Category: Mobile App

Conversion Rate- A study of Facebook Vs Instagram:

Can you confess something honestly? If you plan to launch a social media campaign, which platform will first come up in your mind? Facebook obviously! However, have you ever thought that Instagram is also spreading all over the market gradually? With the use of images and hashtags, this social media platform has become one of the powerful mediums to reach a large number of audiences and engage them. 

When beginner marketers consider launching a campaign on social media, they launch it on Facebook or Twitter. However, smart marketers study all the social media platforms for successful and integrated campaigns so that he/she can ensure an effective promotion. 

There is no denial of the fact that social media is a cost-effective and time-saving tool to reach the target audience. According to studies, investments in social media advertising have increased up to 32 billion dollars in 2017. It has also been predicted that in 2021, the investment can reach up to 48 billion. Don’t you think it’s pretty impressive? Apart from this result, it has been also found that Instagram has more conversion rate than Facebook.  However, before you know the reason, it is better to acquire a clear idea about what a conversion rate is. 

Conversion Rate- Definition

When you want to sell a product, you have a certain target audience. If you approach 10 customers to buy your product, you can convince only 2 to 3 customers. These two or three customers are the conversion rate of your business. In a nutshell, the definition of conversion rate is the percentage of users who take a decision and implement any desired action. There are different tools that help to find out the percentage of this conversion rate. The number of customers visits your website or business platform is calculated in a percentage to determine the conversion rate. 

Why Conversion Rate is Important?

It is important to understand consumer behavior and actions if you want to excel in your business domain. Therefore, knowing the conversion rate is inevitable. If you see that despite putting honest and needed effort your conversion rate is low, you have to find out the route cause and work on it. Marketing and promotion are two wheels of the vehicle that you are on. You need to put these two wheels together to make your business progress in the rat race. 

Otherwise, it would become difficult for you to sustain in this competitive market. Social media has become one of the powerful mediums of promotion and advertisement. A remarkable number of conversion rates are ensured by promoting business in social media platforms. 

Various platforms have emerged in the world of digital marketing. Although Facebook is the old horse in the race, Instagram is the new potential horse that can win the race effortlessly. 

There are different reasons for which researchers have come to this conclusion that Instagram is more powerful than Facebook now. 

Let us divide the two social media platforms into three different categories. 

Reach:

Facebook: 

Facebook has more active users than Instagram. According to credible reports, Facebook has 2.07 billion users (monthly). The number of active users indicates that Facebook has a greater chance of reach to the target audience. Therefore, if you want your brand to be visible to many targeted audiences, this is the one and only greater medium for you. However, with the advent of Instagram, people are now keener to use this platform with less content and more images.

Instagram: 

This social media platform gets 800 million users per month. Although it is lesser than Facebook, still the competition is tough for sure. As Instagram has more images than contents, branding is easier, and the conversion rate increases accordingly. Instagram is the best platform if you want to go with Photo Ads and aim to guarantee a good amount of conversion rate. Instagram also has a strong and organic network reach. It has newer features and ability with hashtags and ‘suggestions for you’ section. Therefore, Instagram is more considered by the users. 

Engagement:

Instagram: 

According to US reports, 70.7% of US businesses were using Instagram in 2017. In 2016,

the percentage was 48. This is indeed a huge jump. What can be the reason behind such engagement of users in Instagram? Reports from Instagram show that 80% of users follow at least one business on this social media platform. One of the reasons behind this is the mobile-friendliness of the app. Instagram can only be used over a smartphone. Therefore, it has a huge range of engagement. Apart from that, businesses that are showcased on this social media are attractive with bright and eye-catchy images. These images can attract customers instantly.

Facebook:

Facebook engagement in different organic posts often fluctuates. You can get a specific amount of engagement in a good post; however, it is now less than Instagram. Facebook doesn’t allow you to edit your images and present it in a more attractive way.  With the images posted on Instagram, users tend to show attention and ensure engagement. In case of Facebook, user’s engagement is lesser due to inorganic contents and less opportunity to edit the images. 

