Category: Technology

In the ever-expanding advanced world, which revolves highly around data, organizations are at a higher risk against cyber criminals, hence the need for better data security measures. Microsoft’s SharePoint, a collaboration and document management system, includes the most effective tools to protect valuable business information.

Close to 90% of large global businesses are predicted to implement cloud-based technology such as SharePoint by 2025 due to the advantages of scalability, security and efficiency, among others. Any organization that wants to enhance the security of its data can always contract SharePoint development services or get a SharePoint developer to work on improving the already existing security system of SharePoint.

What is SharePoint?

SharePoint is an all-inclusive tool created by Microsoft to support cooperation, record storage, and business processes. It has become the heart of collaborative solutions where companies store documents, manage communication with internal teams or external stakeholders and facilitate teamwork both on company premises and SharePoint online.

SharePoint has multiple security features integrated into its platform, guaranteeing data security, compliance and compliance. Many organizations engage a SharePoint development firm to fine-tune this platform aspect to suit their security concerns, providing the most effective protection against threats.

SharePoint Security: Understanding the Need

Security breaches are among some of the most significant risks companies face today. Any one incident can cause losses in terms of money, company image and legal ramifications. These fears are mitigated by SharePoint, which offers secure data storage and sharing among several users.

Some of the secure features of the platform available are access control, encryption, and compliance management, including threat detection, Thus making it an ideal solution for businesses touching any industry.

Top Security Features in SharePoint

Here’s a detailed look at the top security features that make SharePoint a reliable platform for safeguarding business data:

1.  Role-Based Access Control (RBAC)

Another factor about SharePoint is that the administrators can regulate access to content depending on roles. From RBAC, it becomes possible to dictate whether a given user can view domains and versions, update them, or exercise full administrative rights over them – at the level of files or folders.

Benefits:

Secures information within an organization against unauthorized access by different people or hacking toxins.

We are enabling finer control for granting access to people or people in a specific role.

How to Implement:

If you want to optimize RBAC properly, it is recommended to coordinate with a trustworthy SharePoint development firm.

2. Data Encryption

SharePoint uses very high levels of encryption on data that is stored in the system, as well as data that is transferred from one point to another. This helps to guarantee that irrespective of the extent of interceding communication data, it is impossible for those who do not have the right to access it to make any sense of it.

Encryption Features:

The TLS/SSL protocols for the data in transit security were also mentioned.

Use the BitLocker tool to encrypt information that will be kept at rest.

Why It’s Important:

Data encryption prevents data theft and keeps the details and information more confidential.

3. Two Factor Authentication (2FA)

There is always the extra layer given that the users of a facility or network have to disconfirm their identity by two means: a password and an SMS confirmation code to their smart mobile device.

Benefits:

Reduces account breach risk.

Improves the methods used to identify the users of various online applications.

Implementation Tip:

Consult with SharePoint developers to ensure you incorporate 2FA easily into your already implemented system.

4. Audit Logs and Monitoring

SharePoint logs user activities, such as document view and download, changes made, and document deletion. This enables the administrators to track some behaviour that runs counter to the norms within the organization and tackle any threats.

Key Features:

Log of the activities that are performed on files and folders.

The possibility to monitor the activity in real-time with notification on unusual activity.

Use Case:

Audit logs are more useful in organizations that offer essential services, especially healthcare and financial organizations, because they are legal requirements from the government.

5. Data Loss Prevention (DLP)

DLP policies in SharePoint help mark which credit card numbers or types of personal data should be restricted. Such data is prohibited or allowed under a fixed set of rules, and the system works to eliminate or limit their use.

Benefits:

Guarantees interaction compliance with guidelines as the GDPR or the HIPAA.

This protects the client’s information from being relayed to the wrong person by mistake.

Best Practice:

Whether implementing a new set of DLP policies or modifying the existing ones, it is advisable to turn to a SharePoint development company.

6. Integration between Threat Management and Anti-Malware

It uses Microsoft Defender, which protects users against any malicious activity on SharePoint at any given time.

Features:

A scan activity is where the antivirus searches files for specific malware indicators.

Notifier to administrators of the threats that have been found.

Why It’s Essential:

Protects your system from cyber criminals in the form of ransomware and ensures that your data is indeed the data you think it is.

