“Understand why and how your audience uses technology and then start trying to align your communications efforts.” – Brian Reich & Dan Solomon, Authors of Media Rules Today, marketing essentially deals with social media marketing. Entrepreneurs use different social media platforms to connect with their target audience and build their brand to drive website traffic […]

A plethora of B2B eCommerce are thriving in the marketplace. It has become a solid catalyst in economic development. However, sometimes B2B eCommerce feels an unsolved mystery. Many B2B companies are still stuck in the stone age as they use traditional marketing channels to do business. But on the other end of the spectrum, B2B […]

Testing the product is a wise habit of organizations before the launch. The same is the application of using prototyping tools that offer a design the ability to test run the design before deployment. A prototype can save you from uncountable (or unproductive would be a more relevant word, here) meetings. Because you can present […]

The technology of mobile app development can be used to improve the typical, a century old education system. Educational apps help parents and teachers to provide students with an easier way of learning various things. These apps can also be designed with the capacity that delivers lessons according to the grasping power of a student. […]

Using chatbots has become the new norm. Today, almost 40% of major companies, and roughly around 1.4 billion people are using chatbots. For example, healthcare, banking, telecom, the retail industry, and the tourism industry are a few sectors that come under chatbot’s extensive domain. With the recent AI development in the chatbot field, 23% of […]