Category: Web design

User experience plays a key role in e-commerce mobile application development. The modern mobile development company is required to keep tabs on user preferences and priorities in order to ensure the success of the mobile apps.

The main objective of mobile applications is to resolve any of the problems faced by users. This makes it necessary that mobile app developers diligently consider and understand what the potential users are looking for in the app.

User Experience and Behavior Play a Crucial Role in Enabling E-Commerce apps to Succeed

Why is Analyzing User Behavior Considered Important in Mobile App Development Process?

User Experience and Behavior Play a Crucial Role in Enabling E-Commerce apps to Succeed

The primary focus of any mobile app is providing convenience to users and rendering their processes easy. The ‘one-size-fits-all’ concept will not suffice in fulfilling the specific needs of consumers having different requirements and tastes.

Mobile apps will achieve the intended results only when developers provide user-friendly and easy-to-use features and functions. To be able to roll-out successful apps and sustain, entrepreneurs have to first understand the market. This necessitates minutely studying users’ varied needs and behavior to come up with custom mobile application development that satiates the needs of users.

What are the Effective Ways of Analyzing User Behavior?

Analyzing the following data helps understanding user behavior for designing and developing mobile apps for e-commerce:

Usage pattern: It is essential to understand how users tend to handle their mobile phones and what would be the convenient way for them. The following are a few of the statistics related to common mobile phone usage pattern:

• Most of the people use their left hand for cradling the phone or using apps. Mobile application development, especially the design, must consider such facts in order to satisfy consumers.
• While many of us tend to use portrait mode for apps, it is common that people hold the phone in landscape mode when it comes to viewing images and videos. Smartphone application development must offer facility for changing views in line with user preferences.
• The mode of authentication that is being used for accessing the screen or the buttons is to be considered. While some may use their thumb, others may opt for using other fingers. Holding the phone in a hand is easy for a few, while cradling it proves convenient to others. Such data helps in adopting the right design strategy.
• Placement of buttons for better interaction is another factor to be prudently considered while designing an app. Keeping buttons at places within the phone’s screen that is less accessible or inaccessible will hinder the success of the app.

Android Vs iOS — the Specific Development Preferences

It is imperative that mobile development services learn users’ interests and choices while they consider building an app for mobile devices. Android and iOS are meant for catering to the needs of different group of users. While Android is normally meant for the lower or middle income group of people, iOS is targeted for those who are prepared to spend money.

Since a major portion of the global population consists of middle and lower income group, Android app development naturally has an edge and attracts the masses. The selection of platform for building your app must be made after carefully considering the customer base. While Android would prove to be better for acquiring customer base, iOS app development will be lucrative if revenue generation is the agenda.

What are the Distinct User Behavior Differences that Influence the Choice of Mobile App Development Platform?

User Demographics

Android is seen to have a two-thirds market share globally. The major reason for this extensive reach is its popularity among lower-income population and the developing countries. In reply to this, iOS has gained popularity in USA, UK, and Japan. Statistics show that iOS customers tend to have higher app engagement generally. They are also more likely to spend more per application.

Factors such as location, income, and decisions about purchase have an impact on users’ actions related to in-app purchases and subscription enrollment. Such demographic variances influence users’ preferences about which type of apps they download as well.

Spending Behavior of Consumers

It is difficult to study users’ spending behavior with regard to buying apps or paying for in-app purchases. While app revenue is seen to grow over years, the gap between spending of iOS users and Android users happens to be huge. Analytics prove that revenue generated by Google Play Store is far less than that of Apple’s App Store.

Details such as on which product users spend more are very useful for e-commerce organizations that look for building their E-Commerce mobile apps.

The Role Played by Device Compatibility

There are certain device-specific differences between Android app development and iOS app development that impact user experience. This influences consumers’ decision about choosing their pick among the two. This is a major consideration of a mobile application development agency in choosing the platform.

iOS mobile development companies are required to follow stringent rules while Android developers are having a comparatively free hand. Android users are offered customization and freedom their devices provide. They can modify their mobile phones the way they want. But in the case of iOS, app development and verification process takes longer, but the app experience is consistent, intuitive, and more secure.

App Retention and User Engagement

There’s a lot of difference between individual users, especially in the way of engaging with content and viewing. The time spent by users on their apps varies between Android and iOS users. iOS users are seen to spend more time on their apps than their Android counterparts. Android users tend to take more time for opening notifications than iOS users.

