Category: SEO

It’s not been long that Google announced that HTTPS protocol would boost the website ranking. We all know that Google is the top search engine portal. There must be a reason why it has made mandatory to use an SSL certificate and an HTTPS URL for better visibility.

In this article, we will discuss how an SSL certificate would affect your website’s SEO ranking and improve overall productivity. First, let us learn a few things about the SSL certificate.

SSL certificates:

An SSL certificate is an encryption protocol that encoded ongoing communication. Whenever a browser establishes contact with a secured website, an SSL certificate enables an encrypted connection.

It is, therefore, to know, the necessary step to buying an SSL certificate before you start the website process. This is like an approved seal before you send the information to the server. If you purchase an SSL certificate, it brings trust to the customers as it has an HTTPS on the address bar.

If you buy an SSL certificate, the users’ data is encrypted so that there are zero chances of data breaches. The SSL certificate issues a unique key session to encrypt and decrypt the data so that the cyber hackers will find it impossible to break the website. In SSL industry, different SSL certificates are developed as per site’s requirement like in case of a single domain, you can go for single domain SSL certificate while on other hand, you can go for SAN/multi domain certificate for multiple domains’ security.

SAN certificate is used as a reference for the Multi-Domain SSL certificate. However, a SAN certificate is just more than one name that is associated using SAN extensions.

While using the term multi-domain certificates, it refers to an SSL certificate that covers multiple domain names. On the other hand, if we use the term SANSSL certificate, it relates to a certificate that has SAN extensions.

However, on practical use, both the SAN certificates and multi-domain certificates are similar. The buyers can associate more than one domain by specifying the SAN domains. Therefore, these are marked special and offer different prices than regular certificates as you use more than one name.

Going on further, let us see how SSL certificates impact the SEO of your website.

Provides security and privacy:

It is a known fact that switching over to SSL certificate and HTTPS will automatically increase website security in many ways. It encrypts data and protects all the sensitive information like credit card information, debit card information, contact numbers, and many more. SSL prevents all the unauthentic parties to access your website, keeping the privacy of the site intact.

Boosts Traffic:

Using the HTTPS will increase the website’s conversion rates, thereby increasing the website traffic. Google validates the websites which are tagged as secure and HTTPS, which pushes the website into the search engine results page. Overall performance of the website will increase and boosts traffic rates.

Increase in conversion rates:

Most of the websites which have a display as secured and HTTPS have more conversion rates as customers spend more time on the website, purchase from your website.If the numbers of visitors are increased, the trust in your company is increased.

There are likely more chances that visitors will fill out the forms and engage on your website only if they have safe internet browsing experience.However, if you need the most conversion rates to be made, first, you need to earn customers trust.

Improves search engine optimization:

Google announced in October 2017 that only safe and secure HTTPS connection would crawl better into the search engine results page. They have a trusted seal and is reliable to all the online users.

To improve your website traffic rate, you should first install an SSL certificate and shift from HTTP to HTTPS. So, the SSL certificates provide the SEO benefits and build customer trust, thereby increased sales and website optimization.

Take Away:

However, the difference of one letter might not sound like a big deal, but as discussed in the article, it plays a significant role in protecting the website.

HTTPS will be the backbone of your website, boosts website traffic, online credibility, conversion rates, increased productivity, and sales.

As SEO experts, to mark a digital presence is the key to stay here in the market. By following the above strategy, you can easily be successful in your online business.

So, overall, if you have an SSL certificate, the online shopping experience will get you great leads and leads to the best SEO results.

Search engine optimization (SEO) helps in making a website or page more visible on the search engine. It ensures that a website increase in ranking when to browse through the search engine. SEO factors make small modifications within a website for a good ranking in given search engine. Search engines bring targeted users to a site for what they are selling and offering. Growth of your website determines the effect of your interaction with customers.

For a good business plan, one should consider making their website more optimized with their consumer choice. Most of the big companies invest in SEO from the very beginning, and it successfully builds your website. By efficiently spending time and resources, you can positively have the results. SEO services provide you with best results that help your website to visibility on search engine and drive traffic and increase in ranking.

