Category: SMO

Undeniably, marketing is always a crucial part of any business. No matter, you have small scale business or a large scale one, marketing is something which nobody should ignore.

Marketing is something that lets you introduce your business to the customers and keep them with you. Successful marketing helps to drive more users and grow business drastically. Basically, there are a lot of marketing types available which you can avail of such as content marketing, Email marketing, PPC, social media, and much more. Among them, one of the most popular and best ways of marketing can be social media.

As the number of users in every social media platform is increasing every day. It becomes one of the best ways to keep engaging with people across the globe. And this benefit must be observed by the brand owner to expand their business.

It’s never easy to do a successful marketing campaign, they must know how they achieve the desired result from that. Even to stay with the current time, marketers need to follow the latest approach to drive more user traffic. This article will discuss some of the trends and strategies that are shaping social media marketing.

Trends in social media marketing

01. Advanced social ads

One of the most recent changes we have observed in social media is the advancement in social media ads. Companies are investing a lot in advertising to keep the user engaged with their products and services.

Even the customers like to visit the store when they come across many of such ads. They have accepted this new way of advertising and are comfortable with it. As the ads are becoming advanced therefore for brands it becomes much easier to drive more user traffic.

Every social media platform has its own personalized ad experience to give a better user experience of ads. The format, customization is advanced to keep users engaged with you. Hence, this new way of advertisement eases the task of capturing attention.

02. Video content continues to rise

Another popular aspect of social media marketing. Videos are a much more effective option than writing one. It creates your social media profile more engaging and interesting to visit.

Rather than reading the text, watching videos is a priority for almost every user. Even you can easily convey the message to the users. In marketing the way you impress the customer, importance of video content has a huge impact and due to that videos can be the best solution. Written texts are not much more effective.

Moreover, the videos are a much better choice than the images also. Videos are always much more impactful. However, the way you represent the content matters a lot. You need to be very clever in incorporating every information effectively. Thus, make sure you emphasize more video content while doing social media marketing.

03. Evaluate what matters the most

It’s important to keep evaluating where you are getting the most productive result. You are following a lot of approaches to get users to the website and which one is the most effective one should be followed.

Social media is a big platform, businesses must have their own set of methods which let them towards the right solution. Whether your comments, sharing, interaction with users, retweets are giving you more benefits. Find the easiest way to reach the user and engage them with your brand.

Your approaches must be as per the audience you want to target. Understanding their choice matters a lot. Market analysis is necessary to know what strategy would be more impactful.

04. Stories will be crucial

No matter which platform you use, it will surely have a story option that exists for a few hours. But it has a significant impact. The short video clip popularizes your brand more effectively than anything else.

Story features in social media completely changed the scenario. It has many other in-depth options that make it interesting like a filter, editing, and much more. That’s the reason users like to post a story rather than regular posts. Thus, due to this reason companies also should target the story as their primary way of communication for marketing purposes.

Strategies of social media marketing

01. Set a goal

One of the basic things which you need to keep in mind while making a strategy is to have a clear goal in mind. It gives you direction and lets you plan accordingly.

The goal for any business can be to increase brand awareness, get more users, enhance sales, and much more. However, the goal may vary from business to business. A company can have all of its goals or some of them. So, to get the expected result having a specific goal is necessary.

02. Have some research

Research tells you how the market works and what the audience demands from you. Rather than assuming things, research is a better option and leads you to the right solution.

There are many ways to do research like surveys, social media analytics tools, and much more. Find the most appropriate information and follow it to grow your business. You can find that YouTube is considered to be the best way of marketing as there is a lot of availability to place the ads. So, this is how you can come across some of the fruitful details after research.

03. Know the competitors

Knowing your competitors is one of the most important parts of the social media marketing strategy. For business, the primary goal is to stay ahead of the competitors at any cost. And when you know what they are doing and then try to present something extraordinary.

You can get some useful insight from the analysis tool about their social media presence. Make sure that the idea should not be to copy their strategy, it won’t serve the purpose.

Your competition will be with the brands from the same industry, so your target should compete with them. Therefore, make sure you know competitors and what they are doing.

04. Keep assessing the strategy

After implementing the various approaches of social media marketing, it’s also necessary to keep observing the result.

