Category: Mobile App

E-Commerce is the buzzword in the world of the internet, and if we truly look at its pace of growth, it looks the sky is the limit for modern-day e-commerce business. At present, it is all about online shopping and people are embracing the trend more progressively. And, this trend is equally dominating all the industries, all across the world. The power of the internet and mobile phone technology made it possible for companies to reach their customers anytime, anywhere in the world. But, using mobile phones as the targeted device has tripled the revenues of business companies, since it allowed businesses to stay at the fingertips of their customers, while constantly persuading them to purchase through notifications and communicating with them through social media handle and chat options, etc. 

It is no secret that enormous usage of smartphones has given a great push to mobile eCommerce because our lives are dominantly ruled over by mobile phones and applications in it. According to a recent study, more than 96% of adults in the U.S use a mobile phone and have uninterruptable access to the internet connection. And to the recent statistics, around 81% of the global population owns a mobile phone. If you look around, you will find almost everybody having these devices, and their hands glued to them. 

Being a business owner, you need to determine the opportunities around you and exploit them aptly. But, if you are still not convinced, then let us tell you a simple answer i.e. if you want to propagate your business then your e-shop has to be on the mobile app, even if it is already present on a website. Because, with a website alone, your business can never reach its full potential. And, if you review the latest e-commerce trends, then you will quickly come to know that everyone is heading directly to mobile commerce. 

Some people may also wonder if having mobile commerce is a must these days? The answer is YES! 100%. Too often, we consult business owners who show complete content with their sales, growth rate, and revenues generating from their e-commerce websites; and that is why they never feel the need to need an e-commerce mobile application. 

The reason we always give them to inspire is that they don’t feel the need yet, because they are unaware of the potential of a mobile application. But, this is only one reason; there are plenty more that can help your business being relevant and successful in the year coming ahead. To guide you at our best, we have listed 10 important reasons that why your business needs a mobile e-commerce application in modern times. 

#1. Mobile E-Commerce Is Trending Up

Sales generating from mobile eCommerce are completely taking over the market. If we look at the sales metrics about what devices are customers using to shop, the smartphone and tablets appear at the top of the list. About 67% of total eCommerce sales across the globe come from generating from mobile devices, and this number is expected to cross 75% by the end of 2025. Mobile eCommerce is trending because people find it more convenient to shop anytime, anywhere while simply using their mobile phones. As the mobile eCommerce trend is coming up every year, and mobile sales are dominating the market, the best way for your business is to get a share in the pie too, by getting your business a functional mobile eCommerce app. 

#2. Customer Are Preferring Using Mobile E-Commerce Apps

If you don’t have a mobile app for your business, but still generating eCommerce sales from mobile devices, thinking that people are reaching your site using tablets and smartphones. And the sales data generating from it making you satisfied, then trust us, you are barely scratching the surface. Don’t get us wrong, but this the truth. Having a mobile-friendly website is a must, whether you have a mobile app or not. Because more than 85% of the users mentioned in a survey that mobile websites should look and work better than their desktop versions. Furthermore, about 88% of users are less likely to return to the site if it delivers a bad experience. All these problems can be overcome by making good, highly-functional mobile applications once and for all. 78% of mobile eCommerce shoppers agreed to the fact that they prefer using a mobile application over a mobile website. With better speed and convenience, mobile apps are undoubtedly delivering a better shopping experience. Hence, having a mobile app has become inevitable because no matter how responsive your mobile website is, a mobile application always delivers a more efficient and responsive user experience. 

#3. It Provided Higher Conversion Rates

Getting to the numbers once again, KPIs is what every business wants to boost, at the end of the day. Tracking down your conversion rate is the best thing to do, to realize the difference that mobile app and mobile app conversions bring in. If you realize your conversion rate for some time, you will surely get to know that the mobile app is the winner. A study by GitHub has also revealed that users view 286% more products and add them to their shopping carts, and at an 85% higher rate when they are using the mobile app than browsers. So the bottom line is simple. Better conversion rates translate into better revenues and certainly, mobile apps drive higher conversion rates. 

