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Your website loading speed has a direct impact on your rankings in SERP. The quicker the load time, cthe higher will be the ranking. Fast speed is so essential for a website that Google considers it as one of the ranking factors.

Page speed gives you the measurement of how fast your site loads. If your website loads in less than three seconds, the chances to rank higher increases. But if your website takes 3 to four seconds, it may affect your traffic and conversion rate. The site performance and speed have become more important with time, so optimizing speed plays a major role.

Page Speed and SEO

If you want to see your website on top search pages, your focus should be on page speed. With Google’s PageSpeed Insights, you will be able to determine the performance of your website. This tool will help you to identify the issues and recommend suggestions of how to fix them.

The top pages of Google are the ones that get organic traffic. If you don’t optimize for speed, your website will be relegated to the third or fourth page of Google. When a user searches for the content, the user clicks on the first ten links. Also, most people don’t search beyond the second page.

SEO plays an important role in your site’s overall growth which is the reason why most SEO experts evaluate the page speed metrics for SEO purposes. A website that takes longer than 5 seconds to load can expect a bounce rate of 90%. Page speed optimization is the core of SEO strategy, so you need to check out and implement various ways to improve your site’s page speed.

Ways to Improve Page Speed for SEO Rankings

1. Choose a Good Web Host

Your web host plays the most important role in the speed of your website. If you choose a basic plan or Shared plan, it may affect the speed of the website. Low-quality and free hosting can also cause issues with loading. Proximity to web server plays the biggest role. If the website is near the server, it may load in two or three seconds. If the server is far from the location, it will affect the speed.

The volume of clients on a single server and server’s RAM are two contributing factors that affect speed. Since a user will never return to a site that takes more than 4 seconds to load, poor hosting could cost you thousands of dollars.

2. Time to first-byte feature

How long your browser takes to receive the first byte of information matters the most. Google PageSpeed Insight is the perfect tool that will help you evaluate this feature. Once you put your website link, you will get results of the first contentful paint, DOMContent loaded by pulling all the data from the root. When you run a test using Google PageSpeed insight, it includes all the suggestions on areas you can work on. The results differ for desktop and mobile versions, as mobile takes a longer time loading bigger websites.

3. Inactive Plugins

Inactive plugins or plugins that aren’t in use are another cause of slow website speed. Plugins have an option of activation and deactivation if you don’t want to use them. Inactive plugins also cause lags and vulnerability to the security of the website.

You can consider some measures to use the plugins wisely:

• Install plugins only when you think they are required.
• Clear the website cache, and minify the CSS and JavaScript files.
• If the plugin is inactive for three months, consider removing it from your website.
• Try installing only those plugins that are up-to-date and compatible with your website.

4. Use Content Delivery Network

Using the Content delivery network or CDN can reduce the time taken to load the pages. When the users’ browse the internet, the proximity of the server can affect how fast the content delivers to the users. CDN hosts the content of your website in the cloud and allows the nearest server to your client to handle the delivery part. As a result, the site loads at a faster speed.

Geographical proximity is a speed factor, and CDN takes care of this. It eliminates all the associated delays that come with website loading. CDN utilizes caching to reduce your hosting bandwidth and prevents downtime. CDN can help you with optimal delivery of videos, JavaScript files, images, HTML pages, and style sheets. Apart from improving SEO, it can be beneficial for security, mitigation against DDoS attacks, and availability.

5. Clean all your website codes

Most people don’t pay heed to the website codes. While the technical team handles this, there are ways through which you can ensure that your website’s codes are clean. Website codes affect the site speed and when you get an insight on these codes, focus on the following areas – JavaScript, HTML, CSS, and theme files.

Poorly configured files often conflict with the user’s browser and negatively affect the loading speed. You can enable the dynamic caching feature and minify all the JavaScript files. Don’t make changes to parent theme files; your focus should be on the child theme files.

6. Compress Images

Image compression has the potential to improve your site’s speed. You need to follow the image optimization checklist for compression. Use vector formats and minify the SVG assets. Experiment with the quality settings and remove the unnecessary image metadata. Serve the scaled images and invest in automated tools to make sure your images are always optimized for SEO.