An unobserved strategy can not give you expected results. Without keep analyzing the efforts, you will never know which one would give the best result. You may require to keep changing the plan as time progresses.

There are a lot of analysis tools available that keep telling you the right solution and can generate reports. Therefore, make sure you periodically refer to the result and modify the strategy if needed.

Why is social media marketing beneficial?

In this digital world, if you want to get noticed most easily then social media is the best option. Due to active users in each platform, companies are focused on various social media platforms for marketing purposes. It brings a lot of benefits. So, let’s discuss those.

01. Increase brand awareness

As we know every day the number of users is increasing in social media. It is the best place to reach maximum people and grow your business.

Since you are engaging with a large number of users, your business will reach more people. You need to be active on social media by keeping posting on it so that users can engage with you.

02. Enhance brand loyalty

One of the primary aims of any company is to create brand loyalty. Customer satisfaction and brand loyalty are crucial and relate to each other. You must create a professional image among people and make a positive impression. Whenever people see the logo of the company they must purchase the product without looking at anything.

03. Cost-effective

Social media is one of the cheapest marketing comparatively. Specifically, for the small scale business, this is the best way of introducing business to the people. They are always lacking in finance and investing in it is never easy for them.

It’s always beneficial because brands can get a higher return in minimum return. If you opt for the paid advertisement then also it’s cheaper than any other way of marketing. Just need to create an account on all of the platforms and keep posting in it about your business regularly.

04. Higher inbound traffic

Another great benefit of social media marketing. It lets more users know about your users if you have a social media presence.

Without it, you will only get users who are aware of your business. But with the help of social media more users will come to know about your business and generate higher revenue. You can put a website link in it to get more users.  Thus, this is how your presence on social media let you increase inbound traffic.

05. Stay alive

Generally, people would visit the social media site more frequently every day. At least any least active user also opens it once a day. That means you have a great chance of keeping yourself in the mind of users.

You need to keep your posts interesting and informative to convert those visitors into buying customers. Impress them with the quality content and they will surely trust you. Thus, this way you stay alive in the user’s mind that will help you for a long time.

Wrapping up

While living in this modern world, it’s hard to find anyone not using social media platforms. Brand owners should get the benefit of this popularity to expand the business and reach maximum people. They must have a strong strategy by following that they can attract more customers.

The above-mentioned trends and strategy can be followed by the companies to make their marketing campaign successful.

Author Bio:- Nidhi Dave is working as a content and brand strategist at ProDesigns – a logo design company, recommending strategies to meet customers’ goals and deliver a superior user experience.

Humans beings are naturally responsive to visuals. Whether you look at a billboard or watching TV, you will see such visual content everywhere. The issue here is that do you recollect any memory of it? Do you remember any ads when you are scrolling down your social media platform?

To put it bluntly, it did was not memorable. It did not catch your attention. Conclusion This is why you must construct such content that is visually unforgettable when you enter the social media networks. In detail, we will discuss what essential tips you can use in your arsenal to expand your social media presence.

1. Establish Your Goal

Before you can begin with your social media graphic design is by cementing your aims and goals in your mind. Creating that goal will serve as what kind of narrative you want your social media structure to look like.

Establishing a goal benefits, you in two ways: first, you can understand how your social media content will be presented visually. The second will be the messaging of those visuals as a storyline.

It would be best if you pondered on the productive queries. What is my idea? What am I aiming for with this idea? Can this idea drive sales?

After answering these questions, you need to focus on your target audience. Ask yourself who they are, how they operate, and what they are receptive to.

Once you understand your idea and your target audience, you will have your goal in place.

2. Coloring

Your choice of design color is vital for your social media graphic design process. It sets the mood and establishes the atmosphere to make its aura more memorable. Every color has a meaning and essence that evokes different emotions in the viewer’s eye. You need to ensure that the viewer’s interest remains consistent. The color scheme you choose will forever be associated with your brand and efficiently convey your messaging.

So, how would you like your social media design to be represented? Should it be serious, professional, or fun? You need to select the colors that best complement such emotions. You can begin the search process by focusing on two or three primary colors. Once you have decided upon your design theme, you can incorporate them into your social media content.

3. Text

As any brand owner, you hope to showcase your brand with pride. You want it to affect your consumers. You want every wording to be easily readable for your audience so that they may get a clue as to why your brand is so instrumental. When it comes to social media, you need to create texts that complement your design’s colors.

