Kickstarting a Successful Digital Marketing Campaign By James Tredwell on May 4, 2020 Put yourself in your buyer’s shoes. They log on the internet because they need something, and they will voice that need out, but who is listening? Most websites are too caught up in how good and awesome their products or services are, without keeping in mind that any product or service they deliver must meet people’s needs. If a visitor to your site is bombarded with information and campaigns whose apparent purpose is to cold sell, they will walk away and never return. People know when they are being marketed to. People also know if you intend to genuinely provide solutions to their queries through free and valuable content that relates to your business. If you use the latter approach, you reach larger audiences more effectively and build trust. You get the opportunity to showcase your product or services that can add value to people’s lives through the right digital marketing campaigns. A digital marketing campaign is an online marketing effort put forward by a company to push engagement, traffic, conversions, or revenue. The campaign ties in with the primary goals of the organization and include one or more digital channels in the process. Digital marketing is becoming a growing favorite among marketers because it is much cheaper than traditional marketing, sometimes with even better results. For instance, email marketing has a 4,400% ROI on average, where welcome emails have an average open rate of 82%. Clearly, email marketing is still one of the best and most reliable channels of online marketing. It’s also easy to go global with digital marketing, where the potential to become viral is high. Results are more measurable than traditional marketing because of analytic tools that are available for digital marketers to use. It levels the playing field for big brands and startups, as online presence and brand awareness can be achieved even with the simplest of digital marketing strategies. Here are steps you can follow to create a successful digital marketing strategy: Determine Your Goals Begin with the end in sight. Success spells P-R-E-P-A-R-A-T-I-O-N. Preparation time is never wasted time. You cannot launch a successful digital marketing campaign without first identifying your goals for the campaign. Is it for the increase in leads, sales, or engagement? Is it to launch a particular promo? Whatever goal you set should be the focus of your campaign. Do a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) on your business and identify if this particular marketing campaign can help you highlight strengths, work past weakness, opportunities to maximize for success, and any threat that needs to be addressed. Define Your Target Market and Consumer Avatar What market are you targeting with your campaign? If you have a website and run analytics regularly, you most likely have already identified the kinds of people who frequent your site and who shop from you. If you are a startup business owner or your website just launched, you will need to do some research. Check out your competition to see whom they are targeting, but don’t let your marketing strategy be stealing sheep from their pen. You can research and see a niche market to target that other competitors might be missing. A successful digital marketing campaign has a well-defined audience you have carefully crafted recognized in your digital marketing plan. Develop your ideal client avatar. Creating a buyer persona for your brand and describing this person in detail (age, gender, occupation, annual income, likes and dislikes, family situation, and the like) helps you fine-tune details of your campaign. Determine Your Timetable You need to time your campaigns better by setting a time-frame. Planning without action is futile. Don’t be caught up in the planning stage, waiting until everything is perfect without ever getting into implementation. Some are fantastic planners but do poorly in execution. If this is you, then you need to surround yourself with people in the team that can help you carry out determined plans. Give your team some space for failure or redo’s before the launch date you set. It’s inevitable in any strategy because plans that looked good on paper sometimes would need some adjustments during implementation. You also do not want to rush everything to meet a deadline. A digital marketing campaign with mediocre content and creatives will have lack-luster results. You will waste time and resources on campaigns that are poorly-run. So don’t lock yourself into unreasonable time frames that will reduce your campaign’s success. Determine Milestones Running a marketing campaign is not a walk in the park, so you need to identify milestones and micro-milestones, so the team sees exactly where the campaign is, what needs to be done and get encouraged with every accomplishment of targets along the way. It keeps the team in a singular focus and unified pace. A sample of milestones you can set are the following Sales milestones: first sale, mid-term sales report, year-end quota or campaign target sales Profitability milestones: set milestones when the campaign reaches break-even point, to ROI, to when the campaign can pay for itself (overhead expenses, human resources, and the like) Engagement milestone: target leads generated through the campaign, subscribers or followers gained, social shares, or what percent of market share you want to reach Conversion milestone: leads