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In recent years, enterprise mobility has shown to be a valuable tool in the process of change. Anytime, everywhere access to information and the realization of business advantages such as improved customer service, employee happiness, new business prospects, and lower operational costs are critical drivers of enterprise mobility implementation across a wide range of industries.

As a result of all of these considerations, mobility has emerged as a critical component of business information technology infrastructure, spurring mobile investments and fuelling development in the worldwide enterprise mobility market, which is expected to reach $160 billion by the year 2023.

More information is provided in the following sections to help you better understand the problems that corporate mobility faces:

1.  Personal and Professional Device Use: Bring Your Own Device (BYOD) has created a grey area for organizations that are on the verge of blurring the boundary between corporate and personal information.

When it comes to productivity, you want to ensure that your workers have the tools they need to do their jobs successfully.

Implementing a BYOD policy is an ideal method to encourage the usage of these tools without incurring extra expenditures for the firm.

However, when these tools are used to save personal and corporate information, it becomes more difficult to draw a boundary between what is permissible and what is not suitable for usage during work hours.

2. Enterprise Mobility Management Solutions Attempt to Solve the Puzzle of Software applications: Another dilemma that Enterprise Mobile Management Solutions seek to address is determining how to implement software applications across the panel thus all devices have been seamlessly collaborating together to improve communication and productivity while enabling fluid smartphone information gathering and entering data, such as the embedded software contradictions.

3. As opposed to shifting critical information from inside your company’s walls to the virtual domain of cloud computing, corporate mobility management systems nowadays must concentrate on the most recent concern which has arisen: security.

Security is a crucial concern that may occasionally cause a significant number of roadblocks in the race. Moreover, overcoming this obstacle is becoming extremely difficult since, in order for corporate portability to be successful, a compromise must be maintained between encryption and authentication.

4. Experience is the most important driver of a company’s success. Advanced user interface designs: When it comes to corporate mobility, user experience (UX) is very important for both workers and customers.

Despite the fact that many businesses struggle to create excellent user experience designs owing to a lack of time and resources, they will partner with digital design firms to take advantage of their products and creative talents.

5. Although the increasing number of applications used in the office will increase efficiency, it will also increase the dangers associated with the security of business data and resources.

IT managers and security experts are also seeking for business mobility management solutions to solve these issues and get immediate warnings if a breach occurs.

6. Additionally, organizations will begin to take the information gained from things like call detail data from carriers into more serious consideration, in addition to the analytics that the Internet of Things will give.

Call detail records, in particular, will prove to be a valuable source of data mining for use in business analytics. Usage patterns connected with mobile networks will also be associated with certain characteristics of corporate performance, according to the researchers.

As some technologies continue to gain traction, new ones are introduced, and widespread adoption of existing technologies grows, certain trends that may propel businesses to the next level of organizational performance are becoming more apparent year after year. Security concerns have often posed a barrier to mobility.

However, the growth in the number of devices in the corporate mix shows nothing other than improved flexibility in terms of device integration and management.

As a result, security models will now adopt a more holistic framework and will evolve in a positive direction. The multi-layered security strategy is considered to be the most secure choice.

The rising popularity of smart devices, together with the expansion of wireless infrastructure, are the primary factors driving the need for Enterprise Mobile Management Solutions Market.

Furthermore, the growing requirement for improving communication among employees as well as the need to recover productivity in a cost-effective manner will contribute to the increasing demand for these solutions.

Over the projection period, the trend toward automation will continue to fuel the need for Enterprise Mobility Management Market products and services.

When the summer season arrives and holidays are around the corner, it’s not just the elite class that pack their bags and book a flight to their planned travel vacation, but the tourism sector also prepares for a busy season.

Unfortunately, it rarely turns out to be a win-win situation for all of them. Many fall behind because of a weak SEO strategy – thus no traffic! And no traffic means no conversions.

So it’s the search engine optimization that sets the tone of your success in the tourism sector. If you are struggling to acquire traffic, let alone getting any conversion, this read will be a game-changer for you.

Read on to learn how you can outrank your tourism and double your traffic in the next few months.

