Owing to its impressive popularity, Magento is all set to have a massive online marketing expansion like never imagined before. Along with the rapid change in the retail landscape, e-commerce businesses seems to be at bigger and better stakes. During such a crucial time, it is quite natural to wonder which technology or platform to choose. Well, without further ado, let’s get down to the brass tacks of choosing Magento 2 for your e-commerce store.

After the release of Magento 2 or should I say after the release of an all-new version with a drastic facelift, Magento has grown significantly in regards to popularity and usability. If you are a store owner, then I am pretty sure you must be well-versed with the fact that there are no one-size fits all solution; each one is of a kind. And that’s the reason why it confuses many store owners when choosing their best fit when competing against several others for the top-tier position.

Built as a PHP-based open source CMS, Magento itself is a blessing for website owners (because it enables them to manage their sites without seeking help from developers. However, you can even think of choosing platforms such as WordPress, Joomla, and Drupal but if you are looking for a full-fledged shopping cart solution; nothing beats Magento 2 featuring flexibility, alluring design, better UX, sturdiness, security and what not!

Even though it seems like a clear winner, I would love to emphasize on the fact that Magento still keeps on improving its products, making it concurrent and futuristic to stay on top of the game. Putting Magento developers aside for a moment, let’s focus on your visitors and see what their perspective is?

Personalization is the key, and there is no debate about it. With effective measures such as tracking shopper’s behavior, their preferences, browsing the history, nothing can stop you as an owner to offer the right product to your end user. It may quite interest you to know that Magento 2 enables store owners to offer personalized products, services, and marketing incentives of all kinds. In layman’s language, the platforms allow you to create a loyal customer base in no time. Other than personalization what customers adore about this is its advanced search functionality. So always keep a filtered search and faceted search, etc., on your online stores.

Discovering a new bunch of products and services regardless of size, comprehensive navigation options are all the perks offered by advanced search. Last but certainly not least is streamlining buying process without any hassle.

Top 7 free Magento 2 extension to Watch Out for

Featured Products

This extension, in particular, is meant to attract potential clients to visit their webshop frequently. With the help of blocks, templates, layouts, and widgets, featured products can be programmed in various ways. For instance, a featured product block may contain a product name, custom photo, cost, and ratings as well as an “Add to Cart” button. Moreover, you can also display your top or highest rated products in an eye-catching and mesmerizing slide gallery.

Video Gallery

This Magento extension enables professionals to make their product additionally convincing (by featuring attractive recordings). As the name implies, video documents can be transferred either from a PC gadget or install them directly from online video sharing systems like YouTube, Vimeo, and so forth. In fact, you can add different recordings to your website and show them in appealing video exhibitions.

Banner Slider

Being a fully responsive extension, banner slider provides exquisite sliders with unlimited pictures. Here a plethora of picture sliders can be used to collect information, with different design alternatives. All you have to do is incorporate these banner sliders practically anyplace on your webshop. Easy installation, unlimited image slides, design every slider in a unique style, topic, and format are perks offered by this Magento extension.

Most Viewed products

If you are looking for an extension that allows business owners to show products which are seen the most by clients in your store? This extension is the right choice! Most viewed products use a block, format, layout, or widget style to demonstrate the most viewed items of your customers. Adding the most viewed products, structuring and isolating the most viewed items in a framework where products can be chosen physically are benefits, to name a few.

Google Maps Store Locator

Being the world’s most world mapping software; you can show your customers where your brick and mortar stores are located. As the name suggests, with the help of the extension, you can be seen on the map along with a short description and relevant contact information. Overall, the Magento extension provides the best of both worlds; increase revenues and offers maximum exposure.

Quick Contact

This responsive Magento extension 2 enables a user to interact with you on an instant basis by filling a simple form. Here Google Captcha can be added to avoid unnecessary spamming and do not forget to customize the form fields to obtain an improved user experience.

Analytics

Last but certainly not the least, the analytical tool allows you to build comprehensive sales reports featuring data graphs which keeps relevant track of your progress. This is the best way to find out how your products and services are doing in the market. Its benefits include sales overview report, detailing sales report, product report and product attribute report, and so on. In addition to this, businesses can compare data for better assessment of figures and periodic performance, respectively.