Demographics: 

Instagram: 

According to research conducted by Pew Research, it has been found that more females use Instagram than men. Therefore, businesses of jewelry, garments, Female bags, watches are more found on this social media platform. As Instagram is mostly used by teenagers, the conversion rate is high for these businesses. With the use of hashtags, audience engagement is higher. As a result, the conversion rate of Instagram is also increasing day by day. 

Facebook: 

In case of Facebook, the user base is huge. Starting from the age of 10 to 60, Facebook has users of different age groups. However, if the users are mostly aged, then they may not be that much active to look or read any post in detail. Therefore, the conversion rate decreases with the user base. 

Apart from that, there are also other reasons for which Instagram gets more conversion rates than Facebook. 

Facebook Vs Instagram- Price:

Facebook: 

Advertising in Social media isn’t free. However, different platforms have a different sets of rules. The rate of advertising on Facebook depends on different factors like ad type, goal, the industry, and the competition as well. If you have a larger audience base, your cost will be higher accordingly. You need to bid the amount you are ready to invest for a click, video view or download and installation. 

The costs vary from industry to industry. It is often found that Facebook ads become unaffordable for the company if it is not a big one. 

Instagram: 

Instagram’s CPC or cost per click is lower than Facebook. The main benefit is, it has a different set of pay for different countries. The social media platform gives the opportunity to spend according to the country you belong to. That is why; the acceptability rate of Instagram is more to the businessmen. They tend to promote their business via Instagram. As the posts reach more customers or target audience, it ensures more conversion rate. 

Wrapping it up:

After reading this post, a question can come up in your mind as should you run your social media content in both the platforms? Why not? Both social media platforms can give you a satisfactory amount of ROI. Therefore, it is always wise to use both platforms. However, you need to follow certain tricks and understand which ad will bring in more customers via which platform. You need to set certain strategies based on your target audience.

As Instagram has more young users, you can ensure more conversion rates from Instagram if your target audience is Gen Y. On the other hand, for attracting the old generation, Facebook is an inevitable platform. Decide accordingly and run your campaign intelligently. Good luck with your business!

We must thank the world of technology and evolution as we are living in a world where 80% of internet traffic is owned by mobiles. Mobiles have become an essential part of our technological environment.

It has become mandatory for all businesses to include mobiles as an important part of their business and marketing as mobiles have become a business tool that offer several benefits.

Therefore, many businesses have to face a scene quite parallel to “The road not taken” by Robert Frost, which focuses on the choice between the mobile application and mobile website.

Mobile website and mobile applications both have pros and cons. Considering the B2B world, it is thought that a mobile website is more than sufficient to fulfill business requirements.

It opens new opportunities for purposes of marketing as the message can be pushed by notifications as a business desires. We can a clear advantage of the application in the frequency of usage, considering both time and numbers.

Mobile Websites

We must first understand the definition of a mobile website. A mobile website is basically a normal website which provides enhanced experience on mobile devices.

We don’t bear any separate expense for a mobile website. It is no longer a bonus in today’s world of technology. An enhanced web presence is provided by most technological platforms and content management systems which are responsive to the device from which is it accessed.

 Advantages of a Mobile Website

One of the most favorite advantages of a mobile website for many businesses is that it does not lead to any separate cost to be developed. Thus, the only cost required is for the development of an excellent website. There are other advantages as well in addition to this advantage.

There would be no problem for a properly developed website to fit comfortably into major operating systems, Android and iOS. It can settle itself comfortably with Google Chrome and Safari as well.

For the mobile website application that you have developed, there is no need for you to regularly push for any updates. Once the mobile website gets loaded, any change at the server level is going to take effect.

Rapid availability is another huge advantage of a mobile website. With a fast internet connection,  users can access the website whenever they desire unlike applications and the business does not have to be concerned about the application uninstalls.

Disadvantages of a Mobile Website

A mobile website has disadvantages with advantages as well. As much as we enjoy instant access to a mobile website, the moment a website is closed the access is lost.

