Businesses have many touchpoints through which they reach, attract, engage, and convert consumers into customers. Events are one such touchpoint where businesses present themselves to the audience in a social setting. 

Twitter’s aesthetics call for Twitter content to be displayed in events as a part of marketing for maximum audience attraction and engagement. 

And The possibility of reach and exposure to millions of daily users is alluring the businesses to integrate Twitter into their social media marketing strategies. 

And displaying a live twitter feed on digital screens is the newest & resourceful way to do it. 

Why display Live Twitter feeds in Events?

Twitter is one of the most engaging and interactive social media platforms with content relating to global news, pop culture, events, latest trends, unfiltered user-generated content, and most importantly for brands – the promotions. 

It is an excellent social media platform that can be combined with the events for productive and beneficial results for your event and the business simultaneously. 

Therefore, Twitter feed becomes essential for the success of your events.

Twitter feed is the aggregation of all relevant content relating to a hashtag or a topic and displaying it in a single feed. 

Here are some benefits of having a Twitter feed in your event at the display screens. 

• Create a unique hashtag for your event and ask the audience to share their opinions, feedbacks, experiences, etc. using that before, during, and after the event. 
• Display the crucial & influential user-generated content from Twitter in your events and enhance brand image & build social proof.
• Spread awareness, expand reach & exposure of your event on Twitter & in an offline environment before & during the event. 
• Encourage users to share more & more content about the event and amplify the engagement of the event.
• Drive interactions & connect with the audience by encouraging them to share as a part of collecting feedback, QnA sessions, discussion, polls, and many more activities.
• Track & analyze the sentiments of the audience, their experiences, and what they liked. 
• Integrate entertainment by encouraging users to share their photos & videos. Display these visuals as a reward on your event display screens. 
• Display real-time fresh content for better event engagement
• Promote your brand and event through adding promotional announcements in the Twitter feed.

These advantages open doors to many more new opportunities for your business as it can lead to attracting, and conversions for your business. 

The Twitter feed can be made easily and simply by using Twitter aggregation tools.

Twitter Aggregation

Twitter aggregation is the process of aggregating content from Twitter using hashtags, profiles, lists, timelines and display these live twitter feeds on a digital screen or signage solution.

These tools give you the option to aggregate all-relevant content from Twitter about a particular topic or theme. 

It would be an intense, thorough, and labor-intensive task to collect & display content without the Twitter aggregation tools. These tools make your work easier, simpler, and effective with many additional useful features. 

We have listed the best Twitter aggregation tools that are both highly effective & efficient.

#1 Taggbox

Taggbox is one of the best Twitter aggregation tools that helps you creatively display the influential Twitter content in a twitter feed. It has key elements that help in enhancing the interactivity & attractiveness of your twitter feed.

It has the feature to fully customize your twitter feed with diverse feed theme options, adding a brand or promotional banner to your feed, designing the posts display style, its layout & colors, edit feed background, and much more. 

You can also moderate the content according to your needs & requirements. You can restrict competitors’ content, irrelevant content, and profane content from your feed and can even automate the process. 

Besides, it gives you additional features to show full-screen announcements, content play, custom posts, gets detailed analytics, show tickers, display content in real-time & many other customizability options.

#2 Hootfeed

Hootfeed is a dedicated twitter content aggregation tool that has been introduced by the famous social media aggregator Hootsuite. Hootfeed lets your display live Twitter stream on display screens in events. 

You can display full-screen Twitter feeds, content moderation & profanity filters, easy-to display & share with the audience interface, screen size adjustments to fit the variable display sizes, and increased feed customizability.

Increased customization allows you to design your feed in such a way that helps in driving maximum audience interactions & engagement. Hootfeed is an easy-to-understand & simple tool to use for your events. 

It does not require expert or technical knowledge to set up & can help you make your event successful. 

#3 Everwall

Everwall is a social media aggregation tool that lets you aggregate & display content from Twitter in a unified Twitter feed. Everwall was earlier known as Tweetwall. 

This tool has diverse options for you to customize your Twitter feed wall with different visuals, colors, layouts, etc. 

Besides, it has the option of displaying real-time content from Twitter allowing you to display fresh and unique content in your events. Its keywords & hashtag tracking allows you to see users with most engagements & interactions. 

It has an easy installation with the requirement of the display screen and the internet. You can also moderate the Twitter feed content based on your requirements.

Take Away

Interaction & engagements are the key elements of an event and they drive the success & impact for the event on the audience as well. 

With the growing trend of digitization and the influence of social media on the behavior of consumers. It is essential that you combine social gathering and social media together to get the best outcomes. 

Adding the digital attractiveness & engagement possibilities to your event through Twitter feed will allow the audience to feel more engaged, involved, and gratified. 

Also, it will help your event to get more reach & exposure on Twitter as well. This gives your event a multi-channel promotion in both offline & online environment

Displaying Twitter feed in your events will bring a new life to your event and will enhance the attendees’ experience.