Category: SEO

We live in the era of digitalization where online businesses are becoming quite popular and the website plays a crucial role in the marketing of any organization. Therefore, marketers try to enhance the quality and quantity of website traffic through search engine optimization. You want as many eyes as possible on your website with the objective of selling products, goods or making people aware of your brand.

The question arises that how can you attract a number of users to your website! There are a plethora of ways in which we can increase the traffic but one of the most vital methods is through search engine optimization.

There are various free and open-source content management systems that can be used for enhancing the rankings of various websites. WordPress is considered to be SEO friendly and one of the most popular website designing platforms. There are various types of blogs and company websites that can run effectively on WordPress. The simplicity of WordPress makes it user-friendly.

We are very well aware of the fact that optimizing WordPress SEO can be quite intimidating for any beginner.

But do you know why it is necessary to optimize the website for WordPress?

To commence with if you have a WordPress site running, you have to realize that it is vital to optimizing WordPress. The aesthetics of WordPress website design doesn’t matter instead it is vital to make the website SEO friendly.

How great it would be if you search for something and it appears on the priority list! Therefore, creating the SEO friendly website is the ultimate solution to increase the chances of attracting more users.

Let us dive into some of the basic SEO tips that can boost traffic to your WordPress powered website.

SEO friendly URLs

Permalinks can be generally described as the URLs of website pages and posts. In simple language, permalinks are what users use in their address bars to view the relevant site or page. They can be also used by various search engines to link to your website.

Generally, there is a default permalink setting that allows you to change according to the convenience of users. These settings are generally found in settings -> permalinks. However, it is always recommended to change the default setting to post name i.e. /%postname%/ because of it, it becomes more convenient to get indexed by various search engines and is also easy to remember.

Creation Of XML Sitemap

There are thousands of pages on your website and in order to get the pages of your website indexed, it is vital to tell Google your website structure. Are you thinking that the creation of a sitemap is cumbersome? Certainly not, it is quite an easy and simple task. There are various plugins that can be used. One of the most useful plugins offered by WordPress is called Google XML sitemaps which automatically generated a sitemap of your website and will help search engines to rank higher.

An XML sitemap is used to list every single page on the website which makes it quite easy and convenient for search engines to find all of your content. Moreover, adding an XML sitemap not only boosts your site’s search rankings but it also helps the engines find the pages quickly and start ranking them.

Site’s Speed And Performance Optimization

A slow website is merely a turn off for various customers. The users decide whether they want to leave or stay on the page within a few seconds. Therefore, it is mandatory for the website owner to grasp the attention of the targeted users in just a few seconds. Moreover, google rank high-speed websites on the top of the priority list than the slow-loading website.

Use Google Analytics

There is a popular analytics tool offered by Google known as Google Analytics. It is quite an effective tool which is free of cost and helps you to keep track of the website traffic. This way you can better reach your target audience by google analytics as it helps you to know about traffic source, behavior, and other important attributes.

Search Engine Optimized Themes

WordPress offers a myriad of themes that gives your website a strong foundation. An SEO optimized theme focuses on speed and code by the correct use of meta title tags and heading as well as the correct use of the canonical URL meta tag.

Seo-Friendly Plugins

WordPress is different from other web development tools that offer many SEO plugins including and encourage you to add Meta title, Meta description, Meta tags, keywords and more. Further, the plugins are also used to enhance the website’s on-page SEO by the display of a Google Search Result Snippet preview. So, making the use of SEO-friendly plugins let you create the user-friendly content further increasing your chances of ranking at the top of SERPs.

Blog Post Optimization

Some people might think that installing an SEO plugin is enough but SEO is an ongoing process so we need to make use of blogs section to target the potential audience and increase the traffic on site. Engaging content is responsible for driving more traffic to your website. Therefore, quality content is an inevitable part of SEO optimization along with the insertion of target keywords. So, in this way, blog creation is a pivotal part of business promotion.

Social Media Optimization

Media is indispensable of any website which can either ruin or improve your SEO efforts. The proper tags are most likely to significantly improve the chances of being ranked higher in image searches. So, other than promoting content, commenting on blog posts, sharing other blogs, participating in different social media events are also a great way to perform social media optimization.

Make Content Shareable

We are very well aware of the fact that Social Media has gained huge popularity in recent years. Nowadays, almost everyone uses the web and is active on various social media networks such as Facebook, Twitter, and so on. Moreover, when we share the content, it allows the targeted users to share it across different social networks while driving huge traffic to your site and enhancing the number of customers.

This article is contributed by Ravi Sharma, Co-Founder & CEO of WordPress Web Design agency named Webomaze Technologies.

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With so much competition today, digital marketing could be termed as the goose that lays the golden egg. However, for it to benefit your website, you need to invest in a good keyword research tool. Investing in a tool that has a poor return on investment can be so disappointing.

Particularly one that is rarely recommended by SEO experts. So, here are some of the most efficient keyword research tools for 2019 that you need to use in order to market your website more.

Additionally, they have great SEO reviews.

#1. Ahrefs

For one, Ahrefs is fast if you want a tool that saves your time.

Secondly, this tool has an explorer feature which provides you with detailed information about the keyword. The good thing with this tool is that it informs you about the backlinks you need in order to appear on the top pages of Google.

Furthermore, it supports both the competitor and analogue keyword research. Another thing to note is that its database entails a big sum of keywords making its suggestions even better. Moreover, the information provided in this database is more exact than the information found in other tools. Presumably due to its high dependency on clickstream information. Also, Ahrefs is known for its great keyword complexity.