#4. It Helps You Gaining A Competitive Advantage

According to market experts, your mobile website is disadvantaged if you do not have a mobile app. As mentioned in point # 2, customers would rather prefer shopping from the mobile application, so it is only a matter of time that they are buying from your mobile site. But the fact is that if you are still getting any sales from mobile devices, then you are fortunate enough, but it cannot last very long. Conversely, if you are becoming the first mover to build a mobile eCommerce app, then it will give you a competitive advantage over other market players. It is simple if a customer is pulled between yours and your competitor’s site, then having a mobile app will give them an extra reason to lean towards it and hence buying from your mobile app.

#5. It Helps Improving Your Marketing Communication 

Sales metrics often get you excited when you are thinking of any big decision about your business. And mobile app eCommerce shops will certainly not disappoint you when you will look at the projected sales that can be generated from the platform. Apart from this, a mobile application is a dream for marketers, and by improving your marketing campaigns, you will finally be able to generate more profits from your prospective and existing customers. Features like push notifications play a crucial role in user engagement. According to a study, more than 60% of mobile app users open push notifications. Hence as compared to traditional email marketing or social media marketing, using push notifications features on mobile apps your brand message can appear directly on the screen of your mobile user and can direct users straight to the app appealing to them to buy. 

#6. Mobile E-Commerce Apps Boost Average Order Value (AOV)

As already discussed above, mobile apps improve conversion rates and user experience, but it also improves average order value (AOV) since, people view more products while using mobile apps, which provides a better opportunity for the companies to present their offerings. Mobile apps have higher AOV as compared to mobile browsers and desktops. 

#7. Delivers Personalized Shopping Experience

Personalization is a very crucial element for the success of eCommerce. And, mobile eCommerce apps take personalization to the next level. With a mobile commerce app, you can easily track the purchase and browsing history of your customers and hence make product recommendations accordingly. This as a result creates a personalized shopping experience for your customers. 

#8. Helps Increasing Customer Loyalty 

To make your customer spend more and more, all you need is a customer loyalty program. Ecommerce mobile apps increase the chance to make your customer participate in this program by regularly using the app and spending more and more money to reach the targets. There are plenty of loyalty program tactics that brands are frequently using to generate and boost their sales. 

#9. Reduce Rate of Cart Abandonment

Cart abandonment is a serious problem for eCommerce businesses. And it is one of the most significant KPI that you should always be tracking. Cart abandonment can be frustrating because usually, the customer walks away just before a couple of clicks to finalizing the purchase. Apart from the top reasons defined by the technological, market, and psychological experts, the biggest reason is the poor user experience. And this is what mobile apps need to eliminate. By reducing any kind of friction and number of steps through the checkout process, the cart abandonment rate can be significantly reduced. 

#10. Provide Enhanced Customer Services

Research has shown that people tend to willingly pay more for exceptional customer service. About 73% of buyers are found to be spending more and shop for a longer time due to good customer services and user experience. So, this is one of the factors that a business must address while designing a mobile eCommerce app. 

In sum, we can say that every business nowadays needs a mobile application development because it is simply what your customers and your market are demanding. 

This article is contributed by Sam Khan – is a Professional Digital Marketer at Code Creators Inc. Which is providing mobile application development, SharePoint, website development, and IT services. 

With everyone walking around with the latest smartphone in their hands, mobile learning apps take on greater importance and impact. Whether to keep students engaged in their lessons or to allow individuals to learn a new language, mobile apps enhance the experience and increase the chances of success.

What is e-Learning?

E-Learning and mobile learning (or m-Learning) apply the latest technological advances to create valuable teaching tools as an alternative or addition to traditional learning modules. Using electronic media for learning purposes can range from classroom enhancements to alternatives to in-person learning environments.