The closing of the browser closes user’s access to the website as well as your access to the user. There is no possibility of understanding and calculating the behavior of a user once the person has lost access to the website.

These reasons might get us in favor or against mobile websites but we must not jump to conclusions.

Mobile Applications

Mobile applications have traveled a long way to gain importance. We have witnessed mobile application becoming an essential business of a few companies. For example, Rovio, the creator of Angry Birds game.

When we view the world of mobile applications for business after putting on our marketing goggles, building a mobile application might seem a great idea but it is a separate cost altogether. This might not appeal to a lot of businesses but it has massive benefits.

 Advantages of Mobile Applications

Designing the UI / UX is the biggest factor contributing to the cost of building a mobile application. However, this cost immediately returns to the business. UI / UX server not only makes it user-friendly but also restricts the user from quitting the product.

Mobile applications generally lead mobile websites in speed. The user does not have to wait too long while the vital elements of the app interface are loaded.

Availability of some basic features is also possible even when the device is offline. One advantage that mobile applications provide is pushing notifications. It is similar to having the authority to have access to your user whenever you want.

We have to make ourselves understand that the world of mobile applications is more like an ecosystem. Here many applications can communicate with one another to produce a business strategy which can be helpful ahead.

We are aware of how Google fit tags along many fitness-related applications which gather data about the calories and the steps taken.

Disadvantages of Mobile Applications

One of the biggest disadvantages of mobile applications would be the cost of development. Each platform requires a different mobile application and thus the disadvantage digs deeper.

We further need to choose the platforms for which we require to build the application. And this needs a separate cost.

It would be a great idea of developing an application and testing it with only one platform just as Instagram and Prisma as they worked only for the iOS ecosystem.

This plan, however, failed on the Android side. Development costs must be a concern for you when you talk about users of Windows Phone and Blackberries.

The mobile application has the value of the asset for the business and it needs to be installed. It requires a separated cost for the promotion and marketing of the app. Some businesses would be interested to keep their users connected without worrying about the involved cost while other businesses might be a little tight.

Final Words

We cannot present any clear verdict in relation to these two platforms as they both are continually evolving in competition.

However, it can be concluded that it all depends upon the nature of the business and the value calculation provided by the application in relation to the cost that was involved in its development. A mobile website is like a live-in relationship having to guarantee the length of the partnership.

On the other hand, an application is similar to married life having freedom of communication, sense of commitment and sense of security at both ends.

Finding a new line of work in the gaming industry is the sacred goal for specific individuals, but it appears to be so out of sight reach. You don’t frequently observe occupations being advertised, so you can’t generally bring the traditional path into your new vocation.

Gaming is one of the fastest-growing ventures out there, and it gives no indication of backing off; by 2019, the computer game business will have an expected estimation of $118.6 billion. Huge success stories in gaming are commonplace.

For example, GTA V, PUBG, and many others became a billion level game in only three days and proceeded to be the greatest selling entertainment product ever.

Gaming began as a moderately selective interest, but now it has turned into a mainstream industry that makes billions of dollars every year. Lack of job opportunity isn’t a reason; there are a lot of positions out there; you need to discover them.

Gaming companies are searching for inventive, imaginative representatives who can consider some fresh possibilities.

They don’t need someone who will compose a similar cardboard pattern employment form like everybody else. If you need to break into the gaming industry, you must be a piece cleverer than that to grab their eye.

For those of you that head to sleep every night, dreaming of taking a shot at computer games, here are a couple of ways that you can get your foot in the entryway.

What Jobs Are Out There?

The majority of individuals that seek to work in the gaming industry are looking at developing genuine games themselves. There are such a large number of different aspects associated with developing a game, so you’ll have to choose which region you need to concentrate on.

Animator

Being an animator is one of the most well-known employments. You will be responsible for breathing life into the game, and turning it from static pictures, into an authentic world that you can become mixed up in. Animators work with programmers and the craftsmen that make the visuals.

