Category: Digital Marketing

A performance-based business, where marketers or affiliates earn money via revenue-sharing that type of marketing is known as affiliate marketing. It means the marketer gets payment in the form of a fixed commission when their marketing practices and actions get qualified and converted into confirmed leads and qualified sales. The marketers usually do it with a content marketing strategy. But besides it, there are a lot of programs which they perform to do it.

The Affiliate marketers are generally independent promoters of their chosen product, service or even a range of products. An affiliate marketer has the freedom to choose what techniques or strategies he wants to use to reach the most number of customers.

What benefits can you get from affiliate marketing?

#1. Lucrative and Far-reaching Industry

Do you know affiliate program or marketing is a billion-dollar industry and we can’t deny with its fact? It a pretty wide field in which it’s pretty easy to find out those products that you can actually use, belief in and with all honesty you can promote it to the audience.
The affiliate marketing is kind of involved marketing process where the marketer actually has trust in what he is promoting has been tested and 100% proven to produce the best results, especially commission-wise.

#2. low-cost business opportunity

Today’s generation wants to go into business but just never figured out and seemed to be able to save up that amount of money which can start their business journey. Right there, affiliate marketing is the best option to choose from.

You’ll get amazed by knowing that there are practically no barriers to join it. Like another sector of business ventures, you don’t need to have huge capital in hand to kick start it. The only things that you need are electricity and internet connectivity and you can rock with it only.

Also, if you know how to build a blog or a website is a plus point in your hand. Moreover, you can use your website or blog to promote your affiliate products either through ads or targeted content. As your audience increases the conversions also get increased, it also depends upon your marketing strategies.

You don’t need to be 100% Tech-savvy required, though. It is because many people have become successful in affiliate marketing through social media, but if you have a combination of both then you can explore more avenues, which ultimately explores more chances of winning.

#3. No expertise required

Being a beginner you should know that, there is no need to be an affiliate marketing guru to get succeed in it. However, it is a field where practice makes perfect.

Moreover you’re all free to choose the campaigns to test and observe and explore the learning methods which you can use to become better at your trade.

You can start just by writing dedicated blogs with optimized content to attract more people to your blog, it is known as blogging. The more your content is authentic, the more visitors your blog will gain, and the chances of getting in touch with the right kind of people will also raise high.

#4. Its good as a supplementary source of income

The most lucrative benefit of affiliate marketing is you don’t need to leave your mainstream job. You can take it as your sideline or side project and earn a lot from your part-time. But we suggest you take it seriously because if it is driven properly you can generate revenues a lot more than your expectations.

Moreover, it can very well turn into your best bet at making money fast through passive income. The benefit can be seen through the point of view of a beginner or starter, who wants to learn and get experience first and then jump into it. This way you can manage both.

However, how much work exactly a passive income investment requires is still open for debate. Besides it, due to its various benefit affiliate marketing is promoted by a lot of people.

As discussed earlier, if it’s done correctly, the process of money-making is possible even when you’re sleeping.

#5. Independence & Flexibility Convenience

Unlike other passive income opportunities, affiliate marketing work lets us work when we want to. In conclusion, we can expect a quality life rather than a hectic work schedule. You can earn how much you want with your choice.
Moreover, you are free to work in a flexible time schedule and environment of your own choice.

The best part that reduces your tension is as a part of affiliate marketing you don’t even have to worry about any after-sales customer concerns, because the manufactures and service providers are always there to do it.

#6. No need of own marketing Kit

Most of the times vendors and merchants provide you with any and all marketing materials that you’ll ever need. It means you personally don’t need to come up with any other promotional materials. You just have to get right on it can start earning commissions.

#7. Limitless techniques and strategies

There are various ways that you can marketize by your chosen affiliate programs. For instance, you can promote it on your blog, affiliate emails, create online courses and then recommend the product to your students. Furthermore, the significance of social media in marketing also helps you to explore when marketing.

Also, creating a website dedicated to your affiliate product is also a great idea. Amazon is a remarkable example of it, which has let so many people start full-fledged reviewing blogs and websites based on their products. But to do it you have to install the best plugins for digital marketing to generate more commissions.