More number of media users are included in the customer base of Android. They prefer utility, performance, better productivity, and anti-virus features in their apps. Performance of objectives such as purchase, reservation, and in-app purchase varies between iOS and Android. iOS is seen to outshine Android in user engagement front in the above-said categories. But in registration, Android leads the race. Such factors have an effect on selecting the platform for your E-Commerce app.

Wrap-Up

Each platform has its own unique characteristics and is capable of providing specific advantages. Effective decision making about which one to pick depends on the user preference and behavior and how they connect with your business. Mobile phone app development process is greatly influenced by user behavior, necessitating in-depth analysis of the same before starting the development process.

This article is contributed by Arul Karuppannan, Digital Marketing Strategist at W2S Solutions — Mobile App Development Company

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PHP is one of the most popular programming languages and website developers across the world enjoy working with it. If you search online, you will find that a number of popular websites like Facebook and WordPress have been developed on the PHP framework.

PHP gives faster and reliable web development experience and that is why it has become the most used scripting language in the world of information and technology. One of the best parts of this programming language is that a developer can easily find thephp tips and tricks on how to use the language to build websites and here we have brought 7 useful php tricks for web developers.

#1. Keep Error Reporting Enabled

This is going to be one of the most useful php tricks to work with, as the error reporting feature can make the job easy for developers. If you want to handle the issues like the error, you can set the program to show the errors.

In order to set a setting, you have to replace the file naming php.ini when working on your project. If you include these two following lines at the starting level it will be quite easy for you to find the errors. These two lines are; 1. error_reporting (E_ALL), 2. Ini_set (‘display_errors’, 1). This code will help you to see all types of errors when you will be developing the website.

#2. Use PHP Debug

If you are looking for some useful information and advance php tips regarding your website development project, you can use the PHP_Debug, which is an open-source program designed to deliver useful information on HPH code required for debugging.

This tool can minimize the processing times of both PHO and SQL. You will be allowed to check the performance of the code you want and find several dumps in visual form. This can be a great experience for developers seeking graphical output than the results provided by print_r() or var_dump().

#4. Say Goodbye to the MySQL Driver

This is 2019 and most of the website developers are working with PHP7. If you were working with a web development project two years back, then we could talk about MySQL driver but it is 2019 and you have to say MySQL goodbye.

It is time to leave MySQL driver and look forward to work with the advanced ones. You can work with PDO extension and it will help you to establish connections between different managers’ database. Yes, you can definitely work with MySQL, but you may miss some features when working with a backdated driver like this.

#4. Prefer a Simple URL

It is better to come with a simple URL rather than a complex one, as this will help the audience to find it easily it the crowd. If you want to make the URL simple, you have to use the file .htaccess, as this is the best way to make the URL simpler for the users and the SEO as well.

This hidden file will help you to get plenty of Apache directives. This is one of the best tips a developer should follow while working on a project with PHP. The following code will help developers to make a clean and simple URL for their website. — 1. RewriteEngine On, 2. RewriteRule ^ ( [ a — zA — Z0–9 ] + ) $ index . Php? Page = $ 1

#5. Find out the Difference of Comparison Operators

This is one of the cool php tricks and it is going to help you a lot if you follow it precisely. You have to know the difference between comparisons. However, here you should know that a non-strict comparison can create problems for the developers working on regular and custom php development.

The comparison operator is also known as identical operator and it allows developers to perform a strict comparison between the values or variables. Remember, if both the given variables come with the same data, the operator will return as true.

Developers at the top php development company often use strpos() to make sure if a substring remains within the string. If such a thing happens, then the result can be negative. Here, you should remember that if you cannot find a substring within a string, it will return as false. However, the best part is this you can address this problem with a strict comparison.

#6. Be Aware of the isset() Problems

If you are ready to work with PHP, then you should have the knowledge of isset() function. This can be a game changer for you if can use the trick to develop a PHP website. Before you start working with it, you should know when isset() gives false and when it returns true. This simple knowledge will help you to gain many benefits from it and this will help you to learn php fast.

For example, if NULL comes with a valid value from the variable, you will definitely get a problem. Here, you should remember that a NULL character is not similar to the PHP NULL constant. If multiple parameters are delivered during the project, then isset() will respond with true provided all parameters are set.

#7. Use Tools for Testing and Optimization

It is better to use testing and optimization tools to test the stability and scalability of your web applications. You can use PHP Unit, which is a testing tool for PHP5 and it is quite easy to work with it. You can also use tools called Simple Test to check the functionality of your web applications.

If you are looking for a convenient unit-testing platform, the Simple Test will be an ideal option to work with. It is quite easy to work with Simple Test but if you are a newbie in this field, you can read tutorials to learn more about the testing tool.

