Destined to release this fall, iOS 14 has already given nightmares to the app marketers and developers with a gamut of changes and an array of groundbreaking approaches. Apple has already known for its round the clock efforts to deliver era-defining OS updates to ensure a more immersive, secure, and easy experience for the end-users. For this update, the focus of Apple has been on changing the way advertisers generally target users.

Here we will explain some of the iOS 14 led changes that your app needs to deal with.

Allowing Dark Mode In-App UI 

One of the significant changes that app developers have to incorporate is to make the app UI ready for allowing dark mode and make scene delegate and modal presentation possible.

App Clips to Showcase the Purpose of An App 

App clips inform the app users about several features and functionalities of an app without really downloading it. This new iOS 14 feature will help showcase the basic user experience of an app before the user decides to download it.

The app clips are easily discoverable across native iOS apps like Safari, Maps, and Messages. The users can also spot them using QR codes and the NFC tags. That means the app clips should be convincing enough to motivate users to download the App Store’s entire app.

Quick Informing Widgets 

Like the app clips, these widgets provide users quick info about the apps on the home screen. With iOS 14, users get a completely refurbished widget experience. Widgets also allow customization, different sizes, and interactive features.

Keeping User Info Private 

With iOS 14, Apple has worked to ensure optimum privacy protection for the users. With the latest privacy information measures of iOS 14, users can get optimum transparency and control on their info.

Every app now needs to seek permission from users to track their info across apps and other websites. Once the user sets its privacy preferences, all apps will have to oblige them. 

iOS 14 Impact on Mobile Marketing

An identifier for Advertisers (IDFA) refers to a feature that allows advertisers to identify the device in use and accordingly make highly personalized ads. Now with the iOS 14 update, this might not be easy. Many apps simply may opt-out from upgrading to iOS 14 because of this reason.

If a user doesn’t allow tracking in the privacy setting, IDFA will not work at all. Moreover, this new privacy feature, by default, will make users opt-out when installing an app. As many ads depend on the Identifier for Advertisers (IDFA), this can be very difficult for them.

Many types of ads ranging from retargeting to exclusive and specific targeting to targeting based on audience similarity to precise audience segmentation depend heavily on the IDFA. Naturally, this may create a severe impact on the monetization and user acquisition of apps.

Let’s explain some ways to get your app and marketing acumen ready to deal with these changes.

Evaluate the IDFA Presently in Use 

Since the new privacy settings are adamant to the marketers, they need to complete the IDFA usage with apps now. Some of the key aspects that you have to look for, including the following.

• Evaluate the SDKs responsible for calling the IDFA. Know if the SDK providers have a solution for making the IDFA requests despite the new privacy settings.
• Make a detailed plan for app updates with updated SDKs.

Get Ready for Seeking User Consent

Getting as much as possible user content, you should focus upon. All the user’s opt-in for tracking helps you to target them with ads just as before. Do the following in the ramp-up to the iOS 14 release.

• Test with user consent mechanic working for both new and existing app users.
• For generating user consent, you have to create catchy pop-up messages.
• Carry out A/B testing about the right time to use the pop-up.

Evaluate the BI Stack 

Now the Business Intelligence (BI) stack needs to be optimized for situations with user consent and no consent. For evaluating BI stack, consider the following.

• Evaluate the data sets linked with the analytics and consider a better way to use them before the new iOS 14 is out. Give more focus on data sets such as ADID, IDFV, and UserID for best results.
• Without IDFA, a business can still unleash contextual ads but can no longer use personalized ads. To do away with the shortcomings, brands need to run and analyze multiple scenarios.
• Apart from all these steps as preparation, the development companies need to take suggestions from the app marketing experts about how to get around the new regulations and how to boost user acquisition and user visits.

Conclusion

To ensure your preparation for the iOS 14 challenges really bear fruit, it is important to begin your evaluation process early and test the various ways for adapting to iOS 14 privacy norms. In this respect, it can be advised to catch hold of the iOS 14 beta and use it in your app to evaluate the visible differences. Apart from these fears and insecurities about stricter privacy rules and other constraints, you can also boost your app user experience with the new iOS update.

