Starting your own cleaning business is an excellent idea. It doesn’t cost you a lot to get all the resources and equipment that you need. You can also provide your cleaning services to both homes and businesses.

As long as you’re doing a great job at what you do, you can gain loyal followers and profit from it.

One of the primary challenges that you need to face is building a strong client base. That’s why we’ve put together nine digital marketing ideas that help boost your cleaning business:

1. Correct online information

Before you can start marketing your cleaning business, you need to make sure that your prospective clients can easily find it. Moreover, if your online information is inaccurate, it can hurt your search rankings, and it isn’t easy standing out from your competitors.

So, how can you avoid that? You need to verify if the following data is correct:

• Business name:
• Business address:
• Phone number:
• URL of your website:

Also known as your NAPU, this is essential that this information stays consistent in all online directories. That way, you could be easily found by clients who are looking for a business.

Make sure that your store hours are accurate as well. Just like your physical location, this is one thing to look for when searching for a particular business online.

2. Optimize your website

Setting up and optimizing your site makes it easier to look for prospects. In your site, you can explain to prospects what you do and why people should use your service. Your website is also am an excellent tool that you can use to reach out to people who are otherwise unaware of the services you offer.

That’s precisely why you need a website that’s easy to use and navigate.

Ideally, your site should be usable in all browsers, from desktops, laptops, smartphones, and tablets. Working with a professional web designer can help you achieve this.

You can also tap into digital marketing methods that entice more people to check out your site. You might want to delve deeper into SEO and content marketing as well.

3. Local SEO

As we mentioned previously, SEO is vital for your cleaning business’ success. To boost your impact, you should focus mainly on local SEO.

For instance, you can use location-specific phrases in your current digital marketing strategy.

You should also update your profile on Facebook, Google+, Angie’s List, and Yelp.

Focus on your services, keywords, areas, contact information, etc. Over time, local SEO will help drive traffic and leads back to your site.

4. Google My Business page

If you want your cleaning service to show up on Google maps, you need to optimize your Google My Business page to rank higher on search engines.

But setting up your Google Business page is just part of the process. It will help if you optimize it as well. Make sure that you fill out your business hours, your services, and your geo-targeted pictures.

You also have the option to “post” on your Google My Business page the same way you would in other social media platforms.

By optimizing your Google My Business page, you can dramatically enhance your organic traffic and increase your business leads.

5. Leverage the use of social media

Utilize social media platforms like Facebook, Instagram, and Twitter to reach out to your prospects and market your cleaning business.

You can use these platforms to keep them up to date with the latest happenings, and as a tool to attract new customers.

It also helps that you keep your message short and relevant to your audience as well.

When marketing your cleaning business, before and after photos have a significant impact on your client’s decisions. So, make sure that you include these in your social media portfolio.

6. Know your target audience

Another thing that you need to understand when setting up a cleaning business is knowing your ideal customer and target market.

If you don’t have any idea about your niche, and your ideal customers’ area, your business may fall flat.

Let’s say you’re a commercial cleaning business, and then your target market will be catering to building owners and managers of facilities. Meanwhile, if you’re a residential cleaning business, your ideal clients will be homeowners who have a disposable income source who wants to save time.

Knowing these things helps you create better messaging to your customers. That’s because you’re speaking to them based on their needs, problems, and interests. Your messaging can play a significant role in the success or failure of your business.

Take your time trying to understand your ideal customer’s needs, problems, and interests. Doing so will help you create an effective business plan as you improve your marketing efforts.

7. Use automated chatbot

Although you might not be there to personally cater to every customer in with whatever their queries are, an automated chatbot will.

By incorporating an automated messaging or a chatbot in your site, you can quickly provide an instant fix to the queries of users, secure cleaning service bookings, give prices on quotes, and so much more.

To do this, you can either incorporate an automated chatbot or work with a chat development provider.

8. Ask for referrals

Word of mouth is a great way to secure long-term clients.

Referrals are useful, as they help get through the trust barrier of new clients.

For some businesses, asking for referrals might be a hard, even scary prospect. But if you don’t ask for it, the answer is always going to be a no.

Here are some tips to make successful referrals:

• Choose the right clients- Among your clients, who do you think is the most loyal to you? Who are your longest clients, and who are interested in your services?
• Ask at the right time- The best time to ask for referrals are when clients are most excited about the products and services that you offer.
• Offer an incentive- In exchange for a referral, offer an incentive.

9. Consider paid ads

There are two ways in which you can land on the top spot on Google.

The first is to focus on search engine optimization (SEO) to drive organic traffic. SEO will usually depend on several factors: the quality of traffic you’re getting if your content is relevant, the quality of sites that link to yours, etc. SEO takes time to build, and you should have a high domain authority to rank high on search results.

Then, there’s Google AdWords, where you can land on the top spot in just a day, provided that you used the right keywords and have sufficient budget to bit for the top placement. Although not cheap, AdWords delivers instantly, and you can easily track your efforts.

Over to You

So there you have it. Hopefully, you follow these tips and marketing ideas to market your cleaning business online effectively. It’s vital to be strategic to increase your leads, enhance your revenues, and grow your business over time! According to Maid Sailors, (Hoboken cleaning service) “Make sure to deliver quality cleaning services to maintain a loyal client base in the long run.”