Augmented Reality - New Era of Product Visualization

By Guest Contributor on July 25, 2019

In the year 2019, shoppers’ behavior in concern to online purchasing has completely changed. One can say the shopping path has changed. Shoppers are purchasing products via smartphones instead of going to the desktop/laptop. According to the Statista report:

80% of consumers (shoppers) used a smartphone inside of a physical store to either look up product reviews or compare prices.

79% of mobile phone users have made a purchase online using their smartphone in the past 6 months.

With more shoppers moving on the smartphones, their expectations in concern to product personalization are also changing at a fast pace. Buyers want the shopping experience to be focused around them across all touchpoints whether it’s mobile, web or in-store. They want to try out the products, see them in the live environment or can wear (watch, t-shirts, etc.) or taste.

A lot of brands are finding difficulty in meeting buyer expectations in concern to product personalization. And as a result, losing potential customers or facing a sharp slowdown in their business growth. Now a big question arises i.e. how to deal with this challenging situation? Here’s where Augmented Reality plays an important role in improving the buyer journey when it comes to product visualization.

What is Augmented Reality?

The word augmented is originated from the word augment which means to enhance or append something. Augmented Reality is a type of interactive technology which is based on the reality-based display environment. It superimposes the capabilities of computer-generated images, sound, text, and effects to improve the user’s real-world experience. AR superimposes digital elements to a live view usually by using the camera on a mobile phone.

History of Augmented Reality

If you are a fan of using Snapchat, then you must have seen Snapchat filters. If you’re game addictive, then you must have played Pokemon Go game. Must be wondering now what’s common between both Snapchat filters & Pokemon game. The answer is Augmented Reality.

Augmented Reality is not a completely new technology in eCommerce or other fields. It was first originated in 1968 at Harvard University by electrical engineering professor namely Ivan Sutherland. Over the years, AR technology kept on growing but the main revolutionary phase in which AR technology took sharp growth is in between 2011–2013. In the year 2014, Google released a wearable AR device named as Google Glass. Months later, Snapchat introduced Snap Lenses, a unique feature that enables users’ to add motion graphics to photos and videos. Following the same trend major eCommerce giants likewise Shopify gave shoppers a relatively new way to experience the products.

Role of Augmented Reality in Retail World

Shoppers are thinking way beyond the expectations of brands. Let’s take a simple example to understand the concept. If you want to buy a smartwatch online, you would first need to feel

  • how it will look on your hand?
  • the right color match?
  • most importantly understanding how it would fit you before you buy it.

Between both the buyer & retailer there is some gap created between the physical world & the digital world. Because of this gap, a buyer can view the digital world but cannot interact with the physical world. Here’s where Augmented reality offers a unique solution to the above example & boundary limitation problem. AR brings out the best of the two worlds(digital and physical) to avail the users with a never before experience.

Another vital component of AR is the capability of superimposing the digital representation of products onto the physical world. When digital products are coupled with the physical world then our ability to understand will be enhanced.

Let’s have a quick look at a few case studies on how major e-commerce brands implemented augmented reality to answer their challenges and offer their buyers with an innovative shopping experience.

L’Oreal Virtual Stylist — Give Yourself a Virtual Makeover or Makeup Testing

Women’s loves fashion & when it comes to the makeup, they leave behind no stones unturned to give their face a perfect look. This is where L’Oreal brand stood up to meet their buyers’ expectation & came up with a unique idea of Virtual Makeover or you can say Makeup testing. L’Oreal’s Virtual makeup stylist gives its buyers’ a comfortable experience of trying on makeup via smartphone camera.

In the above image, you can see by uploading your face image, you can virtually test which lipstick will look more attractive on you before buying from the store.

Benefit achieved:

  • Successfully able to control the cart abandonment rate.
  • Successfully able to attract the buyers’ attention too much extent and thereby converting the same buyer to a successful checkout. As a result boost in sales.

IKEA Place — Augmented Reality Furnishing

Everyone in this world wants to give a perfect look to his/her room. But the customer is always confused about which type of furniture (color, size, etc.) will add a dashing look to his/her room or hall. This is where IKEA understood the buyers’ intention & came up with the first-ever AR-powered shopping solution.