Author Bio: –  Juned Ghanchi is a senior IT consultant at IndianAppDevelopers, a mobile app development company in India offering top-notch mobility solutions to every business domain.

Application design and development is a task that requires even the most proficient of designers and developers to ponder over facts and strategic plans. It also requires them to contemplate about the audience they will be targeting with their application and the kind of services they want to provide their users with.

Ultimately, the revenue an app development company generates is something that shows its success, growth rate, and annual output.

One of the first and most pertinent questions that arise while developing an app is on which operating system you wish to launch your application and if this OS will prove to be feasible for the service you are about to launch via your app for your users.

Android, which is managed by Google, and iOS engineered by Apple Company, are the two of the most widely used operating systems around the globe.

Choosing one of these systems to initiate your application can be a challenging task to accomplish since all results will eventually depend on what users you succeed in targeting.

While you can launch your application on both platforms, it can prove to be a hectic and expensive decision to do so. Without knowing about the outcomes and consequences of failure, it is not a smart decision to put all your money in developing an app for both operating systems.

Rather, opting for a single operating system and endeavoring to gain maximum benefits from a single platform can turn out to be a smart decision.

Though iOS apps provide their app development companies with huge revenues, there are certainly compelling reasons we think that you should opt for Android OS.

Contrary to popular belief, Android apps can earn just as much as iOS apps or even higher and the myth that if you want to earn more revenue then you should develop an iOS app has been successful countered many times now.

In fact, Android can be a goldmine for app developers if they manage to target their apps in the right way due to following reasons.

Why Android Apps Earn More Than iOS Apps?

This has always been an argument that which operating system successfully earns more than the other and why. Here are a few reasons we think that Android Apps can generate more consistent revenue than iOS apps.

1. The Sheer Number Of Users On Android:

There is a huge population all around the world from diverse backgrounds and environments that prefer to use this operating system instead of iOS. Due to smooth and effective methods, people globally tend to order and ship Android devices and gadgets.

Upon analyzing the statistics and facts, we come to know that devices running on this OS held 87 percent share on the global market in 2019 and, this number has been increasing since then. iOS, on the other hand, acquired only a 13 percent share on the global market in 2019 which, was considerably lesser than that of Android.

There are about 2.5 billion active Android devices while 2.6 million applications are available on Google Play-Store. These statistics are evidence that there is a huge market that demands to utilize your app on an Android Operating system.

This means that, when any specific app is developed by an Android app development company, of course for Android OS, it would automatically have more users to market the app to than Apple and ultimately, this can lead to it generating more revenue as compared to iOS.

2. Low Cost With A High Return On Investment:

Google’s OS allows any Android app development company to build a low cost and inexpensive application. Most of the apps available on Google Play Store are free to use and provide the developing enterprise to drive a higher number of downloads. This feature allows more followers to gravitate towards the app, who find that app feasible and practical and help the business flourish.

Android also allows developers to design an application without paying for SDK tools and a yearly expense, while iOS charges you for designing and all the other facilities it provides.

This allows users to take advantage of your successful results which provides them with top notch features, graphics, GUI, audios, and visuals. Keeping these things in mind, an Android app development company develops a higher probability of generating a good amount of revenue.

3. Flexibility and Customization:

The unprecedented growth that Android has seen over the years has a lot to do with the flexible methods it has empowered developers with to develop and customize applications. Android is an easy-to-access platform that allows developers to customize any number features of their applications the way they deem fit.

Android apps certainly win in terms of effectiveness when it comes to the flexibility they offer regarding the release of an update. The platform does not require you to go through any complicated effort to update your app unlike on iOS, where this process is much more complex. Rather, it is simple, quick, and the app can be updated as many times as desired. It helps the user get new updates easily.

This flexibility is the reason that attracts more customers towards this operating system. Every update that Android OS introduces, contains a plethora of brand-new features that are not only eye-catching but are useful as well as efficient. On the other hand, Apple seems to have not rolled out much in its updates in recent years.

