The market for mobile applications is expanding briskly. The growing demand for mobile users led the business owners, in a way, to offer their service through the app as well. 

Research shows that conversion rates are three times elevated in application than on the mobile web, with above 67% of sales happening in-app.

Regardless of such a demand, e-commerce companies that offer app services yet experiencing low engagement and growth.

What is the reason?

The foremost reason is the elegant design and functionalities the mobile app platform offers.

In this cut-throat competition, the mobile application is not less than a treasure trove for the business owners. But for getting an advantage from the app, the e-commerce store owners need to sway superior user-experience and refrain from making mistakes.

Which are the common mistakes coming in your way?

• Mobile Apps and Website are not Distinguishable

• Duplicating Other Apps

• Arduous Checkout Process

• Passing Over the Research

• App Consuming Bigger Space

• Unnecessary Feature Stuffing

• Shunning Reviews or Feedbacks

• Not Testing App

Mobile Apps and Website are not Distinguishable

One of the many and frequent mistakes is giving the same glance and features to the mobile app as you gave to the website.

Though one can visit websites and applications with the same device, the functionality of both must diverge based on objectives and user-base.

Organizations want the user to identify their app with their website by offering the same functionalities as their website. 

This demand erodes the absolute intention of mobile applications. If you are not making your customer’s journey effortless, it won’t benefit your brand.

Duplicating Other Apps

Another common mistake is duplicating the app of others. Often it is seen that the founder thinks that cloning some other apps will get them success. 

The Gartner study unveils that the success rate of application is 0.1% for the year 2018. 

Copying someone’s design or idea is not ample to bring you success.

For attaining success, you need to ask some questions. How can my app deliver some value? How can  I make it unique for my users? How should be the design of my app? How will customers remember your brand or app?

Answer these questions and sculpt out a fantastic app instead of cloning someone. Be an innovator, and let others follow.

Arduous Checkout Process

In terms of the checkout process while developing an app, remember the single rule to keep the checkout process as more straightforward and faster as you can. 

According to the research, 57% of shoppers will abandon the cart if the page takes 3s to load, and 21% of shoppers will abandon the cart if the checkout process is intricate.

Your prime goal should be reducing the friction and make the process effortless and make them feel that they are making a great choice by purchasing via your app.

Passing Over the Research 

Market research is one of the necessary and critical steps to be considered while developing an app.

Market research will assist you in finding your target audience and knowing their taste as per your niche. Not only the audience, but you can also get to know the prevailing scenario of the market, the audience of the competitors, strategy of the competitor, and much more.

As mentioned above, bringing up the Gartner research of that the success rate for the mobile application is 0.1% for the year 2018. Therefore, it is essential to know your audience, market, and competitors, along with good UX and service.

Not doing market research can lead you to potential failure.

App Consuming Bigger Space

The ability of mobile is limited compared to the desktop from storage to battery and size to features. A mobile app development company needs to understand the limitation and sculpt such an app that doesn’t eat up much space. Or else there is a chance of being uninstalled. 

Users ignore such apps that have random stuffed features. Thus it is preferable to keep the targeted features only so that your users don’t feel annoyed. 

To reduce the size of an app, you can follow such steps as reducing unwanted resources, compressing the image files, removing unnecessary codes, optimizing all other web assets, reducing web APKs and much more.

Unnecessary Feature Stuffing

You want to make your customer’s journey worth remembering. Hence, you provide robust features in your app, which fulfills this goal. For fulfilling this goal, are you stuffing your app with unnecessary features that are rarely used? Instead of a pleasant journey, it will become intricate.

Also, the feature stuff app takes more time to load, which is not a good sign for the e-commerce app. The application will fail to capture the end customers’ attention, and they might jump to your competitor’s app or website.

So it is advisable to avoid the mistake of feature stuffing; with the help of market research, you can create the road map of an app and what engaging features to provide.

Shunning Reviews or Feedbacks

Reviews or feedbacks are critical for the fortune of an app. If the users have spared their time to write a review, it means either they enjoy using it or are disappointed.

Through reviews, you can understand the user, which can help you improve your mobile app strategy.

Not Testing App 

Testing is one of the essential processes in the app development cycle. Testing can reveal loopholes of an app after development, which can be improved by time. 

Though you are developing an app with the help of an IT company, some companies don’t have a strong team to test each app’s features and functions. They get this task done by some other developer.

However, testing every perspective of a mobile app requires a dedicated app tester to analyze the app developer’s work.

Failing in testing an app can create a troublesome situation for an e-commerce store owner in case of issues not highlighted.

Closing Up

Ecommerce store owners need to make sure that they have to avoid the mistakes mentioned above while developing an app. By doing insightful market research, you can create an app whose experience is difficult to forget and helps build a marketing strategy to match this. The customer is the one whom we need to satisfy. Thus it becomes necessary for the business owners to keep customers at the center of focus while developing an app.