Programmer

The programmer is the individual that does the majority of the foundation stuff that the artist and animator at that point lay their visuals over the top. Think about the programmer as the mind, while the animator is the body. As a programmer, you will be responsible for composing the code that characterizes the mechanics of the game and makes it work.

Sound Engineer

When you have the world and a character to live inside it, the mantle will be passed on to the sound engineer. This is the individual that is responsible for making and including the majority of the different sounds to the game.

Game Designer

These employments are very specialized and center around quite certain regions that meet up to make a completed game. If these positions aren’t for you, that doesn’t mean you should take a gander at different businesses.

Different employments are increasingly outfitted towards greater picture thinking. The game designer is the individual that makes the general idea for the game, nailing down the concepts, and then passing it on to the programmers and animators to make their vision a reality.

Deals and Marketing

You may even need to chip away at the opposite side of the business, separate from the production of the games themselves. If you are keen on computer games, but you are not pulled in to tech work, at that point consider chipping away at the marketing side of a games organization. Regardless you’ll be at the front line of the gaming industry, but in a job that is more fit for your skills.

Do It Without anyone else’s help.

If there is something in there that interests you, at that point, a vocation in the gaming industry is likely for you. So how would you arrive? If you’re fortunate, you may locate a reasonable position advertised.

Apply for it, and you may wind up finding your fantasy work. Lamentably, it doesn’t more often than not work like that in the gaming industry. You should be significantly progressively proactive and put yourself out there.

Try not to look out for someone to give you a vocation developing games for their organization, begin doing it. That way, you can demonstrate to prospective employers that you can do the activity well.

Figure out how to make an application for your very own Android telephone and put it up on the web. No one can tell who may see it, and if it’s adequate, you may find it offered a line of work off the back of it.

In the present atmosphere, you don’t need to work for another person any longer. Get together with a couple of companions that are likewise inspired by the gaming industry, and make a few games. You can post them on discussion sheets for nothing, in any case.

It’s an extraordinary method to get a touch of introduction and begin becoming well known. When you have a proven record, you can start charging, and before you know it, you’re filling in as a game engineer. Regardless of whether you would like to work with a more prominent engineer, making games gives you essential experience that can enable you to get a significant advantage over the competition.

Passage Level Positions

One of the gaming occupations that you will discover advertised is games trying. Playing computer games and getting paid for it may seem like the best thing ever, but recall, you will search for bugs. It is anything but an instance of only playing through the game and gathering your check, and it can get somewhat dull on occasion, but it’s a brilliant path into a profession in the industry.

A lot of engineers began as analyzers, so observe what you can discover. When you have a vocation in the organization, make it realized that you have a touch of learning, and you are quick to get increasingly associated with developing the games.

Instruction

You need a few qualifications. If you are energetic about an occupation in the gaming industry, almost certainly, you are already studying something significant. There are specific gaming related school courses out there, but you don’t require one of those. To be the Indian video game developers need a degree, but they aren’t specific about which one, as long as you learn skills that could be valuable in the gaming world.

If you are clever about it, you could be making the games that you adore, rather than merely playing them.

Author Bio: Alex Jone Works in a HR and Recruitment at Alliance Recruitment Agency- an IT Recruitment Agency. He specializes in helping with international recruiting, hire ecommerce designer  ,staffing, HR services and Careers advice service for overseas and international businesses.

In the present time, the formation of mobile apps have become a necessity for every type of business, there is no doubt about it. Mobile apps are not only gaining its popularity among businesses and service providers but also customers. Nowadays, from e-commerce stores to food delivery and healthcare, there is no such business where mobile applications have not shown its importance to build strong communication with the targeted audience. But, before you start with the mobile app development for your business, you should know about your requirements from the app.