Verdict:

These are some of the best and advance php tips and tricks you can use when working with a PHP framework. PHP is a basic programming language that can easily be used to develop websites. PHP framework paves the structure, where a developer can build a highly functional website. Developers who use PHP framework to build websites can deliver satisfactory outcome quickly. The framework allows developers at php development services to develop applications rapidly without even using too many codes.

This article is contributed by Maria Brown, Content Writer, Blogger and maintaining Social Media Optimization for 21Twelve Interactive — PHP Development Company in India

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With the advancements in technology and with the increasing number of Web apps, the need to improve efficiency has increased. Developers are looking forward towards such tools that not only enable them to work efficiently but can also automate certain tasks. Automation at effective cost is becoming the need of the hour to tackle the ever-growing demand. With such a need in hand, cloud computing has gained appreciable popularity in recent years.

Before we dig deep into our central concept, let’s first understand what cloud computing is.

What is Cloud Computing?

According to Wikipedia:

“Cloud computing is shared pools of configurable computer system resources and higher-level services that can be rapidly provisioned with minimal management effort, often over the Internet.”

In simple words, cloud computing harnesses the power of computers connected over the Internet to do the computation. Cloud computing, in recent years, has shown great improvement. A number of vendors have come up with their platforms to provide cloud computing services.

With high competition in the market, cloud services are now available at budget-friendly rates with surprising uptime. With the increasing availability and reliability, corporates are moving most of their business process to the cloud. From development to marketing, cloud services are proving their benefits over conventional methods. Here we’ll discuss one such area, i.e., web application development.

What is a Web App?

A Web App is basically an application program that resides on remote servers and is accessed by users over the Internet, through a web browser. To access a web app, it is not necessary to download it, rather it can be accessed through the network.

As the trend for digitization is increasing, so is increasing for web application development that provides a direct connection between the clients and the hosts. Instant messaging services, online image editing, and online word processing are some of the examples of web apps that operate from remote servers. But what about those servers where they are installed? Are they manually set up or are provided by third-party vendors?

This is where the role of cloud-based services come into effect.

Cloud computing in web app development

For any web app development, you need to provide an environment which is usually a server-based application where the programmers can launch and test their code. Well, everybody knows that handling a server is not an easy job. One needs to constantly monitor it to eliminate any chance of issue creeping in. What if this task is outsourced to the cloud?

Many tech giants have already bid goodbye to the traditional methods of web app development. With the advent of cloud computing service providers like Amazon Web Services (AWS), Google Cloud Platform, Microsoft Azure, etc., the procedure for shifting to the cloud has simplified to a great extent. Now the programmers can focus properly on their work with the guarantee of the services that the cloud service providers provide. IT sector has seen astounding benefits out of this.

Benefits of cloud computing in web app development

Cloud computing is proving to be a boon to web app development sector. With the benefits of cloud computing, a number of problems of developers were solved and they can now outreach to a greater section of the market. Some worth benefits are outlined below:

• Scalability

Scalability helps a software adapt to the market changes whether it be in terms of user handling capability or speedy hardware utilization. With cloud services, as and when required, the user handling capability of the app can be increased easily. To handle the increasing number of requests, more servers with the choice of better hardware configuration can be deployed.

• Cost-effectiveness

When you set up traditional on-premise data centers to connect to remote servers, you need an appreciable upfront investment and a team to continuously monitor it. But with cloud service, there no such requirement. With a wide variety of options, you can choose the plan that suits your need and pay only for what you use.

• Continuous deployment

With continuous deployment, developers can easily and quickly release new features in front of users. Tools like Amazon EC2 and GitHub allows teams to continuously deploy software without dependencies as there are redundant servers that can compensate at the time of failure. This helps companies flow with the market.

• Immediate availability of resources

Cloud services provide you with lots of pre-stored resources and allow you to use them as and when required. Even in urgent cases, you have full support from the service provider. With this, you don’t have resources that lay unused and also you don’t need to care about wear and tear of the hardware being utilized.

• Global Reach

As the cloud services are delivered through the Internet and are not limited to local scope, developers are able to connect to the global audience. This has another benefit that if a team consists of developers from different geographical locations, then each can work collaboratively with others. This enhances productivity as the web app will receive inputs from different developers from different locations thus making the app more versatile.

While cloud technology comes up with a number of advantages, its infrastructures draw more attention when sensitive data is to be shared.