turned into customers, repeat sales, market dominance, and the like Determine Your Budget You cannot have a spending frenzy when you are running a marketing campaign. You need to identify how much is the budget for a campaign and how you should allocate it among the different needs of the campaign and different stages. You cannot go all out at the beginning and lack the budget to continue your campaign in a month or so. Check also what your competition doing and gain insight from their success, even failures. What strategies is your competition lacking in that you can maybe optimize for your campaign? Determine channels of promotion where you can give minimal budget so you can focus on the most profitable tools or channels that will surely help lead your marketing campaign to success. If your funds are earmarked for specific campaigns, and you find out that other campaigns are doing better, you can readjust. Ensure that you spend every penny wisely for the most ROI for your business. Determine Channels and Platforms to Use You have to choose the channels you will run your marketing campaign on. If you carefully planned, you already know by this stage, what platforms will be best to use. If it’s a sales campaign, then it might work best on Google Shopping or connect a shopping feed to your Facebook. You may have to spend on Facebook or Instagram ads and the like. If your goal leads generation, you can focus on inbound search, like on Google Adboards. If you are a DIY website, you can run campaigns on Pinterest or Instagram. Identify the channels your market niche is exposed to your campaign and where they are in the sales funnel when they use your campaign, which helps you identify the right kind of consumer at the right time. Different channels for digital marketing are as follows: Search Engine Optimization (SEO) Email Marketing/Marketing Automation Content Marketing Social Media Marketing Pay Per Click (PPC) Affiliate Marketing Native Advertising Online PR Inbound Marketing A good digital marketing campaign employs maybe two or three at a time, depending on the kind of campaign being run, for optimum success. To help you determine which channel will work for your campaign, Ahrefs provides useful information in the video below: Time for Launch! The campaign launch is the most vital, exciting, and nerve-wracking part of the campaign. If you did your planning right, you would see results pouring in through clicks, likes, shares, conversions, ad interactions, comments, and the like. Monitor these measures and optimize where your campaign is doing well the most. Optimize Your Results Use data and analytics you gather to optimize your campaigns for the best results. Refine details as needed, like budget, keywords, channels, change ads, remove some poorly-performing campaigns, and boost the ones that are bringing success to campaign. Don’t be afraid to stop anything that’s not working, like ads that are not hitting engagements. You can always recreate or revamp those ads, tweaking them where they were weak, and relaunch in the hopes of better results. Here are some ways to analyze and measure your campaign’s performance: Number of organic website visits to your page (Google Analytics) Dwell time on your page (Google Analytics) Open rates and click-throughs for emails (marketing automation software like Marketo) Paid ads click-throughs and referrals (Google Analytics) Prospects or leads generated from each campaign or event Engagements, likes, shares and follows on social media (social analytics tools like Simply Measured, or free analytics from various social media platforms themselves) Whatever way you choose to track your campaign, have enough information available to determine if the campaign is worth the investment or should be tweaked or dropped immediately. Conclusion: Help People, Not Hard Sell Them The heart of every digital marketing campaign you do should be helping people, for it to be a success. Through your marketing campaigns, you can connect with your target market more efficiently, communicate how you can bring value to their life, and eventually convert leads to loyal consumers. Conversion is like feedback in a communication model. Without feedback, the communication process may have failed. If your measurements and data are showing minimal output, it’s best to stand back and ask yourself if you are meeting the needs of the people or ramming your product or service on them hard-selling style. Consumers should be at the core of every campaign. If you serve people’s needs, people will naturally flock to you to come and hear what you say, avail of your service or product organically, and even share the information with others. It’s this level where you want your brand to be. If you reach a trust level like this, it’s cherry on top of every campaign strategy you implement. Keep going at it and do not wane in discovering the best digital marketing strategies that work for your business and your brand today. Author Bio.:- John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and New Zealand.