To Conclude

According to Google, speed is relevant to search ranking. So, there is a strong link between the two. When you optimize your website for page speed, it will boost the ranking of your website. A website that loads in less than three seconds will rank higher, and it will increase your website traffic. Use different website speed tools and optimize your website for optimal performance.

Author Bio:- Sudhir Bhushan is a Tech & Social enthusiast & Founder of HostGator coupon Code. He is also a Web Entrepreneur by Profession and loves to write about the latest trends in Social Media & SEO. 

The marketing process starts with lead generation, which means attracting potential customers. But for that, you need to target the audience who might be the potential customer in the near future, and for that, you need to promote your product or services through different means. Social selling is one of the best and easiest ways to promote products or services through various social media channels. 

What Is Social Selling? 

Social selling is the modernized way to find, attract, and nurture sales prospects from the highly competitive market and is also used to maintain good relations with customers. Marketing people can sell the product or services through various social channels like Linkedin, Facebook, Twitter, Instagram, etc., and can easily promote their products overseas. 

What Are The Top 3 Reasons For Choosing Social Selling?

In this paperless era, almost every marketer follows online selling. Hence, the following are the reasons for choosing social selling as a first priority; 

Build Real Relationship 

Social selling helps the marketers to build good relations through various social media channels, and the targeted audience shares their feedback and suggestions through commenting on your post. That is the primary reason for using social selling is to continuously get in touch with customers and improve the product and services according to their needs and demand. Below listed are some tips for building a good relationship with potential customers through social media selling

• You can create customer care or customer service posts on your social media page so that they can directly contact you when they need anything. 
• You can use social listening as one of the most trusted tools to measure brand perception through conversation and feedback. 
• Always prioritize the feedback of your targeted audience. 
• Offering them rewards through social media in terms of different price variations also attracts them.

Clients Become Advanced 

As time passes with the company, customers also become more advanced in terms of researching the product and services than buying the same. In this modern time, social selling is one of the best ways to feed your advanced client’s needs and wants.  

Gaining Competitive Advantage 

Through the various platforms of social channels, you can easily get the information of your customers, which helps you to make a decision related to price and customer preferences. 

What Are The Benefits Of Social Selling?

We can say that there is not a single disadvantage of social selling. Some pros of online selling are as follows;  

An Advantage To The Company 

The benefits of social selling affect the business as a whole. The following are the advantage of selling through an online platform in the context of the company; 

Excellent Brand Visibility 

If you have a small business or a giant firm, you are appointed more than fifty employees for different work. If all your employees create a social profile and add a clickable link to the company in their profile, you will get an extra delighted result. Moreover, while posting any ad on the page, the company can tag all the employees so that the followers of staff members are also aware of the same. 

Qualitative Lead Generation 

It is a psychology of the people, whatever they need or want to buy, they first check the brand image and company profile on google and social media. So we can get organic leads from the social selling who are actually interested in purchasing. 

Increases Traffic On A Website 

Through social media selling, you might know about the Google business, but you can increase traffic on your website by posting clickable links with each post. These are how you can get two benefits from a single post; firstly, you target the audience by posting, and secondly, you can attract traffic to your website.   

Boost Sales 

The primary purpose of creating a page on the different social media platforms is to update the target market niche, which ultimately boosts sales. 

An Advantage To The Employee

It is natural that if you have more employees, you will get more benefits. Social media selling is excellent for both personal and professional contexts.

Build Personal Brand 

These days, everyone has their personal profile on social media. You just need to add your current profession with a clickable link to the company’s website, which increases your personal brand as well as attracts traffic to the website. 

Leaders

The market leaders tag their personal accounts while they are posting on the company’s page, which increases their personal goodwill as leaders. 

Career Opportunity

Social sellers have a wide network of people, which is suitable for their future career opportunities. Active social seller’s profile notice by everyone which is beneficial for his/her personal growth.   

Vast Contribution To Company Success 

Social sellers mention the company’s name and link on his/her profile which contributes a valuable part to the success of the business. 

Which Are The Main Platform To Start With? 

At the beginning stage, you can start social selling with the following three platforms;

Linkedin

Linkedin is the most formal way to engage with customers, especially for B2B buyers. The following are the primary three steps to generate leads with LinkedIn and do effective social selling;

Boost Credibility 

We are getting almost fifty percent of social traffic on our website through Linkedin. Also, you can manage good relations with your customers or inquirers through such a platform professionally, and you can also analyze the traffic. 

