Google My Business Optimization for 2020 By James Tredwell on July 13, 2020 Most of the entrepreneurs are looking to target the visibility of their businesses on Google listings. My Business is a free public listing or profile that appears in relevant search results on Google. Google My Business Optimization is an important factor for your business profile. Claiming or creating your Google listing or profile allows you to provide immediate information about your company to Google as well as users. The process of claiming your account is quick and easy. It helps your business by highlighting your special features and sharing more information about your business to attract more customers. To optimize your website and Google listings you should prefer hiring the best local SEO Company like Hopinfirst. Here is a list of important optimization strategies. Create your business profile: The first and most important is creating a Google Business profile with detailed and updated information which helps to optimize your Google My Business page. Make sure to fill out every section to complete your listing that includes, name, address, phone number, website, category, description, working hours, photos, questions and answers and some additional fields regarding your business fields. The complete business profile helps your customers to contact you for transactions. The complete listing may also help you to increase your rankings in the search results. Post relevant content: In your business profile, the brief description made by Google is an editorial summary to ensure consistency. In My Business account dashboard, there is a section ‘from the business’ where you can post the description relevant to your business. To optimize this section you have to mention the key information and use keywords that relate to your business that are mostly used in search results. Avoid repeating the information that is already mentioned on other sections of your profile. On Google posts section you can post product promotions, blog articles, business announcements, and upcoming events that are related to your business. Contact Information: In your business profile, you should optimize your contact information. Ensure that the name of your business is the same as you use in the real world. You should mention the address and business name exactly the same with other listings this will influence your credibility. Those consistencies are taken into account by Google. Update your working days and holidays and also your working hours properly that helps the customer. It is essential to be consistent in keeping your contact number among your various Google listings. Choose a category: Choosing the relevant and a specific category related to your business is essential for optimizing your business profile. It decides the searches that belong to your business in local listings. You are not granted access to create your own category since you have to select the available categories in the list relating to your business. The specific features are created for every category by Google you can make use of it for a more effective and attractive profile. Use high-resolution photos: It is important to upload the high-resolution photos to get more customers from Google Business listing and image optimization is inexpensive. The business profile without photos attracts fewer customers to their websites compared to the pages with good pictures. Ensure your profile looks great with the good quality photos. Include your photos in local results as Google is advancing in image recognition. For more calls, more website clicks, and more direction requests to your business you should upload more photos in your profile. Upload your logo as your thumbnail picture. Image specifications: When uploading pictures you should follow the specifications that are recommended on your business listing that includes. JPG or PNG format photos are only allowed. The size of the picture should be between 10 KB and 5 MB. The minimum resolution of the picture should be 720 px wide and 720px wide The photos should be high-quality and have no significant alterations and no excessive use of filters. Google reviews and ratings: Google reviews from customers are one of the most important factors to increase the SEO of your website and to boost the trust of the customers. The ratings of your business are displayed in the search results of Google search engine. The rating stars for your business and services are appearing on the organic search results that help the customers to analyse. In Google algorithm, the reviews and ratings are the key factors for rankings in search engine listings. The reviews that contain keywords may also display a business profile in search results. The positive reviews from the customers tend to get more potential clients. Monitor your Q & A section: The Google business profiles are offered with the special feature of the Questions and Answers section by Google. You should answer the queries for the significant questions regarding your business asked by the potential customers in this section. It helps to get feedback directly from the customers. The response from your side for the queries can influence your business. You should try to respond immediately by monitoring this section often or setting an alert that helps you create a positive reputation. It is important for you to optimize this section for more business. You should create your own Q&A section by making the FAQs lists. Including the organic keywords in the questions and answers section may help to improve your business ranking and avoid keyword