You may find various topics on the online platforms related to this subject all you have to do is observe all of them and add your knowledge to perform it.

Conclusion

In the above-mentioned piece, we have simply listed some of the top 7 benefits and reasons why you’ll want to go into affiliate marketing, especially as a passive income source.

No doubt there are both cons and drawbacks in any subject. You should also consider it always to reach any conclusion.

We hope that our piece has helped to take any decision wisely. Don’t forget to give your feedback down below in the comment box, So that we can come with fine pieces for you to add

Author Bio :- We created P2Pmarketing to provide free resources to brands who believe in the power of peer to peer marketing techniques, such to promote their service or products.

Your business growth reflects your growth without social media like Instagram, Twitter or Facebook Business Page. When you have lots of consumers to connect, that means you are having a progressive business to share. Your business tactics, strong planning, and unique strategies help you to provide heights to your business. If you want to get the attention of more users, you require to create a strong vision that will reflect your business objective strongly and vigorously. In this technological world where an individual spends his average 5 to 6 hours on social media, then you must focus on these platforms that could be Instagram, Facebook, Twitter, and many more. For that, you need to make a robust plan and create a dynamic business page.

In this article, you will find 14 tips to create a business page on Facebook. Because there are about 2.3 billion people log onto their Facebook account daily. Thus, it will be good for every business thinker to have their business profile on this platform. It is the right place to expand your services by grabbing the attention of millions of people at one shot. By following a comprehensive strategy to create a Facebook Page, you will enhance your chances to generate great leads and customers. So, time to build a strong business page and allow consumers to understand your products or services.

14 Steps to craft an appealing Facebook Business Page

1. Create a different profile for your Facebook Business Page

Create a different and unique business profile for your business page. If you choose a personal profile, you can’t access some advantages of some tools required for content creation, business insights, and paid promotions. Your personal profile describes your details instead of your business services that create more personal engagement. So, if you want to create a business page, make a separate business profile and make sure that you do not have an additional public or professional profile linked with that business page.

2. Try to avoid publishing misadventure on your page

Sometimes, it happens that people accidentally published personal content to their client’s social media accounts which totally change the story in seconds. Try to avoid these kinds of mishaps on your business page. For that, you can assign someone to check your Facebook Business page updates or do it yourself. When you have plenty of things to do, you require someone to handle your account precisely.

Ensure that you have provided proper training to those who are new to social media management. While sharing content for your brand, ensure that you will post it as your brand, and not as yourself.

3. Choose an appealing and engaging profile image for the page

While adding an image to your business profile, note two things are familiarity and scalability. When you want to glorify your business, you need to create a long-lasting and alluring visual impression on people’s minds. This is only possible with your choice for your profile image.

A profile picture visible at the left side of your Facebook Page and the thumbnail picture next to your posts in user’s feeds.  Facebook frequently changes dimensions of its pictures so work as per current requirements. The dimension of the image must be 170×170 pixels on desktop and 128×128 pixels on phones.

4. Select an attractive cover image or video to grab the attention

You must have to choose something attractive to engage your users and stick their attention to the page. Thus, use this space wisely. Ensure your cover photo is in 820×312 for desktops and 640×360 for smartphones. Video is another good option but keeps it between 20 to 90 seconds. Whether you choose videos or images, make it more interesting but avoid clutter. Make your element is interesting, appealing, and something funny so that people make more engagement.

5. Fill your “About” section carefully

“About” section of your page makes your profile more informative and vibrating. Explain your company profile and milestones in this section so that visitors will understand what your business is about when they land on your home page. Many options are available on the About section to add content and to optimize it for getting the best alignment with your brand. This section should reveal your company information, general description, and your story.

6. Add call-to-action (CTA) button

Use some advanced features to make your page more creative like CTA buttons such as “Book Now” or “Contact Us.” This will help you to understand the audience’s actions. Customize your buttons by linking them with the destination URL. CTA buttons allow more data traffic to your websites or more visits on your page that you want to promote.