Expand Network 

You can enlarge your business overseas through Linkedin. Like the saying, “Network is net worth,” so by using such platforms to expand the personal network. 

Group Benefits 

You can create a group of interested audiences and send any details in that group to inform them about the new launching of a product or service, change in policy or anything, etc. 

Twitter 

Generally, we all use Twitter to get notifications from well-known personalities about what they are doing in their personal lives. But trust me, that is not the proper use of Twitter if you are a business person. You can create a post list and monitor the same for a specific group of people to target them. The following are the primary three keys of doing social selling on Twitter;

Existing Customers 

With the help of social platforms like Twitter, you can handle your existing users. You can also analyze their needs and preferences through such social media. 

Lead Generation 

You can capture the potential audience through social media platforms and also analyze their needs and preferences. 

Competitors  

As I said earlier, we are using Twitter to get an idea about what others are doing in their lives; so you can know what your competitors are doing, and also you can use that strategy for making a decision regarding the prices of products.  

Facebook  

We all are aware of Facebook and its uses. You can create a Facebook business page and post there the latest news of your organization and inform your existing and potential users about the same. 

Engage With Rivals 

Almost all marketers have a business page on Facebook for their business so that you can check their activities also. 

Engage With Followers 

You can also engage with your followers through the Facebook page. They also comment on your post and tell you their requirements. 

How To Start Social Selling: The Basic Idea

There is a small process of starting online selling, which is beneficial for both employees and the company. The following are the steps for the same; 

Select The Best Social Platform To Start With 

The first step is to choose the best online platform for your promotion and create a professional profile for the same. You can select Facebook, Linkedin, Twitter, Instagram, etc., which best suits you for promoting the product of your company. 

Follow The Target Audience 

After making a profile on social sites, you need to classify the targeted audience and analyze their needs and preferences and also follow them to know more about them. 

Make A List Of The Rivals And Follow Them 

After that, you need to find the profile of your rivals and also need to follow them to know their daily activities for making better decisions related to pricing policy, promotion policy, discount tactics, etc., because it is essential to have up to the date information of your rivals. 

Allow Instant Notification Of Each Platform 

This is something you are not allowed to neglect if you want to win the market. You need to allow the notifications of social media applications to get the updated news of your followings, ultimately, your existing and potential users and rivals. 

Make A Group Of Interested People 

If you want to make a group of interested people, then you can create it and update your users there also. If any of them missed the post, they could get information from the group message. 

Share Valuable Content Daily 

Daily activeness on social media is essential to remind your potential leads about your brand and your business. 

Conclusion 

We know that each thing has two sides, i.e., negative and positive. But trust me! Social selling has not a single negative side. I must say this is not late yet if you want to implement a social selling strategy to expand your business overseas. 

Email marketing is a budget-friendly and robust approach. It is known as the most effective way to send marketing information out in the market. Though, it requires minimum investment but still needs a foolproof strategy for proper functioning. 

If you are just beginning your marketing journey with email marketing, look down to find out some useful tips that are required for a successful email marketing campaign.

The sole objective of email marketing

There are a lot of reasons for driving an email marketing campaign. Some digital marketing companies deliver emails about their new offers, some publish to inform about the latest collection and a few of them use it as a tool to inform about stock and availability. This channel is a great opportunity to elevate sales and lead conversion.

Here we have sorted out the reasons for sending an email to the consumers:

To subsisting clients

• For welcoming new consumer on board and provide them with a 

a quick overview of the products.

• To deliver updates on different products and offers.
• If your website has acquired a new feature.
• To enhance the relationship 
• You can also send emails to consumers, who are inactive for a long time. Send them offers that might connect them again.
• To elevate the conversion of trial users to potential customers.
• Companies can target existing customers to initiate upscaled sales.

For would-be clients

• Try to generate awareness about your product or trademark.
• Offer deals to create a strong interest in the commodity and encourage clients to initiate a purchase.
• Always try to send a message that can forge impact and helps in converting followers into consumers.
• Prepare a strategy to target audiences that were left out while promotions.

These points are helpful in creating a foolproof strategy to connect more people to your brand. Always make sure to build separate strategies to target numerous clients. When you are confident about the brand objective, it will be much simpler to direct all your energies in achieving the goal.

