Keeping up with digital marketing trends is near impossible when they are constantly changing and evolving. Of those marketing trends, however, email marketing remains one of the most valuable and targeted channels to reach your target audience. It has to be used effectively in order to see true results. Email marketers that find themselves in the marketing field by chance need to understand how to make email marketing succeed for the business they’re working for. Social media publishing tools are a great asset to any social media marketer, for it allows you to schedule posts in advance, and at the times your users are most active. There are free tools available to enhance any email marketing strategy. All you have to do is find the one that would suit you best.

How to choose the right email service provider

Finding the right email marketing service can be overwhelming when there is so much choice. After all, there are multiple email solutions and reviews for each of them. The key is to identify why you need an email marketing service provider, and what your business’ goals are. The following platforms are free, but have paid upgraded integrations that can significantly grow your email list, and thus your email marketing efforts.

An email platform will help you establish automated email sending. These tools will not only help you schedule emails in advance and target your audience better, but built-in tools help you build your email list, customize emails via creative templates, and so much more. In addition, the programs are designed to become an overall part of your marketing strategy.

MailChimp

MailChimp is a great example of a free platform that you can upgrade as your account grows bigger. The free service, however, still has a lot to offer. It includes a subject line researcher, and is one of the most popular tools the platform has to offer.

MailChimp has a user base of over 7 million individuals so they certainly have an inside track on what is currently working and what is not working. You can use it to plug-in your keywords or phrases and various subject lines to see how they performed in the past. It’s a matter of one person helping another and really, isn’t that the way things are supposed to work?

A look at Benchmark Email

You can take advantage of the free plan through Benchmark Email and send up to 10,000 emails every month. It’s a lot more than other email providers have to offer on a free plan. You can access all of the features available through this email service provider, including the templates, email tracking, statistics and the ability to create online surveys. Once you sign up with your email and create a password, you’re good to go. The only issue you may experience with Benchmark Email is you can only build a contact list with users who access your sign-up form. If you already have a list of contacts, you cannot simply import their names. They have to resubscribe using the Benchmark Email platform. Don’t worry – there are other free options you can choose from if this is a hurdle.

TinyLetter Email Service Provider

If you’re looking for a simple and effortless way to send out bulk emails, look no further than TinyLetter. The entire service is designed to send simple newsletters without an additional fee. You can create a form so people can sign up for the list, but it is missing templates and other fancy settings.

What you will have access to, however, is an email editor that’s similar to Gmail. You save the draft and edit it later, or simply send it to your readers. The best part about this service is that it is 100% free, provided your email list is under 5,000 people. If the list gets too large, you can transfer it to MailChimp. They are the service that runs TinyLetter and they offer many more features.

SendLoop via MailChimp

One of the problems that many people experience with email newsletters is writing them. In addition, they only go out to people who are signed up on the list. Dripping messages to those individuals when they sign up for the list or buy a product is the solution to that problem. The problem is, most email service providers only offer that as a paid solution. That is not the case with SendLoop. You can send both drip emails and newsletters for free.

Create the emails that you want and then send them immediately to your subscribers. It’s also possible to automate the messages so they send to new subscribers as soon as they sign up on your email list. In addition, you can create a scheduled message to send to your highly engaged readers or those who don’t read your email the first time. There are many options available in this regard. The best part is, you can check out the statistics for a detailed record of how things are going.

You can use SendLoop to send 5 emails monthly up to 2,000 people.

A Look at Constant Contact

Constant Contact is one of the better-known options for sending mass email. They offer a 60-day free plan on a trial basis that offers the opt-in forms, professional templates, analytics and many marketing strategies and tips on the inside. The platform is easy to use and if you sign up for the 60-day trial, you don’t need to supply a credit card. Having said that, you’ll need to pay to continue using the program after 60 days. It will cost you around $20 a month for 500 contacts. They also offer a 30-day money back guarantee to their customers.

There are numerous free email platforms to choose from. We recommend you take the time to watch video tutorials to understand how the platforms work. Then, you can make an educated decision on which one would positively impact your business. You want to choose an email marketing platform that will help you fulfill your digital marketing strategy.