With the help of IKEA Place app, one can quickly scan their room or hall & place IKEA products virtually right in it. It will give a clear picture to the buyer & accordingly he/she can buy the product which suited his/her need the most.

Benefit achieved:

  • At the moment, the company hasn’t provided any particular estimates on the sales stats. According to source reports, IKEA Place app has shown a big spike in the Google trends & the company has experienced strong news media coverage ever since the launch of their app.

TapPainter — Visualize Interior Spaces in New Colors

Have you ever thought that you can virtually check for which paint color to choose for your home interior walls before applying in the real-time? The answer is yes. Thanks to AR technology which made it possible. TapPainter is one such app available in the iOS store which lets you imagine interior spaces in new colors in concern to natural lighting conditions.

App users can easily select the paint from a broad selection of brands such as Sherwin Williams, Benjamin Moore, Behr, and more. You can choose contrasting colors for various walls to see the finished look.

Technologies Involved in Augmented Reality

So far we are now clear with the concept of Augmented Reality & the role it is playing in the eCommerce industry. Now, the next question arises technologies that AR uses or AR technology methods. So let’s discuss on the same

1. Marker-Based Augmented Reality:

This technology utilizes your smartphone camera and marker will yield a result when the visual pointers are sensed by a reader. A visual marker can be anything, as long as it has enough sole visual points. In marker-based augmented reality, the images which have to be recognized are provided before-hand. In this technology, you will have an exact idea of what the application will search for while obtaining camera frames. The apps which are coming these days are based on the marked-based technology likewise IKEA Place, TapPainter.

2. Markerless Augmented Reality:

You can say this technology is a vice-versa of Marker-based augmented reality. Visual marker is not required. In this technology, there is no need for prior knowledge in concern to the user’s environment to superimpose 3D content into a particular scene. Implementing this technology is a bit difficult reason because the recognition algorithm operating in your AR application has to identify some key features that may exist in your camera frames. Basically, this technology is used in 3d maps & navigation systems.

3. Projection-Based Augmented Reality:

This technology overlay computer-generated graphics onto the user’s view of the real world. You can view the 3d projections after pointing the camera frame onto the real object.

Benefits of Augmented Reality in the Retail Industry

Improving Buyers’ Experience:

The AR technology grants buyers’ who typically buy online the opportunity to observe the product in the real-time just like the same way as they would if they were viewing the product in the physical store. It gives the buyers’ a more genuine feel of the product as compared to the old technique of viewing product online.

More Customization:

Nowadays, buyers’ tends to search for various options & choices before making a final deal. With the help of augmented reality, buyers’ can now experience the real view of the products from their home/office itself, eliminating the need of visiting a physical store.

Improved Shopping Support to Buyers’:

Without shopping support in eCommerce, it’s very hard to sell a product to the potential customer. Here’s where augmented reality played an important crucial by bridging the gap between the shopping support experience. If you take a case of L’Oreal’s Virtual makeup stylist, you can see how they are giving excellent shopping support to their customer base. They are providing a unique way to test out products virtually before making a purchase.

Cons of Augmented Reality

Privacy Concerns:

Augmented Reality concept is based on the open-source architecture. And the history itself speaks that open-source architecture is more vulnerable to potential threats & cyber attacks. So, thereby breaching privacy concerns up to some context.

Implementation Cost on Higher End:

The cost involved in developing the AR-based application is on higher-end reason because of the higher costs involved in beta testing of the AR-based app. The developer needs to assure that the coding required for one integration doesn’t negatively affect the integration of another part of the hardware.

eCommerce Platforms which supports Augmented Reality

Shopify:

Shopify is the first full-fledged eCommerce platform to provide you the Augmented Reality experience. At the moment, Shopify added this experience to iOS users only. They have launched their app 3D Warehouse, which permits AR experiences by enabling you to upload 3D models & link them to products present on your store. For complete detailed information on how to install 3d Warehouse, you can go through Shopify AR powered by 3D Warehouse.

Woocommerce:

If I talk about the next eCommerce platform which has added Augmented Reality concept into its store is the Woocommerce. Back in 2018, Kijo developers launched the plugin named WooCommerce AR Quick Look plugin. To view the complete effects of the plugin, you just need to be using a Safari browser on an iOS 12 based device & you can bring real images to life!