18 Google SEO White Hat Techniques For E-Commerce Website – A Rule of Thumb By James Tredwell on April 8, 2020 The SEO process is a great avenue to improve e-commerce websites in its performance online. It’s a powerful tool used and creates to provide innovative measures in making sure that these sites are convenient and accessible for online users. The procedure of optimizing websites is generally influenced by SEO trends. Many SEO experts and specialists are likewise giving quality services which are an advantage. Like any other company, some lots offer SEO services that guarantee quality results. With the global emergence of digital marketing, it is undeniable that the online market is now the trend. More people are leaning towards buying goods and services through the Internet. Also, it’s not that hefty at all which is one of the factors being considered. Now, if you plan to establish your e-commerce website, then you have to know how to develop it through SEO. To give you some thoughts, here are some techniques that are useful for you to use. Let this serve as your guide as well. Know more here. #1. Do Some Blogging If you’re thinking of what kind of content is useful to gain an online audience on your site, it’s safe to say that blogging is helpful for a starter. You write stuff about your site and what you aim to market online. Generally, you discuss relevant information on your website. It’s great content and could generate higher search ranking as well. Doing some blogs is beneficial for the optimization process. To give you a hand, you may want to consider to hire remote SEO specialist for the meantime for some tips and tricks. #2. Make Use Of Header Tags For Sectioning For the purpose of staying organized, the use of header tags is advised for e-commerce sites that have tons of content. These tags are for various subsections within one article or page. It’s a helpful way to keep your online audience or users go with the flow of your articles or any content for that matter. Also, header tags are beneficial when you have long write-ups. Keep your site organized and creative too. #3. Image Optimization You should put videos or images on your e-commerce site. Rather than solely focusing on articles alone, keeping your users interested is also through images or audio-visuals. Make sure they’re relevant and organized as well. Go for the highest quality to ensure that your online users get the best details and experience while accessing your website. #4. Catchy Titles For Web Content Be creative. Go for the catchy titles. Opt to input something that could spark the interest of many people online. Since you’re an e-commerce site, look for creative ways to promote your name or the brand itself. It’s an excellent tool for forming your online presence on the Internet or search engines. There’s a freelance SEO specialist that can help you know more. #5. Keywords Are Important The use of keywords is relatively essential in your site’s search ranking. These are used within contents or write-ups. For an e-commerce site, make sure it’s highly relevant in the article you are publishing. Better use your brand name, services or products, and location as a tip. #6. Unique Write-Ups Since you have to be creative in writing, don’t focus on one topic alone. As a way to promote, go for more. Know your users or target audience. Spark their interests by putting the common ideas in mind of a consumer. It’s something that they can highly relate themselves to, so it’s an excellent opportunity to do. Look for SEO consultant home based for more information too. #7. Speed Up Always check whether your e-commerce site is running slow or not. It might affect your performance for online users. Avoid lags at all times. Since you are on a business, make sure it’s efficient and accessible anywhere and anytime. Seek for help if necessary. #8. Video Optimization As soon as you put images in your e-commerce site, it’s much better that you also use videos. In publishing video content, make it with high quality and use it as a promotional tool. It significantly contributes to the process of optimization. Know the current trends as well in video editing to make sure you’re in the flow. #9. The Outbound Links Use different links for your web content. It includes outbound links that increase or boost your search visibility. Don’t forget to use these for a better search ranking as well. As an e-commerce site, it’s best to hire online marketing expert on this one to help you. #10. Avoid Broken Links The main goal of links is to help your target online audience to arrive on your website. As soon as they click the link, it increases the search visibility of your e-commerce site. So, it’s best to check whether the links are working. Avoid broken links as much as possible. #11. Go For The Standard Format In making or designing your e-commerce site, you should use the standard size or format of your page in terms of font and other details. It will help your online audience to have better user experience as well. Also, it’s an excellent tool for optimization. #12. Opt For Increased Engagements Make sure your e-commerce site is engaging. Let your online users comment or give suggestions. Provide sections for interaction as well. It helps your search ranking to increase and make it visible in various search engines, such as Google. #13. No False Information Don’t put any false details about your website. Use factual information only. It will add credibility to your e-commerce site. And once you gain the trust of your online audience, the easier it will be for your website to learn more visitors and increase search ranking as well. #14. Safety And Security Of Your Site Make sure that your URLs are all good to go. Before launching an e-commerce site, ensure that it’s all safe for your online users as well. #15. Promote Through Infographics In a digital age, use infographics. These