A good website can be a good source of income or a positive image for your company. The secret to accessing these advantages may be far off and would mean optimizing your page for search engines.

Many of the people doing search engine optimization may sometimes get it all wrong. For this reason, we find it necessary to talk about the rules of creating SEO content ranking your website highly on Google.

1. Be Original

Many websites feed on others for content. As much as you may want to please the audience you have with a constant supply of content, copying other websites may kill your content game. Take some time off to create good, informative, and entertaining content that presents you as an expert. A good content turns your website into an authority. This means that people will start linking back to your website when looking for content in your niche. The result of this is that your page will start ranking more highly as an authority site. So, how do you make your content more original when writing?

a). Take advantage of the audience’s emotions. When you tap into how your audience feels, then they start connecting with your content. Emotion can double the results of your marketing efforts through more shares and engagement with your content.

b). Share a personal perspective. People listen to a lot about what to do about multiple aspects of life. You need to make your audience to believe in what you are saying. You can do this by giving a taste of your experience. This is more original and makes your content more authentic and search-friendly.

2. Select High-Quality Keywords

Keywords can make you accessible on search engines quickly. Some people have, for a long time, been guessing keywords they think can make their content more SEO friendly. With the help of technology, getting the right keywords is easy. Several tools can serve such a purpose, namely the Google Keyword Planner and Moz Explorer, among others.

What these machines do is that you type the words you would prefer to use as keywords. The tools will, in turn, give you the appropriate keywords alongside their search volumes. All that remains is selecting the ones that fit the context of your content and improve your ranking just like that.

The thing is that even with a huge search volume, the keyword may not be the best for your content. The reason is that many people may be applying the same keywords to their content, making it hard to outrank them.

The one choice that also works well is the use of long-tail keywords. Long-tail keywords are a more specific search than shorter keywords.

3. Improve Your Content’s Readability

The idea here is to make sure that anyone that reads your content understands it. When trying to fit your keywords naturally within your content, you may make the content tight and unreadable.

Pay attention to how your ideas come out. The best solution is to read the statements loudly. If reading the content is hard, then you may need to rewrite the content. Moreover, adopt a more conversational tone when writing the content.

You can make your content more readable if you cannot figure out its readability by seeking the services of writers and proofreaders online. These people can help reshape your content in a way that is easy for the reader to decipher the content.

You could also use tools such as Grammarly to proofread your content and even check the content’s readability score. You may also need to choose an excellent translation service on PickWriters for your multilingual website.

4. Make your Title SEO Friendly

Before you get access to content online, one thing can make you click the link, the title of the article. An SEO friendly title means that the headline will be catchy. As good as your optimization of the content may be, you need to capture the mind of your reader so that they click through the title and read your article. So, how do you optimize titles of content online?

a). Have more than one version of the title. Brainstorm as many titles for the article as you can. Take your time to analyze the titles and decide which one could attract more readers. Ask multiple people what they feel about the various keywords.

b). Fit keywords into your title. As we said above, the title is also content to optimize. A good keyword could make the title more searchable and clickable by your audience.

5. Use the Right Content Management Tools

As much as your content is good and well optimized for search engines, it takes a lot of effort to reach a sell quality message. Some content management Chrome extensions could help in providing better content to your audience as a digital marketer. To make your content better, you can also put to use readily available tools on the Internet as follows:

Writing Judge: If you need to choose the best online writing service for your SEO articles, then an honest review of the service from Writing Judge is where you need to go.

One Text: Ensuring that your content is 100 percent is important. One text ensures that whatever you deliver has never shown up anywhere else.

Keywords Everywhere: If you are looking for a free keyword research and suggestion tool, you will find this platform more useful.

6. Stick to Current Content and SEO Trends

Multiple evolutions take place in search engine optimization and content marketing spectrum. You need to be up to date on the most recent trends for optimizing content. Pay attention to current SEO trends such as making content mobile-friendly and building brand with your content for backlinks.

Moreover, by improving user experience on your website by offering uncluttered web pages, formatting content properly, using optimized multimedia and enhancing page-loading speed.

Understanding the rules of SEO friendly content is important in delivering highly ranking content on Google. Adhere to the rules and choose the right tools, and you will be good to go.

About the Author:- Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at ClassyEssay.