1. Test & Improve Your Page Speed

The average attention span of human beings is the lowest today in history – only 8 seconds. So if your website doesn’t load in less than 5 seconds, they are going to leave in a huff.

In fact, several studies conducted in this domain suggest a website that takes longer than 5 seconds to load ends up losing 90% of its traffic. This is the worst bounce rate you can expect and eventually results in a ranking loss.

Hence, it’s important to test your website’s loading speed on different devices, most notably on the mobile phone, as more than 50% of your traffic will come from mobile devices and tablets.

2. Aim for an Unparalleled User Experience

The website of a travel agency is supposed to reflect the quality of their services. Thus, visuals prove to be a great source of customer engagement. Besides that, the ease of navigation and overall usability of the website will earn you more qualified leads.

Around 70% of online businesses that fail do so because of bad usability, you don’t want to be one of them, right? Perform a detailed UX audit, preferably hire a UI/UX design agency in Dubai to look into your website’s experience from a customer’s perspective and recommend potential improvements.

And it shouldn’t be just a one-time process. Gather customer insights and constantly work on this aspect of your website to stay ahead of the competition.

3. Invest in Content Marketing

According to a recent survey conducted by Hubspot, content creation is the top inbound marketing priority of 55% of marketers. And this is for a reason, content builds trust and loyalty – and not to ignore content’s importance for better SEO.

For travel websites and anyone providing services in the tourism sector, the content will serve as a credibility booster. Provide value through your blog to the traffic and pitch your services with content marketing.

You can write about the best travel destinations for your target audience, discuss the pros and cons of a certain place, vacation budget, etc. and target the relevant keyword in your content.

4. Pick Your Keywords Carefully

One can’t emphasize enough the importance of keyword selection in the content marketing industry – particularly when you are in a competitive niche. The same goes for the tourism sector, you must select your competitors before you compete with them.

So figure out who you are competing against, what are their USPs, what are their best-ranked keywords, and where you can budget up some space for your website in the search results.

If you are new, start with long phrases and low-volume keywords with relatively less competition. Gradually, with consistent content investment, you will see traffic coming.

Don’t rely on assumptions, use premium tools like Ahref or SEMrush to have accurate numbers before you lay out a content strategy.

5. Get High Quality Backlinks

Research shows us that top results on Google’s first SERP have 3.8 times more backlinks than the rest. That clears up all the confusion regarding the importance of backlinks; you need them for long-term results.

Fortunately, you don’t need to manually research all the backlinks your competitors have acquired after persistent effort. All-in-one SEO tools also bring you competitor insights including all their backlinks.

You can further drill down to check the quality of those links and pitch the same websites with more valuable content. But avoid irrelevant backlinks, they lead to penalization and spoil your months of effort.

6. Don’t Ignore the Google Business Profile

If you don’t have a Google Business Profile yet, you are missing out on a huge opportunity. It allows you to reach more potential customers, increase brand awareness, and get more qualified leads. In this case, you even get phone calls through your business profile.

And most importantly, keep it updated. Post relevant content (it could be an advertisement, valuable information about a popular holiday destination, etc.) to show Google you are active there.

Respond to reviews, get the negative ones sorted, and maintain a high PR at the search engines.

Final Thoughts

SEO for the tourism sector is not everyone’s cup of tea. If you are struggling to manage it on your own, hire an SEO agency in Dubai to take care of everything on your behalf.

From content creation to link building, on-site optimization to Google Business Profile management; let them manage your reputation online while you give your entire attention to catering to the customers.

Your website loading speed has a direct impact on your rankings in SERP. The quicker the load time, cthe higher will be the ranking. Fast speed is so essential for a website that Google considers it as one of the ranking factors.

Page speed gives you the measurement of how fast your site loads. If your website loads in less than three seconds, the chances to rank higher increases. But if your website takes 3 to four seconds, it may affect your traffic and conversion rate. The site performance and speed have become more important with time, so optimizing speed plays a major role.

Page Speed and SEO

If you want to see your website on top search pages, your focus should be on page speed. With Google’s PageSpeed Insights, you will be able to determine the performance of your website. This tool will help you to identify the issues and recommend suggestions of how to fix them.

