Do you know which Pins from your Pinterest account have performed the best? What is the best time to post on your Facebook and Instagram accounts to get maximum engagement? Which Hashtags work best on Twitter?

Answering these questions may be difficult without using a social media analytics tool. Any serious social marketer knows the significance of such analytics tool and cannot even think about social media marketing without the use of these tools.

But the market has hundreds of such tools available and choosing the right one for your business may be a time-consuming task.

So, how do you choose the right social media analytics tool? We have listed down 10 of the best tools available in the market with its benefits to help you choose the right tool for your business;

1. Google Analytics

Google Analytics is not exactly a social media tool, but it is still one of the best tools to track your social media campaigns. You can easily set up Google Analytics for your site to monitor and analyze your social media traffic. You can also create various reports for specific social media tracking.

The best part of using Google Analytics is that it helps in tracking other analytical parameters of your website as well such as traffic via organic search, traffic from the externally linked websites and exit pages. Other than social media, it can also measure the results of your other efforts of reaching your users such as Guest Posting. So, ‘What is Guest Posting?’ It is nothing but writing an article for another website and adding a link to your website to get inbound links to your site. If you have guest posted on another website and linked it to your website, then the success of the efforts can be measured through Google Analytics.

2. Buzzsumo

One of the best social media analytics tools out there is Buzzsumo which shows you the performance of the different social media platforms. This helps you get an insight into the shares of the content and much more details which will help you improve your social media marketing tactics.

3. SproutSocial

SproutSocial can be used to access analytics of various social media platforms such as Facebook, Pinterest, Instagram, Twitter from a single place. This is a very effective social media management tool which will help you put in place the right social media strategies for your business. It also provides multiple engagement reports for your social media accounts to evaluate your performance.

4. Snaplytics

There is no doubt about it that Snapchat has also been able to grasp the attention of millions of users but not many businesses are harnessing its full potential hence you can be amongst the beginners to take the advantage of using Snapchat to promote your content. But, most of the analytics tools do not cover Snapchat analytics and Snapchat internally does not have a strong analytics tool. Hence, Snaplytics can be the best way to understand the performance of your Snapchat marketing by tracking engagements, replies, and screenshots to help you market better.

5. ShortStack

Running a social media contest can be a great way to approach your users hence using ShortStack to run a competition along can help you engage with your users and this app also provides analytics.

6. Keyhole

If you have been marketing on social media, you must be aware of the power of a hashtag. To know the performance of your hashtags is also important to understand if you are using the right ones hence to get a hashtag analytics report, Keyhole is a very effective tool.

7. Meltwater

If you are looking for a PR- a focussed analytics tool for your social media then Meltwater is the one you should choose as it is all about building your brand image hence it provides analytics related to your brand including top shared content, trending content, etc.

8. Quintly

Quintly provides an effective analytics tool for businesses to analyze their social media efforts. This tool offers 350 analytics metrics for social media which can be used by any business to track their social media campaign efforts and results. You can also compare all the social media channels to understand which is performing better and which one is lacking than the rest.

9. Tailwind

Pinterest is also a very interesting social media platform to promote your content hence you will also need to track its analytics. Tailwind can exactly do this for you effectively and with some different subscription plans, you can also use it for Instagram analytics.

10. Hootsuite

I am sure you must have heard of Hootsuite. It is mainly used to automate your social media posts; it also gives you the analytics of the performance of various posts and the best time to post in various social media platforms to engage maximum users.

Final Verdict:

A single analytics tool may not be enough to suffice all your social media analysis requirement. We have listed the best in the market hence go through each one of them and choose the ones which meet your needs to the maximum. Choosing the right analytics and using the results to implement relevant changes to your campaign efforts can make a huge positive impact on your customer reach.