Distance learning can include webinars, podcasts, blogs, online platforms, and education apps. Online educational support tools provide the necessary resources to continue and enhance the learning process.

Types of E-Learning Apps

There are a variety of e-learning apps that serve different types of educational uses and applications. The following are examples of the kinds of e-learning apps that serve various needs and groups.

Online Courses

Online courses are the most popular type of e-learning application. They are typically video-based, though they will also offer text materials. Through e-learning apps, courses can teach anything from computer programming to digital marketing.

Language Learning Apps

Learning a new language is often at the top of people’s bucket list and New Year’s resolutions. Whether for traveling purposes or to connect with friends and relatives that speak other languages, the downtime pandemic-related quarantines and stay-at-home orders has given people the time to take advantage of language learning apps. Users can monitor their progress with lessons with tests and achievements they earn along the way.

Resource Tools

Dictionary apps and online libraries provide instant, expansive resource tools in the palm of users’ hands. Local library apps allow users to browse catalogs, reserve materials, and download e-books on a variety of platforms. Document-sharing and activity tracking apps help students and teachers keep organized and stay on track.

Exam Preparation Apps

Test performance has a major impact on a student’s trajectory. There is a wide range of apps available to help prepare for upcoming exams. Test prep apps typically include practice quizzes, digital flashcards, resource material databases, and other helpful features and functions to prepare students for their permit test. The Zutobi driver’s education app is essentially an exam preparation app that helps pre-teens and teens prepare and study for their permit and license. We use many of the features we just mentioned to prepare our own users. 

Corporate E-Learning Apps

The e-learning principles applied to schoolwork can also be used for corporate training. E-learning apps for businesses can boost employee knowledge of products and services to boost productivity at a fraction of the cost of traditional training methods. Apps can also be used for employment or job searches with a simple interface and easy functionality.

Benefits, Features of Creating e-Learning Apps

Mobile apps are powerful educational tools that provide students and teachers effective ways to communicate and learn. The following are among the features and benefits app developers experience with creating popular e-learning apps.

Instant Feedback

Apps are powerful communication tools that feature the ability to provide instant feedback for both the student and their teachers.

Adapts Each Course To The User

Coursework on an education app can easily be catered to each user’s individual progress and ongoing needs. A personalized experience enhances the student’s ability to progress at a pace that puts them in the best position to succeed.   

Motivation Through Gamification

Students in all age brackets are motivated by marking progress using gamification reward systems. Being able to earn points, badges, and other forms of achievements on an e-learning app will often supply all the motivation the student needs to continue progressing.

Leaderboard

Comparing a student’s progress to other students in a leaderboard format spurs healthy competition in the virtual classroom. Being able to compete against their friends on a shared leaderboard can drive students to study harder in an effort to rise in the rankings.

Bite-Sized Lessons To Keep The User Engaged

The attention span of the average student has gone down significantly in the fast-paced digital age. Mobile education apps offer the chance to present lessons and to learn information in bite-sized lessons that are more likely to keep students engaged in the task at hand.

App Images Help Memory Retention

Humans are visual animals that rely on imagery for memory retention. People retain information far easier by viewing images than reading text or even listening to others speak.

Detailed Statistics

One of the most valuable functions of e-learning apps is the ability to compile detailed statistical data regarding the progress of coursework. Students are able to see what is working and which weaker areas need to be addressed.

Improved Student Tech Skills

Regardless of the topic at hand or the type of classwork to be completed, students will organically receive lessons on learning and adapting to changing technology. Students that work on e-learning apps will be better able to navigate the ever-changing digital world when they enter the workforce.

Entertaining Content

Students will absorb and retain information in a more meaningful way when they are enjoying the lessons. Mobile apps can be used to soften the hard edges of traditional academic studies and coursework to make learning fun, interesting, and more interactive.

