tricky. 2. Angular Developing of PWA using Angular is the new standard in the modern era of web development. Angular is introduced by Google. It is the most popular framework for the progressive web app and the latest version of the Angular framework has several new features for creating responsive and reliable PWS just like a native mobile application. Pros of Angular Easy to implement since the methodology used is quite simple. Community support in large numbers. Existence of IntelliSense and Typescript. MVC framework Cons of Angular Developers need to learn typescript for using this framework. A bit complex as compared to another framework. Older version needs high-level expertise. 3. Ionic Ionic is introduced in 2013 as open-source SDK. It is mainly based on Angular framework and Apache Cordova and since then, it is part of hybrid app development. It has a collection of components for both iOS and Android which basically used by the developers to develop the web pages which run inside the web browser with the help of a web view. They also offer community forum to connect other Iconic developers for any assistance or query. Pros of Ionic Due to its open-source feature, it can be obtained free and the development cost is reduced. Easier to learn for developers. Inbuilt tool allows easy maintenance. It has quite an extensive library for accessing API. Cons of Ionic Required to work on an existing app frequently with the latest updates on the framework. 4. Polymer It is an open-source lightweight framework developed by Google. It consists of a wide range of web components, templates, and progressive web tools. It makes an excellent choice for PWA development for making it own as it makes use of HTML/JSS/JS. Moreover, the tools and components used in the framework are supported on a wide variety of browsers. Note- Using this framework increases the size of PWA and hence the load time. Pros of polymer It features complete support, including data tier, responsive layout, and routing. Easy to understand API. Excellent documentation. Cons of polymer Less SEO friendly High Load Time No official IDE 5. Vue Though many of us don’t know much about it in comparison of Angular and React. But it is one of the most fast-growing libraries among many frameworks because of the ease in coding and high-speed rendering. Like, React you can use the additional package to enhance your app using Vue. Pros of Vue Supported by the big giants like Alibaba and Laravel. Since the code is simple, so it is easier for the developers to learn. Fast rendering with Virtual DOM Simple features and has a similar concept like Angular and React. Cons of Vue The framework is only supported by a single person, not by the company. Hence the support team is tiny. The advantage of flexibility causes more issues. Ending Thoughts PWA is fast evolving and game changer technology in the IT world, presently it is infancy stage but in the forthcoming years PWA gives a tough challenge to native apps. These are the main framework and features in which many companies rely upon for converting an idea into an app that merges the best of mobile and web. PWA technology makes the process of accessing app functions convenient for users. Undeniably, this technology is quickly becoming a dominant force in the world of app development. Which type of framework is right for you depends on your app needs, you can’t decide without the help of developers. Choose the quality developer and framework and enjoy what the progressive web app brings.
Why Start-Ups Should Invest Heavily in Mobile Apps? By James Tredwell on November 19, 2019 The world is revolving around the online and digital platforms. Today most mobile app users have android phones, and they prefer to have information about every small and big thing on their mobile set. No doubt, the traditional methods of running a business successfully are still in existence, but the priority is heading over getting online as early as possible. The reason being, the online platform has become a fast, easiest, time-effective, cost-effective, business-friendly as well as customer-friendly approach. Should Start-Ups Invest in Mobile Applications? In this fast-moving era, Mobile applications have taken over the system. One of the most common questions that popups in businesses are should a start-up invest in developing mobile apps, or should they avoid this option? It’s imperative for a start-up to crucially choose its marketing ways so that the business has a long life. If you have an excellent business idea, your products are beautiful, but you are not aware of how to market those products as per the current trends, your business is highly at risk of failure. The use and development of mobile applications are tremendously at a higher speed, and there is no chance of its decreasing over the coming years; instead, the increase will grow more and more. As per the reports, mobile functioning and its use represent approx. 70 % of digital media time. It is expected to generate 189 billion U.S. dollars in revenues through mobile applications while using in-app purchases and app stores by the year 2020. However, having a mobile app is not sufficient; online activity continues to witness a rapid shift in the mobile industry. Developing mobile apps require the right amount of expertise. Being an entrepreneur, racing, and working your idea into a million-dollar success requires you to invest in developing and using mobile applications for the better growth of your idea. Following Are the Pointers That Will Clear All Your Ambiguities As To Why You Should Have Mobile Apps Enhance a Global Reach The online system has attained a global reach since the time of its inception. Once you have your mobile applications, your business will breathe overseas without your presence there. The drawback of not having a mobile app that your business will suffer this global reach and the scope will be confined to the local markets only. Stand Out from the Cut-Throat Competition Many start-ups out in the market are still not aware of losses they are suffering by not building their mobile apps; hence, these apps get hidden for them. So this is your chance to take a big leap over such businesses. And why not to invest in these mobile apps when these apps only help you grow your business and witness a long-lasting success? Accessibility Investing in Mobile application Development lets you virtually put your business in the minds of people. These apps allow customers to access all the information they need regarding anything about your product or services in one go from anywhere and anytime. Brand Recognition These mobile apps have the power that can do wonders for your brand promotion. Through this, your business will get landed in the iOS and Android app stores. This will further lead to the potential customers who are searching for the products and services you are offering. A user-friendly mobile app will help in leaving a long-lasting impression on customers; consequently building the reputation of your brand. Increased Customer Engagement & Retention The attributes discussed above help in enhancing the participation of the customer with your business at a high level, and it gives them all in one experience. With the help of mobile apps you are putting your business right in the palm of the hands of your customers, then why wouldn’t they prefer your products and services every time they have to buy something? Increased Sales & Market Research With the advancement in Fintech services like Paytm, Paypal, Amazon, online business is in trend. As per the reports, after using mobile apps based, 49 % of sales got increased by approx. 500 companies. So it is imperative for your business that you should invest in mobile apps. Increased Return on Investment (ROI) The biggest problem that keeps away the start-ups to invest in a mobile app is the initial and substantial cost. However, it is essential to understand that the cost of not investing in such apps is far more expensive than the cost incurred in investing in them. The price is nothing compared to the prospective brand value and opportunity that will generate additional sales with the help of mobile apps. Real-Time Feedback and Improvisation on the Same Just by relying on the web version of your business will never provide you what your users or potential customers think about your products and services. Start-ups can’t communicate directly to the customers or carry out an extensive survey. However, a mobile app is there to do it all for you. You get to know the real-time feedback for the users and can improve the services and products you display. Provide Value to the Customers The competition in the market is more fierce than ever. To grab a maximum number of customers in your scope, you need to offer the loyalty points or rewards into consideration. And with the help of mobile apps, it is an effortless task to carry out and make your customers feel special. Overall Development Mobile apps are a fresh new channel for engagement, which yields a lot of data for companies to act on. With this data, the start-ups can offer customized recommendations and tailored content that boosts their overall brand development. Due to the greater flexibility and control that these apps offer, they continue to be an integral pillar of any business growth strategy. Conclusion We hope all your confusion has come to an end after reading all these pointers. So yes, you must have mobile applications for better growth, development, and survival of your business. Author Bio :- Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, a Mobile App Development Company in USA. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.