are pictures digitally formatted to help inform your users online of the goods or services you provide. #16. Use Social Media Apart from links, you can also use social media sites to promote your e-commerce site. It’s a great opportunity and avenue as there are tons of users who access it online. You may outsource SEO expert to help you out. #17. Put An Area For FAQ’s It will help your online audience to get to know more about your e-commerce site and what you offer. It’s also the best form of engagement. Again, it increases your search visibility and ranking. #18. Be Mobile-Friendly Make sure that your e-commerce site is formatted with mobile features. It will help develop the level of accessibility of your page. Final Word These are great techniques that you may use for better e-commerce website performance. Use this as your tools as well. Author’s Bio :- Cyrel Nicolas has been passionate in online marketing and been an SEO Specialist in the Philippines for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and organic traffic using effective white-labelled strategies.
How the Coronavirus (COVID-19) Is Affecting Small Businesses & Marketers By James Tredwell on April 2, 2020 Coronavirus or popularly known as COVID-19 has been considered as Pandemic by the World Health Organization (WHO). The sad part is we get to hear about the new cases every day. According to Google reports, the search interest has increased in coronavirus by +260% globally. The virus is immensely affecting the businesses with stock markets going down, there is a time for downfall in the economy. So, what does this all mean? Well, there are a number of ways how coronavirus is affecting the businesses today. Let’s discuss what all is happening in the market because of COVID-19 and how it is affecting the small businesses and marketers. Real-Time Struggle For Businesses The Coronavirus started off in China and ever since then, it has had a huge impact on the businesses. The number of cases has dropped in China, but nations across the globe are facing problems because of the virus. It will take the whole year for businesses to make up for the losses. Companies are taking various initiatives to cope up with the situation. Many companies like – Apple and Google are temporarily shut down to avoid spread. Small businesses are getting affected the most because they don’t have that much capital to bear the expenses of the company. It’s a situation of a big crisis! Although, many of them are taking precautionary methods to prevent the spread like – providing sanitizers and offering work from home options to the employees. Still, business is affecting at an increasing rate. Since the outbreak of Coronavirus, it has become the most searched keyword on various search engines. COVID-19 is shaking consumer behavior and businesses on a massive scale. Online platforms like – Facebook and Google are banning all the content containing irrelevant and false data on coronavirus. The running ads and any data which are exploiting the situation are being removed from the platform. Now, the question arises – Will it affect your online business? Well, Not Really! As long as you are not posting ad copies claiming to provide information on how to prevent, cure, or treat COVID-19, these changes will have minimal effect on your business. But, the changing markets may affect your paid social accounts. Organic Market Will Go Down Well, there will be low organic traffic for many industries out there, and the reason is obvious. Coronavirus is the Global Health Issue which has alarmed the audiences and made them cautious about their surroundings. This is the reason why people would be more inclined to know more about the virus. This will affect the event and travel industry the most. However, the e-commerce industry will get mixed bag results. People are avoiding stepping out of their houses, so they tend to shop online more. If you are selling household needs or other essentials online, then you won’t see much effect on your business. People are more likely to shop online. You can actually get impressive traffic on search engines. So, it depends on what you are selling and if it will be worth buying considering the current situation matters the most. Yes, it’s a downfall time for the marketers, but we can take some measures to cope up with the situation. Here are a few recommendations. Time To Review Your Accounts From the changing impression volumes to changing clicks, there will be ample changes taking over your online strategies. With the outrage of Coronavirus, the people’s search trends have started shifting. This may drop your traffic, click, and impressions in the Google Ads and Google Analytics. The current search clearly indicates that COVID-19 is the biggest concern for everyone. But, this doesn’t mean you need to flood your social media pages with any misinformation because negative comments on your post may directly affect your account. Not just that, you should also start monitoring the comments you are getting on your social media posts. There has been a lot of wrong information being spread across various channels and it can affect your audiences. Keep Your Customers Informed Well, interacting with your audiences is really important if you want your business to stay strong in the market. Experts say that marketers and advertisers should stay connected with audiences via emails, messages, or social media. In the advent of Coronavirus, many businesses have