Bottom Line on E-Learning Apps 

The academic world was grateful for mobile technology advances when the pandemic hit and sent everyone to their homes to work and learn. Apps provide essential alternatives and enhancement opportunities that keep students on the right path in their academic journey.

Mobile applications are the present and future of the education sector. Developers who create e-learning apps provide a valuable service to the education process for both teachers and students when mobile communication is the key to success. Education apps ease students and faculty’s burden while facilitating learning in the most interesting and engaging ways.

In today’s technology-led world, it has become an absolute necessity for businesses to operate online and develop a mobile application. Taking your business online is not an easy task as getting an app developed for your business you have to go through several brainstorming sessions and have to make decisions that will in the future, have a direct impact on your business.

Apart from development, design, and maintenance, the pricing of an app is an important determinant of how good your app will do once it is deployed on the Appstore and play store.

Choosing the right pricing strategy for a mobile app project is the most complex task, there are many factors that should be considered before moving forward with a pricing strategy.

If the right pricing strategy is selected it becomes a great way to generate revenue or to make up for the money which has been spent on the development of the app.

According to statistics, 30% of the traffic on the Appstore comes from mobile devices which makes it essential to select the right pricing strategy for the mobile app project.

In this blog, we will tell you about the types of pricing strategies that you can select for your mobile app project and the factors you should consider before selecting the pricing strategy.

Types of pricing strategies for your mobile app project: 

Free

The free pricing model is the most used pricing strategy for an app, using the free pricing model apps are offered free to be downloaded from Appstore and play store.

The free pricing model is the most useful model used by businesses as it attracts a large number of users which determines their success in the long run. According to Statista, 96% of the apps offered on the google play store are free to download and on the App store, 90.3% of the apps are free to download.  

If you prefer the free pricing model for your mobile app project you have to choose from the two categories the free pricing model offers. Completely free is the strategy free pricing model offers, this strategy is used by businesses whose aim is not to make profits through the app. The main purpose of a completely free app is to act as an add-on tool for customers.

The second strategy the free pricing model offers is an in-app advertisement, using this strategy the app is offered free but users see constant ads while using the app.

Companies and businesses that develop this strategy earn revenue through ad placement on the apps. Mostly gaming apps use this strategy to generate revenue for their sustainability.

One thing you must make sure of while choosing this pricing strategy is that the ad placed on the apps should be relevant.

Advantages of the Free pricing model: 

• More number of downloads if compared to paid apps
• Free apps are people’s choice
• Higher user engagement

Disadvantages of the Free pricing model: 

• Users can get frustrated because of ads
• Requires a huge number of users to generate profits from ads.

Freemium: 

Freemium model of pricing is the advanced version of the free model of pricing, the freemium model of pricing is another most used pricing strategy for mobile app projects. using the freemium model mobile apps can be freely downloaded but the apps offer some premium features which can only be used by paying a certain amount which is termed as In-app purchases. You can earn revenue using the in-app purchases option in form of subscription fees, ad removals, etc.

Just like the free pricing model offers two different pricing strategy the freemium pricing model also offers three different strategies. The first and the most used freemium strategy is the two-tiered approach in which apps can be freely downloaded but it offers some premium features which can only be used by paying a certain amount. The most common example of a two-tiered approach is mobile games which offer extra lives only when users pay for them.

The second Freemium strategy is a free trial approach that provides users free functionality of apps but only for a limited time. This strategy allows users to familiarize themselves with the app, users can avail the full app only after they pay for it.  

The third strategy of the freemium model is the advertisement approach it offers users an app for free but in-app advertisements are included in the app. By paying a certain amount set by the app company users can completely avoid seeing the ads while using the app.