Here are three ways to segment marketing emails for better propagation-

1. Brand promotional emails- This category generally deals with proposals, sales, and branding.
2. Connection establishment mails- In this category firms can create a weekly newsletter, caste studies on products, and essential information. It also deals with bounties and giveaway.
3. Transaction based mails- This section focuses on received payments, purchase confirmation, receipts, and joining messages.

Analyzing the difference between these categories is vital to create a valuable marketing layout. The more you research the more benefits your brand gets.

Expressive catch lines elevating high mail opening

With the advancement in technology, people are inclined to smartphones for most of their works. This trend has proved to be very useful in email marketing. 61% of consumers use mobile phones to check emails. 

So you can try to use subjects that are mobile-friendly and catchy at the same time. Most people use Gmail or Apple Mail for checking updates. This makes it of the utmost importance to modify the subject and body of the mail according to these platforms. 

These platforms support 41 to 70 characters maximum. So, try to fit your content into this digit. Place the most crucial part in the upper strata, also try to put a catchy line in the first sentence. 

According to 2019 trends, the subject length plays a vital role. So here are a few trends that will help you to step up your marketing game.

Use emojis to stand out from the crowd

Few analytics showed that only 7 percent of email marketers incorporate emojis in their mails. So, if your email contains things that can go well with the emojis, start using them immediately. This tactic can be useful in elevating mail opening rates.

Emojis are the best way to convey emotions more informally. Incorporate them and witness outstanding results.

Employing personalized arenas

Some email marketing professionals do not appreciate overusing name personalized aspects. This is generally because some people find it very monotonous and conventional. You can utilize various other subjects to create a spark in the consumer’s mind. 

Try using these ideas-

• Mention location and products that are accessible to clients.
• Provide insights about your commodity or service or brand.
• The data that is collected via reviews and general surveys.
• Incorporate birthdays and anniversaries, as you have clients’ personal data.

Capitalizing the subject 

This is the most underestimated tactic, and many marketers often ignore that. There are four ways to master this trick and benefit your brand without putting much effort.

According to research, only 6% of marketers used conclusion capitalization. Inheriting this trick is essential because it is practical as well as a unique approach. It will make your content a class apart.

What to write in content that can lead to high conversion?

Content needs to be creative while approaching consumers via emails. Email marketing seems easy but is a little tricky when researching on a deeper level.

These below-mentioned points will surely help you in creating good content for your email marketing campaign.

Try personalization but in a unique way

The codes are similar to the subject line mentioned earlier. Refrain using surnames to address your client, when sending a promotional email. Personal data should be used only in emails that reach on a personal level. Utilizing the name regularly looks unprofessional. Avoid this as much as possible.

Digital marketing companies approach personal data in a smart and sophisticated way. Begin with these tips-

• Mention the consumer’s location and tell them about the offer or deal.
• Incorporate data that has been collected via surveys or reviews.
• Try to be specific about business and the product used by them.
• You can send birthday and anniversary emails, as it develops a deep connection.

Provide overall information about you

Nowadays, people receive more than 80 emails every day and remembering everything is impossible. So, try to create and customize your mails. Provide your personal information such as name, photograph, and other information that can build a strong relationship with your client. 

Share information and stories about the business journey and create awareness about your product. 

Digital marketing companies employ this trick and the results are worth the wait.

Precise and Productive content 

While writing content many writers often use words that are not only useless but also snatches a lot of space, eliminate those words immediately. 

Nowadays people do not have time to read huge chunks of words, so make sure to keep it small and straightforward. 

Many digital marketing companies issue a strict format for email content because there is a character restriction in mail platforms and customizing it is crucial.

Storytelling 

Storytelling is the best way to engage clients positively. Many marketers use this trick because of its power of connecting clients on an emotional and logical front.

There are many ways to spice up stories such as using harsh opening lines, proverbs, words that are capable of driving emotions and more.

Last lines

Just by formulating a blueprint, you can rest assured that messages are not piling in the scam box. This strategy focuses on the subject and works for the common goal. Multinational companies use this strategy to establish a personal connection with users. Digital marketing companies help firms to build a two-way relationship. The more you send messages, the more consumers will incline your product.

