4 Reasons to Say Yes to Prestashop Ecommerce Development By James Tredwell on January 4, 2020 Why should you go for prestashop ecommerce development? Every website owner wishes to have the best website and why not he should wish this? The reason is very simple that every business person wants to get more business and more customers. These days introducing a shopping cart to your website is a very common norm. There are a number of shopping carts available according to your eCommerce web site design needs. However, if you want to have a shopping cart that is very quick and easy to install and will be able to serve all your business needs over the web, then you should consider PrestaShop. This eCommerce platform is absolutely free of cost and you can download very easily from the web. If you want to get a PrestaShop developed for your website too then hiring a prestashop website designer is the best idea. Here in this post I will give 4 good reasons why you should consider prestashop ecommerce development than any other eCommerce platform. Please have a look: Open Source and Free PrestaShop is an open source platform that is available for free in the web market. If you want efficiency in your eCommerce system then the best option is opting for eCommerce system even though if you have limited funds. You can use your money on advertising in Google Ad Words, making banners and lot more. PrestaShop is Search Engine Friendly Prestashop offers you search engine friendly ecommerce solutions which serve as an excellent vehicle to bring your online targeted visitors to your website. The main reason is that you can easily address the web and subject tag cloud to be easily altered in the PrestaShop making it SEO specialists. It offers Animated ‘Add To Cart’ It offers you feature like animated “Add to Cart” that is helping people in making their online shopping easy. So if your buyer wants to buy a large number of items from your online shopping website, he can simply add his items into the cart and can pay once he is done with his shopping material. Elementary To Develop This offers you various features to enjoy and also it is very simple to create. Because of which it helps you in saving a lot of time and total cost as compared to any other eCommerce solution. If you research on the internet or ask any website owner using prestashop ecommerce development as a part of their online shopping website, there are a number of benefits that you can enjoy with this feature rich platform. If you are already having an eCommerce online platform, migrating to prestashop website design would prove to be a best idea.
7 Tips For Effective Promotion Of WordPress Design Company By James Tredwell on January 4, 2020 An increasing number of people are looking for professionals who can convert HTML to WordPress websites or migrate from other formats to the open-source platform. The demand for WordPress designers is growing by the day and it has become a good career option. Many people start their own design firm after getting a few projects. The challenge they face is in the promotion of WordPress design company to attract new clients. Providing quality service is the key to establish yourself in the domain but marketing is equally important. Professionals must know how to promote their agency in the virtual world so that a large number of people come to know about it. Professional service along with an effective promotional strategy can be a winning combination ensuring success for the business. In this article, we are presenting a few valuable tips that will be helpful to WordPress design firm owners. 1. Research Your Target Audience Cold calling is an old marketing tactic which involves reaching out to an unknown potential customer. A variation of it is sending cold e-mails to prospective consumers. Many professionals use this strategy in the hope that at least a few people will show interest. This will only result in the loss of valuable time. Designers must identify their target audience. They can choose a business category which they have worked for before. This must be followed by researching the target audience to find people who are in need of web design services. This will always be a much better approach rather than sending random emails. 2. Leverage Social Media For Your Benefit Social media has emerged as a powerful marketing platform and you must use it to promote your business. Create your profiles on major networks and post useful content on them. Post updates about the work you have done on channels like Facebook and Twitter. This will help in building up the image of your company as an expert in the domain. Quora is another good platform for the purpose. You can answer questions related to your area of expertise along with a link to your website. Remember that being active on social channels does not mean posting content every hour. This will only lead to spamming and will be harmful to your business. 