Advantages of Freemium: 

• Attracts many users around the world and organic traffic
• Huge source of income if the app gets successful

Disadvantages of Freemium:

• Notifications can often irritate users
• Constant updates are required with proper management

Paid: 

The name itself explains the pricing strategy, Users have to pay to download the apps from Appstore and google play store. Comparing paid pricing model with Free and Freemium pricing strategies, the Paid model is less popular. Paid pricing strategy is often used by businesses operating in niche markets. An extensive marketing strategy is necessary to gain a large user base when paid model of pricing is used for a mobile app project.

If you are opting for paid pricing strategy you must ensure your app offers the value the users are paying for as customers expect a lot when they pay for an app. The free trial approach can be used to familiarize users with the app and convert them into potential long term app users.

Advantages of paid pricing strategy: 

• The revenue flow is not based on user interaction
• It can lead to gain a loyal user base

Disadvantages: 

• User who pays for an app tends to have higher expectations 
• Apps can’t have prospective users because of the price factor 
• can have a lot of bad ratings if the app is not worth the money users pay for. 

Paymium: 

Paymium model of pricing is the blend of both freemium and paid pricing strategies. In this model of pricing, users have to pay to download the app but there are premium features that can only be accessed once the user pays for it. This model of pricing is the least popular among the list of pricing strategies used by businesses for their mobile app project but once the Paymium apps get a loyal user base it leads to higher revenue flow. The most common example of Paymium model-based apps are music apps and social networking apps.

Advantages of the Paymium model: 

• Continuous revenue flow
• Out of the box ideas for your app allows you to gain new users

Disadvantages of Paymium Model:  

• Least popular pricing strategy
• Less download ratio
• Complex procedure as high-quality content, amazing features, and updates are required  

Factors to consider before selecting the pricing strategy: 

Human behavior:

Human behavior is the most important factor which plays an important role in determining the right pricing strategy for the mobile app project.

In today’s digital world the competition has raised to the extreme there are many other options available for mobile applications that’s why extensive research should be conducted to find out the trends and behavior of consumers.

The consumers of today are well-informed thanks to the internet a lot of information is now accessible to them, so because of this reason, you must make sure that your mobile app has a greater value than its price. 

It’s human nature that they compare products before choosing one that’s why you must look into the market for similar products and develop a pricing strategy for your mobile app project accordingly.

Hence having an understanding of customer’s psychology can help you prepare a good pricing strategy

Willingness to Pay: 

Another important factor that should be considered while selecting the pricing strategy for the mobile app project is determining what is the market willing to pay.

Market research should be conducted to know the price levels the market is willing to pay for your mobile app project. The best situation to analyze the price for your app is to test your developed app at different price levels to see how the market responds.

Knowledge of competition in the market: 

Studying the Pricing levels in the market is a great option to decide the price for your mobile app project. Analyzing the competition in the market can help you to gain knowledge about your competitors, the pricing strategies they are using, and their customer base.

Analyzing competitors can also help you to know where you are lacking in the competitive market this can lead you to develop strategies accordingly.

Due to the above-mentioned reasons studying the market is one of the crucial factors which should be considered to select the best pricing strategy for your mobile app project.

Affordability: 

The apps you develop should be affordable to a large consumer base. No matter how much your app is unique and offers a lot of features if the prices you are offering your app for are high there are high chances of consumers using alternative apps as there are many substitute apps available on both Appstore and play store.

Due to this reason, you should make sure the developed app is affordable to the consumers as well as offers the best features in the offered price levels.  

In conclusion: 

With the growing app market, it is important to take steps in order to stay relevant. Determining a correct pricing strategy for your business mobile app is a difficult but highly profitable task. Knowing your customer base and the value of your product plays an important part in this regard.

The mobile app market is getting quite saturated that is why having a flexible monetary system can help you stand out and make your app popular among users. Your pricing strategy should be able to meet market needs and user’s expectations only then it will be able to help you accomplish your business goals.

The above-mentioned factors can help you choose the right pricing strategy for your mobile app project which will, in return generate great revenue for your business and help you engage more customers.