The top pages of Google are the ones that get organic traffic. If you don’t optimize for speed, your website will be relegated to the third or fourth page of Google. When a user searches for the content, the user clicks on the first ten links. Also, most people don’t search beyond the second page.

SEO plays an important role in your site’s overall growth which is the reason why most SEO experts evaluate the page speed metrics for SEO purposes. A website that takes longer than 5 seconds to load can expect a bounce rate of 90%. Page speed optimization is the core of SEO strategy, so you need to check out and implement various ways to improve your site’s page speed.

Ways to Improve Page Speed for SEO Rankings

1. Choose a Good Web Host

Your web host plays the most important role in the speed of your website. If you choose a basic plan or Shared plan, it may affect the speed of the website. Low-quality and free hosting can also cause issues with loading. Proximity to web server plays the biggest role. If the website is near the server, it may load in two or three seconds. If the server is far from the location, it will affect the speed.

The volume of clients on a single server and server’s RAM are two contributing factors that affect speed. Since a user will never return to a site that takes more than 4 seconds to load, poor hosting could cost you thousands of dollars.

2. Time to first-byte feature

How long your browser takes to receive the first byte of information matters the most. Google PageSpeed Insight is the perfect tool that will help you evaluate this feature. Once you put your website link, you will get results of the first contentful paint, DOMContent loaded by pulling all the data from the root. When you run a test using Google PageSpeed insight, it includes all the suggestions on areas you can work on. The results differ for desktop and mobile versions, as mobile takes a longer time loading bigger websites.

3. Inactive Plugins

Inactive plugins or plugins that aren’t in use are another cause of slow website speed. Plugins have an option of activation and deactivation if you don’t want to use them. Inactive plugins also cause lags and vulnerability to the security of the website.

You can consider some measures to use the plugins wisely:

• Install plugins only when you think they are required.
• Clear the website cache, and minify the CSS and JavaScript files.
• If the plugin is inactive for three months, consider removing it from your website.
• Try installing only those plugins that are up-to-date and compatible with your website.

4. Use Content Delivery Network

Using the Content delivery network or CDN can reduce the time taken to load the pages. When the users’ browse the internet, the proximity of the server can affect how fast the content delivers to the users. CDN hosts the content of your website in the cloud and allows the nearest server to your client to handle the delivery part. As a result, the site loads at a faster speed.

Geographical proximity is a speed factor, and CDN takes care of this. It eliminates all the associated delays that come with website loading. CDN utilizes caching to reduce your hosting bandwidth and prevents downtime. CDN can help you with optimal delivery of videos, JavaScript files, images, HTML pages, and style sheets. Apart from improving SEO, it can be beneficial for security, mitigation against DDoS attacks, and availability.

5. Clean all your website codes

Most people don’t pay heed to the website codes. While the technical team handles this, there are ways through which you can ensure that your website’s codes are clean. Website codes affect the site speed and when you get an insight on these codes, focus on the following areas – JavaScript, HTML, CSS, and theme files.

Poorly configured files often conflict with the user’s browser and negatively affect the loading speed. You can enable the dynamic caching feature and minify all the JavaScript files. Don’t make changes to parent theme files; your focus should be on the child theme files.

6. Compress Images

Image compression has the potential to improve your site’s speed. You need to follow the image optimization checklist for compression. Use vector formats and minify the SVG assets. Experiment with the quality settings and remove the unnecessary image metadata. Serve the scaled images and invest in automated tools to make sure your images are always optimized for SEO.

To Conclude

According to Google, speed is relevant to search ranking. So, there is a strong link between the two. When you optimize your website for page speed, it will boost the ranking of your website. A website that loads in less than three seconds will rank higher, and it will increase your website traffic. Use different website speed tools and optimize your website for optimal performance.

Author Bio:- Sudhir Bhushan is a Tech & Social enthusiast & Founder of HostGator coupon Code. He is also a Web Entrepreneur by Profession and loves to write about the latest trends in Social Media & SEO. 

The marketing process starts with lead generation, which means attracting potential customers. But for that, you need to target the audience who might be the potential customer in the near future, and for that, you need to promote your product or services through different means. Social selling is one of the best and easiest ways to promote products or services through various social media channels. 