7. Secure Sharing and Collaboration

Using Office SharePoint, one can share documents with individuals who are outside his organization, yet at the same time, the documents remain protected.

Security Controls:

There should be time limits on how long shared links should be active.

Limit personnel’s ability to download shared documents.

Pro Tip:

Outsource to experienced SharePoint developers because they can help set up complicated sharing properties that suit how your business works.

8. Compliance Management

SharePoint has solutions for enabling organizations to address various industry regulations and standards.

Features:

Policies for holding onto documents.

eDiscovery tools for legal and compliance professionals.

Statistical Insight:

As per analysis, compliance management tools in platforms like SharePoint are expected to cut regulatory penalties by 40% for enterprises by 2025.

Advantages of Working with SharePoint Professionals

SharePoint has the most impressive security features still; the actual usage of these functions needs specific experience and control. Engaging professional SharePoint development services or hiring dedicated developers ensures:

Customized Security Solutions: This suits your organization’s needs in that area.

Efficient Implementation: Less time is taken to set up or change the system.

Ongoing Support: updated and carried out occasionally to effectively counter newer security problems.

Conclusion

SharePoint offers excellent security features, perfect for businesses aiming to safeguard their information. From role-based access control, encryption, compliance management, and Data Loss Prevention to Web Content Management, SharePoint equips organizations to combat today’s challenging cyber threats.

To fully leverage SharePoint’s security capabilities, it’s advisable to hire SharePoint developers or collaborate with a SharePoint development company for expert assistance.

Secure your business’s future with SharePoint today!

Successful eCommerce store creation requires experience, and Shopify has become the platform of choice for many businesses. Whether you’re launching a new store or making improvements to an existing one, hiring a Shopify development agency can speed up your business growth. 

But how do you choose the ideal partner and determine when to bring one on board? This post covers everything you need to know about working with a Shopify theme development agency.

When Is the Right Time to Consider Hiring?

Your Shopify store can require expanded functionality, special features, or design updates as your company expands. Hiring a Shopify development agency can be wise in the following typical situations:

• Custom Design Requirements: An agency can provide a solution specifically suited to your company if you require a unique, branded design that differentiates your business from pre-made templates.
• Feature Integration: An experienced team will assist you whether you require advanced payment gateways, client account features, or third-party app interfaces.
• Performance Optimization: As your store grows, user experience may suffer from performance problems like sluggish page loads. To guarantee seamless operations, a professional Shopify theme development agency can greatly help.
• Migration: Switching to Shopify from another platform, such as Magento or WooCommerce? You’ll need experts to do this without data loss or any error to guarantee a smooth transfer.
• Ongoing Maintenance: After your store is launched, regular maintenance is required to keep your store running smoothly – no matter how efficiently you use it, there’s still a need for improvements and small tweaks to keep it up to date.

Freelancer vs Shopify Theme Development Agency?

Based on the requirements of your project, it’s critical to consider the advantages and disadvantages of working with a Shopify theme development agency and a freelancer.

• Freelancer: For smaller tasks or those with limited funds, freelancers are an excellent option. Simpler jobs like theme modifications or small integrations can be completed by freelancers. They might not be able to manage difficult, massive projects, though.
• Agency: An agency provides a group of experts, including designers, developers, and SEO specialists, for bigger projects. An agency guarantees long-term assistance, thorough services, and quicker turnaround times. Even though an agency may be more expensive, the investment frequently pays off in the form of improved reliability and results.

What Can Shopify Theme Development Agencies Do for You?

When you hire a skilled Shopify theme development agency, you gain access to a range of services – which typically include

• Custom Theme Development: Shopify themes that complement your brand identity and offer a distinctive user experience can be created by agencies.
• App Development & Integration: Do you require unique features? To increase the functionality of your store, agencies can create custom Shopify apps or connect third-party apps for a seamless shopping experience.
• Store Setup & Configuration: An agency makes sure your store is prepared for business by handling everything from initial setup to establishing payment gateways, taxes, and shipping options.
• Migration Services: Moving from one platform to Shopify without sacrificing functionality, data, or search engine rankings.
• Performance Optimization: Enhance site performance and search engine visibility with speed and SEO optimization services.
• Continuous Support & Maintenance: Making sure your store is safe, up to current, and operating at its best.

Why Do You Need a Shopify Design Agency?