3. Build A Presence On The WordPress Theme Directory The WordPress theme director is a good avenue for promoting your agency. It is the first stop for users looking for pre-built templates for their websites. Create a few themes and upload them on the directory. Include well-written descriptions so that people are interested in checking out your products. It will be sensible if you focus on a particular industry in the beginning. You must build the new themes for a business segment you have experience in. This will also be helpful in narrowing down the target audience which will increase the chances of getting a client. 4. Plan Your Online Advertising Campaign Online advertising is a good strategy for the promotion of WordPress design company if used intelligently. Plan your advertising campaign in detail and think about the content that will prompt a person to click. Create a specific landing page where people will be directed to after clicking on an ad. Put a relevant call to action on this page so that visitors can be converted into users. Many people see increased traffic to their websites after posting ads but the conversion rate does not improve. It requires a well-thought-out strategy like one mentioned here to make advertisements work to your advantage. 5. Devise A Pricing Strategy For Online Job Boards Many people frequent online job boards in search of clients. The challenge is to stand out among the crowd of WordPress designers on such forums. More often than not, a client uses price as the deciding factor when making the selection. You must make a careful assessment of the prices being offered by other professionals. Do not try to beat the competition by setting the lowest price. Try to choose a figure that will appeal to clients as well as secure your profit. Job boards are good places for making money but never depend solely on them for getting work. 6. Build An Email List One of the best ways to create a sustainable user base is by building an email list. Once people visit your website, encourage them through call-to-action to join your mailing list. Follow up with them at regular intervals of time by sharing useful content with them. Hire professionals to create good quality content matter for your emails and newsletters. 7. Conduct A/B Testing To Improve The Efficiency Split testing or A/B testing is a good method to test the efficiency of the promotional strategy. When you use a promotional tactic, try to employ two versions of the same method. For instance, create two kinds of newsletters and see which one generates more response. Use this strategy for assessing the effectiveness of all the promotional methods. This will help in fine-tuning your overall marketing strategy and improving the business prospects of your firm. Conclusion Owners need to be proactive while doing promotion of WordPress design company in order to build a sustainable user-base and establish themselves in the business segment.
Simple Mistakes to Avoid In Open Source Platform By James Tredwell on December 26, 2019 Open source platforms are just great when it comes to kick-starting a new project. There is security, compliance, quality, and every other element that is required to start a project or a website from scratch. Of course, such platforms offer the ease and convenience that is required to the developers but every set of advantages comes with its own hidden cost. So, even if you have some great open source platforms to start your project, there are some pitfalls that you need to avoid so that you can achieve success. These pitfalls are basically the elements that you must avoid when using open source platforms. We are going to brief a bit about some of the mistakes that must be avoided towards the end of the article. The number of open source platforms on online repository are available in countless numbers. So, organizations looking for any kind and type of open source platforms can choose one for their new project. What these firms forget to keep a check on is the level of quality and safety that should always remain the prime concern in every such selection. Besides security there are thousands of other concerns that must be kept in the mind. Let’s now get into a detailed discussion in order to avoid the common mistakes that the majority of people are not aware of. Mistakes to Avoid in Open Source Platforms 1. Open Source Software Security Risk Security vulnerabilities are the opportunities that every hacker looks for. And the fact that these vulnerabilities are often discussed on the community website provides an easier chance for them to exploit the same in their favor. So, tracking open source security vulnerabilities and fixing similar bugs should always remain on the list of the companies looking forward to taking open source platform for their next project. More to this, the community of hackers remain on their toes for taking advantage of every new vulnerability that is being discussed in the community. The fact that these hackers are as capable of exploiting these bugs as any well known developer is, marks another point for taking security measures prior to using any of the open source platforms. 