stuffing. Maintain your business profile: To maximise your benefits you should optimize your Google My Business profile is the most important strategy. It is always important to sign into Google My Business account and update the recent information about business often. Even a minor change will be updated in your profile. Trying to upload pictures and post contents relating to your business every week is one of the important factors to gain benefit. The questions and answers section and review section is monitored and has to be responded quickly. Providing more quality information about your business is one of the best strategies for improving your Google My Business listings. You can also hire the best SEO service like Hopinfirst for optimizing Google My Business. Author Bio:- Harshal Shah is the CEO of Elsner Technologies Pvt. Ltd. He has an overall experience of more than three decades in the IT industry. His area of interest lies in writing interesting pieces of content mostly on topics relevant to different types of CMS platforms.
Top 20 Reasons To Include SEO In Your Digital Marketing Strategy By James Tredwell on June 24, 2020 Digital marketing is quite an advance field that includes a group of techniques for online marketing of a website and business. One of the most widely used strategies of digital marketing is SEO. Search engine optimization is need of today. Digital marketing experts can help you optimize your website for search engines rankings. It is better to rank in top results on major search engines and this is possible with effective SEO techniques. What is SEO? SEO is integral components of digital marketing that help optimize company’s website for search engine results rankings. With SEO and its strategies, it is easy to rank website in major search engines for a given keyword. SEO services may include both on page site optimization and off page optimization. When it ranks well, users are more likely to click the link to get to your website. Why to include SEO in your digital marketing strategy? There are plenty of reasons why adding SEO in your digital marketing strategy is important but some of the common reasons are: 1. Improve brand awareness Penetration of product information into mind of users is not an easy task in online world but with SEO this is possible. When your web pages rank in higher search results, it is most likely to reach users. This helps you reach potential users only with targeted keywords. This also helps enhance the overall brand awareness of products. 2. Enable easy online access When people search for websites with given keyword those websites will be displayed in results which have been optimized for the following keywords. This helps it easy for users to find information online with your website. SEO let you post blogs, articles, presentations etc on sites with page rank. This help reach users in a wide aspects online. 3. Add reliability to your website When users search for relevant websites online they trust only those websites which appear in top ranking of search engine result page. It is thus important to use SEO services so that your website can rank well. This will help establish a trust relationship with online users. The websites visible on first page rankings are termed to be most reliable websites online. 4. Content optimization is also possible A meaningful website is one which conveys information in an attractive way. Users appreciate those websites which can connect them to the business directly. Such websites are also appreciated by search engines. SEO enable effective content creation such that it is both meaningful for users and search engine crawlers. In search engine world, content is king. It is important to understand that how to prevent keyword stuffing because this can affect the overall ranking of website. 5. Helps bring backlinks Off page SEO optimization is another important strategy included in SEO technique. This helps establish back links from top ranking sites. It is easy to boost ranking in search engines with quality backlinks. This helps you gain hundreds of references from good online sites. This helps in building a strong customer base online. 6. Inbound marketing is better marketing Surely, paid advertising is available for marketing products and business but inbound strategies makes marketing interesting in online world. Inbound marketing is an effective marketing technique of SEO. This includes SEO, social media posting, blog posting etc. Business owners must rely on quality content creation and marketing rather than paid ad posting to connect to users online. This is smart marketing plan for business owners. 7. It is need of the day When you are present in online world, you can’t ignore the fact that search engine are widely preferred by users for searching information. When you have website, you can’t ignore SEO. SEO includes strategies which are fruitful for today and for future. It is important for business owners to understand that substantial percentages of searches that are conducted each day takes place on major search engines and in order to reach to users, you can strive for reaching to users with SEO. 8. Black hat techniques do not work There are no short cuts when it comes to search engine optimization. No sites site can rank by applying black hat SEO techniques and thus rankings can only be received with efforts and hard work. For search engines, all sites are alike and it will offer good ranking only to those sites which actually deserves it. 9. Help increase traffic and revenue Search engines optimization helps optimized website for obtaining ranking. This helps boost traffic on websites. By boosting visitors on website, it does not only increase the traffic but also help attain conversions. Search engines let business owner place both business information and product listing directly on online sites which enables reaching users easily. SEO helps boost traffic on websites and traffic help boost revenue. 