Is Getting a Link Management System Worth it for Your Brand? By James Tredwell on November 14, 2020 With all the things you do online, you might have no idea how many links you create or share each year. Aside from social media or email marketing, links are also going around in admin and internal communications. These links are quite hard to manage if you do not have a link management system at hand. Links are a valuable asset for any enterprise. They bridge your brand to the online community. That’s why it’s so vital that you’re in charge of them. Link management systems offer you the ability to secure your reputation and refine your marketing. Having this system, along with other best management software, can help your brand thrive. What Does Link Management Mean? Link management is the ability to integrate, archive, review, and have full control of all the links that your company shares – no matter how large or small your business might be. A central link management tool comes in handy to improve collaboration and tracking to safeguarding your brand against a PR crisis. It’s an open and flexible link management framework for innovative purposes that also blends into the communications environment. It’s interactive, safe, and smart. A short link can be modified and redirected by the device. Furthermore, language, date, time of day, and location can also create changes to these links. What makes it more efficient is that this does not involve your or a developer’s time. The link management framework controls the link through the marketing team, executing activities smoothly that demanded the resource-intensive production team’s resources. Versatility is essential for this framework. A sound link management system should have friendly API integration so that you can add it to every other program you have like social network marketing, user engagement, promotional activities, and more. Advantages Of A Link Management System Either you are not convinced yet, or you still do not see the value of adopting a link management system, here are some advantages that you can have with this framework. Better Organization Keeping all of your links in a consolidated portal makes it easy to manage and track them. Teams may be grouped into workspaces and provided access to various domain names, depending on their divisions or regions. Based on its structure, you can build work environments by branch, country, or however, you want it to be. Improved Collaboration Beyond the departments, accessibility and approvals can also be modified for each team member and regulated by the managers. Coworkers can see each other’s links and post them inside the dashboard. That would discourage the marketing department from making a variety of links to a blog post. That helps to make the links more organized and enables you to measure your marketing activities’ effectiveness. This kind of unified link management is essential for team coordination, either internally and externally. Companies may grant contractors access to their link management network to build branded links without surrendering ownership over the domain itself. Different agencies can also give their customers access to check in on campaigns or access connections whenever they please. Manage Multiple Domains It is essential to place your brand on your links by using a custom domain name that you own. Customized short links bring many advantages to advertisers. These include improved link trust, better click-through rates, optimized brand awareness, and enhanced link abilities. However, you can still get innovative by using various domain names as the basis for your links. That ensures that your marketing teams do not need to depend on your IT teams to establish a new domain. Gives More Potential You should be looking at URLs as the ties that hold campaigns together, not an isolated component. Short links have a lot more value than merely acting as a concise redirect for social media. Brands and businesses can use them in websites, apps, contents, or any time a link is transmitted in any manner. Ability to change a connection A marketer can quickly re-route traffic. When you use a simple connect shorter like Bitly, Po.st, or the default link-shorter tool that comes with your social network management platform, you’ve trapped if anything needs modification. Otherwise, a robust link management system allows your marketing team to be empowered and flexible. This flexibility can become valuable both from a financial perspective, in terms of saved budget, and from a strategic point of view, by enabling a more flexible digital approach. Helps Protect Your Brand If you need to repair a mistake or just want to modify your link with the latest updates, you can change the URL of your short link with its destination. Getting the option of changing or removing the links is probably the most critical feature of link management practical on various occasions. Further than correcting an awkward human error, you can adjust your links to the most up-to-date content or material you have. That comes in handy whether you want outdated links to lead to your legal policies’ current iteration, maybe an Instagram bio link leading to your latest blog, or having other link building techniques as a newbie blogger. It’s still imperative to protect your brand. If you submit a negative press release, you can easily disable or alter the destination URL easily to monitor the situation. Provide You With Analytics The role of your links should not stop after you connect your website to your desired path it has to take. It is essential to know how your connection is doing after you give it out. However, this would seem impossible without any link management system. As you rely on links to help you aid your business or your brand, you need to understand where your links are going and how they perform. A useful link management tool will allow you to track connections that make your pages rank in search engine result pages. You can also take note of which links are indexed and active. Moreover, good link management can monitor which of your links are performing better than the others. You will have an idea which of the links are providing good traffic to your site. Knowing which of your links are performing better will let you choose the best domain you can continue working on for your brand. Final Thoughts Over time, link building has been a vital aspect that will keep your business thriving amidst competition. Links play an essential role in driving traffic to your website. However, without tracking and controlling your links, you might never know if your links are significant or not. Recording, organizing, and understanding the data of your links can help give you the optimum result. This article is contributed by Maricar– marketing professional at Softvire New Zealand