Magento 2:

Magento is another popular eCommerce store which has integrated Augmented Reality concept. Magento store has one very popular app Magento 2 Mobile App Builder, which will not only convert your Magento 2 store into the mobile app but will also facilitate Augmented Reality. An online retailer in Germany, Ikarus has successfully integrated the concept of Augmented Reality in its Magento store.

Apart from above-supported eCommerce stores, I have also been able to find 3rd party apps which has claimed to support all the eCommerce stores likewise Shopify, Magento 2, BigCommerce & Woocommerce. Those apps can deliver the same 3D experience of your products present on the respective stores and thereby resulting in increased chances of more sale & higher revenue.

Future of Augmented Reality

Augmented Reality is slowly & steadily picking up the pace with the latest upcoming trends in eCommerce. As per the Statista report, the AR market will increase by approx 34 times in 2025 compared to 5.91 billion market size. AR technology is not limited to eCommerce but is gaining popularity in every field from the real estate industry to healthcare, enhancing outdoor & indoor navigation.

With more companies likewise Shopify, Facebook & Google is investing in Augmented Reality, it is indeed possible that in the coming future AR technology will be multi-billion dollar industry. The designers around the globe have already commenced working on improving their UX designs using AR technology trends. I strongly admit that AR technology will surely give a lot of advantages to UX specialists.

So, its wake up call for all the major retailers across the world to adapt themselves to this emerging technology. This technology can certainly change the buying decision of buyers’. And if you as a business owner successfully able to understand your buyers’ intention, then you would be on the top of the competitive market.

This article is contributed by Kunal Khullar — Co-Founder at The Brihaspati Infotech Pvt. Ltd

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AR and VR Technology in Healthcare Industry

By Guest Contributor on May 31, 2019

In the past technologies like augmented reality and virtual realitywere usually only associated with the gaming industry, which would enable users to experience multi-projected environments using their devices. However, more recently the introduction of these immersive technologies in healthcare has been revolutionary for the global healthcare industry.

Most of us have used one or another version of a healthcare app, either its fitness apps or virtual visits and stay-home check-ups with the doctor. Even though these technologies have been in the market for a while, people’s attitude about virtual care is still changing. According to research, 23 percent of patients have had a virtual visit with a doctor or nurse, and 57 percent of people who haven’t had a virtual visit are willing to try them.

However, AR and VR in the healthcare industry have gone far beyond the user-facing apps. In this blog, we will talk about how AR and VR technologies are transforming the healthcare industry.

What are AR and VR technologies?

Augmented Reality manipulates the real-world setting by adding digital elements to it, often using the smartphone camera. Few mainstream examples of AR would include Snapchat lenses and the Pokemon Go mobile game, as it makes changes to users actually environment.

On the other hand, Virtual Reality offers a completely immersive experience that has nothing to do with the user’s physical world. A VR headset would actually transport users into a new reality either imagined or from the real world.

However, another emerging technology in healthcare is the mixed reality, MR, which basically joins both and it’s most commonly associated with Microsoft HoloLens goggles.

Medical training

The delicate nature of surgeries requires surgeons to be meticulous and very keen while their patients are on the operating table. For obvious reasons, over the years, surgical procedures have tended to become more time-consuming.

However, a crucial part of their training is to shadow the surgeons at work, but as usually only two or three students are allowed inside an operating theatre at any given point, this leads to a big logistic problem.

Hence, the virtual reality technology makes a big impact in speeding up the training process. It enables the surgeons in training to increase their hours of practice, as now more of them can be part of the actual surgeries.

This was an inspiration for the digital healthcare startup, Medical Realities, their solution to this problem was to introduce VR in surgical training. They installed a number of cameras at different angles of the operating theatre to build a 360-degree view of the area. The medical students will only be required to wear a VR headset to join the high-pressure environment of the surgery and gain vital experience.

VR in pain relief

A while back the use of VR technology in healthcare was only limited to being a clinical tool for pain management. In the year 1996, researchers Hunter Hoffman and David Patterson from the University of Washington came with the idea to use this immersive technology in healthcare by helping to relieve pain through distraction.