10. Helps reach mobile users as well As everyone is following a hectic schedule, they hardly prefer searching sites with internet browsers. When everyone has their personal mobile devices, they prefer scrolling web pages with their mobile devices itself. It is thus important to optimized sites for mobile friendly exposure. Digital marketing services also help promote website for mobile browsers. 11. Enables return on investment SEO surely help optimize website to target potential users online. It also help monitor return on investment. It provides a wonderful ability to business owners to monitor and measure results. This helps judge that whether your strategies are actually working for benefit of the website or not. It provides a data that helps you understand the ROI of applied strategy. 12. If is a cost efficient technique SEO is easy to learn and thus even the business owners can apply some of these effective techniques of search engine optimization on their website. Even if you hire digital marketing experts the charges are very nominal. The cost is cheaper when compares to huge costs that a business owner invests on paid advertising. 13. Bring in PPC One of the effective techniques of SEO is PPC. Pay per click enables posting ads on search engines. It helps obtain quality ratings for ad posting. According to this strategy one needs to only pay price per click. PPC ads do not only boost your site ratings but also help improve the overall scoring on search engines. 14. Social media marketing is essential Search engine optimization includes promotion on social media platforms as well. Social media marketing is effective technique of SEO which helps reach users on several social media platforms. By targeting social media platforms, sharing information gets easy which can ultimately brings users to your website directly. 15. Local SEO works It is equally suitable for businesses who wish to sell in local market. It helps you stay top in local search results as well. It is a nice idea to reach to your users directly with online platforms. It also brings in a lucrative channel for sales of business products into local market. 16. Creating a better experience for visitors SEO is an effective technique which helps optimizing website for search engines. While optimizing website for ranking on search engines, you automatically end up optimizing your website for your users. Digital marketing services thus help ensure better experiences for users. It also helps improve the overall appearance of website. 17. Enhance the loading speed SEO helps you optimize site responsiveness by working on content, url, title tags etc. With this, it also helps reduce the loading speed of website and thus the bounce rate. It is quite simple to understand that the sites which are slow to load will be dropped by users. SEO ensure that this does not happen. 18. Innovation is essential Those dull and traditional websites are no more accepted in online world. SEO helps you stay up to date. An updated website is more likely to be appreciated by both search engines and users. With just a few SEO efforts applied on website at fixed interval, you can stay ahead of competition and ranking. 19. Bring a way to monitor When you are done including fruitful techniques of SEO to your website you can monitor whether it is in the right direction or not. With the help of analytics you can track your ranking. It also helps you decide what improvement needs to be done on a website. 20. Ensure growth When you are present online on different platforms, it is easy to build a huge users base online. SEO and its techniques enables you convey information on various platforms which helps users know about you better. In order to survive in online world, you need effective technique to reach to your users. SEO is one such technique which helps reach users easily. The techniques of SEO helps you obtain better rankings over all major search engines which help you stay connected with your users. Digital marketing experts can help apply effective techniques of SEO to your website to obtain better ranking, traffic, conversions, reputation, sales and revenue and long term success. Author Bio. :- This post is submitted by Shruchi Nagar. She is a Business Development Manager for Web Development projects who firmly works at F5 Buddy, which is a WordPress Development Company India.
Why Your Online Marketing Campaign Should Be Data-Driven By James Tredwell on June 15, 2020 The marketing landscape is no longer what it used to be 20 years ago. It has evolved over the years and is now more targeted and innovative, which means that it’s highly result-oriented. Data is arguably a valuable resource in marketing. A lot of successful digital marketers acknowledge this, and they’re already monitoring their campaigns and gathering relevant data to improve their marketing efforts. Regardless of what type of business you run or industry you’re in, data as reference for creating better and more targeted marketing campaigns can help your business grow. With it, there’s no longer an excuse for not knowing what your customers want. It is the future of marketing. What is data-driven marketing? Data-driven marketing is a strategy that collects and uses customer information to improve your digital marketing