Words carry a powerful meaning. Whether it be on Instagram, Twitter, or Facebook, you have to use concise, limited, but useful words. There is no need to include too many words. You do not want your audience to feel overwhelmed and disconnected.

4. Typography

Typography requires an artistic approach. You need to decide on the font that best reflects your brand. It can be easily blended with the design images. The same goes for your color scheme, your font needs that showcase the essence of your brand representation.

Once again, please do not overdo it. Just use two or three fonts at best. If you use a myriad of fonts, your audience will easily be distracted. You want your audience to recognize you if not from the logo, then the font.

5. Great Contrast

In graphic design, white space will serve as the highlight of your branding image. Contrast captures the eye’s attention and can be incorporated with the case, colors, and fonts.

The best way to inject contrast into your design is in the form of colors. You can use the dark color and white logo example to construct a visually beautiful graphic design content.

If you haven’t heard it by now, negative space (also referred to as white space) is an excellent way to help your image stand out. Contrast attracts the eye and can be applied with font, colors, alignment, size, and more.

The white space (also known as negative space) serves as the viable way for your image to outshine your competitors. Contrast gives an aesthetic vibe and can be merged with colors, fonts and size.

6.Visual Identity

The primary purpose of a visual identity is to elevate your messaging to your audience. A person can view your brand numerous times before it becomes recognizable. To do that, the brand must remain consistent concerning its components in colors, logos, and fonts. Your logo especially needs to be included in every image you display. Once your audience recognizes your brand’s visual identity, they will be attracted to your website.

7. Consistency

Consistency is key to building your brand. Your social media content needs to have the elements in its arsenal to connect with your audience. If your brand is not consistent and looks sporadic, then the audience will remain clueless about your brand’s purpose. With an established goal, you will help you establish a consistent look to your brand

8. Understand Your Platform

Every social media network is different in its respect. Facebook, Twitter, and Instagram are the most commonly used social media platforms today. It is easy to capitalize on this popularity and drive sales. Instagram is more geared towards millennials, while Facebook is catered to an older demographic. Understanding this will give you a clear idea as to how you can utilize these platforms.

9. Get Creative

Suffice to say, your inner talents and mind frame will determine your creativity. You can use various ideas and narrow them down until you can find the best one that fits your brand. Do not underestimate yourself or be hesitant. Put everything on the table that comes to mind. Once you do that, you will understand your creative abilities and your platform to look like.

10. Make it Simple

With all the required fonts, colors, texts required to create a visual social media graphic design. It sounds surprising when one tells you to keep your designs as simple as possible. Don’t get carried away with all the design elements. Take it slow and make it simple. The process will go by quicker that way.

The process of creating a social media graphic design is challenging. You can go about it on your own, but the ramifications are risky. Conclusion This is why it is preferable to acquire the best unlimited design service you can buy to create a simple yet effective social media graphic design service for you.

Everyone needs good support to boost their business in 2020; social media is one of the best business tools. So, We choose Instagram as a perfect place to develop your business; get more engagement from one media. It is the biggest platform in the world, so you reach your goal in a short period. If you are a beginner, you can introduce yourself on Instagram; Instagram provides a bio section to users’ favor.

Generally, Instagram applications help to share your entertainment photos, videos, GIFs, etc,. Here business marketers use these excellent opportunities to share their business/brand pictures to achieve their ambition with efforts. Present your brand here to attract a young audience.

More than one billion active users on Instagram, that’s the reason why marketers use it for market purposes. You know that 90 percent of users are 35 years old & 20-30. People raising a few questions like:

Can I use Instagram for marketing?

Does work Instagram strategy?

Can we believe ROI?

Instagram analytics is the only answer to all those questions. If you don’t analyze Instagram activities and measure performance, you won’t get good results. Pay attention to analytics with the marketing strategy to get success. This article will tell you how to utilize Instagram analytics; let us see what that is;

Measure Instagram performance

Here many valuable Instagram metrics are available to measure that you can follow and analyze what kind of is this. Few marketing teams aren’t able to analyze every single metric, so they will focus on a set of groups to make a massive impact on their industries. Set your goal to make a brand awareness of your brand, so you need to focus on every single post. Usually, marketers give more priority to get users’ engagement to understand the user’s behavior and what they like. Analyze basic features and metrics to make a job easier, so marketers use insights to analyze them; the Instagram platform has a native analytics page.