This use of VR proves to be very effective in situations where patients have experienced extreme pain such as cancer, open wounds, burns, and broken limbs. At some point, there is a need for a distraction in the brain. An exhilarating diversion by VR can help in confusing the pain pathways that go into the brain and minimize the agonizing experience.

Moreover, the university’s HITLab and Harborview Burn Center in Seattle, has come up with SnowWorld, the first virtual world created with the purpose to help reduce pain. It’s particularly designed for burn patients. They become engrossed in the computer-generated icy adventure where all they need to do is throw endless amounts of snowballs at penguins and often it helps to distraction them from the pain.

Treatment of PTSD

Soldiers who have been through combat are likely to suffer from Post-Traumatic Stress Disorder. However, PTSD is not just limited to soldiers, this mental disorder can affect anyone who may have been through some petrifying experience like road accidents, physical or mental abuse or sexual assault.

AR and VR technology in healthcare can help recreate the specific scenes that trigger fear in a patient and before they are assisted in coping with their painful experience, they relive the memories to be able to gain control of their emotions. Many medical professionals use seemingly realistic scenes to treat PTSD and anxiety patients while ensuring them that they are now in a safer environment.

Furthermore, virtual reality can also offer a way for doctors to provide exposure therapy to patients suffering from paranoia by being fully in control of the environment they are exposing the patient to.

HoloLens brings AR in healthcare

Microsoft HoloLens is the first AR headset that helps build holograms of digital content in the real world. Even though the consumer take-up is quite slow, with a price of $3,000, but it has already been adopted in the healthcare industry.

The option of bringing a realistic image of brain or heart in the classroom, have it passed around, and examined in-depth, can make a big difference for medical students. On the other hand, surgeons can also use a hologram to prepare for long and complex operations.

This practice can really help improve the confidence of students in learning anatomy and give them a chance to make mistakes, which is the best way to learn but this is a privilege that is not often offered in medical field.

Therapy for differently-abled

AR and VR in the healthcare industry have made it a possibility for differently-abled people to experience the thrills of the world despite their physical conditions. These advanced technologies strive to improve their quality of life by enabling them to experience different environments that appear and feel real. For example, a person who is bound to a wheelchair can experience the joy of walking on a beach through VR.

Conclusion

As time passes, the need for quality medical professionals is only going to grow, luckily with technologies like AR and VR in the healthcare industry, have proven to be completely transformational. Moreover, as these technologies become more developed and widespread, it’s expected that AR and VR are well underway in disrupting the medical industry.

This article is contributed by Jane Collen, creative content writer and digital marketer at TekRevol

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How to Use AR in Your Mobile App to Attract Prospects?

By Guest Contributor on May 21, 2019

Pokemon Go has hit the digital industry by storm. An excellent gaming app backed by the technology of Augmented Reality has been into trend past few years. The tech giants believe it to revolutionize the mobile industry. Owing to the fact that AR aids support to the wearable technology, a plot of research follows. Technological experts are meddling deep in the study of AR looking for insights that would layer up the massive scope of the technology.

According to a survey, the total market value of AR sums up to $3.5 billion and is anticipated to rise to $198 billion by the end of 2025. Also, the market size of AR embedded apps would surpass $ 8 billion by the end of 2021.

Sure, the numbers are convincing enough to integrate the technology of Augmented Reality to your apps and give a boost to your business. The technology is furnished with extraordinary features that gel well with the requirements of the varied industrial domain. Given the fact that technology has tremendous scope, app developers are aware that AR technology would narrow down the process of human interaction and in a way improve the overall user experience.

3 Ways to Use AR in Apps Driving User Attention

No doubt the technology is not too old and so are its benefits. Integrating different AR rich features in your app might help you build a huge user base and likewise enhance user engagement. So, now without blabbering much, we will straight forward see the top 3 ways by which you can use AR technology in your app.

#1. Promote Product Testing Via Free Trials

Gone are the days when you had to pitch hundred of emails to notify your potential customers about a product or a service. The current digital age allows you to introduce the feature of virtual testing of a product on your website. Users can use this method to walk through the buyer’s journey. Additionally, you would cut down on the cost of manually approaching a customer for product testing.