been affected. Companies are changing their work schedules and working hard to meet their business requirements. In case your business hours are affecting because of the current scenario, then make sure you take a moment to update your description and business hours on Google My Business Profile. Google is one of the top-ranking search engines where people search to gain information. By updating the business hours people can stay informed. These changes will also update your information on Google Maps. Additionally, you must also update your ad copies. By constantly updating your customers from time to time, you keep up to their expectations. Adjust Your Market Strategy With the Current Trends Coronavirus has affected the market in a lot of direct and indirect ways. People are being encouraged to wash their hands and maintain their hygiene. The demand for products like – hand sanitizers, cleaning wipes, and other products have started skyrocketing. Work culture is changing, travel/tour bans have been imposed on various countries. The best thing we can do to cope up with such a nerve-wracking situation is to calm the customers by staying clear in our messages. It is best to pause unnecessary live campaigns and maintain low budgets. Instead, one should focus on strategies that naturally yield high traffic. It is time to change your business approach and implement strategies that work best in this scenario. We all know how the virus is affecting the market, so we all need to take the right measures to keep our business intact. Yes, it is downtime for almost every industry, but we need to act wisely and manage our resources accordingly to get the best results. Wrapping Up Unfortunately, COVID-19 has taken the health and well-being of many people across the globe, so it should be our main concern. In the coming days, marketers will begin to witness changes in consumer behavior and business. The market is continuously being monitored and we expect more data and analysis as we move forward. Author’s Bio:- Diksha is associated with Softuvo Solutions as a Content Writer, and she keeps herself well-read with the changing trends of the web world. She loves to pen down her knowledge in an engaging and simplified way, thus adding value to the organization. Apart from technical writing, she is fond of reading books.
6 Steps to Rank #1 in Local SEO for Dentists By James Tredwell on February 19, 2020 Competition for first-page rankings are as fierce for dentists as it is for professionals in other fields. There are a lot of ways in which you can get more visibility and better rankings than your competitors. One such way is by implementing a local SEO campaign following a proven step-by-step process. There are a lot of reasons as to why you should invest in local SEO. Most prominent among those is that increasingly more people are using search engines to find local businesses. It makes sense to invest in local SEO because when you get high rankings you can generate a lot of traffic for your business. Further, it takes comparatively less time to get good results in local SEO. Most dentists don’t follow the best SEO practices. Therefore, if and when you follow such practice, you can gain good rankings in a very less amount of time. Here are the 6 keys to building a local SEO campaign that can increase your chances of getting the first rank of search engine result pages (SERPs). You can implement these steps on your own or hire the services of digital marketing services providers for better results. Step 1. Keyword Research: The first step is to identify the keywords and phrases that people are using to search for the procedures and services that you deal with. Here your focus should be on identifying hiring intent keywords because people making such searches are more likely to get converted into visitors. You can use such keywords to optimize your homepage as well as your service page. Once you are done with hiring intent keywords, you can get started with research intent keywords. You can use such keywords to develop informational pages such as blogs, articles, and FAQs. This will put your practice in front of potential patients who are using these keywords to research procedures and services that you deal with. Your primary focus should be on hiring intent keywords and research intent keywords can play a secondary role in your SEO initiatives. Step 2. Optimizing Google My Business Page: Now we come to the pages you need to optimize to secure the best rankings on SERPs. You need to optimize your Google My Business page because it is easier to rank it on Google versus your website. You need to claim your page and get it verified. Later if you find you have multiple pages for the same location, it is advised that you merge so that only one is displayed. Make sure you use consistent NAP across all the entirety of the internet, including and especially your Google My Business page, your website, and directory listings. Further, pick 3-5 categories that describe your practice and then write a description incorporating all of the keywords for your dental services and specialties. Step 3. Optimizing Your Website: Once you are done optimizing your Google My Business page, it is time to optimize the core pages of your website. This means that you need to optimize your home page and service pages to make them match up with the keywords that clients are searching on. Here again, the focus will be on hiring intent keywords. You need to optimize