What Is Social Selling? 

Social selling is the modernized way to find, attract, and nurture sales prospects from the highly competitive market and is also used to maintain good relations with customers. Marketing people can sell the product or services through various social channels like Linkedin, Facebook, Twitter, Instagram, etc., and can easily promote their products overseas. 

What Are The Top 3 Reasons For Choosing Social Selling?

In this paperless era, almost every marketer follows online selling. Hence, the following are the reasons for choosing social selling as a first priority; 

Build Real Relationship 

Social selling helps the marketers to build good relations through various social media channels, and the targeted audience shares their feedback and suggestions through commenting on your post. That is the primary reason for using social selling is to continuously get in touch with customers and improve the product and services according to their needs and demand. Below listed are some tips for building a good relationship with potential customers through social media selling

• You can create customer care or customer service posts on your social media page so that they can directly contact you when they need anything. 
• You can use social listening as one of the most trusted tools to measure brand perception through conversation and feedback. 
• Always prioritize the feedback of your targeted audience. 
• Offering them rewards through social media in terms of different price variations also attracts them.

Clients Become Advanced 

As time passes with the company, customers also become more advanced in terms of researching the product and services than buying the same. In this modern time, social selling is one of the best ways to feed your advanced client’s needs and wants.  

Gaining Competitive Advantage 

Through the various platforms of social channels, you can easily get the information of your customers, which helps you to make a decision related to price and customer preferences. 

What Are The Benefits Of Social Selling?

We can say that there is not a single disadvantage of social selling. Some pros of online selling are as follows;  

An Advantage To The Company 

The benefits of social selling affect the business as a whole. The following are the advantage of selling through an online platform in the context of the company; 

Excellent Brand Visibility 

If you have a small business or a giant firm, you are appointed more than fifty employees for different work. If all your employees create a social profile and add a clickable link to the company in their profile, you will get an extra delighted result. Moreover, while posting any ad on the page, the company can tag all the employees so that the followers of staff members are also aware of the same. 

Qualitative Lead Generation 

It is a psychology of the people, whatever they need or want to buy, they first check the brand image and company profile on google and social media. So we can get organic leads from the social selling who are actually interested in purchasing. 

Increases Traffic On A Website 

Through social media selling, you might know about the Google business, but you can increase traffic on your website by posting clickable links with each post. These are how you can get two benefits from a single post; firstly, you target the audience by posting, and secondly, you can attract traffic to your website.   

Boost Sales 

The primary purpose of creating a page on the different social media platforms is to update the target market niche, which ultimately boosts sales. 

An Advantage To The Employee

It is natural that if you have more employees, you will get more benefits. Social media selling is excellent for both personal and professional contexts.

Build Personal Brand 

These days, everyone has their personal profile on social media. You just need to add your current profession with a clickable link to the company’s website, which increases your personal brand as well as attracts traffic to the website. 

Leaders

The market leaders tag their personal accounts while they are posting on the company’s page, which increases their personal goodwill as leaders. 

Career Opportunity

Social sellers have a wide network of people, which is suitable for their future career opportunities. Active social seller’s profile notice by everyone which is beneficial for his/her personal growth.   

Vast Contribution To Company Success 

Social sellers mention the company’s name and link on his/her profile which contributes a valuable part to the success of the business. 

Which Are The Main Platform To Start With? 

At the beginning stage, you can start social selling with the following three platforms;

Linkedin

Linkedin is the most formal way to engage with customers, especially for B2B buyers. The following are the primary three steps to generate leads with LinkedIn and do effective social selling;

Boost Credibility 

We are getting almost fifty percent of social traffic on our website through Linkedin. Also, you can manage good relations with your customers or inquirers through such a platform professionally, and you can also analyze the traffic. 

Expand Network 

You can enlarge your business overseas through Linkedin. Like the saying, “Network is net worth,” so by using such platforms to expand the personal network. 

Group Benefits 

You can create a group of interested audiences and send any details in that group to inform them about the new launching of a product or service, change in policy or anything, etc. 