For instance, consider:

  • Trying clothes or makeup virtually on yourself before buying them. (Retail Sector)
  • A virtual visit to the property (Realty Sector)
  • Virtual traveling experience (Tourism Industry)
  • Giving the internal image of the hotel to the visitors prior booking (Hospitality Industry)

And the list goes on. Almost every sector has the scope to embed AR technology. Creating a virtual vision saves the cost and time of the organization with the added advantage of enhanced user experience.

#2. Build A Better Portal For Higher Engagement

Immersive User Experience, the term that seeks companies to break the engagement barrier and integrate technologies to boost user experience at your website. Like for example, deploy a 3D tour across your website. Such a feature is not common and witnessing one at your website or app would promote the popularity leveraging your app visit and additionally reduce bounce rates. Another idea could be using the AR technology to know user preferences and then display similar results. For example, e-commerce stores narrow down the suggestion list to the ones similar to the products purchased or searched for, by a user earlier. Providing users with a personalized experience instill a sense of trust and the probability of sales is undeniably leveraged.

#3. Customized Learning System For Employees

Customizing is always beneficial and not only for the user end but also for the employees. An organization is known by its employees and hence in order to drive sales, it is desirable to have a team of skilled employees. Training employees are helpful when it comes to marketing and convincing users to initiate a purchase. Instead of spending money on HR professionals, AR technology help organization deploy a system of personalized training helping employees perform better. Big firms such as Walmart and Verizon had already implemented the system of personalized training to boost their employee productivity.

Verdict

A digital interface all around us, AR technology layers up a virtual image on the existing picture. Amplifying the digital experience, AR technology has transformed the way people view and use smartphones. No wonder why the technology is pacing at a tremendous speed edging out the opportunities for business owners to succeed. And, the options are not limited. AR technology has been used in a range of ways helping the business owners scale high on their success graph.

This article is contributed by Naiya Sharma, Content Manager with Apptunix.

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How AR&VR are revolutionizing the educational sector

By Guest Contributor on April 25, 2019

The AR, VR, and MR market is growing fast and it is expected that its size will grow up to $220 billion by 2021. Almost all fields are already using mixed reality, and an educational field is not the exception.

Many IT companies offer mobile app development services with AR/VR capabilities both for educational purposes and other ones. Let’s go deeper in the world of VR/AR in education and single out all the benefits of using these technologies for learning.

Mixed reality in education: its potential

Recently AR and VR were not the technologies that you should use in education, but everything is changing. In fact, mixed reality modifies education field drastically, it helps people improve their learning process and gain new experience faster.

Many companies develop educational apps that enhance educational processes, but virtual reality and augmented reality make this process much better.

Start with AR

Augmented reality is a preferable option for educational apps since it is more convenient to use. AR apps don’t require you to use special hardware like VR helmets or glasses. And the educational process just turns into a game.

Everything you need to use AR apps is a smartphone or a tablet. AR educational apps have the following benefits:

  • Paper textbooks sink into oblivion. Try to force children to read a common textbook or play a game? I bet you know the answer. An app is much more interesting for kids and they will learn faster.
  • No costly hardware. As we noted above, no helmets/glasses and other equipment are required. Besides that, AR native app doesn’t need the Internet connection, it may work offline.
  • Deeper engagement. Students can immerse in the learning process and study everything in a more quality way. Colorful objects, 3D pictures are capturing much more attention.

As a result, AR opens new doors for students. But let’s speak more in details about the benefits of mixed reality in education.

Advantages of VR/AR in education

Strong sides of mixed reality are obvious and we will highlight them:

Engagement goes deeper

Especially it concerns a virtual reality. Just imagine, you wear a helmet and you can immerse in the digital world of history, geography, medicine, and so on. When you read a book, everything depends on your mind, but virtual reality gives you an opportunity to see everything from inside.

Visual thinking is improved

When children listen to teachers and see everything in digital pictures, they understand everything better and they learn it much faster. Besides that, they memorize new data much better and their visual thinking is improved. Everything is visualized, teachers don’t need to draw a picture.

More concern

If you remember, years of learning were rather interesting but rather often it was very boring. Black-and-white pages of textbooks didn’t catch an eye. But virtual or augmented reality makes a real revolution. It changes the attitude of students to the learning processes, they can return to prehistorical days to see dinosaurs, or see how Earth is formed.