This problem has led to more users flocking more towards Android, leading to a much bigger audience that can be leverage to earn revenue than iOS.

4. Development Tools Provided By Android:

The Android operating system provides an app development company with handy tools to develop an app much more easily. It provides those enterprises with a software development kit (SDK) and that too for free. Within a smattering amount of time, a well-organized and systemic business application can be developed which can start generating good revenues if complemented with clever marketing schemes.

This reduces the cost of entry significantly, which allows even newbie developers to enter the market much more easily with their apps. And with lower investment requirements, profits can become much more viable and sustainable.

Various advantages of this open-source platform can be attained when application developers use JAVA for software programming. It increases the user-friendliness for Android apps and provides a wide scope for meeting your changing business demands and requirements.

Cutting-edge tools provided by Google have become a source to entice public towards your app and in return generate a profit that can prove to be beneficial as compared to what was initially invested.

5. Continuous Advancements:

Google does not cease to produce advancements to its Android platform. Rather, it continuously invests and makes efforts to bring out new features for the future. This facilitates the Android app development companies to come forth with brilliant apps for their customers to enjoy.

Most such advancement related efforts have been made on formulating adequate procedures for Android application development, renewing existing development tools, and introducing cutting-edge technologies that allow app developers to experiment and explore upcoming features and come out with infallible and reliable apps.

Android is certainly outdoing itself towards bringing in new and better advancements as compared to iOS. The availability of new and interesting characteristics in an app allows viewers and users to utilize the app even more and generate good revenues for any development company.

How Android Apps Are Provided With An Effective Marketplace?

One big reason for the lucrative revenue generation by Android apps is because they have a huge marketplace to advertise and promote their software in. Google Play Store is an enormous platform housing a high number of apps and most of them are free to use and download.

App approval on the Google Play store is a lot easier as compared to the Apple App store, which is considerably expensive and difficult. Furthermore, Android apps are also available on different marketplaces other than the Google Play store through side loading which means that your business would get greater visibility and advertisement in the market and will prove to be more beneficial for revenue generation.

Factors On Which App Revenue Depends:

The amount of revenue your app may generate depends on the niche you choose to develop your application in and how many people are available within that niche. With effective marketing techniques and continuous advancements in your software, your app has a high potential of gaining a huge sum of profit.

Another factor that affects this phenomenon is the platform you are using to launch your application. If the platform is widely utilized and recognized then your efforts might not go in vain. Successful app developing companies always keep user expectations as their priority. A happy user is more likely to make an in-app purchase. All these factors, when combined, can take your profit generation far beyond par.

Extensibility with Android Studio:

The introduction of Android Studio has increased the scalability of this operating system as it allows you to get your application affiliated with the ecosystem of Android devices such as smartphones, tablets, television, and wearables. It makes your Android application congruous with upcoming and advancing technologies like virtual reality, augmented reality, and others. It provides your app with extensibility to get recognized in the wide ecosystem of software and to leave footprints for the entire community.

In a Nutshell

If we compare Android with Apple, there are two factors involved. The first and foremost factor that makes Android a cut above Apple is quite clear. It’s all about the initial investment. New developers usually don’t want to throw a lot of cash in the initial step due to there being a high amount of risk involved. This is the principal reason why Android OS is preferred by a high number of developers over iOS.

Secondly, Android offers inclusivity, while Apple offers exclusivity. This makes Android more open to newer, innovative and disruptive apps to launch. Apple’s recent spat with Fortnite, a high revenue generating gaming app, is a testament to the fact that the kind of freedom and flexibility that apps get on Android will soon make this platform a lot more powerful as more and more apps flock to it, and with it bringing more potential users in with them.

This article is contributed by Jane Collen, Content writer at  Tekrevol LLC

The impact of ordering things online and getting them delivered at your doorstep offers incredible convenience to users. E-commerce websites have revolutionized the lives of people who have no time to buy even the weekly groceries or daily necessities from retail stores. Now people can buy everything online whatever they want with just a few clicks through e-commerce websites.