Author Bio. :- Alice Martin is a Content Marketer Head in CarinaSoftlabs.com with 10years of experience. His passion is helping people in all the aspects of content marketing flows through in the expert industry coverage he provides.

Small and medium businesses engaged in the manufacturing sector have to face a lot of challenges to stay competitive and relevant. They have to keep producing more value out of limited time, resources, skills, and investment. This is how they will succeed; however, attaining this state isn’t easier for a business at all, particularly for those ones which have less involved the technology in carrying out their processes and operations.

But these challenges can be overcome with the use of ERP. Many small and medium businesses have still not learned how ERP applications can help them address critical business-challenges which they face in their routine operations.  Even businesses, which have learned what ERP can do for them, bother about the enormous cost of adopting and running systems. But this negatively impacts their market profitability and sustainability than doing any good.

Of course, it’s a poor decision making. No wonder many SMEs are at risk because of this tendency. They are still executing their operations through traditional approaches where processes are handled and executed manually or with a little use technology. Transactions are also recorded manually on papers.

Doubtlessly, many businesses are still making money without fully relying on technology and by avoiding ERP systems. They believe that only large scale businesses can afford ERPs; however, things are totally different. The reality is that ERPs are becoming more popular among SMEs than large businesses. With ERPs, SEMs are able to facilitate greater productivity in all their departments

Maybe, you are still not fully convinced about how an ERP can help you. Allow me to mention some top benefits that ERP systems can bring in to small-medium businesses.

Boosting Productivity

Businesses in the manufacturing sector often struggle to increase productivity at their manufacturing facilities to get more out of every operation. They carry out a number of processes; one relies on the data of others. It’s their bottom line. When implementing an ERP, the biggest benefit that a manufacturing business experiences is its growing productivity.

ERP generates a lot of business data that are made available across departments at once. When the data can be made available immediately in real time, employees are able to save time and rapidly complete all their operations. Now, they do not have any dependency over other employees who also use the same ERP and provide and produce data for it in order to complete their operations.

Streamlined Data-flow

When a small business adopts ERP software, it enjoys the streamlined flow of data. Fast-growing businesses often experience this change. Without an ERP, these businesses run into problems as data is compartmentalized in different departments. The ERP streamlines every process into a single system and lessens or remove the dependency between departments. The system brings everything at one place and, the data is made available to all the authorized personnel from any departments.

Better collaboration between departments

Small and medium businesses experience a noticeable difference when they implement an ERP system. It helps getting rid of issues like poor communication and lack of collaboration which result in employees having no access to the data they need to work. When employees have access to the data across departments, they are able to form better collaborations with each other by seeing the “big picture” within the company.

Reduced Operating Costs

An ERP application helps small and medium business owners reduce the overall operating costs. Because the ERP will streamline data at a single platform, business owners will no longer require managing and paying for separate systems. This will save considerable costs that businesses have been paying in the past.

Better business Insights

Small businesses require considering a lot of data and analysis before making important decisions. The data helps businesses keep themselves away from unwanted monitory risks that can fall on them because of not taking wise decisions.

Better decision-Making

With ERP, decision-makers have enough inputs to take the best decision based on the trending data. They also enjoy greater peace of mind and confidence in every decision they take.

With appropriate implementation, an ERP application can help a business:

• improve productivity
• trim down operating costs
• rationalize data flow
• encourage collaboration
• get deeper business insights
• advance decision-making

Are you convinced now? If yes, it’s time you start looking ERP solutions for your small business. Also, you can contact an ERP application development service provider to get a customized ERP solution build.

Although iOS and Android became the most used mobile platforms, cross-platform app frameworks have certainly become popular over a short period. With the ability to develop one app which is accessible by all devices, these frameworks turn out to be new favorites of developers and businesses.

According to Statista,

“There are about 8 million apps in the Google Play store, 2.2 million in the Apple App Store, 669K in the Windows Store, and 600K in the Amazon Appstore.”

In such scenarios, businesses don’t risk missing their presence on either of the platforms. However, Budgeting is usually a problem when businesses choose native app development. Thus, cross-platform emerged as an unrivaled choice for those who want a presence on both Android and iOS.

Before exploring which are top trending cross-platform mobile app frameworks for 2019, we should know some basics about it.