the title tag of your website for your primary keyword. Further, your meta description should highlight your various services and the visible headline of the page has a relevant keyword. You should further make sure that you have 500-1000 words of copy on your homepage providing background information about your practice and a description of your services. It is important to include your target keyword in the body copy. When it comes to service pages, you should have separate pages for each of your dental services as it will increase your chances of ranking in Google. Make sure that each page of the website has a unique title tag and meta description along with body copy. Finally, we come to content pages and to get started here, you need to conduct keyword research to identify what types of relevant topics people are searching for. FAQs can be a good way to get started with content pages, and you can follow it up with blog posts. Step 4. Citations and Links: Now that you have done the preliminary work and have established a good foundation for yourself, it is time to separate yourself from the other dentists in your area. This can be done by building citations and links as the continuation of your dental patient marketing efforts. You need to include a citation for your practice on your website, in the footer of your website and also on your contact page. Once you have done so, it is time to build citations across the entirety of the internet by getting listed in directories. Once you’re done with citations, it is time to move onto links. It is the process of getting websites to link to your website. Your aim should be to get high-authority websites to link to you as it will increase your website’s authority and relevance. Links are favored by Google and the more high-quality links you have, the higher are your chances of ranking for competitive terms. Step 5. Reviews: You need to encourage reviews from your existing and previous patients because it can get you an edge over your local competitors and help you in your dental patient marketing efforts. Further, reviews can also give you higher rankings on SERPs. You should focus most of your attention on getting positive reviews on your Google My Business page. When you get reviews on the said page it will rank higher and get you more exposure to prospective patients. For getting reviews you need to provide services that are worthy of getting positive reviews and then encourage them in different ways. You need to make it very easy for people to leave reviews because if the process is time-consuming then many people will shy away from it, even when they have favorable views about your practice. Step 6. Tracking: Now we come to the last step of the entire process, in which you need to track your SEO efforts. You need to keep your focus on tracking 3 core metrics and we will go through them, one by one. You need to track your keyword rankings at least once a month using different tools that will tell you the number of impressions and clicks each keyword is providing. The next step is tracking your traffic with the help of Google Analytics which will tell you how much traffic you are getting and which pages are receiving the most traffic. You are advised to track traffic monthly which will tell you how your SEO traffic is growing over time. Last on the list of things to track are your conversions, which will tell you how many new patients you are getting from your dental patient marketing efforts. The Bottom Line If planned when and executed impressively, a local SEO campaign can bring forth a lot of benefits to your business. It can be one of the best marketing investments you make for your practice. The aforementioned tips will help you in ranking higher, generating more traffic and getting more patients! Author Bio: Brij Bhushan Singh is a Professional Blogger and Content writer at Dental marketing services. He has written many articles on Digital Marketing, SEO and Technologies.
4 Ways to Grow Your Cannabis Brand with Digital Marketing By James Tredwell on February 14, 2020 The Cannabis Business is at an all-time boom. With so many businesses coming up, there is high competition amongst different companies. Since the time the government changed the regulations regarding the Cannabis Industry, it became very manageable for more and more businesses to grow. The competition amongst the companies in the Cannabis industry is very high. The companies, therefore, need to up their marketing game so that they attract most people to their business. While there are so many companies under the same industry, the company owners need to utilize and research about the ways to be unique amongst the rest so that they can stand out from their competitors. Digital Marketing is one such tool that can help businesses to create an online presence and attract most of the customers to the website. It plays a significant role in creating awareness amongst the potential consumers of the business. While every country and region has its regulations, it becomes essential for business owners to utilize the tools in a way that does not disobey the rules and regulations of the particular country and region. In the current scenario, Digital Marketing is a tool that every business should use for creating awareness amongst the target audience. It does not only create awareness, but it also helps the business to know about the type of people who visit the website, the people who convert into