Do you want to document your travels, why not share them with the rest of the world? Travel vlogging has now become a legit industry, made up of thousands of content creators.

So, how can you make a travel vlog and stand out in the highly populated travel space? Producing the content is one thing; promoting your content in social media platforms is another.

Here we will teach you how to create amazing vlogs that gets traction in social media while enjoying travel at the same time:

1. Find your hook (specialty)

A hook is crucial if you want to grow your audience. First and foremost, you need to have a clear vision of the kind of videos you want to create, and what it will be all about.

If you want your travel vlog to focus on food, then do quick keyword research in Google trends or use keyword tools like UbberSuggest and Keyword Finder.

These tools provide you keywords that people use to find video related content like vlogs. It can also help you find what successful travel-food bloggers are vlogging.

Always remember that your hook should be something that you genuinely care about. Don’t forget to put your personality to it, and create something that you love and be passionate about, as this will reach your viewer.

Let’s say that you’re a foodie who loves to explore authentic local experiences. You can immerse yourself in the culture of a particular place so that you can create a more heartfelt content, which your audience can relate to.

2. Produce professional-looking video

The last thing that you want to happen is to have a crooked brand logo published on your website. So why do you want to post a shaky video on social media?

Investing in a tripod will allow you to create a professional-looking video that you can share with your audience.

You can also use video stabilization tools that you can find in video editing apps such as Emulsio, or Adobe Premiere Pro. You can also significantly reduce the speed of your video as this significantly reduces the shakiness.

But if you don’t mind spending, you can invest in a handheld stabilizer for your phone. Similarly, you can also purchase a phone that already has a built-in image stabilization function.

Lastly, consider your environment where you are doing the shoot. A noisy or windy environment could add more noise to your video and affect your vlog quality.

By doing these tips, your audience could better focus on your message than worrying about the quality of your videos.

3. Use storytelling to connect to your audience

Compelling storytelling helps stimulate emotions from your viewers. Affectionate storytelling is essential because it awakens all kinds of emotions from your viewers, and that’s precisely your goal.

In fact, according to Harvard Business Review, great stories helps release oxytocin to the brain, a chemical responsible for the “bonding” experience, or a feel-good hormone.

That should be your goal. When you establish a meaningful connection with your audience, everything else will fall into place.

Storytelling not only touches the hearts of your viewers, but it also helps promote your brand to them.

4. Message clarity is important

Most video content creators often forget that aside from the video quality, clarity is another crucial aspect that they need to focus on.

If your production or the entire concept of your video isn’t clear, then you’re bound to fail. Meanwhile, if your message is clear right from the bat, it’s easier for customers to make an informed decision.

Also, try to make it short and sweet. Ideally, try to keep it under three minutes, as people easily lose interest if it would take you longer than that. A lot of people are often impatient on social media, and they would quickly move on if a particular video doesn’t retain their interest.

So, keep it short, and be clear of what you want to convey right at the very beginning. Shorter clips will also help you save a lot of time on the editing process.

5. Utilize script and voice over

Now, if you’re an online brand who wants to market products on social media, you might want to script these videos.

You can spend some time creating scripts, editing the video, and spend a couple of hours recording voice-overs. Doing so will make your campaign look more professional.

Keep in mind that these voice-overs don’t have to be formal. There’s no clear cut formula on making the script or outline. Just make it clear and relatable to the viewer as much as possible.

6. Choose video format wisely

When making videos on social media, you have different options for the type of format you’ll use ‒ landscape, portrait, square, or fullscreen.

The most popular formats in recording social media videos are landscape and portrait. But when recording social media videos from your phone, the ideal format that you can use is square.

How so?

• This format looks excellent on desktops.
• It also looks great on mobile devices.
• Social media platforms like Instagram often cut your video if it isn’t recorded in the square format.

Meanwhile, other video formats have several advantages, as well. For instance, the portrait type is most popular with people using phones and other mobile devices. So, if most of your audiences are using their phones, this format could be great.

Meanwhile, if most of your audience is still using their desktops, then the landscape mode could better fit into the frame.

7. Pick the right music that will accentuate the overall mood of your video

It’s essential to choose music that will fit the mood of your video as it could impact your viewers as well. So, pick music that will highlight the vibe or feeling that you want to send across.

For instance, you might want to use pop or rock music if you’re doing something thrilling like bungee jumping or cliff diving. Or you might want to use tropical chill music when you’re shooting at a beach.

You can access YouTube audio library to get free music that you can use in your videos.

8. Create an effective CTAs

If you’re using videos as one of your marketing tactics on social media, then you need to have the right strategy.

Although social media videos might not be your only weapon to grow and engage with your audience, it’s a powerful one.

So, try to make the most of it. Meaning, you need to put in the effort in creating high-quality video content that’s not only worth watching but worth sharing with other people as well.

But to get the best ROI from your social media videos, you need to create a strong and clear call to actions along with it.

If you’re not encouraging your audience to act now, then what is the use of creating a social media video in the first place? So, if you want to gain more leads, and convert your prospects into paying customers, you should:

Create a social media video that encourages people to know more about your brand. Your call-to-action should clearly explain the advantages of making an interaction “view” to your video.

9. Take your time to evaluate

Now, after editing your travel blog, the next thing that you can do is to give it at least a day or two before evaluating or coming back to it again. Taking a pause will provide you with a much better perspective.

Doing this helps recharge your batteries, and refreshes your mind with new ideas, a helpful technique that you need to incorporate.

10. Be inspired by other travel vloggers and vlogs

The final tip in this post is for you to watch other travel vlogs!

There’s a lot of travel vlogs on Youtube and other social media platforms that will inspire you as you gradually improve on your travel vlogging skills.

So, if you have extra time in your hands, watch successful travel vloggers on the internet and learn from them. What made them stand out? How do they connect with their audience? What are the types of content they roll out? What kind of topic has gained the highest number of views on their channel or page?

When you watch them, you’ll be able to get helpful tips and ideas that you can incorporate into your videos. They might also inspire you to come up with new content for your next travel vlog!

Over to You

So there you have it! Those are a couple of tips on how you can create a successful social media video.

It’s also important to stay focused on your goals, so that it’s easier for you to bring your luggage sets and stay on course. The more eyeballs that you get on your content, the more opportunities you’ll gain in the future. So, if you want to make things happen, you have to work hard for it.

Eventually, all those hard work will pay off with the right strategy, drive, and persistence. Good luck!