Twitter 

Generally, we all use Twitter to get notifications from well-known personalities about what they are doing in their personal lives. But trust me, that is not the proper use of Twitter if you are a business person. You can create a post list and monitor the same for a specific group of people to target them. The following are the primary three keys of doing social selling on Twitter;

Existing Customers 

With the help of social platforms like Twitter, you can handle your existing users. You can also analyze their needs and preferences through such social media. 

Lead Generation 

You can capture the potential audience through social media platforms and also analyze their needs and preferences. 

Competitors  

As I said earlier, we are using Twitter to get an idea about what others are doing in their lives; so you can know what your competitors are doing, and also you can use that strategy for making a decision regarding the prices of products.  

Facebook  

We all are aware of Facebook and its uses. You can create a Facebook business page and post there the latest news of your organization and inform your existing and potential users about the same. 

Engage With Rivals 

Almost all marketers have a business page on Facebook for their business so that you can check their activities also. 

Engage With Followers 

You can also engage with your followers through the Facebook page. They also comment on your post and tell you their requirements. 

How To Start Social Selling: The Basic Idea

There is a small process of starting online selling, which is beneficial for both employees and the company. The following are the steps for the same; 

Select The Best Social Platform To Start With 

The first step is to choose the best online platform for your promotion and create a professional profile for the same. You can select Facebook, Linkedin, Twitter, Instagram, etc., which best suits you for promoting the product of your company. 

Follow The Target Audience 

After making a profile on social sites, you need to classify the targeted audience and analyze their needs and preferences and also follow them to know more about them. 

Make A List Of The Rivals And Follow Them 

After that, you need to find the profile of your rivals and also need to follow them to know their daily activities for making better decisions related to pricing policy, promotion policy, discount tactics, etc., because it is essential to have up to the date information of your rivals. 

Allow Instant Notification Of Each Platform 

This is something you are not allowed to neglect if you want to win the market. You need to allow the notifications of social media applications to get the updated news of your followings, ultimately, your existing and potential users and rivals. 

Make A Group Of Interested People 

If you want to make a group of interested people, then you can create it and update your users there also. If any of them missed the post, they could get information from the group message. 

Share Valuable Content Daily 

Daily activeness on social media is essential to remind your potential leads about your brand and your business. 

Conclusion 

We know that each thing has two sides, i.e., negative and positive. But trust me! Social selling has not a single negative side. I must say this is not late yet if you want to implement a social selling strategy to expand your business overseas. 

Email marketing is a budget-friendly and robust approach. It is known as the most effective way to send marketing information out in the market. Though, it requires minimum investment but still needs a foolproof strategy for proper functioning. 

If you are just beginning your marketing journey with email marketing, look down to find out some useful tips that are required for a successful email marketing campaign.

The sole objective of email marketing

There are a lot of reasons for driving an email marketing campaign. Some digital marketing companies deliver emails about their new offers, some publish to inform about the latest collection and a few of them use it as a tool to inform about stock and availability. This channel is a great opportunity to elevate sales and lead conversion.

Here we have sorted out the reasons for sending an email to the consumers:

To subsisting clients

• For welcoming new consumer on board and provide them with a 

a quick overview of the products.

• To deliver updates on different products and offers.
• If your website has acquired a new feature.
• To enhance the relationship 
• You can also send emails to consumers, who are inactive for a long time. Send them offers that might connect them again.
• To elevate the conversion of trial users to potential customers.
• Companies can target existing customers to initiate upscaled sales.

For would-be clients

• Try to generate awareness about your product or trademark.
• Offer deals to create a strong interest in the commodity and encourage clients to initiate a purchase.
• Always try to send a message that can forge impact and helps in converting followers into consumers.
• Prepare a strategy to target audiences that were left out while promotions.

These points are helpful in creating a foolproof strategy to connect more people to your brand. Always make sure to build separate strategies to target numerous clients. When you are confident about the brand objective, it will be much simpler to direct all your energies in achieving the goal.

Here are three ways to segment marketing emails for better propagation-

1. Brand promotional emails- This category generally deals with proposals, sales, and branding.
2. Connection establishment mails- In this category firms can create a weekly newsletter, caste studies on products, and essential information. It also deals with bounties and giveaway.
3. Transaction based mails- This section focuses on received payments, purchase confirmation, receipts, and joining messages.