2. Quality Risk While organizations invest thousands of dollars on quality assurance of their projects, they generally do not remain very much strict on checking the quality of an open source platform. When we give so much emphasis on our products how can we remain negligent about the quality of an open-source platform? While the fact that there are no open standards to check the quality of such platforms creates a problem to ensure the quality of an open source platform. Moreover, when selecting any open source platform the quality doesn’t remain the very first concern of any of the developers. The feature of an open source platform is what the majority of people will look forward to when selecting such a platform. However, there are some aspects that could help developers know about the quality of a platform and those aspects are: Number of bugs fixed in each version The severity of the bugs fixed 3. Copy Past Open Source Code Developers may not sense the criticality of copy pasting a code but it is a severe mistake. Copy pasting a code gets with it a bunch of unwanted coding in the environment. Moreover, copy pasting scenarios are good only when the developers are experienced enough and know every aspect about copy pasting snippets like how they work and in how much amount they are getting extra bunch of code on their environment. To prevent such a mistake developers (not experienced enough) must have a clear understanding of the fact that which code is needed for copy pasting and how much they should curb in order to get the codes that are relevant. 4. Dependencies There are generally two kinds of dependencies that developers need to rely on: direct and transitive. With direct dependencies the developers can have the libraries on which their codes calls on and transitive dependencies are the libraries that developer’s dependencies are linked to. With open source platforms, it is important to track the dependencies so that the visibility and control over the software is not lost. So, if you or your team is making use of any open source platform, it is recommended to track all the open source libraries that also includes direct and transitive dependencies. Moreover, developers using dependency management tools like Maven, Bower, etc. must keep this consideration into their minds. 5. Relying Too Much On The Platform Open source platforms are often seen as an option that is available cheaply for the developers with valuable offering. This makes many companies rely heavily on community support. Getting support from these communities is a great idea but depending totally on them should never be entertained. No doubt open source environment provides great value but depending completely on such platforms can have its own negative impact. Some of the companies also believe that open source environments are a way to cut down extensively on their developers’ cost but that too is not true. These open source development platforms can only be taken help for small help and queries. In Conclusion These are just a few considerations that should always be avoided when using open source platforms. There is no doubt that open source platforms are of great help for developers and other technical professionals for considerably reducing time on development; however, they should always be used carefully by keeping all the above-mentioned pointers in the mind. Take such platforms only as a path and not the destination. More to this, developers must keep a check on the quality of the code or an open source platform that is being utilized for website development requirements. The security of a platform is crucial for the overall security of an environment. Knowing how much to take from any of the open source platforms is always in developers’ favor. There could hundreds of issues if things are not used ideally. Author Bio: Being the Business Head of FieldCircle – a leading field service management software company, Bhupendra Choudhary is highly experienced in managing sales challenges by facilitating field sales software solutions to the clients.
Node.js Frameworks Which Will Rule in 2020 By James Tredwell on December 24, 2019 Remember those days when web developers used to face challenges in JavaScript for enabling client-side scripting. Then came Node.JS, This technology was introduced in 2009, for enabling the utilization of JavaScript for server-side as well. In this blog, we will focus on some of the best Node.JS frameworks which will be going to rule the web development services in 2020. Before knowing the Node.JS frameworks, Let’s have a brief idea about Node. What is Node.JS? Node.JS framework is a combination of a few tools and libraries providing a scope of developing and using web applications more efficiently. Node.Js creates a base layer for developing web applications. The most crucial element of Node.Js framework is its architecture and features. Features like compatibility with other frameworks, security, Flexibility, and work efficiency. Let’s start the journey of knowing more about the Node.JS frameworks which will be ruling in the upcoming years. 