efforts. The different types of data you can collect from your market includes demographic, interests, site behaviors, and other engagements they have with your business. Simply put, data-driven marketing is about translating those insights to get to know your audience and using the findings to optimize your marketing processes. When you gather all the relevant data from your audience, you can anticipate their needs better, create personalized marketing messages, and provide a satisfying customer experience. This customer-centric approach to marketing allows more room for customization. It also maximizes marketing efforts and drives significant ROIs. Are you still on the fence about data-driven marketing? Here are some interesting stats that prove how powerful and valuable it is: Businesses that utilize data-driven personalization generated 5–8 times the ROI on marketing spend. About 88% of marketers use data collected by third parties to improve their understanding of their customers. Two out of three marketers state data-based decisions are more effective than gut instincts. Data-driven marketing is a high priority for marketing leaders, with 40% of organizations seeking to increase data-driven marketing budgets. Meanwhile, 64% of marketing leaders report that data-based strategies are crucial in today’s economy. The top usages being in customer journey mapping or analysis, A/B testing, website personalization, and segmentation. Now that you know the importance of data marketing to businesses and marketing leaders, and how much it can help you in gaining a deeper understanding of your customers’ wants, let’s look at some of the advantages of implementing data-driven marketing into your strategy. 4 benefits of data-driven marketing 1. Allows businesses to reach the right audience No matter how many campaigns you launch, if it’s not targeting the right audience, your efforts go to waste. Data-driven marketing helps businesses tap the right people with the help of the data collected, allowing them to develop relevant and useful content that customers are more likely to click. With data analysis, you can tailor your marketing messages directly to the right audience 2. Delivers a better experience for your audience Customers don’t want to be seen as just another addition to the company’s sales or just another customer. You need to find ways to create more personalized campaigns that will attract them instead of sticking with generic messages. Since you get a better grasp of your target audience’s likes, dislikes, interests, and needs with data-driven marketing, you can provide a personalized experience that caters to these factors. Moreover, it allows you to spot problems with your content and fine-tune the bumps for more effective campaigns. 3. Helps you create better products and services Before you create a new product or service, you must know and listen to your target market’s needs. Understanding your client’s needs, wants, and expectations are one way to tell if your offerings will work. Data-driven marketing provides valuable insights about your target audience, such as their interests, purchasing habits, and search behavior. This gives you a chance to assess if they’re likely to support your new product or service. It helps you avoid product failures and lets you focus on developing products or services that will sell and suit your audience. 4. The multi-channel experience These days, customers are using more than one platform, and they’re getting more demanding than ever. Naturally, they expect brands to be present in more than one channel, as well. More than that, they are on the lookout for timely and relevant content. For businesses, it’s important to be where your customers are, and that includes providing relevant content across multiple channels. Not only will this allow you more reach but also help you acquire better insights and deliver personalized experiences to your audience. Tips for implementing data-driven marketing into your campaigns Identify your goals Before you start gathering data, determine what your goal is first to know which data is worth collecting. This way, you get to work on and focus on information that has a bearing on your marketing strategy and leave out what won’t be useful. Gather your data Some of the most crucial data you should consider collecting are marketing and social media analytics, customer data (personas, behavior, online activity, transactions, social network activity, etc.), prospect data (which is the same as customer data), and target market data. You can use a heat map tool to help you understand how your visitors engage with your site to help improve your conversion rates. Meanwhile, a survey tool that also allows you to create polls, quizzes, and surveys can provide you with valuable information to enhance your marketing strategies. Assess your findings and take action Now that you have gathered enough necessary information to help with your marketing, it’s time to evaluate the data against your KPIs. During this process, you can refine your content marketing strategy accordingly, consider creating a new submarket for your business offerings, look into alternative marketing channels, and eliminate any bumps your potential customers encounter during the sales process. Don’t stop testing Finally, you must continuously translate the findings from your data analysis and test your marketing efforts to make more informed decisions. Data-driven marketing doesn’t start and stop when you achieve success. You should continue to build out and test campaigns. The more data you analyze and test, the more effective and