Absolute safety

The main advantage is that AR and VR are completely safe for students. Except that it may lead to gaming addiction. But on the whole virtual reality allows students to drive a car, go in for skydiving, do a medical operation and so on. And nobody will be hurt. Everything is only on the screen.

Focusing

Better engagement leads to a more strong focusing on a task. Students pay more attention to the task implementation, they immerse in the process, they learn new material and are not distracted.

Collaboration

Also, virtual reality helps students collaborate and work with a teacher in the digital world. They may work in a team and their task implementation goes more productive.

Today it is not already a sci-fi movie. Some universities and schools in various regions of the world already apply mixed reality in educational processes and the result is amazing.

Available AR&VR projects

As there are many apps for VR and AR are already created, but some of them gained serious popularity, and we would like to pay attention to them.

Nanome

It is a virtual reality app that is created for chemists and everyone who is interested in this science. You can work with proteins and other cells on a molecular level. It may seem that you become so small that you can work with nanotechnology and see each cell in front of you.

This software is very cognitive and it may become a real magic wand for young scientists.

Google Tour Creator

It is a web-based tool to build interactive tours wherever you want. Virtual 360 tours can be then viewed in a stereoscopic mode in iOS and Android devices.

Thus, teachers can create their own tours for pupils and students to give them an opportunity to visit any place of the world.

Curiscope

This AR app is sold together with a T-shirt that has a special QR code printed. When you use the app, you can see all internal organs through the screen of a smartphone or a tablet. This app is created for future doctors or any other enthusiasts who are interested in human anatomy.

Why has mixed reality a big future in education?

And, finally, let’s summarize why mixed reality in education prevails.

Gamification rules the world

Nowadays the majority of the world population use digital technologies, they even live there, chat with their friends, play games, watch movies, and so on. And sometimes it is impossible to force them to learn something. Then, why not to combine learning and game playing?

Mixed reality does it. Everybody likes to play. That is why AR and VR revolutionize the world and they change the approach to the organization of educational processes.

Technologies become affordable

Well, the development process of well-thought-out VR or AR app is rather long and costly, it is usually available for people for not a high price.

Besides that, AR apps don’t require expensive hardware, as we already mentioned, so it is a rather affordable way to give students new immersive experience.

Practical benefits

The practice is nothing without theory. Students should know a theory to start practicing. That is why VR and AR software makes it possible for students to learn theory and then practice it in the virtual environment safely. For example, virtual surgery. Medical students can do virtual heart surgery and consider all mistakes they do to avoid them in real life.

So the practical benefits of mixed reality in education are enormous.

Who knows what will be a big thing in the future of MR in the educational field? We are sure that it will deeply come into our lives. You just need to follow the right road!

This article is contributed by Sergey Lypchenko, technical writer at Cleveroad — mobile app development company.

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What is the Future of Augmented Reality ?

By Guest Contributor on April 22, 2019

Augmented reality can be implemented in almost any industry to overlay a different reality onto pre-existing reality using various types of devices such as smartphones and smart-glasses. AR technology superimposes computer-generated images of a different setting to alter the user’s perspective of reality. This amazing technology works with other advanced technologies such as Internet of Things (IoT). Pokemon Go opened the doors of AR to mobile gaming.

Are you confused between Augmented Reality and Virtual Reality?

If you are not an AR/VR expert, you may think AR and VR as similar technologies. Virtual Reality (VR) is a technology that submerges the person into a completely different scenario. On the other hand, Augmented Reality (AR) helps the users see an altered version of the reality on one’s mobile screen or smart glasses. User needs to wear a headset for VR to cover the actual environment around.

With AR, images are superimposed on the device, whereas VR is a whole new setting. AR can be used for driving, indoor navigation, and gaming. VR is mostly used for simulating scenarios like experiencing events, training, and more.

Where is AR going to be in the next 2–5 years?

Experts assume that the AR/VR industry will be worth more than $25 Billion by 2025. This figure shows that investment in Augmented Reality will be a wise decision.