In today’s hectic life, providing a seamless mobile experience for your customers is vital to flourishing your business. A survey concluded that mobile sales account for generating about 60% of internet traffic. Another research has found that 80% of customers check out the website of the store before ordering something.

The e-commerce stores with a mobile app have witnessed an increase in conversion rate up to 300%, as compared to companies not having any mobile app.

E-commerce websites, with their rising demands and millions of potential customers, have now become a compelling way to scale your business and significantly increase your outcome. On the other hand, these websites need a lot of time and entrepreneurial skills to remain competitive and accomplish business goals. You need to consult with the best e-commerce app developers.

Let’s go ahead with a list of some useful tips to consider before building an e-commerce app.

1.      Explore the Target Audience and Market

For any startup business, the most challenging task is to know what the customers want, who the competitors are, and when is the best time to launch your app. Extract a list of your competitors and know what makes them a perfect choice for their customers.

Don’t copy their features to build your app, but offer something more interesting than them.

2.      Identify a Platform

Start by identifying which platform do you need an app for. The decision will depend on the platform that is used by your target market. If your users are on Android, then you need an app for Android only and vice versa. However, it is rarely the case. Chances are that you will need an app for both the platforms.

Now decide whether you should build a hybrid app or native apps for each platform. A hybrid app is an app that works for iOS and Android, using a single codebase. Not only does it save development time, but it is also an affordable option. Most startups prefer getting a hybrid app, considering the limited budget.

3.      Keep Your E-Commerce App Simple

Simplicity is the key to success. Your customers will not spend hours to learn how to use your app. Always build an easy to use e-commerce app with clear and simple functionality. Any confusing and unnecessary elements may lead the users to abandon and leave the app. Make sure that your app has a negative space to have a sleek design. Make sure that the colors and theme is in coordination with the brand personality and essence.

4.      Choose an Appealing App Design

The first impression is the last impression. And if your e-commerce app is not impressing your customers at the time when they will open it, you will fail. Make sure to choose a professional design for your app.  The visuals (UI, UX) of your app play a major role in impacting your customers. So, be careful while choosing your app design and don’t mess it up. Make sure that your app development team understands the different UI/UX principles of Android and iOS and design the app accordingly.

5.      Payment Gateway

Providing your customers with a streamlined payment gateway is another great option to build any e-commerce app. Don’t make your app with only one payment option. Keep in mind that your customers may want to pay via debit cards, credit cards, PayPal, Stripe, or other payment methods. It is important to offer various payment methods to facilitate a wide range of potential customers. You may also consider providing cash on delivery, depending on the parcel value, product type, and more.

6.      Robust Security

Security is also a significant concern for app users. E-commerce applications are intended to deal with buying operations. The app is the place where customers invest their money to buy the products or services the company is offering to them. It points out the necessity of providing a high level of security. Users will add their addresses, phone numbers, and payment details, which is high-level sensitive information. The app needs to be secure enough for users to trust it with such information.

7.      Customer Reviews and Ratings

An app with good ratings and reviews has higher chances of getting downloaded. People trust third-party reviews and will instantly find you reliable if the app has good reviews.

Don’t be shy to take the inputs of customers about your products and services to make further improvements. Research shows that the user review section helps in boosting your business sales. Moreover, it will also show your reliability to new customers and inspire them to trust you and make a decision.

Launch Your E-commerce App

Hopefully, you have now got enough knowledge on how to create an e-commerce app for Android and iOS. Considering these points will help you significantly to build an app that your customers will love. If you still have any issues, contact some best e-commerce app developers to discuss your project. An experienced app development team will help you make the right choices in terms of platform, technology stack, app designs, and more.

Your app success is our responsibility. Make sure that you find the right development partner for your project. You have three choices when it comes to getting an app:

·         Freelancers: It is an affordable option but freelancers lack diverse experience and often delay deliveries.

·         App Development Companies: Such agencies will fit in your budget and deliver excellent mobile apps.