How to Prepare Your Mobile App Development During the Holiday Season? By James Tredwell on November 19, 2019 The holiday season is here again. Are you ready? You know what that means. It is time for warm celebrations and of course shopping. Moreover, Christmas and New Year holidays are the best time to do all preparations easily for the festivities. This is probably one of the most hectic times for the retail industry as lots of people will rush to their online site for shopping gifts via their mobile apps. That implies eCommerce stores have to prepare their mobile app development for this time period. Undeniably, mobile apps have become an indispensable part of people’s lives owing to their increased dependency to buy things online. And, businesses have a wonderful opportunity to reap maximum profit from mobile commerce. So, do you own a mobile app? If not, then you should quickly approach mobile app development experts to get it developed for your eCommerce business as soon as possible. In this post, we have shared tips and strategies on what all you can do to make your mobile apps prepared for the holiday season. Let’s check them out in detail: # 1. Design your app as per holiday season Let’s keep it easy. When the holiday season is near, everyone is in the festive spirit. So, you can add elements to the UI/UX design of a mobile app related to the holiday. For this, you can use snowflakes, gift boxes, Santa cap in your app’s logo. Also, you can opt for festive colors like red, maroon, burgundy to give warmth to your app’s design. All these things are great for capturing the attention of the customers. # 2. Analyze your customer’s demand thoroughly It is imperative for the app development companies to stay abreast of the latest mobile app development strategies. For the sake of the customer’s convenience, you can add products and service pages where the shoppers can do Christmas and New Year shopping. This helps them in finding the product list relevant to the festival that is approaching. # 3. Add features that give festive vibes You all will be well-versed with the fact that the features of your apps are responsible for attracting users towards an online store. Hence, when you are in the process of doing a makeover of your app particularly for this season, just make sure that it should have features that compel the users to click. # 4. Offer discounts and coupons There is no denying in the fact that mobile apps have become the prime source for coupon shopping. Everyone is looking for a good deal while shopping during the holiday season and if you are offering this facility in your mobile app, then it will convince them to make a purchase from your store. # 5. Send Push Notifications to acquire more customers There are great chances of customers clicking on the Android and iOS apps when they get a notification from the store. These are push notifications that have raised the bar for sales and promotions. With the help of these notifications, it has become convenient for retailers to remind users about various deals and discounts throughout the holiday season. Overall, it is a great tactic to push people to buy things from your store. # 6. Get social Social media plays a vital role when it is about eCommerce business and its revenue and conversion rate. With the holiday season, you have to work on the app’s visibility, build advertisements that will aid you in increasing your followers, send weekly emails by using information from the customer’s database. You can even invite customers to follow your business page on Facebook, Twitter, Instagram, etc. # 7. Run contests Since it is a time for fun, you can ignite the excitement level of the customers by running exciting contests and competitions. For instance, you can run a photography contest where you can ask the customers to post their best snaps clicked while holidaying. Similarly, you can ask every individual what they liked most about their holidays. The best answer will win the prize. You must focus on the contest’s theme as well as the interest of your target audience. The contest should be easy to use. # 8. Create a holiday giveaway campaign Ideally, giveaways are the best option to win the attention of the customers towards your app. A giveaway campaign is the most effective tool for providing discounted coupons, free goodies, cross-channel vouchers, etc to your loyal customers. This will prove beneficial for your business in the long run as you can garner an impressive customer base with the help of this strategy. # 9. Make your checkout process simple The customers dislike the long and complex checkout process while purchasing products. They abandon the cart if they find it lengthy. So, if your mobile app sails in that category, then it would be great to make it short so the customers don’t leave the buying process in midway. # 10. Exceptional customer support You should offer a robust support system for your mobile customers. During the holiday season, you don’t want to ruin the mobile shopping experience of the users with any bug. To offer superb customer support at the time of the holiday season, you should deploy a range of tools that can leverage in making your mobile support and communication smooth and flawless. So, these are some proven tips for preparing your mobile app development during the holiday season. Summing Up By implementing all the above mobile app development strategies in your business app, you can make the most out of this holiday season. Whether you are want to acquire new customers or higher revenue generation, you can achieve them all if you adhere to them properly. Get in touch with a trusted app development agency from where you can hire the proficient mobile app developers to get a fully-functional app developed for your business.
