9 Remarkable Reasons Why SEO Is Essential For Every Startup By James Tredwell on October 21, 2019 Here’s a shout-out to all those who have joined the startup bandwagon. Now, as an entrepreneur, you need to be well-acquainted with SEO practices to ensure you’re off to the right start. But before we begin elaborating on the reasons why SEO matters, here’s a little reality check for you, most netizens never scroll past the first page of their search results. Does that mean your dreams of great online visibility will remain distant? Well, definitely not. If you commit to follow optimum SEO practices and develop strategies accordingly, you’ll see that it won’t let you down. In fact, SEO is a lot like marriage. Sometimes you struggle through it, sometimes you are inseparable, but ultimately you are together because you can’t exist without one another. With that thought, here are a few great reasons why SEO is vital for your startup. SEO leads to higher conversions and traffic SEO helps startups drive significant traffic that can further boost conversions and revenue. Investing your money on social media advertising is one way to gain traffic on your website. However, having solid SEO strategies and staying current with Google’s best practices is the more cost-effective option. Quick tip: You may be launching a product, and you’re trying to get impressions. In this case, you can rank specific keywords that don’t have high searches and aren’t very competitive, like some long-tail keywords. That way, you can start driving organic traffic to your site. SEO lets you build trust and credibility of your brand The main purpose of any SEO strategy is to develop a strong foundation for a user-friendly website that is easily visible in the search engines thanks to the credibility of the brand and its digital assets. Now, the problem is, it is almost impossible to establish trust and credibility in one day. Just like in reality, authority is earned and developed over time. A quick tip: Establishing a brand and its authority will require the patience of a saint, a whole lot of effort, and commitment on your part. It also relies on providing a valuable and superior quality product or services that compel the consumers to trust a brand. SEO influences the buying cycle of consumers You may already know that consumers today are smarter and more involved in terms of the things they use or consume. It’s quite normal now for consumers to do their research before they choose a product or service. This is one of the greatest advantages users get from the Internet. As a startup, you can adopt SEO strategies to spread the word about good deals and groundbreaking services. For example, you can create a strategy, particularly focusing on an area to inform people of the significance of what you have to offer. This strategy will not impact the buying cycle in a positive way. Quick tip: Brands need to be in the right place at the right time to reach out to the right set of consumers. Local SEO improves visibility and allows prospective customers and businesses to find each other. SEO helps nurture a long term audience Paying for advertisements provides short-term results for a high price. On that other hand, SEO helps businesses offer their target consumers with the content they want. Unlike in the advertisements that hold the traffic for a fleeting moment, SEO will build an audience over time. “The more popular your content is, the stronger its SEO will become over time as other sites link to you. This way, Google will also reward you for providing quality information”, states Dave Wilson, a marketing assignment help expert from Allessaywriter.com. A quick tip: Of course, SEO requires constant upkeep, but the results you derive will be here to stay. In an attempt to stay on top of your SEO game, you need to constantly keep yourself updated with the latest trends. Effective SEO means better user experience There’s no denying the fact that every business is vying for better, more organic search engine rankings and proper online visibility. However, only a few consider the significance of great user experience when it comes to visibility or ranks. Google knows how to distinguish between a great consumer experience and a bad one. Hence, a positive user experience always contributes to the success of your website. A quick tip: Consumers are perfectly aware of what they need. And if they can’t find it on your website, that becomes a problem. Nevertheless, this can be averted when you implement a brilliant SEO strategy, which will result in great user experience. SEO is cost-efficient This one is a no-brainer. SEO doesn’t require you cough up a hefty sum of money on advertising and promotions of your brand. There are many tools that you can access while executing the SEO practices, like Google Analytics and Google Search Console. With Google Analytics, it’s possible to find out what your target consumers are doing on a website or platform. Google Search Console highlights exactly what was searched and how the visitors landed on the specific pages of your site. In fact, the tool also allows you to detect broken links or 404s, which are bad for the health of your SEO. A quick tip: As a startup, you may not have enough monetary resources, but you still have time. You can browse through the tools presented by Google and learn how to set up the entire process whether you use WordPress, Magento, Shopify, or any other CMS platform. SEO delivers promising results for your startup Maintaining a digital presence is crucial for any startup, irrespective of the industry your business belongs to. The best way to gather awareness, brand equity and traction is through SEO. Optimisation tools allow businesses easy access to data about their audience. In turn, businesses can leverage the data to create content that presents promising results. Quick tip: For startups or the already established companies that don’t want to splurge too heavily on advertising campaigns, search engine optimisation is the best way to establish a brand. SEO helps you gain impressive ROI SEO offers a great return on investment if you are consistent with your efforts. However, it’s best that you don’t set unrealistic expectations. You must remember that an investment in SEO is an investment in your business’ future. SEO can bring in about 15 times more clicks than PPC advertising, as per a study by Spyfu. In fact, the SEO process it shouldn’t be seen as an immediate way of driving sales. An elaborate plan will present you with considerable ROI. So, you must plan a concrete SEO strategy in advance. Otherwise, you’ll risk losing money that you could’ve used on any other relevant aspect of your business. A quick tip: It might be difficult to calculate the ROI of your startup, but through the different analytics tools, you can track and assess the results. SEO is way more potent than any other online marketing tactics, and even more impactful than paid search ads. Knowing the SEO Helps decipher environment of the web With the ever-evolving environment that is the World Wide Web, it can be tough to stay on top of the changes that take place. But staying on top of SEO involves being aware of the major changes taking place in terms of the search engine algorithms. Knowing the environment of the web, and keeping tabs on the SEO techniques used by other local businesses and competitors will always be beneficial for your business. A quick tip: Carry out proper research on other companies within your specific industry and closely monitor their activities online. Parting thoughts, You must ensure that you have a foolproof SEO strategy as part of your business plan from the inception. Doing so will allow you to strengthen the marketing potential of your business for the long haul. It will also drive away from the obstacles that could essentially prevent your startup from being visible to your target audience. So, it’s crucial that you identify the purpose of your SEO strategy, create a process for generating relevant content, and be prepared for the technical obstacles SEO presents, and you will always have the edge over your competitors. Author bio: David Smith is a professional blogger, and a Digital Marketing enthusiast turned web designer and developer for thesis writing service Malaysia site MyAssignmentHelp. Besides being a professional blogger, he loves to spend time developing gaming apps.
