As of matter of fact, Search Engine Optimization (SEO) is a process of optimizing or improve your blog or websites rankings on search engines such as Google, Bing, Yahoo and many others. SEO has always been roaming around on the Internet. However, Businesses are always heading ahead to achieve higher rankings to come up on the top most rankings on Google’s SERP.

Significantly, some people are much concerned about optimizing keywords without focusing on the other steps related to SEO. Therefore, if you are working on optimizing keywords for quite a long time but still you aren’t getting fruitful results then you may need to consider other principles that affects SEO Rankings.

Fundamentally, SEO Algorithms determines the relevance rate of keywords on pages, and in meta data with respect to user’s terms and conditions. Further, SEO algorithms are used to evaluate the acquired information, particularly time duration of visitors staying on your website, improvising bounce rate, CTA, page views, broken links, inbound, outbound links etc.

Precisely, attaining relevant users visiting your website and possessing interaction with your content might boost your websites rankings to the next level enabling you to improve the usability experience and user interactions on your website. The proper use of keywords assists visitors to click on your website is only a central story. If you focus on SEO approaches to optimize your website for people using search engines, the dilemma of maintaining user-friendliness becomes an important factor to be considered by SEO and Digital Marketing Specialists.

Hence, in this article we have discussed about some important tips and tricks required to boost your website and blogs rankings considering terms and conditions of SEO best practices.

#1. Improve your Content Quality

The core and the most fundamental thing to consider for SEO is well documented articles, blogs or any form of web content. The core element is that your content should be unique, not possessed in various websites and your content posts must create a sense of conveying uniqueness and creative title on the top of the post. To compose a high-quality content, you must utilize the following things:

• H1 Tag must be used once in a content.
• Focused Keyword must be placed within the first 100 words of the content.
• Specific H2 Tags must be used as needed by the user.
• Use underline, strong, italic, bold and tags in your content.

Prior to writing your content make sure that your content is unique. To make a high-quality content, you should compose your post in such a manner that it is understandable and fulfills all the principles of your choice and appreciated by the users.

#2. Adjust your permalinks

Permalinks are the uniform resource locator (URL) of your posts and pages of your website. In common terms, permalinks are what users use in their address bar to direct them to the specific website and view the relevant pages. Permalinks are used in search engines and other websites for building link with your website.

The popular CMS, WordPress is equipped with default permalinks configurations allowing you to change them as per your needs and requirements. It’s a proven best practice to change the default settings to post name, as it is easier to remember and accessible by the users and simpler to index by the search engines.

#3. Include sitemaps for your site

Your website would probably comprise of several pages and in order to get these pages indexed by search engines, particularly Google you’ll be required to make google familiar with structure of your website. Creating Google XML sitemaps is quite an easy task. Mostly, content management systems particularly WordPress comprises of a useful plugin known as Google XML sitemaps. This plugin automatically generates relevant sitemaps for your site which will eventually assist search engines for proper indexing of your site.

#4. Evaluate your activities with Google Analytics

The most reliable analytics tool is Google’s Analytics. This tool is freely available and allows you to analyze, monitor and optimize your website traffic. Google Analytics assists you to find the relevant traffic sources, behavior and other attributes associated to analytics that will help you to reach much better target audiences.

#5. Use SEO Optimized Themes

It’s a proven fact that SEO Optimized Themes comprises of two major things including performance and code. Apparently, a well-organized consisting of best SEO practices assures that google bots will traverse through the complete source code to find bug-free and appropriate code for search engine optimization.

#6. Utilize SEO oriented plugins

Most of the CMS such as WordPress offers many SEO based Plugins, including Yoast SEO, All in One SEO Pack Plugin and many others. These SEO plugins are used to improve your website’s on-page SEO by displaying Google Search Results Snippet Preview. These plugins also help you to generate XML sitemaps for your website, ranging from adding on-page meta descriptions towards on-page content analysis, SEO plugins acts as a savior of your website.

#7. Media Optimization

The most important factor of any website is probably known as Media. However, it may completely damage or enhance your SEO practices. The practices comprise of how to use tags and defining names of your images will devise your SEO efforts. Albeit, with proper tagging you’ll most likely enhance your website of being highly ranked in search images.

#8. Use proper header tags

Proper use of header tags can help you to break your content into sections that is readable and easily utilized. Most of the CMS such as WordPress allows easier insertion of header tags to enhance your user experience and improves SEO rankings of your on-page websites. It must be kept in consideration that search engines also rate keywords in header tags rapidly. Significantly, by inducing relevant terminologies in your header tags, also boosts your SEO rankings in contrary to those keywords.

#9. Use Internal & Outbound Links

Linking is also an important factor to make relevant and useful content. To increase the relevancy of your content and time spend by the visitors on your website depends upon link building with official and well authoritarian sites improves SEO rankings.

However, it must be understood that excessive use of outbound links might be disrupting and makes the content over optimized.

#10. Proper Layout and Formatting

It’s evident, proper formatting and layout management can help you improvise your usability experience and makes your content readable and easy to scan and traverse your in-depth content, so that the readers might spend considerable time period visiting your website and consuming information of your website.

This article is contributed by Maria Porter, Technical Content Writer at Web Experts.

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