Sometimes conditions like vendor lock-in period, compliance requirements, and extra transparency requirement while debugging may limit your choice. But, if your requirements pass out of some of the hurdles like these, then cloud computing has all the necessary capabilities to power your web app development process.

The modern business process demands more productivity with less resource utilization and cloud computing has the necessary potential for it.

This article is contributed by Shubhanshu Agrawal, Sr. Content Writer at Appventurez — mobile app development company .

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A carefully created and professional looking website is liked by all segments of society as it helps people gain the desired knowledge and make decisions easily and quickly.

When you wish to take your business to the WWW with a sole intention to increase the brand awareness, and reach out potential customers and sell more products, your website must show professionalism and the information searched by visitors.

This is possible only when you get in touch with a professional web design company or an individual web designer. They benefit you in many ways.

Let’s have a look at the top 6 benefits of hiring a web designing expert now.

#1. Experience & Knowledge Matters A lot in Web Development

When you tend to have a stylish and trendy website that stands out of the crowd, satisfies the parameters of different search engines, easily meets the rapidly changing needs of the Internet audience, then you need the assistance of an expert web designer or SEO company.

It is because only an experienced and well-informed web designer can keep a close eye on changing trends in web design, SEO, the user behavior. These things are necessary to create faster, eye-catching, professional & user-friendly websites.

These days, many people use different CMS systems to create websites with the help of pre-made themes and plugins. Always keep in mind that using predesigned themes and plugins don’t help you create websites you dream of. You necessarily need to customize those themes and extensions and reshape them as per your needs. Only an experienced web designer can do this. So, hiring website developers makes sense when you have to create professional websites.

#2. To Deal With Website Errors ASAP

The availability of multiple content management systems, free themes, plugins, & extensions have enabled even non-technical persons to create makeshift websites in a great hurry and join the world of online business. Such websites don’t stand in the rat race because they contain several errors. Generally, non-technical persons have almost zero or insufficient knowledge of different types of website errors. So, when such problems take place, they become panic and desperately look for Professional Web designers to do the troubleshooting work.

You must keep in mind that website errors must be solved as soon as possible. If you remain ignorant towards those problems, they will affect the SEO ranking of your website and the business generated by it. Moreover, flawed websites invite intense criticism from search engines and people alike. So, it is always advantageous for you to keep an experienced web designer or developer in your team. He/she can easily track different types of website errors within a few minutes and solve it immediately.

#3. To Save Your Hard-earned Money

You must know that the successful creation, operation, renovation, migration, and maintenance of a website comes at a great price. From time-to-time, you need to spend dollars on website domain purchasing, server, themes/plugins, extensions, firewalls, antivirus, etc. Website design and development is an expensive affair.

If you contact professional web developers for different web design services, it can make a big hole in your budget and jeopardize the financial well-being of your organization. So, it would be better to hire a Professional Web designer on a fixed monthly payment and keep using his/her expertise for the development of supervision of your website at all the times.

#4. Services on Demand

We all know that the profitability and popularity of websites are determined by its uptime and the services offered by it to the targeted audience. 100% website is a dream of many site owners as their sites are exposed to various types of online security threats, sudden technical errors, updates in themes and plugins or CMS, Google updates.

All these activities greatly determine the business generated by your website. During the crisis time, the assistance of a professional web designer helps you to keep the things under control and help visitors find what they are looking for. Experienced web designers always provide different types of services on demand to ensure 100 website uptime and keep business opportunities falling in your way.

#5. Innovative Ideas keep Flourishing

In the digital word, only those companies get the ultimate success that keeps inventing innovating ideas to present useful information to customers and help them make transactions one after another. Big IT companies, such as Google, Facebook, Yandex, Amazon, etc, are successful because of their innovative ideas. You will be surprised to know that people around the world have different tastes and preferences. A company that sells products and services must always invent innovative ideas to communicate with customers and make more business opportunities. This is possible with the help of a Professional Web designer.

#6. 24*7 Website Performance Monitoring

Website performance monitoring is essential to keep your business alive and stay in the competition. Always keep in mind that the better the development process is, the less often the performance problems will appear. But, it’s a fact that they cannot be avoided completely for the banal reason. Proactive website monitoring includes two things- (a) Active notification of problems & (b) Clear action plan for localization and troubleshooting. It is always convenient to build a notification on a ready-made monitoring system. You can perform this work easily with the help of a professional web developer.

Final Words

The Internet audience loves only those websites that help them find useful info easily and make decisions quickly. A professional web designer helps you to create trendy, information-rich, and trendy websites in an easy way and keep a close eye on its performance & usability for the targeted audience.