Understanding the benefits of a business mobile app is the most reliable way of approaching the same. Following are some of the eye-catching benefits of having a business mobile app:

• Enhanced visibility
  
• Improve customer loyalty
  
• Brand recognition
  
• Improve accessibility

Presently, there is a lot of competition in the food delivery business. Have you heard about Uber app for food delivery? How is your feedback regarding Uber food app? If you have ever ordered your food online by making use of Uber food app, you may know-how impressive it is in terms of features and customer-centric approach.

In this post, we’ll talk about some of the important key features for a food delivery app like Uber. By the end of this post, you’ll be able to unlock the tips to create food delivery app like Uber.

Types of Food Delivery Apps:

Basically, there are two start-up models of food delivery apps that are ruling the market, one is the Aggregate Model, and other is Food Delivery Platform with Logistic Support.

The Aggregate Model:

In the aggregate model of food delivery, the third party manages the customers and restaurants in a certain region. Basically, they provide a platform to the customers where they can place an order after exploring a range of menus from different restaurants. In this scenario, customers can order and examine the menus, reviews, ratings, and prices only after app registration. After the order confirmation, the information is transferred to the restaurants and the food is transmitted for delivery. Food delivery apps like Zomato comes under this category.

Food Delivery Platform with Logistic Support:

This model differs from the aggregate model as it also helps the partnering restaurants with logistics assistance. This model also supports small restaurants to deliver food seamlessly. Moreover, it also supports those who don’t have many resources to hold their delivery system. From a restaurant’s point of view, it has endless benefits, as they don’t need to manage delivery staff and vehicles. This is the preferred model for extremely profitable food delivery apps like Uber.

Tips Create A Food Delivery App Like Uber:

Approach to Data:

When it comes to catching the user attention, data is the master. In simple words, the more variety of menus, food, restaurants, delivery times, and restaurants locations your food delivery app offers, the more attention it gets from the users. It helps the customers to think about what they would like to order. In this age of technical revolution, all this kind of data and information can be obtained via mobile app API.

Online Payment Acceptance:

Nowadays, people not only prefer to order food online but also they like to pay online for the same. You may have noticed all the well-known food delivery apps like Uber assist their customers with the feature of paying online for their order. Sometimes, the users don’t have enough amount of cash in their wallets. Therefore, to be a foremost choice for the user in this type of case, you need to make sure that your food delivery app should also offer the same set of features to the customers so that they can pay via credit or debit cards.

Estimated Food Delivery Time:

In this fast-paced world, no customer is ready to wait long for the delivery of their food orders. In other words, customer demands faster deliveries with maximum efficiency. Moreover, customers have a lower patience level so, it will be more beneficial if your food delivery app displays estimated delivery time.

GPS Tracking:

GPS tracking is one of the most exciting and useful features for a food delivery app, as it helps in recognizing the user location. On the other hand, the customer also doesn’t need to fill his address manually. Apart from this, after the verification of the customer’s location, it works in two ways i.e. the customer can track the location of the delivery boy and delivery boy can also track the user’s location.

Mobile or Smartphone as we know them today has become an inevitably integral part of our daily routine. Despite smartphones revolutionizing the conception of convenience.

We have this tendency to continually trying to find ways. To line a new and improved level of potency in our lives.

Luckily, mobile apps developers have detected this and are continuously trying to produce mobile apps that are typically helpful to us.

In Dallas, Texas people spend nearly three hours a day using mobile apps. Using this much of their time working on. Playing with or listening to mobile apps, it obviously better be worth it, right?

Let’s not be perplexed by the army of new apps coming out almost every week and mobile apps developers in Dallas, Texas.

is determined to do justice to their state with mobile apps to make life easy in 2019. Whether they’re free, trailed version or cost a few dollars. We all want them to work as no other mobile apps do.

Here are the top 5 apps to make your life better.

1: GOOGLE DRIVE

Price: Free/ $1.99-$299.99 per month

Google Drive is absolute cloud storage on android, where all users upon signing up get 15 GBs of storage space for free, that too permanently. One can, however, add more if required or need be.

It is an online/offline file storage and synchronization app that allows access to all saved files at any times and anywhere.

Life sorting application that helps keep tabs of daily workload in regards to documentation or paperwork.