Profile metrics

Basically, metrics are measuring quantities and tracking performance or production. Here we measure the quality of profiles. Profile metrics contain various features, including emails and call clicks, number of posts, website clicks, and profile views. We will see some important profile metrics those are:

• Followers count the Total number of followers on your Instagram profiles; Instastatistics help sees realtime follower count from Instagram. You can also see competitors’ following count of how many posts they have. 150 is the average followers count on Instagram. If you are using a private account for your use, 150 is your average; Instagram considers 10000 to 1 million followers are the highest followers count.
• Impressions: Total number of visiting your posts or stories by users or the total number of times your content could have been seen. Impressions consist of shares, saves, tags, and you can see many impressions through insights. And also, you can see those who visited your Instagram profiles. If you are looking out to get Instagram reach, then your posts need to be seen by more people.
• Reach Instagram posts or stories in which one has a total number of unique visits. An average reach rate on Instagram is between 1% and 3.5%. Try to at least 2-3 percent through quality posts, and the global reach rate is 34. 37%. The formula is an impression divided by frequency ( reach= impression/frequency). Insta
• Mentions: is calculated how many times someone mentions your name or your account ID. You also can mention another name or Instagram profile using @ symbol before your mention. Don’t give space between @ and users’ ID or name. You will get a notification via emails while you are mentioning.
• Branded hashtags: Total number of time Instagram posts with branded hashtags.

Measure Audience’s Insights

Collect audience data from Instagram insights that are very important to learn your targeted audience. You need to know what they like, what they follow, what they need from your brand; it’ll help create better content about your products to boost Instagram marketing performance. Here we explain the essential element of audience insights.

• Gender – You can see the percentage of how many men or women following your Instagram account.
• Age – You can see what is the age group of your followers. There are several different age groups like 13-18, 18- 25, 25-35, 35- 45, 45-55, 55-60 and 60 above.
• Audience’s Locations – One of the smart ways to target your audience’s location is to reach easy reach, so Instagram allows you to see the top five cities where your audience resides.
• Follower’s active time – You can find your followers’ average time or when they are searching through Instagram. It helps to post your content at the right time; thus, you can get more engagement in peak time. More possibilities to get massive engagement for your post when 7 AM – 10 AM, 1 PM – 5 PM & 7 PM – 9 PM
• Follower’s day – Everyone is not the same, and everyone busy with their own work or having weekend plans. So need to know the perfect day to post, experience people saying Monday to Thursday is the ideal time to get more engagement.

Instagram Post Insights ( photos or videos)

To view insights, go to your profile, then tab insights; select specific posts that you did like to view insights finally. You can also learn more about your audience. Post’s Insights include reach, likes, comments, engagement, impression, shares, and views.

Likes- Someone links your post when you post about updating news or trending or the latest news. Unique count like reach; you can get one like from other account—one tab for the like and double tab for unlike. Followers give like to your updates when they get impressed on your posts.

Comments- Like feedback, but if comments are good or bad, everyone can see those comments until you delete them. Delete option to remove someone’s comments. You can see under your post how many people commented on your post. It shows beside the Like section.

Engagement-  Biggest processing on social media, but you can get more engagement easily with efforts. Engagement contains like, comments, shares, save your posts, tag, etc,. It is calculated by how many members react to your posts; the engagement rate measures how many audiences connect with your brands. Engagement processing is relevant to social media algorithms; each platform has algorithms. You can get a rank if you follow those algorithms.

Views-  You can see how many members have seen your posts ( photos or videos ). Instagram can display who has viewed your posts.

Instagram Story Metrics

Instagram story is an ultimate feature of Instagram; every user uses it at least once a day. Get more reputation through Instagram story features. You can count the number of impressions and reach of every single story separately. Calculate each post before it disappears because Instagram stories will automatically disappear within the next 24 hours.

Exit – Calculate the total number of users who left your story.

Replies – Count the Total number of responses to a specific photo or video on the story.

Instagram Live Videos Insights

One of the popular elements of Instagram features; Would you like to get more engagement, use a live video section to reach wider. You can count the total number of viewers while live videos and can see the number of viewers.