SEO helps search more relevant and drive organic traffic to the website, which is suitable for any business strategy. There’s more good than bad in criteria, but some risks are just not worth taking. SEO does help in advancing a website but knowing some risks are non-avoidable. Chances are part of website interface one should know what is worth considering. Optimizing a website involves more risks than one can think.

Four SEO Risks Worth Taking

Some risks are worth taking when you know it will do more good than bad. SEO optimization is one situation where you have to take the chance to get beneficiary help in business profile.

• URL Structure

The easier one made their URL structure it tends to give better results to users. Which is what we are aiming for through the point. Whenever you can use a single domain and subdomain. It might not be easy, but if a subdomain is the only way you can prepare the content. Then it will work just fine for your site’s content performance.

• High-Quality Backlinks

Building good relationships will most definitely help your website by creating high-quality backlinks. By being active on social media gives you leverage to make relations with users interested in your product or service. Creating meaningful content have a significant impact on users, which directly goes to link click through.

• Redesigning Website

Redesigning website takes a lot of hard work and planning. It is a considerable risk that one goes through; it can be dreadful for the site if done wrong. SEO services in Noida help website owners through this migration effectively. The redesigning website does because of business use cases, marketing, experience, and, SEO improvements.

• Expired Domain

Most of the website owners do not renew their domains, which makes available to buy and use. This process is a risk in itself, but it is worth taking. History of these domain gives you direct links to your website and users using it. It does without a second thought. This process provides the number of backlinks to the site. With the best SEO services, you can make this work for your website.

Four SEO Risks To Avoid

While some risks are worth taking but avoiding some SEO risks that do more damage than good is also sensible. Here are some chances that website owners must avoid.

• Doorway Pages

Doorway pages are also called jump pages, portal pages, entry pages, and other more. Google shut down these pages because of their mimicking nature. These pages are easy to make in groups and use keywords that match searches frequently.

• Forbid Neutral Backlinks

Backlinks can hurt your website just as much as they can help it. There are many facts which make good and bad backlinks. Businesses which deals with black hat SEO strategies to create backlinks in building web traffic. Neutral backlinks do not give your site the boost it needs.

• Deleting Content or Entire pages

Some may think it is not a big deal deleting an entire page from a website which is valid for the most part. The keywords on that page also delete itself, and same happens with URL. Rather than deleting that page reconsider and let it remain on the website with related message to redirect the relevant product or service for the users.

• Exact Match Keywords site

It might be logical that your keywords match with anchor text for the link to your website. Black hat SEO abused this practice by making an excessive amount of anchor text links that match with keywords to link them directly to a  website. Avoiding this procedure is in the best interest for your business website or profile.

SEO helps in determining visitations on your website and the amount of traffic your site gets. Businesses with websites should remember these risks that can be avoided and the ones that are a useful difference is between the thin line.

There will be time when website traffic starts to dwindle and lower, whether you’re an e-commerce site or for blogging. If ever this happens, then it’s time to evaluate what you might be doing wrong and/or what needs to change. One of the crucial factors here is to look into your SEO efforts, which is what boosts traffic.

After all, if you don’t have quality SEO, good content, and proper linking, then it lowers your site’s search engine ratings. Fortunately, there are various marketing strategies you can follow and switch up to if your current ones aren’t working.

So read on as I show you five SEO marketing strategies to gain DOUBLE traffic!

Five SEO Marketing Strategies to Gain Double Traffic

Marketing strategies are absolutely crucial if you want to ensure traffic and sales. To keep up with your competition and achieve goals, follow these tips:

#1. Do An SEO Audit

This is one of the important things to do regularly. Through conducting thorough SEO audits, it can help you identify your current website performance. Furthermore, it shows you what makes and breaks your website’s organic search visibility.