leads, and it lets the businesses know the type of content that those people like on the website. Within the extensive world of Digital Marketing, there are many tools that a business owner should know. These tools will help the cannabis business to get the best results and make the most out of their Digital Marketing Strategy. HOW CAN DIGITAL MARKETING HELP IN CANNABIS BUSINESS? Digital Marketing is a form of online communication from your business to your consumers that happens on all web-based devices. Online things such as blogs, websites, microsites, SEO, online advertising, SEM, email marketing, and social media marketing are all forms of digital marketing. These things help the consumers to know about your brand and what you offer. Though all these things differ in their functioning, their results are the same. It is a very powerful tool of marketing in the current times as it creates awareness among the consumers online. There are a lot of benefits to digital marketing for your Cannabis Business. To grow your business, you need to implement the tools in the right way so that you see the best results. Few benefits for digital marketing for your business are: It helps in increasing awareness about your Cannabis business It helps to increase the target audience reach for your business It drives your target consumers to your web platforms where they can get to know more about your business It helps you in enhancing your marketing strategies for better results It helps in converting the visitors to the leads of your business It improves your rank on the search engines by utilizing SEO and SEM effectively through cannabis backlinks It makes you more responsive to the queries of your customers WHAT ARE THE WAYS TO GROW YOUR CANNABIS BRAND WITH DIGITAL MARKETING? Digital Marketing in the Cannabis business can a little difficult due to the rules and regulations of the governments of different countries. You should prepare yourself with all kinds of changes that you would have to make in this industry. But, the following four points will help you to grow your cannabis brand amongst your competitors. If you follow these points effectively, it will bring positive results for your cannabis brand. These four points are essential for your digital marketing, and you should pay the utmost attention to them. SOCIAL MEDIA MARKETING In the current scenario, social media is the most effective digital marketing tool. It helps in creating awareness about your brand amongst your target marketing through channels such as Facebook, Instagram, Twitter, etc. You need to post content that will be of interest to your target audience so that it creates engagement between your brand and your target audience. Your content needs to be according to the preferences of the customers so that there are positive outcomes from the content that you publish on your social media account. It also becomes important to check the engagement rate of your content so that you can make amendments to your content. SEO Search Engine Optimization (SEO) is a very essential tool for Digital Marketing. SEO focuses on the organic results of your website and helps you in attracting traffic to your website. In order to attract more customers to your websites or other platforms, you need to focus more on the type of content you publish on your website. If you post relevant content, your ranking on the search engines will improve. The target should be in attracting more people who will convert into your business leads. SEO is the best friend of the cannabis industry therefore if you have a business under the cannabis industry, you need SEO for your business. INFLUENCER MARKETING Influencer Marketing is the leading form of marketing. Influencer marketing campaigns refer to partnerships with people who have a huge engaging following. Influencers help to spread the message about the brand and help in promoting the brand amongst the target audience. Since the Cannabis industry is different from the other industries, the businesses need to find suitable influencers who can effectively promote the brand. The positioning of the influencer in the market also plays a significant role in the promotion of your business. BLOGGING Blogs have become an essential part of digital marketing. But, when it comes to blogging about the cannabis business, things become different. Since the industry is new, the content that the businesses post should be more engaging and knowledgeable. The users need to get more knowledge about the cannabis business so that they become aware of the industry and its pros and cons. Blogging can serve the purpose of educating your audience about the industry, and it can also help in generating sales. You also need to analyse the number of blogs that you should post every month to increase the engagement with the people amongst your target audience. Blogging, therefore, creates a lot of impact on your cannabis business as it helps in creating awareness and generating sales. These four ways are the most effective ways to create an online presence and improve the reach of your target market. You should make it a point that you pay attention to the kind of content you will be publishing on your online platforms. Since the cannabis business is different from other companies, you should make sure that you give out the right message to the right audience. Once you follow all the steps mentioned above correctly, you will notice that your brand will attract more traffic.