6 Non-Spammy Link Building strategies By James Tredwell on November 4, 2019 Why are Backlinks are so Important? The backlinks are very important from the SEO point of view, it not only increases the Domain Authority of a website, but it also helps Google to find your website. Good and relevant backlinks increase your credibility, reputation, and drives more traffic to your website. Google crawlers use backlinks to find, crawl, and index on your websites. Google has become smarter with its new algorithmic update; it can understand the quality of backlinks and content. It gives more importance to the number of websites linking to it. Google not only examined a webpage’s content but also gave priority to the number of websites linking to it. Link Building Tips Build Genuine Connections If you want to survive your online business and want to scale it, then you need connections or relationships. You need to create relationships if you would like to get more shares that are social. If you’d like links in higher quality and great quantity, you guessed it; you need to invest in relationship building. Without good relationships, you cannot survive your online business presence. Remember- “Number of social shares is directly proportional to the number of relationships.” For building connections, you should regularly publish high-quality content that solves a particular problem or add value. This will help you to gain good quality links, and you won’t have to ask for the links because your content will attract them. You should follow the bloggers or influencers of your niche. Start following them on social media like- Linkedin, Twitter, Facebook, Ask questions or comment on their blog posts. You can also ask for the backlinks from the people or websites of your niche. This process may be time taken, but it is a good way to build connections and to gain relevant backlinks. Include infographics Infographics are the visual presentation that presents your data in a more precise, accurate way and covers all the key points of your business or products. Infographics are the easiest way to get backlinks, but for this, you have to more creative. Some of the common features of infographics are they are unique, instantly connects with the audience, simple and easy to understand, and the most important- they are easily shareable. Some of the common steps to build attractive infographics are- Write unique and catchy headlines- Make sure that your headline instantly grabs your audience’s attention. Avoid adding too many graphics- Include white spaces in your infographics. Avoid too much text- Keep minimum text and more visual elements or images. Avoid too much topic- Focus on a single topic, and avoid adding more than one topic. Mention URL- Use relevant URL’s in your infographics Add logo- At last, don’t forget to add your company logo. Include case studies One of the best ways to write content is to include case studies and factual data especially if you are writing a type of content that is difficult to create but in future has a great chance of gaining backlinks. For this you have to do research, you can read books, or ebooks to find appropriate articles. Including real and relevant case studies in your content increases the quality and credibility of your content and ultimately increases the chances of gaining more backlinks. It will also differentiate your content from the regular content. You should check that the information that you are providing should be real and avoid adding too many technical details. To improve your audience involvement, you should include images that help readers comprehend the data in a way. Don’t forget your audience language; try to write the content that your audience can understand and connect with. I am sure that any blogger or publisher in your niche who wants to deliver more value, increase the trust, and to improve the engagement of their readers won’t hesitate from linking to your content. Guest posting Guest posting is one of the valuable, best and effective ways to get backlinks. Focus on the guest posting websites of your niche. Avoid using the same content to publish on different websites. Ask the publisher to include a follow backlink from their website to yours. Give Genuine Testimonials Testimonials can be used to build links and is a verified technique that you can implement. You should write reviews or testimonials for the business or product that is relevant or related to your niche. Comment on blog posts Commenting on the blog post of your niche or industry can increase the chances of backlinks. By this, you get the links and can also build the relationships. Avoid overgenerous; you can write a comment that compliments the author and adds insight into the topic. Tips to avoid during link building Avoid Irrelevant Links Avoid irrelevant links to your website and focus more on relevant links. Avoid Do-Follow blog comments. Avoid buying links Buying backlinks is easy on the web, but Google knows everything with its algorithmic update it can identify the private blogging network and puts that in its bad link list. The paid links may drive traffic to your website, but this traffic will be low quality and irrelevant. The paid links are unethical, irrelevant, and Google never favored them. Only building do-follow links Avoid too many anchor text Author’s Bio Hitesh Khurana is a Digital Marketing Executive at Quantum IT innovation, a reputed Mobile app development company in the USA. Along with writing for the company he is an admirer of classic literature, drama, and a true cinephile. You can find him writing meaningful poetry when he is not busy with his dog.