A professional Shopify design agency provides several advantages that may significantly impact the growth of your company:

• Expertise with Discipline: Because an agency employs a group of experts, you may access a variety of skill sets in one location, including design, development, marketing, and SEO.
• Scalability: An agency will adjust its services to meet your demands as the business expands or your requirements change, keeping your website stable and future-proof.
• Long-Term Support: To keep your website operating at its best, the majority of companies provide continuous support services like upkeep, performance tracking, and updates.
• In-depth Industry Knowledge: Shopify development agencies are knowledgeable about the newest tools, trends, and best practices, which can provide your store a competitive advantage.

Tips for Choosing the Best Shopify Agency

Finding the right Shopify agency can be a challenging task, here are key factors to consider:

• Experience: Seek out companies who have completed Shopify projects in the past. Request case studies or prior work samples.
• Services Provided: Make sure the agency offers the services you require, including marketing, design, development, and continuing support.
• Technical Knowledge: Find out if the agency is skilled in advanced Shopify features like performance optimization, complex integrations, or customized app development.
• Open and honest communication: It’s one of the most important things to ensure. Select an agency that responds to your questions and keeps you updated.
• Customer Testimonials & Reviews: To determine the agency’s dependability and level of client happiness, read client endorsements and reviews.
• Budget: To prevent unexpected costs, have a thorough awareness of both your budget and the agency’s pricing structure.

Where to Look for the Best Development Agencies?

Looking in the right spots is the first step in locating the best Shopify theme development agency. The following resources and platforms are worth looking into:

• Shopify Experts Marketplace: This is Shopify’s own list of verified agencies and independent contractors.
• Clutch.co: It’s a popular B2B platform that lists top agencies by industry and specialization with proper reviews, business details, and work history.
• Upwork: A freelance marketplace where independent Shopify specialists and agencies can be found.
• Google Search and Reviews: You can find a lot of trustworthy agencies with just a Google search, and reviews can tell you more about their standing.

How Much Does It Cost To Hire a Shopify Theme Development Agency?

The complexity of the project and the services you need will determine how much it costs to hire a Shopify design agency. Here’s a quick summary:

• Basic Store Setup: Budget between $500 and $3,000 for basic store setup and theme customization.
• Custom Theme Development: Depending on the degree of functionality and detail, a completely customized Shopify theme may cost $5,000 to $30,000 or more.
• App Development & Integrations: Costs for advanced integrations or custom app development might range from $5,000 to $50,000+.
• Ongoing Maintenance: Support and maintenance services can be hired for $500 to $5,000 per month.

Conclusion

Hiring a Shopify theme development agency could transform your eCommerce business by providing you with the support and professional knowledge required to create, grow, and manage a profitable online store. Your Shopify store will be prepared for success if you choose the right agency, regardless of your preferences for feature integrations, long-term support, or distinctive designs.

In the current business panorama, in which facts are considered the new oil, the accuracy of those records performs a pivotal role in figuring out an enterprise’s achievement. Accurate records access is foundational no longer just for retaining information, but also for using strategic selections, improving consumer reviews, and streamlining operations. 

1. Enhancing Decision-Making Processes

The effectiveness of a commercial enterprise’s choice-making processes in large part relies upon the best of the information that informs them. Accurate information entry ensures that the statistics available to managers and bosses are dependable, relevant, and timely.

• Reliable Analytics: When data is entered efficiently, companies can depend on analytics to offer insights that force a boom. Inaccurate records can result in misleading conclusions, resulting in misguided strategies. For instance, a retail company using defective income records may decide to grow stock tiers based totally on a synthetic demand forecast, leading to overstocking and wasted assets.
• Timely Reporting: In fast-paced surroundings, well-timed reviews are essential. Accurate data entry lets corporations produce actual-time reviews that replicate their present-day overall performance. Quick get right of entry to dependable facts empowers leaders to reply directly to market adjustments, patron desires, and rising possibilities.

Real-World Example

Consider a logistics employer that tracks transport metrics. With accurate statistics access, the organization can analyze transport times and patron pleasure scores to identify bottlenecks in their manner. This insight enables them to put in force-centered improvements, mainly to expand efficiency and purchaser pleasure.

2. Improving Customer Relationships

Customer relationships are vital for any enterprise, and correct statistics access appreciably complements how businesses interact with their clients.