Follow those tips to measure reach, engagement rate, impression, etc,. Huge tools are available on the internet, so we need to find the right analytics tool to measure followers’ insights.

so let us see the best Instagram analytics tools there are;

Instagram Insights (Default Features)

We are already discussing this topic, but it is how to use step by step procedure. First, you need to open a business account then fill in the information about your brand; it is important to access Insights. Go to your account to Switch to Business Profile from the settings, then check business-related details to learn to complete the process. Use insights to measure above mentioned metrics and content is the valuable feature; So you perform with photos or videos to obtain huge engagement. Use insights for your stories to get the same benefits, and it is an excellent tool for those who want to boost their account with campaigns.

Iconosquare

Iconosquare is a professional tool, so it is more helpful to all business marketers. More than 35 thousand companies use this tool to develop their business, and experienced marketers are giving reviews that it is better than insights. If you want to make a schedule, use this iconosquare tool to make your work too easy. It is a free analytical tool for scheduling and managing your Instagram profile. This tool has enormous, verified comments and ratings.

Keyhole

Get reports while merely using the keyhole tool, and you can see customer’s trends. It helps you to save you valuable time, and you can identify your customers’ interests. Easy to manage and flexible searches for all marketers and strat tracking keywords, hashtags, or URLs. Get specific results from this tool.

Conclusion

We hope this article will help you to give the ultimate guide about Instagram analytics. Learn how to measure metrics and what the features are and utilise the marketing strategies to reach your business goal.

Social media is undeniably one of the most effective tactics to grow your brand. It is an excellent avenue to improve your brand’s awareness and build a relationship with your customers. This technological advancement can help expand your reach and promote your brand to become a household name.

While you can build your business with the help of social media, it is not generally made to generate online sales. However, these days, as social media continue to grow and evolve, it has also become a driving force to augment online sales. Many businesses now expect to increase their numbers by leveraging on social media.

Even though it is not the primary role of these channels, if done correctly, social media marketing can be a good source for your increase in your sales. Even the different social media platform available in the market today have already made their own unique sales strategies to answer this need.

Ways To Utilize Social Media For Added Sales

There are about 3.5 billion actives users of social media around the world and even comprise almost half of the world’s population. These numbers emphasize the potential of social media for your possible sale. To help you, here are some basic strategies you can consider to help augment your sales.

1. Be Where Your Target Market Is

An essential thing you need to do if you want to increase sales on your social media marketing efforts is to be where your audience can be found. You do not want to exert all of your budget and efforts on Instagram to realize that your audience is top-tier management officers who can be found on LinkedIn.

To avoid this scenario, it is vital that you identify your target market’s demographics. Know who your crowd is and find out what social media platform they are using and where they are most active. Focus and boost your presence on that particular social media platform so you can attract your customers better.

While you can opt to use all of the available social media channels in the market today, it would not be wise to do so. You will only be spreading your resources too thinly on all of your accounts, and it will also consume most of your time. Having a strong presence where your target audience is will help boost your online sales.

2. Avoid Sales-Y Content

Social media users are savvy, and they can detect very sales-y content. When they notice that you only offer pushy materials that only speak about selling an item, they will avoid you.

Compelling content should be part of your campaign. Social media is a venue where you can provide bite-sized information to your audience. Though short, ensure that your content has value in it and interesting enough to attract your audience.

Provide essential information like tips on using your product, tutorials on how to maximize their purchases or even random content material that can form a connection with your brand.

3. Use Sales Opportunities Offered By Each Platform

Several social media platforms like Facebook, Instagram, or Pinterest have unique sales opportunities that you can leverage and help you close possible sales. These features make it easier for customers to shop in your business without leaving any social media platform.

For instance, Instagram has a feature called Shoppable Post that allows you to tag your products on your posts and lets your followers shop them directly. They do not have to access another website to make the purchase. Shoppable Post is applicable in IG Stories, where your followers can easily see the product description, name, and price.

Facebook allows you to add a “Shop Now” button on your page for free. You can add other buttons like “Learn More”, “Call Now,” or “Contact Us.” However, if you want to improve your online sales, “Shop Now” is the best option.

It may not have the same popularity as Instagram, but Pinterest also has a feature similar to Shoppable Post. It is called Buyable Pins, and it allows users to purchase an item they saw in the image without leaving the app or website. What makes it more efficient is that all products pinned from Shopify are automatically turned into Buyable Pins.