7. Make your timeline interesting with photos and videos

Indeed, visual communication is more powerful and long-lasting than other interactions. And, visual interaction works like magic for business growth. Today, most people use various social media platforms to satisfy the hunger of knowing everything. If you want to show the actual look of your brand, then play with amazing photos and use some kind of video promotion. Another interesting feature of Facebook is live video. So, you should be bold for what you are going to show your users through live videos on your page.

8. Maintain proper timing and frequency of your post

Your time and frequency of your posts keep you in business. It is important how frequently you post on your Facebook page and what time you choose. Don’t be late for positing and making yourself updated because people wait for more feeds if they find them interesting. Use a social media editorial calendar to make your work easy and adjust it as per your requirements. Once you know the popularity of your posts, make a plan to handle your feed frequency and content more seriously for keeping yourself in business

9. Use promotional alternatives for more business

Sometimes, you get less engagement even completing all required steps. If so, don’t get panic. Because you can’t depend on content and posts only when you want to get more business.  Once you have done with all essential features, emerge your business using promotional services. Spend some amount and expand your reach so the more people know about your business. Use Facebook Ads to expand your business services and products.

10. Keep your vital posts at the top

While uploading new posts or videos on your Facebook page, your older feeds get dropped down in your Timeline. It doesn’t mean that your older posts are not important. If you want to keep the older post on the top for a long time, use Facebook “pin” feature to keep one post at the top of your page. Go with this strategy to promote other important things too like upcoming events, sale promotion, product launch, discount, etc. To apply this feature, open drop-down box in the top-right corner of your post on Facebook page and click on ‘Pin to Top.’ Note that you can apply this tactic on a post at a time.

11. Control targeting tools of your Facebook Business Page

Facebook helps you to choose your target audience using specific criteria such as gender, educational status, location, age, language, interests, and many more. Select small bulls eye mark at the end of the post and you can set metrics for the preferred audience. This technique allows you to choose to whom you are going to show your content.

12. Choose if Facebook users message you privately

Enable the message feature if you want your Facebook users to message you directly through your page. To activate this feature, select tab “General” on the left-hand column and seek “Messages” on the list of results. If you enable messaging feature on your page, it will help you to make better communication with your audience.

13. Respond to comments on the Facebook Business Page properly

Don’t forget about the comments if you want better communication with your audience. Make sure that you monitor and respond to comments timely and properly. Check your ‘Notifications’ tab (at the very top of your page) to get the daily updates. It is not necessary that you need to reply to every single comment but you will get what is happening on your page.

14. Check your Facebook insights

To get an understanding of where are you standing, analyze your effort for a better impression. You can use various techniques to examine your user interaction with your page and their diversion to your websites. Check your business page’s Insights to track the Facebook-specific engagement metrics and also the demographics of your Page audience. This will help you to make useful changes to your Facebook content strategy.

Conclusion:

I hope you understand how to make your Facebook business page more effective and appealing. Make an interesting Facebook Business page and boost your business reach.

Author Bio: Alankrita Singh is an experienced content writer who has passion for writing diverse subjects and keen interest in women empowerment. Currently, she is working with greatassignmenthelp.com to provide Online Assignment Help for students.

Instagram was created so you can show the best side of your business. How? By creating content that your customers and followers will value.

And even if Instagram starts hiding the number of likes that your posts get, winning hearts on the platform still matters for your business.

That said, here are ten effective ways your Instagram ads can achieve that:

1. Know Who Your Audience Are

Meanwhile, audience research can help you determine what kind of content is relevant to them.

Conduct a target market research, and keep in mind that your Instagram audience can be different from your other social media audience. That’s because not all social network leans towards sharing visual content. Not to mention that 72% of teens in the US are using IG.

Whether you’re running an organic campaign or you opt to do Instagram advertising, one of the first things that you need to do is know who your audience is.

2. Post Amazing Photos

Let’s not forget that Instagram is an image-heavy social media platform. Which means that you need to post exquisite photos. And not just any images, it should be images that tell stories.

However, that doesn’t necessarily mean that you should take a photography lesson or spend some cash to upgrade your equipment. You’d be surprised that many of the well-liked images on Instagram are taken using a smartphone.