• Personalized Experiences: Accurate information permits groups to understand their clients’ options and behaviors better. This information permits the advent of personalized advertising and marketing strategies, leading to higher engagement rates. For instance, an enterprise that correctly logs patron interactions can offer tailor-made guidelines based totally on past purchases, improving the general purchaser revel.
• Effective Communication: Maintaining accurate customer information guarantees that organizations can talk effectively. Whether it’s sending promotional emails or addressing consumer inquiries, having the proper information at hand facilitates constructive acceptance as true and reliable. Inaccurate information can result in miscommunications, ignored opportunities, and diminished patron pride.

Real-World Example

An online style retailer that appropriately tracks patron sizes, possibilities, and purchase histories can send customized email campaigns presenting gadgets that suit healthy individual tastes. This personalized approach, not the simplest, will increase the possibility of repeat purchases and also foster patron loyalty.

3. Streamlining Operations

Accurate records entry contributes to operational performance by minimizing errors that could disrupt workflows.

• Minimizing Errors: Inaccurate data can lead to diverse operational inefficiencies, inclusive of wrong billing, cargo errors, and scheduling conflicts. By ensuring information accuracy from the outset, groups can streamline their operations, reducing the want for rework and the associated charges. For instance, a manufacturing company with accurate inventory records can keep away from over-ordering or beneath-ordering resources, leading to smoother production strategies.
• Automating Processes: Accurate information feeds into automation structures, permitting corporations to automate repetitive tasks correctly. For instance, accurate purchaser data can facilitate automatic order processing, invoicing, and follow-ups, freeing personnel to the cognizance of greater strategic tasks in place of mundane obligations.

Real-World Example

A hospitality business that maintains accurate guest statistics can automate reservation confirmations, room assignments, and billing. This not simplest saves time but also complements the visitor’s enjoyment using reducing ready instances and errors throughout take a look at-in.

4. Enhancing Compliance and Risk Management

For many industries, compliance with guidelines is non-negotiable. Accurate statistics access can appreciably mitigate compliance dangers.

• Meeting Regulatory Standards: Various industries are issued strict guidelines requiring correct report-preserving. Businesses that maintain accurate information can ensure compliance, decreasing the danger of fines and felony consequences. For example, inside the finance area, correct transaction records are critical for compliance with anti-cash laundering legal guidelines.
• Risk Mitigation: Accurate information entry allows picking out capability risks earlier than they amplify. By retaining updated and precise information, companies can conduct thorough risk exams related to monetary reporting, data privacy, and operational tactics. Proactive hazard control enables companies to avoid high-priced mistakes and construct resilience.

Real-World Example

In the healthcare region, correct patient information entry is important for compliance with regulations like HIPAA. Ensuring statistics accuracy no longer most effectively meets prison requirements but additionally complements patient care via presenting healthcare vendors with reliable statistics for remedy decisions.

5. Increasing Productivity and Employee Morale

Accurate data entry services directly impact employee productivity and morale.

• Reducing Rework: When employees work with accurate statistics, they spend less time correcting errors and redoing duties. This efficiency permits them to be aware of more treasured sports, enhancing average productivity. For instance, sales teams that rely upon accurate lead information can prioritize their outreach efforts, growing conversion fees and attaining better sales performance.
• Boosting Confidence: Employees who work with dependable information are greater confident of their selections. This self-belief boosts morale and encourages a fine workplace tradition. A motivated staff is more likely to go the extra mile, contributing to thriving organizational surroundings.

Real-World Example

A monetary offerings firm that emphasizes information accuracy in its customer records lets its advisors make informed recommendations expectantly. This results in higher purchaser delight and improved marketing consultant morale, creating a tremendous feedback loop that advantages the complete organization.

6. Facilitating Strategic Growth

Accurate data entry is essential for businesses aiming for sustainable growth and expansion.

• Identifying Opportunities: With accurate information, organizations can analyze market tendencies and purchaser options to become aware of new opportunities for the boom. This perception can manual product improvement, advertising strategies, and growth plans. For instance, a tech organization that appropriately tracks person engagement metrics can identify famous capabilities and expand comparable merchandise to satisfy customer needs.
• Scaling Operations: As groups grow, retaining records accuracy will become even more essential. Accurate data access systems allow companies to scale their operations efficiently, making sure that increases do not compromise information integrity. For instance, a startup that accurately data consumer comments can quickly adapt its offerings primarily based on consumer entry, positioning itself for achievement in a competitive market.