Mobile phones have entered and influenced all aspects of our lives, especially during this worldwide Corona pandemic. These have become our primary means of connecting with the world outside. This has made mobile app notifications a common technique employed by mobile apps to connect with their users. 

However, popups are often considered to be annoying, disturbing, and interruptive. But the problem is not with the popups themselves. It is the way they are used that many (60% of app users) finally resort to turning off push notifications permanently. So brands with mobile apps should know how to build a fruitful notification campaign. 

Here are 17 best practices for mobile app notifications.

• Send pre-permission notification for iOS.

Unlike Android phones where you can begin sending push notifications as soon as a user downloads your app, with iOS phones, you need the user’s prior permission for sending them notifications. So, the opt-in rates are almost 20% more on Android phones when compared to iOS. So, send a pre-permission notification to your iOS users. 

Be creative while telling why receiving your notifications would be useful to them. Include rich content like GIFs, videos, images, etc. to assure them that you won’t be bombarding them with marketing ads. 

Look at the above-given instance where Intermedia Labs sends out a notification with a video to HQ Trivia app downloaders. In the video, a person congratulates the users for downloading the app and describes their intention of sending notifications. 

• Send out notifications at the right time.

Sending out notifications at a time when the user is free for reading those is essential. Though usually, smartphone users are often free after work and before bed, the timing can vary from user to user. So, derive insights from your popup notification analytics to know their habitual use of the device. Make sure that your notifications don’t interrupt them during their important life and work schedules. 

For example, in the above image you can see, Curiosity, a part of the Discovery family of brands, sending its push notifications at a time when its users’ smartphones are likely to be less-crowded with notifications. Plus, the notification pops up between 5 and 6 pm- just when most of the users would be getting back from work. 

• Arouse Curiosity

To stand out in an ocean of notifications, you should arouse Curiosity. Notifications that have an element of suspense often get clicked. This is the reason why messages from social and communications apps are one of the highest opened ones. Users want to immediately know someone’s response to their posts and photos.

Such Curiosity can be evoked by other brands and businesses as well. You just need to be creative while reinforcing the value of your service or product. For instance, look at the following image bearing a mobile app notification from The New York Times. It kindles the interest of the reader to know more about the story. 

• Include social proof 

When your message has social proof from a study or event, it builds a feeling that the user is not alone. This instills the hope that one is taking or has taken the right decision. Humans tend to feel secure and assured when they go by the majority. This, in turn, promotes user retention by allowing them to appreciate your services and products. 

Such messages also leave a lasting impression of your brand on the user’s mind. For instance, look at the below-given image of two notification messages sent by Proof Leads, a US-based firm that helps its customers send proof notifications. 

• Segment your customers before targeting 

Derive valuable insights from your backend analytics data to find your most engaged user segments. Notify them with special offers based on their in-app behaviors. Also, use geo-targeting to send special offers to them.  

For instance, look at the above notification sent by the beauty company Sephora. It is short, timely, geo-triggered, and useful. Besides, fun emojis tend to make one’s spirit light. The message definitely would have driven a favorable action for Sephora. 

• Personalize your notifications

Personalizing your notifications will bring a dramatic increase in user engagement. You can add a touch of personalization in the following ways-

• Addressing the user with his or her first name.
• Mentioning a product of the user’s interest by looking into his or her navigation or transaction history. For instance, you can send a push about a new product line or about the things he or she recently added to the cart. 
• Taking into account the user’s location. For instance, have a look at the following in-app notification sent by Lou Malnati’s Pizzeria. It mentions that the weather at the user’s location is forecasted to have snowfall, and hence asks the user to stay indoors and get free delivery from it. 

• Use a conversational tone

Conversational notifications tend to grab the user’s attention more than mere statements. So, convert your statements to conversations before sending them as notifications. For instance, let your message read “Don’t wait! Our offer won’t last for long!” instead of “Do not wait! Our offer will not last for long!” 