How did they do that? There are filters available on the app that can help you enhance your images before posting them.

3. Write Compelling Captions

It’s a no-brainer that your caption should be compelling whenever you run an Instagram ad campaign. However, what works well for other brands doesn’t mean the same for you.

Nonetheless, it is always best to be consistent with your brand’s voice if you want to write a good Instagram caption. Use emojis is you must but don’t forget to talk about the important stuff first, as captions on IG get truncated.

Make sure to add a call-to-action as well so you can generate engagement.

4. Tag Relevant People and Brands

Whenever relevant, it’s ideal to tag people and brands on your IG posts and stories. That way, their audience will get to see your content, and this could drive engagement.

For instance, you’re a social media fashion influencer who happened to have a collaboration with Ralph Lauren. Make sure to share photos or videos on your IG, and do not forget to tag the brand’s official Instagram account.

This will not only update your followers of what keeps you busy lately but you’re also highlighting how much you value your work and the brand.

5. Use the Right Hashtags

Using the right hashtags when writing a caption for your Instagram ads allow you to expose your content to more people.

However, that doesn’t mean that you should add as many hashtags as you can. You need to give your hashtag strategy some thought.

Nonetheless, here are some quick tips on how you can use the right hashtags:

• Have a branded hashtag
• Do not use broad (e.g. #tshirt) or niched-down hashtags (e.g. #whitetshirtformeninNYC)
• Use about nine hashtags on your posts to maximize engagement

6. Hashtagify You Stories

Your captions aren’t the only place where you can include hashtags. You can also add hashtags on your IG Stories, whether it’s organic content or an advertisement.

Just like with your captions, you can leverage hashtags to expose your IG story to more users.

However, you only have a limited online real estate to place nine hashtags on your stories. What you can do is to use the best and most relevant hashtags, pinch them so they can be as small as possible, and then hide them by placing an appropriate sticker on it.

7. Use Geotagging

Tagging your location may sound like bragging, but geotagging your Instagram posts is actually another way to expose your content to more people.

This is definitely useful if you have a brick-and-mortar store. That’s because it allows you to create a sense of community on Instagram. This can even attract your target market within the locality to visit your store.

Just make sure that your coordinates are correct so that your store address will appear on the map. Also, you need to set your location to public if you want to take advantage of Instagram Geotagging.

8. Be Consistent

The thing with social media marketing and advertising, in general, is that you don’t want to annoy your followers without making them feel left behind either. This is where content calendar comes in.

For one, it helps you plan out the number of posts you need to publish. That way, you’re able to keep your followers’ attention. Second, it allows you to easily review whether the quality of your posts adheres to your guidelines.

Another thing you need to keep consistent is the theme of your posts. This can include the filters you use, the color schemes, as well as the voice and tone of your caption.

9. Schedule Your Campaign

If you want to maximize your ad budget, our best tip is to run your Instagram ads when your followers and fans are most active.

But of course, it requires a bit of analytics and at least a week of experiments. So make sure you have an ad budget for at least two weeks.

The first week is to figure out whether your ads are effective, as well as when are your followers most active. The second week is where you get to run your ads during your followers’ peak hours.

10. Outsmart Your Competitors

With the number of likes on an Instagram post now hidden, it can be a challenge to figure out which of your competitors’ posts are resonating well with their audience.

Nonetheless, there are social listening tools that you can use to measure the people’s sentiments about a particular brand. You can also conduct a full-scale competitive analysis in order to point out some missed opportunities that you can take advantage of.

With 60% of users discovering new products on Instagram, we can say that the platform is one of the big leagues. This also means that organic feeds are saturated and your post can only do so much. Good thing, there’s Instagram ads that can help boost your presence.

You know you have implemented digital marketing to increase your business’ revenue. However, you are unsure whether you are reaching your goals or not.

If that is the case, it is not always because your digital marketing tactic is effective. It can be because you do not have the digital marketing tools that can inform you whether you are on the right track.

That said, here are eight digital marketing tools that can help double your business’ online sales:

1. Google Analytics

Powered by Google, Google Analytics is a web analytics program that lets you track how your website is performing.