Real-World Example

A startup that appropriately tracks purchaser acquisition channels can optimize its marketing spend. By identifying which channels yield the very best go-back on investment, the employer can allocate resources successfully and force a strategic boom.

Conclusion

Accurate statistics entry is more than just a backend characteristic; it’s miles a strategic gain that can considerably increase commercial enterprise performance. From enhancing choice-making tactics and enhancing patron relationships to streamlining operations and facilitating increase, the effect of accurate facts entry is a ways-attaining.

Investing in sturdy statistics access practices—whether or not through generation, training, or outsourcing—can yield full-size returns in efficiency, productivity, and average commercial enterprise achievement. In a world wherein information drives choices, making sure its accuracy is not just smart; it’s essential for sustained growth and competitiveness. By prioritizing correct record entry, agencies can unlock their complete ability and navigate the complexities of the modern-day marketplace with self-belief.

IPTV, or Internet Protocol Television, is a television delivery technique that uses the Internet rather than traditional cable or satellite. Users may utilize their internet connection to access live broadcasts, on-demand material, and interactive services. IPTV services have grown in popularity because of its adaptability and ability to customize content delivery to user tastes.

What is IPTV? 

IPTV is a method of delivering television programming via the Internet. Services are capable of offering both live broadcasts and on-demand content, as well as interactive services. Users typically need high-speed Internet to take advantage of the best IPTV service, but bandwidth is only one consideration, as streaming media requires substantial computing power. 

How Does It Work?

IPTV delivers a signal from an IP stream server through the Internet to the user’s television. The IP stream server may be located in a commercial or public broadcasting station, in a cable system headend, on-campus, or anywhere else. Broadcast programming is distributed to the user’s machine through BOD. Because there is no live transmission of content, no set-top boxes or encoders are necessary. 

IPTV Architecture Unveiled:

The IPTV architecture is a sophisticated system that ensures the effective distribution of television programming to end consumers. It is made up of several components that function in combination. The four critical components of an IPTV UK technology provider are the content source, the encoding and transcoding process, the distribution network, and the user’s device.

Types of IPTV services:

1. Video on Demand (VOD): An IPTV Apps for Android & iOS that enables users to select specific content from a library or catalog and watch it whenever they want, sometimes even before it is broadcast. 
2. Near Video on Demand: A near video on demand (NVOD) service is a live streaming service where users can choose a portion of their favorite programs stored locally on the host server. 
3. Time-shifted TV: A time-shifted TV service delivers only pre-recorded video content over an IPTV network, allowing users to set up their own VOD libraries and watch them anytime.
4. TV On Demand (TVoD): A TVoD service is a live or stored video service that allows users to watch a video when desired, with program scheduling based on user preference.
5. Live Television: Live television is a form of IPTV that allows users to watch programs live over an IP network while recording and storing them for future viewing. 

Best IPTV Service Providers:

1. Xtreme HD IPTV: Xtreme HD IPTV is an innovative cable-cutting solution. It gives access to over 1,000 live TV channels. Simple installation and navigation is the key feature that Xtreme HD IPTV offers to its customers.
2. BestBuy IPTV: This service is available for a month with an option of free activation, which is applicable for new customers only and comes with a 14-day money-back guarantee. In addition to its low prices, the IPTV consulting services offer excellent customer support.
3. Comstar: Comstar is a satellite TV affiliate providing IPTV services to commercial and residential customers. The service has been in business for more than a decade.
4. Apollo Group TV: Apollo Group TV is a service that offers a variety of high-performance services to residential and commercial customers. It provides a vast library of on-demand content.

IPTV Market Size and its Growth in 2023: 

The global IPTV market is projected to grow from 10.6 billion USD in 2016 to 52.2 billion USD by 2023, at a CAGR of 17.1% from 2016 to 2023. The primary factor driving the growth of the IPTV industry is its replacement of cable TV services across several countries and its low initial investment cost.

Conclusion:

IPTV has grown in popularity because of its adaptability and ability to customize content delivery to user tastes. IPTV Application is also an excellent option for homeowners not interested in a long-term cable subscription but want access to specific channels at certain times.