better informed your marketing strategies will be. Final thoughts Trusting the valuable information from your research and analysis is an essential aspect of building data culture. Data-driven marketing is more than just measuring your bounce rates or social media analytics. It encourages you to use tools and technologies to reach out to your audience, helping you create campaigns better tailored to their needs. If you want results, consider implementing this to your digital marketing strategy. Author Bio. :- Eliza Espino is an Online PR Specialist for Spiralytics. She recently began her professional career in digital marketing and is continuously learning about the field. One of her goals is to help grow businesses from different industries. Eliza spends her free time exploring films and series that can make her smile, think, laugh, or cry.
10 Tips for Landing Page Optimization in 2020 By James Tredwell on May 22, 2020 A research carried out by Hubspot stated that the average landing page has a conversion rate of five to fifteen percent as opposed to optimized landing pages with a conversion rate of thirty percent. It is, therefore, essential as the owner of a website to make sure your landing page is well optimized to achieve your company/business goal. In this article, we will be discussing ten tips that will help achieve the aim of optimizing your landing page. Tip 1:The Page Should Encourage Conversation. One of the essential tips for an optimized landing page is to make sure the page promotes dialogue. A landing page optimized for conversation attracts traffic to your site and also helps visitors spend time on the site. One of the first steps to take to optimize conversation is having a Call-to-Action button. This CTA button should be obvious and clear. All the text on the landing page should point visitors towards the need to click and participate in the CTA. A brand that has a very compelling CTA is Dropbox. With their minimal design and effective use of space, they can make their CTA stand out. The CTA has the same color as their name, which helps create a connection in the mind of those signifying up for their service. Tip 2: Get straight to the point Getting straight to the point entails removing unnecessary clutter from your landing page. Most of the time, a simple landing page is more beneficial because it eliminates distractions from the visitor’s experience. Your goal when designing the landing page should be clarity. Visitors should be able to easily locate and read the essential information without having to go through a lot of text. An excellent example of a company with a clear landing page is Uber. Uber clearly highlights the reasons to use their service. The visuals used are also legible and nice looking, and the copy on the page is straight to the point and clear. Tip 3: Should Be Secure And Private Privacy and security are a huge concern among the majority of internet users today, especially with the proliferation of spam and virus/worm-infested websites. A vital feature your page should have is the https:// URL prefix. This prefix helps your visitors know that your page is secure, encrypted, and can be trusted. Users want to know that their information will not be stolen or tracked from your website. Some browsers like Google Chrome, sometimes redirect visitors from a website if it believes it is not secure. Therefore, making sure your page is secure is essential. Tip 4: Use the Scarcity Effect Humans tend to place a higher value on a service or product if they perceive it is scarce. Our brains are wired to attach luxury, exclusivity, and positive value to anything seen as rare. Scarcity creates and heightens the desire for a product and service. Therefore, using this effect to your advantage will compel your visitors to take immediate action on your landing page. An example of popular phrases used to create the scarcity effect include “only four left in stock,” “limited offer expires soon,” “20% off until 5/12”, and so much more. If you notice, a lot of popular websites like Amazon, Alibaba, Bookings.com and so on actively use some of these phrases on their landing page. Tip 5: Use Tools The role of tools to help optimize landing pages cannot be overemphasized. Optimization tools were designed to help boost traffic to your landing page and make sure visitors carry out the desired action. A lot of processes such as Search Engine Optimization and Conversion rate Optimization can be made easier with the use of tools. Website owners use tools to stay ahead of the competition. Therefore, it is vital to use tools to optimize your landing page if you plan to maintain your competitive edge. Some of the best tools to help optimize your landing page include: Unbounce Hello Bar Launch rock UserTesting Visual Website Optimizer Optimizely Tip 6: Test and Experiment There are many practices available in books or online that give tips on optimizing your landing page. However, to get the best results, it is advised that you test/experiment with different types of media. Depending on the type of landing page, making use of videos to optimize the landing page as opposed to text can prove more efficient. However, no matter what type of media you use, it is always best to make sure it is of the highest quality. This is because this speaks volumes about your website and brand. Tip 7: Offer Incentive Offering an incentive to visitors or customers to make a purchase or carry out action can help optimize your landing page. If, for example, your customers are required to take a survey, or to provide personal data on the landing page, Value should be given in