1. Express.JS Express is a unique and small framework for Node.js Development Services, helping developers in developing the most unique and efficient mobile applications. Express is very fast and scalable. Due to its lightweight feature, it goes perfectly with many modules accessible from the database. Features of Express.JS Unique API and quick I/O for smooth working. Easy to understand. It can be customized for providing high performance. Express assists more than 14 templates. 2. Koa.JS Developed by the same team of Express.JS, Koa.JS is considered to be the tinier, stronger and expensive framework to develop APIs and web apps. The middlewares here in Koa.JS are progressively streamlined and each code line is granular and rich. Features of Koa.JS Easily removes the messy codes. Very lightweight architecture. More options for customization. Restricts the uses of callbacks for improving error management. 3. Hapi.JS Hapi is the most trustworthy and stable node.JS framework. This framework provides incredible features for developing a server with great features like onPreHandler on a particular IP. The best part of this framework is that this is a single framework that doesn’t base on outside assistance and provides complete control over the code lines. Features of Hapi.JS Efficient third-party plug-in support. Develops real-time chat apps. Comprehensive API references. Easy document creation. Control over request managing. 4. Sock et.IO This is a web-socket architecture that can be used by most of the programming languages. Features of Socket.IO Binary streaming. Easy socket handling. Real-Time Analysis. Auto-creation of identifiers for all sockets. Customizing the URL routing for all sockets. 5. Meteor.JS One of the easiest full-stack Node.JS frameworks for developing web and mobile apps. This framework is compatible with both Android and iOS. This has the capacity to serve big size projects. Features of Socket.IO Similar codes for different devices. Lightweight structure. Eliminates the requirement for updating the application. Easy integration with MongoDB, Vue, Angular, React, etc. 6. Loopback.JS This Node.JS framework is compatible with numerous databases like MongoDB, MYSQL, Oracle, etc. Loopback.JS assists native browser and mobile SDKs for various browsers and operating systems. Features of Loopback.JS This has the capacity to turn on the cloud. Add-ons for third-party login, file management. Efficient documentation for faster development. It provides a structured code. 7. Flatiron.JS This full-stack framework enables developers to extend mobile and desktop apps with very reusable elements. This framework intends to provide a developed collection of decoupled tools operating independently. Features of Flatiron.JS It contains a multi-transport async logging library for Node.JS. Easy to use and is DSL free providing an unobtrusive tool for development. It contains plugin managers offering a light-weight app extensively. This framework has a buffered middleware kernel backward compatible with easy connect. 8. Diet.JS This is a smaller modular Node.JS framework that develops quick apps and APIs. This framework utilizes the host controller for controlling many hosts and for developing good URLs and APIs efficiently and immediately. Diet.JS is an open-source framework that permits the developer to become contributors whenever they want. Features of Diet.JS MVC and Middleware assistance. Assistance for ES6 middlewares. Response and request integrated into the signal.object ($). Non-parallel error management with app.error routes. 9. Keystone.JS This is an extensible and lightweight, open-source Node.JS framework designed on MongoDB and Express.Keystone.JS supports session handling, form processing and dynamic routing for easy development. Features of Keystone.JS Easy to handle, customizable and is having good UI. Seamless integration with all online platforms. Consistent management of the progress of development. 9. Total.JS This is a highly fast Node.JS framework having little assistance. Till now Total.JS is not so popular but is trying to build a proper space in the web development market. Features of Total.JS Fast Prototyping Builds real-time responsive apps. Permits front-end development to React, Ember and Angular Pre-developed components for smooth and fast development Conclusion Choosing the right Node.JS framework completely depends on the user. It mainly depends on what type of web application they want to develop. If the customer wants to use Node.JS for web app development then they have a lot of options. Node.JS offers many options and benefits for web application development companies and is easy to learn and is highly extensible. This technology also supports a large community and many more. IQMatrix one of the leading Web application development company in London provides the best Node.JS Development Services to many clients and customers and help them in developing the best ever web applications for their business. Our experienced developers will develop the web app in such a way that, it will generate more revenue for the client’s business.