The demand for cloud computing solutions is increasing every day. More and more companies are getting dependent on cloud computing solutions to access their data and information.

It not only offers a secure environment to the companies but also increases accessibility and reduces costs. So, if you are thinking about going for cloud computing solutions, the first thing you will need to do is understand which is perfect for your business.

There are different cloud development services that offer different types of benefits to businesses. To choose the right service according to your business, you have to understand the requirements of your business and what are the main things you are looking for.

In this article, we will discuss the differences between hybrid cloud and multi cloud so that you can choose the one according to your requirements.

What is a Multi Cloud?

The multi cloud can be described as a combination and integration of multiple public clouds. If you are operating a business where you want to use different public clouds for your database, PaaS, user authentication, etc., it is the right platform for you. It offers users a more accessible environment that can be analyzed easily.

What is a Hybrid Cloud?

A hybrid cloud can be described as a combination of a public cloud with a private cloud or on-premise infrastructure. It means that, in a hybrid cloud, users benefit from both public and private clouds.

The non-premise infrastructure runs within a corporate network, whereas the public cloud infrastructure runs on a more accessible network.

It is the perfect option for businesses that partly migrate to the cloud. Businesses can also choose this option to keep some processes and data in a more controlled environment while accessing greater resources on public cloud computing networks.

What are the Main Points of Differences?

There are a few points of differences that you can consider to choose a perfect cloud for your business.

• Architecture

As it is mentioned before, the architectures of these two cloud computing modules are completely different. A multi cloud is defined as a cloud computing module that combines multiple public cloud models. On the other hand, a hybrid cloud is defined as a cloud computing module that combines private and public cloud models.

• Cost

If the primary goal of your business is to cut the cost, it is better to go for a multi cloud model. The public cloud models come with less overhead costs compared to other cloud models.

When it comes to a multi cloud model, the cloud vendor itself handles most of the responsibilities, including maintaining a data center, maintaining security options, provisioning the services, etc. As an end-user, you don’t have to invest any extra money to handle any of these responsibilities.

But, when it comes to hybrid cloud computing model, you may need to invest a bit more to take responsibility for the private cloud computing portion.

• Security 

Security is one of the most important points you should consider. Hybrid cloud offers a control to the companies allowing them to access their private cloud hardware physically.

If your business comes under a highly regulated industry, it is a great module for you. If it is not possible for the companies to control who can access the physical infrastructure, the multi cloud model is the solution for you.

It offers cutting-edge technology and comes with automation, access control, encryption, and general security features. In short, with the hybrid cloud model, companies are responsible to configure and control online access to private cloud resources. On the other hand, with the multi cloud model, the service provider is responsible for the security of the resources.

• Flexibility

If the top priority of your company has a flexible cloud computing solution, a multi cloud solution is more recommended. With a multi cloud model, businesses can choose the resources according to their requirements. On the other hand, with the hybrid cloud model, users can choose their public cloud service provider, but their resources get more limited when it comes to the private cloud area.

With the multi cloud model, companies can also scale as needed, as there is no vendor lock-in system. It allows the companies to choose the right service provider for each task.

With a hybrid cloud model, companies would have limited choices impacting cloud migration. It is the main reason why different industries are using the multi cloud model. Most of the healthcare software development models are based on the multi cloud model that offers more flexibility.

• Availability

The design of a multi cloud environment is specially crafted for high availability. The multi cloud or public cloud resources offered the best business critical up-time to the companies. If, anyhow, one of the company’s resources goes down, it can simply be switched to another.

When it comes to the hybrid cloud, the resources have some degree of management from owners. The maintenance issues can also cause significant downtime to the company in the private cloud environment.

• Data Storage

It is the section where the private cloud environment wins the race. With a hybrid cloud computing model, the private cloud resource allows companies to operate their data storage. The section can be used to store critical, sensitive, and regulated data.

Then, these highly sensitive data can be connected to public resources that handle less-sensitive tasks. If data storage is the most important thing your company needs to consider, a hybrid cloud computing model is the option. However, remember that it can lead to recovery concerns as well. On the other hand, a multi cloud solution comes with infinite storage space, backup, and disaster recovery possibilities.

Ending Words

Here we have mentioned the differences between these two cloud computing modules. If you want to get the best cloud computing module according to your business requirements and preferences, you have to understand the objective or pattern of your business first.