4. Leverage UGC

User-generated content or UGC is one of the most effective ways to attract your audience and drive more sales. Most consumers these days tend to check and read several reviews before making any purchase. While many rely on reviews made by well-known personalities like influencers and celebrities, consumers have begun doubting its authenticity, and some feel it is not genuine. However, when reviews made are opinions and experiences of other customers, consumers find it more relatable and real.

To help your sales increase, make use of the contents from your existing customers. It is authentic, relatable, and inexpensive yet effective. Always encourage your followers to share their experience when using your product or services and photos or videos. UGC is also an effective way to boost the credibility of your brand. It can also improve your relationship with your existing clients turning them into loyal customers.

5. Interact With Your Audience

Posting content on your social media channels is not enough to close a sale. Though it can improve your online presence and help your brand retention, it can only do as much to enhance your brand’s reach.

Make sure that you can lead your followers to check your brand and eventually make a purchase, interact with your followers, and create engagement. Try to answer all comments left in your post. Respond to their queries and make sure you answer their private messages. Ensure that you provide the right information, especially when they ask for more details. You must also try to check all of your tagged posts, so you will know what your audience says about your brand.

6. Invest In Paid Ads

If you have enough budget to spare and want to have an immediate result, you can try investing in paid ads. It will expand your reach quickly, boost your reach and impression, improve your engagement, and amplify your click-through rates. Results will come in fast and can be customized depending on your target.

Final Thoughts

Closing sales through social media may take much effort. It not only involves your frequent posting of materials, but it also requires your relationship with your audience. You need to win your target market’s trust, and you need to make your brand relevant. It is also essential to take advantage of the opportunities to rake in more sales provided by different social media platforms.  Remember always to keep your audience a priority so you can generate a good number to add to your overall sales.

Every business or brand now seems to be on Facebook these days. But the thing is committing deadly mistakes on the platform can affect your sales and revenue. Some might even ruin your web presence.

In this post, we made a list of unforgivable Facebook marketing mistakes. They are unforgivable because it can harm your Facebook presence and business bottom line.

If you are making these mistakes, you better stop doing it and get it fixed immediately.

#1. Not Handling Negative Feedbacks

No matter what type of industry you are in, or how good at you at what you do, you will always encounter negative feedback.

Some more prominent brands think that one or two negative comments will not harm their business. But you must know how to address these negative feedback should they happen.

One way to deal with this is to reply to these negative comments with helpful replies. Admit your mistakes (if there are any) and offer support and help to your customers. This will allow you to win back a customer.

Moreover, you are also showing your audience how you deal with these complaints. As a result, more leads will start coming your way.

#2. Too Much Promotion

Although you take pride in your company and your accomplishments, that does not mean that your Facebook audience will not get annoyed.

While it is alright to share your achievements from time to time, the key is not to overdo it.

If you want to promote your brand to your audience, you need to look for creative ways to inspire your audience. It would also help if you can provide them a good reason to connect with you on Facebook.

This is also where having a social media calendar could come in handy. That way, you will know when you are sharing too much about your brand.

#3. Focused Only on Likes

Sure, it is essential to get likes and heart reactions for your post. But it would help if you did not focus on that.

Your Facebook marketing campaign should generate you leads and sales. Plus, your campaign should turn a customer into a brand advocate.

These are usually the people who like your post, share it with their network, and promote your brand for free.

#4. Marketing to the Wrong Audience

If you plan on marketing to every single user there is on Facebook; then chances are, you are not making the most out of your marketing efforts.

Thus, before you dive into Facebook marketing, you need to conduct proper marketing research.

Do your part to find more about your audience. It will help to know their interests, what particular pain points they have that you can solve, their location, occupation, and a lot more.

#5. Posting Inconsistent and Less Content

Having an inconsistent posting schedule is an absolute no-no. It is like telling your audience that you have absolutely no time to connect with them. Keep in mind that organic reach on Facebook continues to decline.

Now, more than ever, your main priority should be engaging your audience on Facebook.

You can craft an editorial calendar on the platform and focus on engaging and inspiring your audience.