·         Silicon Giants: Companies like IBM, Google, and others.

You must choose an option that fits in your budget and meets your requirements.

Good luck with your app development project!

Author Bio

Tabish Khalid is a Senior Digital Marketing Executive for ApplifyLabs, a web and mobile app development company headquartered in West Palm Beach, Florida. He enjoys years-long expertise in digital marketing, social media management, search engine optimization, and more. He loves writing about technologies.

When did you decide that you need an iOS eCommerce app development for your running business? Or you are still in a dilemma to have one? If so, we will enlighten you with some interesting facts about having an iOS app for your eCommerce business.

But, why iOS? Can it do better than developing an app for Android? Right!

Making revenue is easy in iOS than Android. iOS platform is used between the upper-middle-class to affluent people. Thus, there are higher chances of your eCommerce business to grow and move quickly. You can easily add monetization strategies like ads, in-app purchases or affiliate marketing.

Another aspect that favors iOS application development for eCommerce business is complexity. Android is fragmented into multiple ways making it complex. Likewise android device size, device OEM, OS versions and many other infinite factors. Whereas an iOS app development is less complex. It only consists of 3 – 4 screen sizes – iPhone and iPad versions.

There could be another doubt hovering, isn’t a mobile-responsive website enough? It’s true, a mobile responsive website is indeed important but the obligation is – lack of potential marketing.

Let’s better understand a scenario.

A customer lands to your website in search of a product. If he/she manages to buy something from your website – you can target them in the future with the help of email marketing. But if they don’t buy any product, you might even lose the chance to market or outreach potential customers.

However, you have a cookie of your visitors that can help you re-target them with Facebook ads and banner ads. But, a brand like Apple has announced the limits in using cookies for re-targeting. Which means this isn’t a long term solution for your serious problem.

If you want to target in the long-run, you must opt for a sustainable solution. Employ an iPhone programmer to build a promising app for your eCommerce business.

A survey conducted by Morgan Stanley, 92% of the iPhone users who had their plan to buy a new phone within a year said the will stick to Apple. This reveals how Apple Devices have incredible brand loyalty.

How Does An iOS eCommerce App Development Help You?

An app allows having complete control over someone’s experience at your store. You do not have to rely on any third party for building up a list of potential customers. For customers to reciprocate and reiterate, you can offer loyalty programs in your apps.

One of the greatest examples of loyalty programs in the mobile application is Starbucks. For better engagement, they offer their registered customers some points with every purchase. With collective points, you can have our coffee or any other food for free. Starbucks has certain levels for its customers which stores some extra perks for them. A gold-level offers a free drink with some added freebies.

Isn’t it a great way to keep your customers intact with you and continue to enjoy your services?

Further, let’s check out some stats to brief up the importance of iOS application development. From 2016, the number of mobile apps that were downloaded was 143.7 Billion and in 2017 the rate increased and reached 178.1 Billion. Moreover, the worldwide mobile app revenue in 2019 was $ 462 Billion (Source: Stastia)

China is the biggest iOS app download market accounts for nearly 50% of global app downloads. Certainly, speaking more – the number of apps in the iOS App Store was reportedly 2.2 million in May 2019. To forecast future, mobile apps are projected to hit $188.9 billion in revenue by 2020 (Source: Statistia)

Aren’t these figures effective and convincing to have your own iOS mobile app developed?

Benefits Of Having An iOS eCommerce Mobile App For Your Customers

Before starting with the advantages of having an iOS mobile app for eCommerce, note that you must hire iPhone app developers which are proficient and versed with the latest technologies.

To have a catalog of countless customers with positive reviews about your services, you should check out these benefits of an eCommerce mobile app.

1. Collect Data And Analyze User’s Behavior Quickly

   Your eCommerce website might not be able to gather the information or buying behavior data of your customers. With the help of a mobile iOS app, you can smartly collect your customer’s insight into the consumption preferences and buying habits. This will allow you to bring in trends as per the customer’s taste. There is a multitude of eCommerce firms that evaluate site content analysis, user behavior, and business logic to improve the conversion rate.