return. This value can range anywhere from a coupon code, a useful link, and so on. A lot of people will be persuaded to carry out an action/purchase if they will be receiving something free in return. Tip 8: Use Testimonials Humans are social animals; we look at the behaviors of others to help influence our course of action. Equipped with this fact, it is no surprise that testimonials, either positive or negative, greatly influence the behavior of visitors on your landing page. Testimonials can attract new customers/visitors, increase conversions/sales, and help restore/build customer loyalty. Therefore, it is an excellent idea to add positive testimonials about your product/service on your landing page. Tip 9: Restrict Navigation When designing your landing page, you must note that you are not trying to give out the entire website experience. A lot of navigational buttons can be very distracting and deter from the landing page experience. The number of exits from your landing page must be kept to a bare minimum. Tip 10: Place Vital Information Above The Fold Knowing the origin of the phrase “Above the Fold” gives an insight into this term’s meaning. Newspapers regularly place(d) the more important and exciting news above the fold on the front cover of a newspaper. This practice was done to catch the customer’s eye to entice them to purchase a paper. When designing your landing page, placing the most important information above the fold gives the visitor an immediate idea of your product/service. Several companies like MySpace, Amazon, Walmart etc. use this tip. Conclusion When designing your website’s landing page, it is essential to be consistent and apply the required changes based on analytics and facts. Even if you want the landing page in other languages, using quality localization services is vital as it ensures quality, and Implementing the above tips is critical for the user to have a quality experience. Author Bio. :- Frank Hamilton has been working as an editor at review service Online Writers Rating. He is a professional writing expert in such topics as blogging, digital marketing and self-education.
How Mobile Marketing Help SMEs Grow By James Tredwell on May 13, 2020 As of now, the number of smartphone users worldwide has surpassed three billion and is forecast to grow by several hundred million in the next few years, according to Statista. This is half of the world’s population. We can say that mobile is not just the future, but it helps to grow businesses – regardless of size. The question is: How do small-medium enterprises leverage the power of mobile devices to promote their businesses or provide a personalized experience for their users. This is where mobile marketing comes into play. In this article, we’ll dive into the following areas: What is mobile marketing? Why do mobile marketing strategies matter for SMEs? Different mobile marketing strategies for SMEs Let’s get started! What is mobile marketing? Mobile marketing is defined as a multi-channel, digital marketing strategy, which is aimed at reaching a target audience on their mobile devices, tablets through websites, email, SMS, and apps. Put it differently; mobile marketing is the art of marketing your business to get recognized by mobile device users. If it is done correctly, mobile marketing provides customers what they actually need on the go and can do wonders for your business. Or, if you’re still not implementing this, then you are already trailing behind. That’s true: mobile is the future of marketing. As you can see in the graph below, more users are spending large amounts of time engaged with mobile devices more than anything else. It’s safe to say that we can expect this trend down the road. Why do mobile marketing strategies matter for SMEs? From a business’s point of view, it’s pivotal to realize the way in which way customers are consuming digital content. Now it has changed from desktop to mobile. No matter what is the size of your organization, it’s high time to accelerate your mobile marketing strategy by looking into the following digital marketing strategies. Mobile Marketing Strategies for SMEs Location-Based Marketing Location-based mobile ads appear on mobile devices based upon a user’s location relative to specific region or business. For instance, some advertisers want their mobile ads only to appear when users are within a 1-mile radius of their businesses. This is specifically useful for small businesses. It is also practical for eCommerce sites that provide local recommendations like on-demand food delivery or travel apps. Example: Gas Buddy App has leveraged location-based marketing to drive purchases at gas stations. Therefore, if your business lies in this category, then this strategy can give ample opportunities to your business. Responsive Website As a small-medium business owner, if you want your business website recognized by more audience, then your website needs to be optimized. The “responsive website design” is an approach to web design that makes websites fit well on diverse devices. Mobile optimization of websites can triple the chance of getting mobile conversion rates to 5% or more, yet only 35% of companies use it. If you have not decided to go with a responsive website, then you must be surprised to know the benefits of it. It allows your website to remain a critical part of the marketing channel when your audience switches from desktop/laptop to mobile. What’s more? You can also apply a few other tactics to optimize your website, which is: mobile-specific development platforms, building HTML5 into websites, and using adaptive design. App-based