What might be doing your website wrong, though? Here are some reasons why your website might not perform as well as it did before:

• You don’t have Google Search Console up and running yet so the search engine can’t crawl and index your website properly
• Your website has toxic links that lead to spam
• There are a lot of broken links or 301 redirects, which lowers your overall site rating
• Your website isn’t performing as well as it should, acting up slower or having outdated plugins
• If your website isn’t responsive or mobile-friendly, you’ll need to invest in a better layout
• If ever your contact details aren’t consistent across all the searches with your website’s official information, it affects the results
• You follow BAD advice on SEO and content creation
• Your website doesn’t have an accelerated mobile page version for sites
• You use keyword cannibalization, using two pages for similar content
• If your website images are either uncompressed or too large, which impacts the loading speed

So make sure that you look into these reasons and see if your website is a victim to these things!

#2. Post Interesting YouTube Videos

I’m sure you already know that video formats in content strategies since people want more visual! You see that companies now have their own YouTube accounts and post videos to answer frequently asked questions or informative videos on their products and services.

However, companies fail to do one thing: They don’t link their YouTube accounts to their site or vice versa! If you don’t link these two together, then it won’t give you as much SEO traction as you expect.

With two billion people monthly, it’s time that you start linking content from YouTube, which is very valuable. Begin doing this by linking your company’s site to your official YouTube account! Also, if you posted any videos on YouTube already, add a suitable article from your website that’s related to the video.

#3. Work On Creating (Quality) Content

As I always say, content is king when you want to rank high on search engines and gain traffic. Besides the quality information on articles, you should also focus on keyword research. I highly recommend that you use the right keywords for higher rankings on search engines.

To do so, create content strategies that focus on your website:

• Primary pages, which target the main keywords with valuable words which relate to your expertise or services offered
• Secondary pages that have keywords related to the services your business offers
• Tertiary pages should have quality long-tail keywords

You can start doing the right keyword research by using tools and software. You can also do a quick Google search yourself to see what keywords are being searched most on and what type of content is shown when you type in the keyword.

#4. Encourage Customers to Post Reviews

Regardless of whether it’s a positive or negative review, it’s important to receive them and respond well. After all, clients and potential customers depend on these reviews before transacting with a business. That’s why it’s crucial to respond to revies, especially if it’s a negative one that needs to be solved.

Besides this, Google would weigh reviews, so respond to any you receive on the search engine, as well as those from websites like Amazon, Yelp, or other places which rate your business.

Thank all positive reviewers and address any issues of negative reviews. This can give potential customers a gist on how you handle customer service, which encourages them to choose your business over others.

#5. Focus On Your Email Campaigns

People think that emails are dead but millions use it daily, which is why email campaigns help your website traffic. You should focus on sending relevant newsletters with offers to entice your customers and subscribers. Just make sure that you study your audience to create personalized and interesting emails they’ll surely open and appreciate.

Try these email campaigns to have people visit your website and follow your call to actions:

• Have a lead magnet, such as giving away useful content or e-books for free
• Create and send informative videos to create new leads, showing how your company works and its processes
• Email your past customers and ask them for a review, which can drive more traffic for your business

Wrapping It Up

SEO marketing strategies are an important factor to keep your website and content relevant to your target audiences. With the right tactics and strategies, you can start gaining more traffic that result in leads and sales! You can even tap into companies like SketchCorp. Brisbane to help push your goals further.

Hopefully, these five SEO marketing strategies to gain more traffic gave you an idea on what to improve in. So start working on your strategies to improve SEO and your conversion rates now.

If you have any questions or want to share your own experiences in SEO marketing strategies, then comment below! Your thoughts are much appreciated

Many entrepreneurs and business owners who have, or are, in the process of transitioning to digital commerce often complain about their unsatisfactory experience as an online seller.

For an online business, having a robust digital footprint is extremely important. Brands that neglect on building their online presence not only lose the competition but also their worth.

A strong digital footprint plays a deciding role in the ultimate success of the business. It determines how the brand is perceived by its customers, its credibility in the market, and how it can grow in the future.

However, in order to make your brand’s online presence vibrant and long-lasting, you must introduce certain Search Engine Optimization (SEO) practices to improve your rankings, enhance usability and build trust.

In this article, we will share 7 SEO practices that you can do to build a digital footprint to be reckoned with.