Make sure that your message is short enough, and does not have stuffy words. For, shorter messages are good at grabbing the reader’s attention, and simpler words are better understood. “We’ll ensure that your garden looks lovely” works better than “We’ll ensure that your garden looks exquisite and splendid”. Below given is an instance from FourSquare, a location data platform. 

• Induce self-reflection

Retrieving memories of how your users used to be in the past can subtly kindle them to take action in your favor. So, try self-reflection and thought-provoking messages in your notifications. While doing so, use a lively tone. 

Consider this notification by Resy, an American firm that provides an app and backend management software for restaurant bookings. It gently reflects on the past user behavior using both old and modern language. It certainly would have coaxed the user to book dinner if they hadn’t. 

• Create a sense of urgency

Create urgency by setting a time limit on your offer. An hourly or daily countdown to the offer’s end will persuade the user to purchase before the offer or sale expires. 

In the above-given mobile app notification by an e-commerce platform, you can see how well the message is crafted to create a sense of urgency. The words “going out of stock” and “lose it forever” simply wheedles the user to make an immediate purchase. Further, it has a personal touch without an assumption that the user might have purchased the product from elsewhere. 

• Make users feel cherished

Occasionally send notifications that make them feel special. It can promote a friendly relationship of the user with your brand. Your message can mark a special day in their life, like a birthday or wedding anniversary, or a special time of the year, like Diwali, Ramjan, or Christmas. If there is no occasion, it can be a simple “Thanks for being a part of us”. 

While greeting them for the occasion, do remember to state that you appreciate their tie with you. Consider the following notification, which not only sends birthday wishes but also gives an account of how long the user has been connected with the brand. This stimulates positive emotions which can not only bring sales but also long-term associations with you. 

• Ask for a rating or review

Good reviews and ratings given by customers boost your sales further. For, positive reviews have a positive influence on prospective buyers. Ask for a rating or review as soon as your service or product has been delivered to the user. 

Look at the above notification sent by Ubereats asking its user for a rating soon after making a delivery. Asking a rating straightforwardly makes things easy and actionable. Further, the use of the word “please” incorporates politeness. Also, pay attention to the inclusion of the location of the McDonald’s, where the user placed an order. This will help if the user has simultaneously ordered from more than one McDonald’s. 

• Include several emojis

Emojis can substitute language and trigger emotional responses in the viewer. The use of these in your mobile app notifications can make your message stand out while painting a picture of the event, product, offer, or service mentioned. 

The above-shown instances of notifications incorporated with many emojis render an energetic message which otherwise would have been stale. Because of the fun inherent to such messages, these fascinate the user and drive action in them. 

• Remind users to complete an action

Sending a reminder to complete an action left halfway by the user can get the passive user to commit, say studies. It applies to not only e-commerce sites, but also job search platforms, gaming apps, and more. 

While sending reminder notifications, include an urgency element like “Already ten people have applied for this position”, “Only two more leggings of your favorite color are available in stock”, “Items in your cart are expiring soon”, etc. 

• Present a thrilling update

Send notifications with updates of products or services of interest to the user. This would excite the user to know more details of your message. 

The above notification sent by Product Hunt, a platform for sharing and discovering new products, updates the user that he got a new follower. Along with this, the message also has the profile picture of the follower, a hugging emoji, and an exclamation mark to trigger thrill in the user. 

•  Help users rediscover your app’s features

An educated user is an engaged user. So, if you observe a user using your app less often, the reason could be that he is bored, or he has already completed the purpose he downloaded your app for. In both cases, you can make him active again by reminding him of what he is missing out on or introducing him to a section of the app he didn’t know existed.

You may also choose to present him with a newly launched feature, just like how Amazon has in the above-given mobile app notification. This would have made the user inquisitive to know more about the newly launched feature. 