6 Major Reasons to Integrate CMS to Your Website By James Tredwell on December 24, 2019 Hello, Do you agree with the fact that the website is the heart of your business? If yes, then CMS (Content Management System) is the core of your website. And the report says, more than 65% of the web applications across the globe are developed using CMS. Some of the popular websites developed with CMS are Quart, BCC America, TechCrunch, Van Heusen, and many more. Why so many websites go for CMS? Because CMS allows you to maintain every single thing for your content without the need for technical knowledge. So, why CMS is important for your web application? Why go for CMS? How it can help to increase the ROI of your business? Is CMS good for digital content? Are these questions troubling you? No worries! In this article, I’ll give the answers to every question mentioned above. 6 Reasons To Choose CMS For Your Website The popularity of CMS is increasing day and day. Below given are the few reasons for it. Easy Access & Collaboration CMS allows many users to have access to your website, as well as collaborate on various projects. In short, with a content management system, from a single account, multiple people can edit, update or add content. You even don’t need to send multiple files as CMS allows you to store the content online and anyone can access it. You can access it from anywhere you wish too. It is the most convenient feature ad it gives the flexibility to work remotely. Besides all, it is much more suitable for on-the-go people. They can rapidly make changes in content with CMS. No Technical Knowledge Required It is the key advantage of the CMS, you can seamlessly manage your website despite not having any technical knowledge. You can edit content or upload images just with dew steps. It is as simple as creating a document in Microsoft Word. You can even style your content with the editors available on the content management system. Changes in Design are Simple If you’re in a plan to make changes in the design of your site, CMS will help you with that. In CMS, content and design are two different parts. Henceforth, it is easy to change the design while keeping sight functional. One more advantage here, you can alter your administrative dashboard and it automatically gets propagated to the entire site. And it is important for branding. CMS will even improve the mobile interface of your site. In essence, the new design will replace the old design, without any need for a complete overhaul of the website. Affordable Option To make changes in the website is troublesome, time-consuming and costly. With the help of the CMS, you can save time as well as money. As you can make simple changes with CMS on your own. The best thing is you don’t need to rely on developers. You can make changes as per your niches. I can say that CMS puts you on the driver sit for your website. Advanced Plugins & Tools for SEO CMS comes with the advanced plugins which, in turn, will help your site to rank better on most of the search engines. Using these tools with your regular marketing strategies will help you to get more traffic. The advantage you get here, these plugins and tools are up-to-date with any changes made by the search engines. Therefore, you can keep your website optimised as per niches. Security Today, hacking is a serious issue for website owners. And it is more common for the eCommerce sites. The main reason to hack a website is to gain the personal information of the users. However, CMS constantly undergoes various tests by the expert developers and designers to keep your website safe. Moreover, to increase the security of your website, CMS has designed various tools and plugins. CMS to Increase ROI of your business Yes, you heard it right CMS development services can help you to increase the ROI of your business. CMS is up-to-date with the changes made by search engines, therefore your web application will know the latest changes. By continuously updating or creating new content, you can keep the search engines happy and, in turn, increase the ROI. Search engines crawl website faster when you adapt changes and do it regularly. This will keep your website on the front pages helping you to get more traffic and increase ROI. You have better chances to get better rankings in SERP. CMS saves the information of contact form thus you can never miss any business leads. Thereupon, your business will make more conversions. A CMS will let your web application create a more efficient online presence and lead to increase ROI. All you need to do here is hire CMS development company and you are done. Thus, you don’t need more staff for your business and save a few bucks here. Popular CMS platforms After getting every glimpse of the CMS, let us go through some of the most popular CMS development websites. WordPress: WordPress is one of the largest CMS platforms around the world. They have millions of plugins for your website. It will allow you to add anything you can think of. Since its launch in 2003, WordPress is a favorite platform among users as it is easy to use. In one word, it is an all in one marketing platform. HubSpot: HubSpot will let you all the features you need in an integrated CMS that is easy-to-use. The platform is famous for offering WYSIWYG (what you see is what you get) page design. Wherein you can edit the content, responsive designs and much more. In addition to all these, it will allow you to personalize your website and get a multi-device testing for the same. Joomla: It is the second most used open-source CMS to build websites. Joomla will allow you to create the most innovative website pages without coding. Joomla is used by more than 75 million websites across the globe. If you are looking for a simple CMS without any advanced features, it will suit you the best. Are you Ready to Integrate CMS to Your Web Application? I can say that the content management system can be a game-changer for your website. It can save your time and money, by giving you a good ROI to your business. What are you waiting for? Go and get the CMS development company for your website!! In case you run out for any queries, let us know in the comment section below!