Analyzing the difference between these categories is vital to create a valuable marketing layout. The more you research the more benefits your brand gets.

Expressive catch lines elevating high mail opening

With the advancement in technology, people are inclined to smartphones for most of their works. This trend has proved to be very useful in email marketing. 61% of consumers use mobile phones to check emails. 

So you can try to use subjects that are mobile-friendly and catchy at the same time. Most people use Gmail or Apple Mail for checking updates. This makes it of the utmost importance to modify the subject and body of the mail according to these platforms. 

These platforms support 41 to 70 characters maximum. So, try to fit your content into this digit. Place the most crucial part in the upper strata, also try to put a catchy line in the first sentence. 

According to 2019 trends, the subject length plays a vital role. So here are a few trends that will help you to step up your marketing game.

Use emojis to stand out from the crowd

Few analytics showed that only 7 percent of email marketers incorporate emojis in their mails. So, if your email contains things that can go well with the emojis, start using them immediately. This tactic can be useful in elevating mail opening rates.

Emojis are the best way to convey emotions more informally. Incorporate them and witness outstanding results.

Employing personalized arenas

Some email marketing professionals do not appreciate overusing name personalized aspects. This is generally because some people find it very monotonous and conventional. You can utilize various other subjects to create a spark in the consumer’s mind. 

Try using these ideas-

• Mention location and products that are accessible to clients.
• Provide insights about your commodity or service or brand.
• The data that is collected via reviews and general surveys.
• Incorporate birthdays and anniversaries, as you have clients’ personal data.

Capitalizing the subject 

This is the most underestimated tactic, and many marketers often ignore that. There are four ways to master this trick and benefit your brand without putting much effort.

According to research, only 6% of marketers used conclusion capitalization. Inheriting this trick is essential because it is practical as well as a unique approach. It will make your content a class apart.

What to write in content that can lead to high conversion?

Content needs to be creative while approaching consumers via emails. Email marketing seems easy but is a little tricky when researching on a deeper level.

These below-mentioned points will surely help you in creating good content for your email marketing campaign.

Try personalization but in a unique way

The codes are similar to the subject line mentioned earlier. Refrain using surnames to address your client, when sending a promotional email. Personal data should be used only in emails that reach on a personal level. Utilizing the name regularly looks unprofessional. Avoid this as much as possible.

Digital marketing companies approach personal data in a smart and sophisticated way. Begin with these tips-

• Mention the consumer’s location and tell them about the offer or deal.
• Incorporate data that has been collected via surveys or reviews.
• Try to be specific about business and the product used by them.
• You can send birthday and anniversary emails, as it develops a deep connection.

Provide overall information about you

Nowadays, people receive more than 80 emails every day and remembering everything is impossible. So, try to create and customize your mails. Provide your personal information such as name, photograph, and other information that can build a strong relationship with your client. 

Share information and stories about the business journey and create awareness about your product. 

Digital marketing companies employ this trick and the results are worth the wait.

Precise and Productive content 

While writing content many writers often use words that are not only useless but also snatches a lot of space, eliminate those words immediately. 

Nowadays people do not have time to read huge chunks of words, so make sure to keep it small and straightforward. 

Many digital marketing companies issue a strict format for email content because there is a character restriction in mail platforms and customizing it is crucial.

Storytelling 

Storytelling is the best way to engage clients positively. Many marketers use this trick because of its power of connecting clients on an emotional and logical front.

There are many ways to spice up stories such as using harsh opening lines, proverbs, words that are capable of driving emotions and more.

Last lines

Just by formulating a blueprint, you can rest assured that messages are not piling in the scam box. This strategy focuses on the subject and works for the common goal. Multinational companies use this strategy to establish a personal connection with users. Digital marketing companies help firms to build a two-way relationship. The more you send messages, the more consumers will incline your product.

Author Bio. :- Alice Martin is a Content Marketer Head in CarinaSoftlabs.com with 10years of experience. His passion is helping people in all the aspects of content marketing flows through in the expert industry coverage he provides.