AR has applications for almost every industry, from education to real estate, from healthcare to retail, and from manufacturing to travel and logistics. Doctors and medical professionals can use AR technology during surgeries to ensure accuracy.

It can provide you a glimpse of how your potential house or office would look, or will show the placement of furniture in your home. You can try an overpriced trouser or top from the comfort of your home and determine how it looks on you.

AR technology is in its teen years, but it continues to grow at a lightning speed. Several billion-dollar companies are investing in AR to deliver a great user experience.

Augmented Reality’s Insights into the Coming Future

#1. Combination of AR and Artificial Intelligence (AI)

Artificial Intelligence is required for Augmented Reality operations. It allows objects to be labeled and identified according to the viewer’s perspective. We use many social media applications today that use a mix of AR and AI. For instance: You may have seen filters like bunny ears or pig filter on Snapchat or Instagram. These filters are based on consumer-facing apps and engage the users.

Such apps cannot function if both AI and AR are combined together. We can expect more social media apps in the coming years.

#2. Scope of AR for Education industry

AR educational apps will surely transform the traditional learning procedures. Augmented Reality makes learning fun and engaging. Using this technology, information or data can be shared to a learner in real-time. Visualization and interactive lessons can help students learn the subjects in a better way. Safe work training can be provided to aspiring professionals. Medical students can practice heart surgery while astronauts can learn to operate a space shuttle without any risks. Students who wish to enroll in schools and universities can take AR tours to get an understanding of the campus.

#3. AR’s and Content Delivery across Social Media

We know that various social media platforms use AR-based advertising. Facebook, Instagram, and Snapchat already use AR technology to lure the users. AR is used for delivering interactive content across social networking websites. 2D content can be converted to 3D for better visibility and engagement. New markets for AR will shape up the social media in 2019 and the coming years. Brands and marketers will learn the new trends in AR and use this technology for real-world experiences on social media platforms. Let’s wait to see how this futuristic technology impacts the users via top social media networks.

#4. AR revolutionizing Automobile Industry

Autonomous cars have been a buzz word since the last few years. Automobile manufacturers all over the world are embracing AR and AI technologies to enhance safety and increase the production of cars and vehicles. Robots are making the lives easier by tackling manufacturing of automobiles. This not only streamlines the production process, but also increases the turn-around times and reduces cost at the same time. On the other hand, consumers can take a test drive of the car they are interested to purchase without leaving the comfort of their home. Users love to look at the car’s engine, see it from a driver’s perspective, and hear it in motion using their smartphones. AR-based test drives are the future of the automobile industry. Mercedes-Benz, Tesla, Volvo, and Toyota have already started working in this direction to deliver awesome experiences to the users.

#5. AR transforming the Retail Industry

Apparel manufacturers and retailers are creating AR experiences to entice the users. When a user walks into a store, he can scan the picture of signage and get discount coupons. Another amazing way of implementing AR in retail industry is store mirrors. AR-enabled mirrors can help users try different outfits within no time and check the colors and design availability. Virtual fitting rooms are the hottest trends these days. Customers can try the outfits virtually without even wearing them. Even décor stores use AR by offering a detailed view of furniture using Augmented reality.

#6. How AR affects Real Estate?

Most of the realtors face the challenge of selling the properties. Compelling visual presentations of the properties create an immersive experience for the clients for a specific property. Gone are the days when users had to travel to have a glimpse of the property they’re interested in. Now, with the help of AR technology, users can visualize all the rooms and get a clear idea about the property. Virtual property tours can help real estate brokers and builders save a lot of time, efforts, and resources. Moreover, the clients can take more informed decisions of buying the properties.

The Takeaway

Technology experts consider AR to be the future as it is helping entrepreneurs and consumers ease their lives. Fun, interaction, and engagement are the three major reasons why augmented reality is becoming a popular technology luring millions of people worldwide. This future-ready, innovative technology brings in a lot of advancements in almost all the fields in the world. Xamarin can be used for building feature-rich AR apps. iOS relies on ARKit and Android relies on ARCore. Augment reality in your iOS and Android apps and engage the users. Be ready to experience many new surprises brought in by AR technology this year.

This article is contributed by Bilal Momin, co-founder and CEO of i-Verve Inc — Xamarin App Development Company

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