Instant access to one’s recent files and also set sharing permissions to view and edit help make the good drive an essentially life streamlining app. Furthermore, there is an option to view files even when offline.

2: GOOGLE MAPS

Price: Free

Google Map is the most convenient. Trusted and feature-rich navigation app. Real-time data acquisition and unmatched accuracy are the aspects that set it apart.

With Google maps, you have timely ETA’s and traffic conditions to avoid trouble on road and save time through real-time re-routing, road closures and incidents.

The navigation app also provides accurate information so you don’t miss your bus or train, making the app one of the best make life easier and simpler.

Offline maps to search and navigate can be used without an internet connection. One can also take glimpses of famous places using the app’s street view and indoor imagery.

With reliable maps, transit schedules, and maps of over 15,000 cities in 220 countries and territories and detailed business information on over 100 million locations, Google Maps is a must-have app for navigation.

It gets frequent, virtually weekly updates that appear to solely increase its implausibly generous list of existing options.

3: UBER

Price: Free

If you wish to induce somewhere and don’t have wheels of your own, just hop in on someone else’s ride. Uber is the most well-liked ridesharing app that permits you to book rides with ease.

It iterates a price based on your designated destination and your current location keeping in consideration any and every factor that may affect your journey.

Once you’re happy, a fast faucet will get a cab speeding to you and prepared to whisk you off to where you’re going.

The ridesharing app is currently obtainable in over 500 cities worldwide. You will be able to pay the bill by money, credit card, or PayPal.

fF you take an Uber ride with one or more people, you’ve got the choice to divide up the fare quickly and simply through the app.

The other individuals you are riding with should have the Uber app installed to try to do so, in conjunction with their credit card data/information established on it so that they may be able to make the payments.

4: TRUECALLER

Price:  Free

True caller is an astonishingly convenient mobile app. It identifies the unknown or spam caller and numbers. If the corporation has data on a number, it’ll replicate it on an incoming call.

Of course, so that you can do this, there may be a privacy trade-off. All caller identification apps require admission to your contacts, which is why they’re able to perceive those numbers. For some, this is a deal-breaker. But many people still prefer to use these apps.

As your phone starts ringing, the app will display the details of the person if they’re in true caller’s statistics. It cannot discover every quantity. But it does a remarkable task of letting you understand if a number has been suggested for unsolicited calls.

Junk mail callers can be highlighted in red, with the wide variety of users who’ve reported them. It’s a terrific way to keep away from the scam cold calls.

5: PAYPAL

Price: Free

PayPal is a pioneer of online payment mobile apps clearly wants to be a life sorting app when it comes to the new world of peer-to-peer money transfers.

PayPal’s mobile transfers match the rest of the money transferring apps in terms of speed, but there are certain charged applied on debit card transactions.

Which is a rare thing coming to domestic transfers? This reduction is distinguished by the overspending limit, with individual transactions reaching up to $ 10,000(£ 7,500).

The simplexes of entering only your email address or mobile phone number to direct your payments to the party will always carry attractiveness on PayPal’s platform.

PayPal is one of the best money transfer technology. Where young and old can easily transfer the money, bill payment and also buy anything with ease over the internet

Conclusion:

While there are hundreds and thousands of apps out there to fulfill our specific wants. These 5 mobile apps are the most effectively creating additional convenience in life.

These mobile apps also highly considered to be the most helpful mobile apps in 2019.

Not solely can they extend the practicality of your phone by incorporating computing, artificial intelligence, and other smart options? But they conjointly prevent time and in some cases, provide you peace of mind too.

After all, there are reasons why several major corporations like Samsung and other mobile apps developers. They are attempting to make their own versions of these apps.

However fortuitously for those listed above one doesn’t need to have the latest device on the market.

Author Bio:- Hazel Martin is a senior content developer and a blogger who loves to share her views on diverse topics. She holds great knowledge and experience about technology and is currently working with the BYV Digital and they are providing mobile application development in Houston.