Cross-Platform App Frameworks

The frameworks allow developers to build mobile applications that are compatible with more than one operating system which means it is operational on both iOS and Android. Cross-platform development frameworks guarantee that you can write code once and run the app seamlessly on any platform.

It saves time and money while launching your app to market, and also minimize maintenance and development cost in half.

Pros of Cross-Platform Development

The idea of cross-platform development commenced skyrocketing because it offers astonishing benefits to all the industry types irrespective of the size, revenue, and model.

1. CODE REUSABILITY

Instead of writing new codes every time, Mobile App Developers California practices the same code across all the platforms. So, it cuts down the development efforts and time to half when compared to native app development.

1. MINIMUM TECHNICAL BARRIERS

Another benefit of developing with cross-platform app development is that there is no need to learn platform-specific languages like Swift or Kotlin. To build a cross-platform app, mobile app developers require proficiency in HTML, CSS3, and JavaScript.

1. QUICK DEVELOPMENT & SIMPLE MAINTENANCE

Cross-platform apps offer a shorter time to market and a broader market reach. The developers take minimum time to build cross-platform apps than native apps which allows the business to launch apps quickly. Moreover, it can support native UI components of a device thus, needs fewer efforts in building cross-platform apps.

Due to instant synchronization, maintaining and deploying the latest changes is simple and less time-consuming.

Cons of Cross-Platform Development

No platform is perfect. Here are some drawbacks that come as a part of the package.

1. LACK OF FEATURE SUPPORT

Often, the cross-platform framework does not support all the features of different devices on different platforms. Limited feature support may end up restraining the developer from creating a vibrant app design.

1. UX MAY NOT BE OPTIMAL, ALWAYS

Achieving the same user experience on all platforms is a significant challenge. It is an arduous task to figure out exclusive capabilities that each platform has to offer.

Top Cross-Platform Mobile App Frameworks 2019

Now, that we know what is cross-platform and its upsides/ downsides, let’s go on exploring the most popular cross-platform app development frameworks in 2019.

1. Xamarin — A Mobile App Developer’s Delight

Launched in 2011, Xamarin is an open-source framework which aims to resolve the issue of disjointed native technology stacks as it made mobile app development an expensive affair. It used C# for coding which means, it can work seamlessly on an array of platforms including iOS and Android. The framework adds substantial value by adding access to native APIs easy integration with Xamarin plugins and NuGet package.

Advantages of Xamarin

• Faster App Development Cycle
• Generate High-Performing Code, Accessible on Every Native App Platform
• Same API Integration to build iOS, Android, and Windows

1. Ionic — Develop Highly-Interactive Applications

An opensource cross-platform app framework that utilizes HTML5 and inherits a few design elements from iOS, Android, and AngularJS. It has an extensive library of tools, gestures, native plugins, and components that make development easy.

Advantages of Ionic

• Develop once and deploy everywhere (iOS, Android, and Windows Devices)
• Focusing on HTML, CSS, and Angular JS, Ionic enables quick development, low costs, and minimum maintenance
• Based on SASS, it provides support to several UI components thus helps in creating robust and interactive apps

1. Adobe PhoneGap / Apache Cordova — Owned and Sourced by Adobe

Like all other handy frameworks, Adobe’s Apache Cordova (formerly PhoneGap) is a simple framework that uses HTML, JavaScript, and CSS. It allows developers to preview results on the hardware while making changes in the code. With this framework, your developers can share the application in the internal team to gather their feedback. Features like the support of a large community, easy integration with third-party tools and backed with several plugins make it better than its competitors.

Advantages of Apache Cordova

• Apps developed using Apache Cordova can use in-built device’s properties like camera, accelerometer, messages, geolocation, and media storage. Thus, developers can create powerful applications without compromising UX.
• The framework has an extensive architecture which allows developers to leverage the full potential of native app development features and access to the cloud service seamlessly.

Conclusion

Cost-efficiency, the higher rate on investment, and shorter time to market are the main reasons why businesses opt for cross-platform app development. There are many other frameworks all you need to find out the right fit for your business. If you still feeling confused, you can consult a renowned cross-platform app development company who can not only help you in selecting the apt framework for your business but also makes your development journey more engaging.

This article is contributed by Aakash — Marketing Analyst in Clavax, a leading Mobile App Development Company in California

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