In order to do that, you need to install a GA code on every page on your website that you would like to track. But if you are on WordPress, you can simply install and activate a GA plugin, connect your website with your account through an API, and you are all set!

From there, you will be able to track how many visits your website gets, how long your visitors stay on your website, what your most visited web pages are, and more!

2. MailChimp

Dubbed as an all-in-one marketing platform, MailChimp provides email marketing and marketing automation services.

For as low as $9.99 per month, you will get email templates, custom branding, behavioral targeting features, marketing CRM, A/B testing features, and 24/7 customer support. Thus, giving you the capability to find the right customers, build your audience, and give life to your brand all in one place.

MailChimp is ideal for e-commerce business owners, mobile and web app developers, and startup owners. That’s because this platform allows you to find your target audience, reach them, and send out campaigns based on their behavior.

3. Social Mention

Social Mention is a social media search engine that aggregates user-generated content from across the Interwebs into a single stream of information. This user-generated content includes blogs, images, and videos.

That way, you can track and measure what people say about you, your business, or your product. Plus, you will gain insight into how likely your brand is being discussed on social media, whether the majority of the sentiment is positive, and how influential your social media popularity is.

In addition, Social Mention provides a point-in-time social media search and analysis, social media alerts, and third-party API.

4. Chanty

If you are managing a lot of teams or projects, Chanty is your friend. It is an AI-powered team chat that allows you to connect, communicate, and collaborate with your team.

The beauty of this tool is that you can bring all the apps that you use during the say in a single place. There is also no need to check and double-check your email and texts when messaging your team as Chanty allows you to sync your messages.

You can have Chanty’s feature for free if you are a team of 10 or less. They also have premium pricing which costs $3 per user per month.

5. Detective by Charlie

Boasting that they can do the digging so you can focus on selling, Detective allows you to automate your sales representatives’ prospecting and hours of call prep.

It features Browser Automation that allows you to collate your prospects and their information so that you do not need to open hundreds of tabs on your browser. Detective will do the prospect research for you so you can prepare your buyer intel, which could come in handy when you start making outreach and cold calls.

That way, you will know how to best reach out your prospects, as well as know how you can make them respond.

6. Crazy Egg

Crazy Egg is known for heatmaps and scroll maps, allowing website owners to detect how site visitors interact with their online content.

In fact, it provides you with visual reports on how your site visitors respond to various design elements on your website. It’s like bringing your landing page A/B test to the next level!

Here are other benefits of using Crazy Egg on your website:

• Get additional site visitor insight other than Google Analytics
• Ensures that your calls-to-action are seen and compelling
• Allows you to place content on where it matters
• Track what happens behind pop-ups and login screens

7. OneSignal

If push notification is how you would like to set your brand apart, then you should take a look at OneSignal.

Boasting itself as the market leader in customer engagement, OneSignal allows mobile and web push notifications, as well as email and in-app messaging. You can create an account for free, which allows you to list 30,000 web push subscribers at most.

What’s cool about OneSignal is that it is easy to set up, provides real-time reporting, and allows you to analyze your campaign even while on the go.

8. Smarp

Based in Helsinki in Finland, Smarp describes itself as a communication and advocacy platform. But more than anything else, it is mobile-based. Meaning, you can align, engage, and boost your employees’ productivity anytime, anywhere.

Instead of searching for more than two hours looking for information, your employees can easily access company and industry content that they need. That way, everyone can focus on making the business grow and become successful.

But aside from being an internal communication platform, you can also use Smarp for marketing, sales, and recruitment. That’s because it allows your workforce to be connected.

Which Digital Marketing Tool is the Best?

Now, you might want us to pick one of the digital marketing tools on our list that we deem the best. Our answer would depend on what you need.

The thing is, there is no one perfect digital marketing tool. Although we will emphasize that you need to install Google Analytics on your website. You will need something that will give you the data or features that you need, and another one that can complement your chosen tool.

So, what is your most recommended digital marketing tool? Let us know in the comments!