It is essential because customers, partners, competitors come to your site every day to monitor the pulse of your company. There should not be a single outdated line on the site and you should rejoice website visitors with fresh information every day. All these are possible if there is a well-trained and experienced web designer. So, hire a professional web design company and take your business to a new level in a few days. Good luck.

Morris Edwards is a digital revenue growth specialist and a web designer of Awebstar- Best Web Design and Development Company Singapore. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.

Building a website is not an easy job because you have a lot of things to consider. Without having proper knowledge, you are likely to mess up things. Undoubtedly, your website serves as the touch point and it has to be perfect. Here are the seven most important things that you need to consider while building your website.

#1. Define your objective:

This is the first thing that you need to do because, without a defined set of goals, it is almost impossible to have your site constructed. Having the right objective would mean getting answers to the right questions like what you want to achieve. At this juncture, you need to discuss, analyze, clarify and strategize

• You need to answer “who, what and why”
• Consider the measurability aspects like how much traffic you expect and how much you want to spend
• Create actionable plan
• Keep things feasible and realistic
• Have a timeframe

#2. Define your target audience:

Ultimately, you would create a website for your customers, right? That means you have to define the audience group and understand their behavior. Use social media analytics to find out about your audience behavior. At this juncture, you should consider looking at their content consumption habit because this will help you in crafting your content strategy later.

If you look at the above image, you will discover that it explains where the customers are, how they purchase and what kind of content they consume. This will help you in getting things more streamlined.

#3. Choose a domain name:

Since your business name is important for your success. The domain name will help you your customers in finding your product and service. For instance, as fashion house the domain name invouge.com is more appropriate than a name that does not speak your business idea. At this juncture, you need to consider a few names and search for availability of the domain name.

#4. User-friendly:

Since Google and other search engines are keen on giving their users a great user experience, you need to have a site that is user-friendly. Undoubtedly, user-friendliness would mean having a site that is accessible on the all the mobile ecosystems. That is not all! Actually, you also need to build a site that is fast.
That means the website should open in less than 7 seconds. Apparently, this will help you in getting the preferential search engine page ranking. You can use various tools to get the speed of your site.

User friendliness would also mean having a clean site that is easy to navigate and find the products. Ensure that you do not go overboard with visual ideas because you have to also maintain the functionality aspect top. You should never look at the website from only an aesthetic viewpoint. Undoubtedly, this demands you to have great designers who can maintain a balance between visual aesthetics.

You have to consider your product or brand line while creating the website. For instance, if you are creating an e-com site, then you must and should consider having a site that makes your users find the products easily and that demands you have the right layout.

#5. Have a great content strategy:

The content strategy plays a vital role because the new age consumers are content savvy. However, they want informative and high-quality content. But content strategy should go beyond the confines of the website copy. In fact, you should entail SEO, social media optimization and integration.

You must find out what kind of content your users generally consume. That information can be found if you look at the social media analytics. In addition, you should also sit with your team and discuss to gain more insights into your customers content consumption habits.

#6. Promote your website:

You should not create a website just because it is important. Undoubtedly, it’s important but it does not make sense if you cannot promote. The web universe is way too cluttered for your site to be visible. Therefore, you must have a great promotional plan.

You have to have promotional plans for both offline and online platform. Make sure that you run PPC ads, organic SEO and AdWords. You should also consider promoting your site on social media sites.

When it comes to off-line advertisement, you must consider promoting your website on your business cards. A great PR strategy must be in place to promote it. More than 30 percent of e-commerce transactions take place on cell phones.

#7. Consider hosting:

Since you need a hosting service provider that can handle your site’s traffic, you have to get the best hosting. All, you need to do is to find out about various hosting companies and look at their offers. At this juncture, you need to identify the operational mode. For instance, if you want to manage the site on your own, then you must get a hosting plan accordingly. Some people prefer the hosting service provider to maintain it. In brief, you must speak with your technical team to identify your own requirements.

Over to you:

The above-stated points should be considered while building your site but then, you also need to find out whether you want to build a site using your in-house team or you need to find a service provider. If you do not have the technical capability, then you should consider hiring a service provider.

But you need to be careful when you search for the service provider because not all the service providers offer the best quality work. Before hiring the service provider, you should and must look at their previous work sample.

By following the discussed facts, you can build a great site. So, ensure that you approach web building process analytically. The web world is highly agile and fragmented and to succeed on that platform you should have a great site. Now, you should be ideally in a better position to build a perfect site and gain competitive advantage.