#1. Keep Your Website Supplied with Blogs

Creating a blog is undoubtedly one of the fastest and the most effective methods to build, strengthen and grow your digital footprint. You can start searching for trending topics and creating blog ideas that support relevant, informative and valuable content to supply your readers.

With Google’s latest ranking standards, long-form content is preferable as it provides you plenty of space to talk about your topic and gives the extra edge you need to rank against competitors. Try to take it at least 1,000 words with lively visual content that keeps the user engaged.

Once you improve the quality of your blog content with in-depth articles you can increase the interest of your target audience and increase boost SEO of your blogs.

#2. Increase More Links in Your Website

Moreover, your digital marketing strategy significantly depends on the number of links you introduce into your blog and on-page content. With a mix of both on-site and off-site linking practices, you can sway the rankings on search engines such as Google through consistency and strategy.

Using a bit of both can easily get you the link juice essential for scoring on Google and staying ahead of your competition. This also optimizes your website’s crawlability for search engines and introduces your content through local as well as international niches.

On-page SEO internal linking provides cohesion within the website, gives better navigation and improves the user experience from several aspects. External linking helps search engines understand, identify and expose the website as part of the world wide web.

#3. Focus on Responsive Design

Being mobile friendly is a key determinant for a strong online footprint. If your website has everything about SEO but is not responsive, it may not rank against competition that has a mobile-friendly design even with lesser SEO in it. Being scalable and responsive is imperative to your online success and directly compliments your SEO efforts.

A mobile ready website enhances your SEO capabilities and ensures you are not missing out on the millions of users who prefer mobile searching and transactions against the traditional desktop users.

Make sure you focus on the key elements such as user-friendly navigation, scalability, speed, design and interactive features such as CTAs to make the design engaging.

#4. Improve Your Keyword Research

If you want a long lasting digital footprint for your website, you must make sure you are targeting the right keywords. These keywords are responsible for several SEO metrics and alone determine if your prospective customer will land on your website or not.

Keywords that are ideal for your target segment must be appropriately injected in your content such as web copy, descriptions, blogs and guest posts, etc.

But while using top ranking keywords is important, not all keywords are worth ranking for and may not yield the results you need. Many keywords take time to rank and do not cover your product or service as effectively as others so make sure you pick your keywords wisely.

To avoid getting narrowed down on searches, you can use long tail keywords to feature several words. Long tail keywords are less competitive and are generally easier to rank on search engines.

You can use free tools such as Google Keyword Planner to find the right keywords for your target customer. If you want more detailed statistics, you can go for advanced tools with premium features.

#5. Start Outreach Activities

Aside from on-site SEO activities, it is also critical that you supplement your website with off-page activities to accredit your digital footprint. Outreach techniques such as link-building is a big part of the SEO toolbox and help your website get recognition from your peers that offer their platform to share your content.

Moreover, it also establishes a credible online presence that speaks volumes for your brand. Once you start getting a good flow of link juice towards your website you can diversify your outreach activities and expand your operations.

Guest posting is a good start, you can also post on forums, different directories, blogs, and journals, etc. However, you can’t just focus on textual content. The better strategy is to add a combination of posts such as infographics, press release, and even Gif based articles to earn backlinks from authoritative websites. Remember, quality always triumphs over quantity.

#6. Keep Track of Your Competitors

It may sound trivial but learning from your competitors should be an integral part of your SEO model. Being an online business you depend on several factors that equally govern both you and your competitors’ online footprint. Therefore, it is your job to find out why the neighbor next door is doing better at the same thing you are spending your efforts on.

Don’t hesitate to do a little bit of spying if it adheres to the rules set by search engines. Start by visiting their website and identify their design advantages, which gives them their unique proposition and how good is their SEO implementation. There are plenty of free tools you can use to find analytics of their website and put the results to your advantage. It’s also an effective means to look for new keywords and blog ideas for your website.

#7. Cover Technical Aspects of SEO

Creating a robust digital footprint requires SEO in its fullest spectrum. While many digital marketers get early success by focusing on the fundamental practices of SEO, they often neglect the technical side that matters most in the long haul.