Mark Zuckerberg founded Facebook in February 2004 and since then has been ruling the social media world. The social media giant already has 2.45 billion active users on board in September 2019. Facebook Messenger even has about 1.3 billion active users. All other popular social media platforms such as Snapchat, Twitter, Tumblr, and WeChat are lagging behind in the race.

Today, Facebook is not just merely a platform for meeting your old college friends and getting connected with them, but a powerful venue to project and promote your business amid potential customers.

Facebook welcomes all; whether you are a large business enterprise, a small local business entrepreneur, or a startup. It offers you a stage where you can easily reach your target audience and create a distinctive brand image.

So, let’s discuss how you can leverage the advantage of Facebook to effectively promote your business.

Maximize the Use of Facebook Business Page

Facebook provides a separate business page, which is a great marketing tool for all entrepreneurs. You all enter all details regarding your business, add products and services, add your location, business hours and your website. Furthermore, you can also add and share images, videos, and links to give the business a personal identity and character.

Facebook provides you with the option of 6 different types of business pages to market your products and services. These include –

1. Local Business or Place
2. Company, Organization, or Institution
3. Brand or Product
4. Artist, Band or Public Figure
5. Entertainment
6. Cause or Community

You can choose any of the page types depending upon your business.at at the same time, it’s also equally important to consider what your key audience is looking for. Keep sharing images and videos to connect them with your business. Always look to post something interesting that your audience would enjoy viewing.

For example, you can create funny and meaningful videos to make new product announcements and product explanations. A combination of humor and information is going to drive traffic to your page.

Making Use of Facebook Ads

Facebook also provides you with the facility of advertising your products through Facebook ads. You can find it in the side column of the site. These are known as classic ads or marketplace ads. These types of ads usually include an image, a copy, and a link that takes the user to either your Facebook page, mobile application, or your business website.

Facebook ads contain the following essential features-

• Targeting your audience through demographic categories such as age, gender, location, education, user interests, and others.
• You have the facility to set up your ad budget estimate.
• Test your ad in different versions

However, since Facebook does not release any data or info on Ad Click-Through Rate (CTR), you can find it difficult to measure the success of Facebook ads. If you compare Facebook ads with Google Display Ads, the former generates a CTR of 0.051% with a Cost per Click of $0.80.

With Facebook advertising, you can get various benefits such as increasing your likes and shares.  You can also convert a visitor into a follower and then into a potential buyer. It allows your posts to appear on your Facebook news feed.

Hosting Facebook Contests

Another effective technique to promote your business is through hosting contests that draw the attention of the users. It also helps in enhancing the number of fans as well as increase brand awareness.

However, there are a few points that you need to keep in mind. First, you cannot host the contest through the Facebook page itself. It means you cannot ask your users to give likes or comment on the post. You have to use any other third-party app to create the contest and direct users to that app from the Facebook page.

You can take the help of various free as well as paid tools to get free contest templates. But there is a condition that your page must have around 2k likes. You may try the free third-party app versions, but your options will be limited.

Use of Sponsored Stories

Sponsored stories are a type of marketing tactic through which you can know the user’s interaction including his likes and comments.

The main focus of Sponsored Stories is on the ‘word of mouth’ marketing concept. For instance, if you see that a few people have liked a certain page, it means they will be paying more attention to it. The main aim of Sponsored Stories is to encourage the users to take some action and not just like or comment on the post. You can even choose to show the likes or people who have claimed the offer.

When a person performs any action, a page like or an offer claim gets automatically posted on the user’s news feed. Sponsored Stories are not only confined to likes and offer but are also used with Facebook’s Open Graph app.

The social media giant claims that Sponsored Stories have 46% higher CTR and 20% lower CPC compared to regular Facebook ads. You can easily develop Facebook Sponsored Stories using a Facebook ad to create flow. On the other hand, the open-graph Sponsored Stories will require you to use third-party apps.

On An Ending Note

There are some other effective Facebook marketing techniques that you can simply employ to promote your business such as Facebook Exchange and Facebook Promoted Graphs. You can use these marketing tactics as all of these will allow you to connect with millions of worldwide users.