#6. Incomplete Facebook Page Information

Did you ever encounter a brand on Facebook that only filled its details half-heartedly? Chances are, you do not know where to go, and you feel quite lost. Similarly, you do not want to treat your site visitors the same way.

So, ask yourself if you filled in all the essential details on your Facebook business page? Did you update your address? How about your store opening hours, your physical address, and many other things your audience will be searching for?

Keep in mind that your brand page is usually the first point of contact with your audience.

So, it helps that you make a positive first impression right from the get-go. Make sure that you include all the essential info your audience needs to know.

#7. Not Engaging With the Audience

Not engaging your audience or followers is one of the biggest Facebook mistakes that you can commit. Yet, this is the most common. There are comments on several brand pages that are often left unanswered.

There are also some complaints and negative comments that are just left unaddressed. Users might abuse a brand in the comments section, but there is no one there to reply.

#8. Being a One-Trick Pony

Posting similar content, again and again, is an absolute no. You give your audience the impression that you lack creativity and that you are not in tune with their needs and wants.

Apart from that, some of your audience might consider your brand as “boring.” That’s the last thing that you want from your audience.

Instead of posting the same stuff over again, try to mix things up. Inject some variety on your content. You can mix questions, behind-the-scenes snaps, contests, and so on.

The main idea here is to keep your audience on their toes and interested in your new posts.

Remember that the moment you stop creating stunning posts for your audience, they will stop caring about you and your brand.

#9. Ignoring Facebook Insights

Ignoring Facebook Insights is one of the most serious mistakes that you can ever commit to Facebook.

Why do you need to ignore a helpful tool that provides you with so much information, and providing you with a lot of insight and analysis?

Facebook insights are helpful to your audience, but you can use that data off on Facebook as well. Let’s say that you want to run a PPC or AdWords campaign.

Having these insights on Facebook helps you target the right audience. Those graphs and charts have a lot of things going on them. So, try, at least once a week, to check your insights so that you can understand your target audience better.

See what kind of people are liking your page and who are the ones who are sharing your posts. If possible, you can run an ad campaign on Facebook to help drive traffic and leads to your site.

#10. Posting Too Many Words

Short posts, around 250 characters, tend to garner 60 percent more shares. That’s why, if you want to garner more likes and shares in your post, you should at least try to cut down your word count.

At the same time, you should determine your posting frequency as well. Posting too frequently (or scarcely) can be harmful to your brand. Try to work out a schedule and post during peak times when most of your followers are online.

You might also need to determine how often your audience wants to hear from you. Try to stick to a pattern and be consistent.

#11.Having No Marketing Plans

If you have no marketing plans, how will you promote your brand and business on the internet? You should set an intention to at least gain 10 percent more followers each month.

You can also post on blogs and other platforms to boost your online visibility. Running a business with no definite plan is hard. Thus, it would help if you had an idea to succeed.

#12. Not Tracking Your Social Media Statistics

Statistics are crucial for your business. And keeping track of them helps you know the posts that gained a lot of traction. This includes knowing which posts were shared and generated many engagements.

Facebook, for instance, has Facebook Analytics that help churn out that data. Now using this data, you can help determine the response of your audience and work from there.

#13. Ignoring Facebook Advertising

Advertising on Facebook does not end with hitting “Boost Post.”

For example, you can craft a lookalike audience based on the subscribers that are already on your mailing list. And then, Facebook will target users who have the same demographics and psychographics as your existing subscribers.

#14. Avoiding Facebook Live

Although it might take a lot of courage to go “live” on Facebook, it is one of the essential aspects of your marketing.

It is because the platforms give priority to live videos.

So, if you want to reach your target audience, you can use it, since your followers and fans will be instantly notified that you’ve gone Live.

#15. Not Having an Online Personality

The thing about social media is that you need to create an online personality that your audience can relate with.

When you create a strong voice that resonates with your audience, it will be easier for them to engage with your brand.

And by “engage” we mean, giving them insightful tips, answering feedback, or having a regular conversation with them. Doing so will be easier to take your business to greater heights.

Over to You

Facebook’s algorithm changes constantly. Thus, it would be best to visit PC River for tips to know how you can stay on top of your game. This includes knowing how you can adapt to a powerful marketing strategy.

Make sure that you stay away from the Facebook marketing mistakes listed above. That way, you will be able to craft a marketing plan that sticks and helps improve your ROI in the long run.