By applying the technical side of SEO you can significantly improve the performance of your website and make your content is more crawlable for search engines. It also helps search engines identify what your content is about and accurately connects it with searches to enhance relevancy.

You can start by improving the speed of your website by getting it checked by a professional web developer. If that doesn’t work out, try changing your hosting provider or getting the site redesigned. You must also optimize the image alt tags, add Magento 2 HTML sitemap, implement an SSL certificate and fix crawl errors to strengthen the functional aspects of your website.

This article is contributed by Mirza Irfan, Lead Content Writer at FME extensions

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Business owners know that just having a website isn’t good enough. If no one is going to your website, you might as well not have one. You need to drive traffic to your website. Business owners have a number of avenues they can try to increase the number of visitors to their website. But, beware. Not everything you try will work and not everything that you try that works will be allowed by Google. The search engine does penalize website owners. Here are some tricks to get traffic without getting penalized by the giant search engine.

#1. Advertise

It is as old as products themselves. In the Middle Ages, town criers would get people to buy tonics and elixirs by standing in the center of the village and advertising their wares through words or songs. Several hundred years later, the printing press allowed for printed advertisements. Check old newspapers, you will be able to see so many advertisements. Today, digital advertising is the way to go. Advertise on social media, on Google, on news sites and more. You also can do display ads on digital outlets. Each method to advertise online has it advantages and disadvantages. Do your research before beginning a campaign.

#2. Use Social Networks

Make sure you promote your website through your social media networks. First, be sure to fill out the profile correctly and completely. Second, post a link to your blog on your website on your social media sites. Give people reasons to go to your website, such as new promotion, new blog, new content, etc., and post on your sites. Engage with potential customers on social media. Hold contests and get people to sign up for future promotions.

#3. Try Different Strategies

Don’t believe everything everyone will tell you about your content. Vary content length, format and topics to appeal to the most readers in your target market. Some blogs will appeal to some people while others will bring in different clients. Keep trying different marketing strategies periodically.

#4. Use Strong Headlines

Most people fail to understand the power of the headline. Readers will read a headline and nothing else. If you have weak headlines, they will move onto another blog on another website. If you use strong, engaging and tantalizing headlines, you will have more people reading your words than other business owners. Without a strong headline, even the best blog will not be opened and read. This means they won’t be visiting your website.

#5. Know Your SEO

Business owners usually hire search engine optimization experts, but it is good to know what they are doing. Know what SEO is on your page and whether it is working. Ask your SEO expert for regular reports. Optimizing your content for the search engines is still a valuable skill. Check your meta tags, your usage of keywords and relevancy of content. It shouldn’t take you long, especially if you hire an expert, to make sure your page is optimized.

#6. Target Long-Tail Keywords

Because people want to get information as quickly as possible, they are being more specific these days. For example, they might ask for a restaurant on 34th Street in St. Petersburg selling tacos. This phrase is long but specific. It would return a few choices instead of thousands. You want your product or service to be found in a similar situation. After you have covered the short keywords, go after these long phrases so more people see your website over your competition.

#7. Try Guest Blogging

Although most experts will tell you that guest blogging is a good way to increase your online presence and drive traffic to your site, it isn’t as easy as it sounds. Simply put, you write a blog that is submitted to publications and they post your blog with your website link in it. However, editors are picky. They get thousands of requests and won’t post everyone. You shouldn’t let go this option to drive people to your website, just know that you might not be successful due to factors not in your control.

#8. Allow Guest Blogging

Ask people to write blogs on your site. They would post their link on their social media and to their circle of influence. This would drive additional people to your website, which also might drive sales. However, make sure you are clear on the guest blogging guidelines and they are targeting your audience instead of theirs.

#9. Post on LinkedIn

Although we covered social media networks, LinkedIn is special because you can generate content directly on the site beyond a post. You can write an article and post it there and share it. You can create a page and post your article to your page. You also can post your article in LinkedIn groups. You can put a link to the blog on your website and a link to the article you write on LinkedIn, so you market yourself twice.

This article is contributed by Usman Raza, co-founder of Christian Marketing Experts, and marketing specialist at Los Angeles Digital Agency.

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