2. Safer, Quicker And Easier Payments

   Mobile wallets in an app make payment incredibly convenient because you do not have to worry about all your cards. With new and modern methods of payments, exchanging money is highly easy and safe. They are regulated under the government, no chances of getting your credentials hacked and 24×7 easy buying.

3. Native App Helps In Boosting Usability Of An App

   Choose the right technology when building a native eCommerce application for your business. For sustainability, first, know the ins and outs of your business, decide on a budget, know your inventory, select an appropriate database, CMS, framework and most importantly back-end and front-end languages for coding. Hire iOS app developers that are experienced and can make use of the resources effectively within your budget.

4. In-built Features In-App Enhances Purchase

   Today’s highly smart and interactive phones come with many in-built features & components that could aid your eCommerce mobile app. With the help of GPS feature, you can send personal tailored-push notification to know customer’s physical location. The calendar might help save the sale date automatically. With the help of AR technology and camera access to the user’s phone, customers can have the finest view of products.

5. Better Visibility To The Customers

   Through the iOS eCommerce app development, you can have direct communication with your customers. You can share a wide range of offers and products to your customers. Moreover, share push notification regarding new arrivals or any event to lure your customers. You can assist them regarding any query related to your product and quickly and offer them the best solution.

When building an eCommerce mobile application, what are the things that need to be kept in mind?

• Easy and interactive purchase designs
• Effortless Signup and logout
• Lucid UI & multi-functional navigation
• Call to action buttons (CTA)
• Pay attention to user scenario

After shopping online, 42% of consumers use a shopping app (Source: Statstia). One of the most popular eCommerce apps that people can’t live without is Amazon.

Conclusion

However, we know that mobile users spend 87% of their time on mobile apps, which is a lot. Just with these stats, you can make out the huge difference between the users preferring apps. With the help of an eCommerce app, people can save their products for later purchase, get notified for the new arrivals, discounts & offers. With the help of e-wallets, payments can be done easily and conveniently. Hiring an iPhone app consultant will help you provide the best solution for business and improvements in profit margins.

The Google play store and the App store are loaded with thousands of mobile apps. From expert app development companies to ‘not so professional’ companies. Finding the right company is becoming difficult every passing day and ‘reviews’ are one way of figuring out whether a company is worth your time. I have developed a habit of checking the reviews and ratings of anything that I’m about to purchase online. Honestly, I have to read the reviews of everything. This habit has extended to other areas of my everyday tasks as well, such as installing mobile apps. But, you can never really tell the difference between authentic and fake app reviews.

I’m pretty sure that the majority of you do the same. But, sometimes it happens that I come across an app that isn’t as good as stated in the reviews. Or, the app is amazing, but it has a shocking number of negative reviews. If you consider the fact that majority of the users will go to your reviews before installing your app, just imagine how negative reviews can impact the app conversions. Just have a quick look at the statistics below (source: Apptentive).

If 79% of the visitors you get, read the negative reviews on your app, then your app downloads will have a drastic downfall. This is exactly what happened with the CNN mobile app, it suffered countless 1-star ratings from Trump supporters that were hellbent on tanking the mobile app. These negative review attacks can negatively impact a company’s reputation. Furthermore, if you look at it from an SEO and ASO perspective, online reviews are an important ranking factor to a search engine’s algorithm.

Taking all this into consideration, it’s pretty obvious why your competitors can coordinate negative review attacks on your mobile apps.

Below I’ve rounded up the consequences that mobile app companies have to suffer because of negative reviews.

Lower Search Engine Ranking

The search engines are well aware of the fact that your star ratings have an immediate effect on how users perceive your mobile app. As a result, both Google, as well as app store search engines, will rank your products according your app ratings.
Your app’s average rating determines whether it will start ranking on search results or not. If you have fewer or lower app ratings, then the chances are that you’ll have less visibility and search ranking. If your competitors have higher ratings as compared to your 1-star ratings, the app stores will indefinitely choose to give more visibility to the well-rated mobile app.
On the other hand, greater number of good reviews and ratings will boost your app’s ranking and popularity.