Marketing It includes mobile advertising mobile apps. Google AdMob helps advertisers in creating mobile ads, which appear within third-party mobile apps. Facebook Advertising is also an effective tool to grow your business, create loyal customers, and generate leads and sales. Over 3 million businesses advertising on Facebook. Its mobile Promoted Post ads allow advertisers to create ads that are integrated into Facebook’s mobile app. It integrates seamlessly with Facebook’s news feed that users even don’t realize they are looking at ads. It’s highly recommended for SMEs to start with app-based marketing because there’s never been a better time to start than now. In-game Mobile Marketing An effective strategy to apply is in-game mobile marketing, as it refers to mobile ads, which appear within mobile games. In-game advertisements usually appear as banner pop-ups, video ads, or full-page ads that appear between loading screens. SMS or Text Message Marketing Smartphones are always the greatest medium to achieve more leads and sales. On average, people spend 3 hours and 15 minutes a day on their phones. They keep their phones handy and ready to use for information. So, SMS or text message marketing can help you to reach broader audiences and their inboxes. This type of marketing is all about using text messages to reach an audience with messaging related to their businesses. Here are some advantages of using SMS or mobile text message marketing: Interactive Platform: An interactive platform that lets you get feedback from recipients immediately. Easy to Track: It’s easy to track who opens the messages, what links they clicked, or who ignored the message. Personalized messages: It also gives you an informal opportunity to personalize the message. In the message, you can share a brief link to a resource where recipients can read the extra information regarding your services, case study, or anything which you want to promote. Mobile-friendly Content Consuming content on mobile devices is quite different from a desktop or other devices. It requires shorter sentences, relevant media like high-quality images and videos, and engaging headers. Generally, people like to skim content, so make it easy for them to do this. If you would like to create videos, use captions to keep the audience engaged. 85% of them play videos on Facebook without any sound. Caption lets you convey your message across, even the audio is mute. As the trend of mobile apps continues to grow, it’s important to keep with the latest strategies and trends for providing excellent user experience. Voice Search Optimization Searching through devices with voice capabilities is voice search that has gained mileage because it’s more convenient for users to speak with an assistant rather than type. Voice search is just not a fad; people are increasingly leaning towards it. According to the report – By 2024, the global voice-based smart speaker market could be worth $30 billion. 60% of smartphone users have tried voice search at least once in the past 12 months. Voice search has the potential to engage more users and drive more sales. The most common actions people do after performing a voice search are to reach businesses they found, exploring the company’s website or visiting a local store. In short, all these are sales-generating actions. QR Code Marketing for quick access Consumers want information fast, especially if it is related to them. QR (Quick Response) codes are one of the best ways to give them what they are looking for. These scannable images enable you to auto-dial your business’s numbers on the user’s phone, start to download an app, email them a menu, or show the exact location of the business. It is also found consumers are responsive to a surprise or mysterious QR code in the gaming world, while retail consumers prefer a more direct disclosure. Email Marketing According to Adobe Email Usage Study, Americans check their work email and personal email three-plus hours a day and two-plus hours a day, respectively. This comes out to approximately 5 hours a day, checking their emails. It’s safe to say that focusing on email marketing can do wonders for your business. If you are still not satisfied with this, you must be surprised to know that email marketing is a cost-effective tool with concrete ROIs. Personalize Campaign For several benefits and ease, personalization is one of the effective marketing strategies for small-medium business enterprises. With a bit of information about your business, site visitors, or customers, you can put together campaigns based on where people live, and they interact with your website. According to a report, 52% of people who receive emails that are not personalized say that they’ll stop elsewhere. Personalization is more than just email marketing. 88% of US marketers see measurable improvements because of personalization, with over half reporting a lift greater than 10%. If you want to run a personalized campaign for your business, then validating your idea with any leading mobile app development company. Take Bottom Line To get the strategies mentioned above into practice, small-medium enterprises can make the most out of mobile marketing. It’s no wonder mobile marketing is the wave of the future. Apply these mobile marketing strategies for better brand positioning and drive more targeted customers to achieve outstanding results. Author Bio – Hardik Shah works as a Tech Consultant at Simform that provides mobile application development services. He leads large scale mobility programs that cover platforms, solutions, governance, standardization, and best practices.