• Express gratitude

Let your users know how grateful you are to have them. Convey this through an app notification. It need not be just a “Thank you!” You can incorporate more into the message to accomplish more from your app notifications. 

Have a look at the above app notification sent by DailyLook, a personal styling service. It not only has conveyed gratitude but also includes an offer on the next purchase. Thus, it achieves its dual mission of expressing gratefulness and making a sale. 

• Stress on why you are important

Last but not least, the significance of stressing your dominance in your industry should not be overlooked. This is because often users end up turning off notifications. After all, they are overwhelmed by the many numbers of apps launched with each passing day. So, make sure that your users consider your notifications as important.

Just like placing testimonials at your site, send out notifications that tell them why you matter. The above given is an instance from Bodybuilding.com. See how wisely they have included a code to get a discount on a purchase! That’s how you need to combine value with your bragging. 

Now, let’s wind it all up.

Despite the widespread belief that push notifications are intrusive and annoying, these can be employed wisely for growing your brand or business. You can make Mobile app notification campaigns fruitful by following the best practices discussed in our blog. Take some insights from the examples discussed by us in the blog. This will let you know the tactics of keeping your users engaged and tied with you for a long time.

The technology of mobile app development can be used to improve the typical, a century old education system. Educational apps help parents and teachers to provide students with an easier way of learning various things. These apps can also be designed with the capacity that delivers lessons according to the grasping power of a student. Educational apps facilitate continuous learning freeing students to explore and practice lessons, course materials, and learn new topics anytime, anywhere.

Here are some points on how learning can be improved with educational mobile apps:

Interactive education content

Children are playful and, this is what they are loved for. It’s the nature seen in most children. But the same nature also distracts them from focusing on anything. They are attracted towards eye-catching details of everything.

Why can’t this playfulness of children be used for their own benefits? Apps, for an example, can be used to deliver the content in interactive formats that keep children engaged and learn more.

Yes, this is possible without any problem. Today’s mobile app development technology has got everything that allows adding a variety of interactivities to learning.

Gamification of education

Most of the millennials have now turned parents. They know how crazy they were for video games when they were kids. Games like Mario, Donkey Kong, Tetris, Space Invaders, and Street Fighter kept them very busy in their childhood; however, little these games did for the education.

But things are now unfolding quite differently. Today, we have many games purposely developed to educate kids. Smartphones are the best platform we have to realize the concept of educational gaming. In fact, some interesting educational games are already available in stores.

Online and live tutorials

With live tutorials accessible right from a mobile device, students can instantly clear their doubts without the need of a teacher. They do not need to depend on classroom study as online tutorials can provide them help anytime they need. Going a step ahead with live tutorials, students are even able to interact with tutors to ask questions live and receive answers at the same time.

Mock and Practical Tests

Tests help students discover their standing in learning. An app with this dedicated feature helps students take tests and know how much they know. By taking mock tests before the actual one, students learn to rapidly react to the final examination with better understanding of each of the topics and chapters.

An educational app providing mock tests and practical lesson help students develop the right strategy, learn new techniques and better manage their time, and practice and prepare themselves post examinations.

Social Media Integration

Parents often consider social media platforms bad for their kids. No doubt, they are concerned that their children waste time on social media platforms. Of course, social medial platforms consume a lot of time and distract students from paying concentration.

On the other hand, social media platforms can be a driving factor for students to learn more. An educational app, for example, can have the social media integration in such a way that allows students to use the social media according to scores they receive in mock tests.

Personalized User Experience

The classroom learning is delivered in a standard format. This makes equal learning opportunities available to every student; whether he or she is a fast learner or a slow learner. Teachers too do not have enough time to assess the learning ability of each of the individual students. But an app can do this quite smartly. An Educational app can have features that allow personalizing it as per the learning capability of individual students.

IT can involve simpler ways to delivery complex lessons so that slow-learners can too grasp topics by spending some extra time other than regular classes and align them with the pace of the whole class.