Another important thing to remember is that the keywords in your app reviews also have a massive impact on your app store ranking. You might have noticed that you start ranking for keywords that you’re not targeting, app reviews are one of the reasons why you start ranking for them.

Reputational Risk

Do you remember David Caroll’s Guitar scandal with united airlines? If you don’t then let me fill you in.
The United Airlines had damaged David’s guitar and they refused to pay for the damage. So David Caroll wrote the song ‘United Breaks Guitars’. It became a worldwide sensation with millions of views. As result of this one video, United Airlines lost around $108 million.
With a bad company image, it’s nearly impossible to conduct any business. Negative customer reviews are a strong indicator of a bad company reputation. Where a single 1-star rating can result in a nine times increase in revenue, a single negative review can have the opposite impact. Nobody will want to take their business to a company with a bad reputation.

Difficult to Fix

In a world that is run by the Internet. Online reviews can either drive users to or away from your company. Having fewer reviews or an ‘abundance of negative reviews’ can make it very difficult to build your company’s reputation. It can be hard to gain customer trust and as result your conversions continue to decline.

How can I Combat Fake Review Attacks?

Before I move on to explaining how you can fight against fake app reviews, it’s essential that you learn how to spot a fake. Watch out for the following factors:

• Vicious language:
  Even a genuine negative review doesn’t use a vicious language. Watch out for the tone of your reviewers.
• Very Generic Criticism:
  Authentic reviews contain specific information about the problem that the user has faced. If the review fails to highlight any specific problems, then it’s probably fake.
• Overly Positive Reviews for Your Competitors:
  The negative reviewer leaves overly positive reviews for your competitors. This could be a major ploy.
• Multiple Reviews in a Small Time Span:
  Bogus reviewers tend to leave multiple reviews in a small time span. Watch out for these reviewers.

After you have analyzed your reviews and you’re sure that they are fake. Here are some steps you can follow to combat them:

Verify Your Transactions:

Whether you’ve launched a paid or a free app, keep track of the users that have downloaded your app or have made transactions. Furthermore, you can also ask users to fill in a form asking for their information while they install your app. When you have your app installs and transactions tied to your ratings and reviews, the chances of fake app reviews will decrease. You can easily spot out the fake reviewer, in fact, you can even let them know that you only entertain authentic reviews.
This is very helpful for preventing automated reviews by bots and for blocking fake app reviews by your competitors.

Leave Feedback:

Don’t try to get in an argument with the user. Keep your emotions and your tone in check. Provide your feedback about the user’s concern, take the conflict-resolution approach. If the review appears to be generic, ask for more clarity.

Report The Reviewer:

The best approach to take is to report the reviewer. Figure out how the reviewer is violating the platform’s guidelines and reach out to them asking for help. It is definitely a tedious process, but, it is worth it struggle.

Be Transparent:

The best way to preserve your company’s reputation is to be transparent about it. Share the problem you’re facing with your followers on multiple platforms (Twitter, Facebook, Instagram, Reddit). After you share your experience you will not only be bringing more exposure to your brand, you might even get some positive reviews. Be open about the dilemma that you’re facing, your honesty will help you develop positive publicity.

Use Multiple Marketplaces:

Expand your reach and try to provide your services on multiple platforms. The more marketplaces you’re available on, the more visibility you gain.

It’s A Wrap:

I’m hoping you found this article. Mobile app developers and app development companies have to be aware of fake app reviews. A single negative review has drastic consequences on your sales and conversions.

I’m really interested in learning about your experiences. Have you ever experienced a fake review attack? If you have, tell us all about it.

Author Bio: Khloe Hunter is a Digital Marketing Executive for a mobile app development company in Dallas. Her expert writing skills enable her to convert complex information, into content that anyone can read. Her technical educational background, combined with the know-how of content marketing, gives her an edge over others in a variety of blog posts.