It is good to note that Ahrefs has been recommended by most SEO experts.

#2. KWfinder

As of today, this keyword research tool has more than 1.6 billion keywords in its database. This makes it one of the best tools since it contains words that other tools do not have. Additionally, you can customize your search results by selecting among the 350 languages and different states it has Hence it can be widely used. It is also cheaper compared to most tools, making it a great investment especially if you are a first timer.

#3. SEMRush

This tool is quite different from the ones you have already gone through and a high recommendation by SEO experts.

Firstly, it displays the keywords being used by your competitor. Notably, if you are outside the USA than you can use it by choosing the country that you from. Moreover, its database contains a lot of information that you can rely on. Despite it being a bit pricy, its great features can offer your website a solid edge. Considering that it will provide you with an analysis regarding your competitor. Furthermore, its features are upgraded from time to time giving you great value for your money.

#4. Serpstat

Firstly, Serpstat contains information from around ten Google zones inclusive of Canada, Ukraine and USA. It enables you to compare the backlink profiles between you and your competitors. This unique feature enables you to discover your competitor’s backlink development strategies. The feature equips you with new strategies that you can implement in order to develop your own backlinks.

Another unique feature it has is the rank recorder. The keyword SEO ranking changes from time to time. Due to this reason, it is important to keep a record of location changes in Google pages for keywords your website is being ranked for. This, in turn, can help you find the keywords you need to use in order to maintain your website in the first pages of Google. Notably, it could be rated as one of the most efficient keyword research tools considering it contains more than 90 million keywords in its database.

#5. Google Trends

For one, you can use it to search for a specific word.

It offers real-time information on any topic which makes it very unique. Moreover, it has a category feature. For instance, if you lack a detailed idea regarding a particular topic then you can seek inspiration from a category that is in relation to your topic.

To add an illustration to this, if you want to write about healthcare and lack detailed content Google Trends will provide content that is trending about healthcare.

This will hence enhance you with information that you need to write about the topic.

Notably, this keyword research tool can best be used when you want to create content since you will have an idea of what is trending.

This, in turn, will enlighten you on what people want to read about.

#6. Keywords Everywher

One thing to note is that this tool is free.

In case you are new in the market and cannot afford a keyword research tool then this is the tool to go for It is an expansion of Firefox and Chrome. It does showcase keyword information from around ten websites inclusive of Amazon and eBay.

#7. Keyword Snatcher

This is a unique keyword research tool that will develop about 2000 words from one keyword.

Moreover, it is user-friendly making it easy to work with, particularly for beginners.

Furthermore, it is very fast which enables you to save time While using it, you can easily get keywords from Bang, Google and Yahoo.

In addition to this, it is highly rated due to its great customer care support system. In case you are looking for a tool that does not need monthly payments, then this one is the one you need.

#8. Google Search Console

This is a free tool provided by Google that enables you to maintain and control your websites SEO on Google. It enables you to have an idea of how Google views your website. It entails a feature that makes it easier to locate keywords.

In addition to this, you can easily link it with Google analytics. This link enables you to have detailed information about your keyword density. Moreover, it is very easy to install. It would be a good investment considering that it is free and Google is the most used search engine.

Having read this, you now have a reliable list of keyword research tools that you can try out. These keyword research tools are not only comprehensively reviewed by SEO consultants but also highly recommended and used by most SEO experts.

In order to make the best choice, ensure that you select the one that best suits your website. If you are just getting started, it is advisable to select and invest in the free or affordable keyword research tools.

This article is contributed by Sandeep Mehta,who is SEO Expert as well as SEO Consultant in India.

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SEO is an essential tool for big and small companies alike. Considering startups, White label services can help you lay a solid foundation for your business. Moreover, it’s an asset that reaps benefits long after you’ve launched your business. Even though it is beneficial, many entrepreneurs neglect the power of this low cost, yet highly rewarding, approach.

Though you can launch an SEO campaign on your own, it is generally best to avail professional SEO services. For a nominal fee, these companies quickly implement the right strategies, allowing your rankings to soar and directing more traffic towards your website.

Let’s take a look at the main advantages of SEO and how it puts your business on the path towards success and discuss what you can do to be on top of the game.

Customer Behavior Data

Generally, when you start out a business, you don’t have any data. SEO helps you build a warehouse over time, collecting valuable data on customer behavior and preferences. Upon analyzing this data, you can identify key trends and gain insights. This gives you a better idea of your customers’ needs, allowing you to come up with tailored products and services that appeal to the masses.

The amount of data that you uncover depends on the research you carry out. The more thorough your research, the more data you collect. Hence, if you research more, you will have a better idea of what your target audience wants and searches for.

Web Traffic and Conversions

What’s the goal of a business? Get conversions and increase revenues. Search engine optimization can help you with both by directing quality traffic to your website. Rather than spending money on paid media and other promotional strategies, focus on organic searches. After all, organic traffic converts 400X times better than other types of traffic.

Bring on board a white label SEO company, which can help craft a solid strategy that is aligned with Google’s requirements and best practices. Plus, these companies also ensure that you play the game better than your competitors do — until you beat them, your rankings won’t improve.

Remember that this involves comprehensive keyword research, which any white label SEO company can carry out on your behalf. The trick to driving traffic is to target long-tail keywords. Usually these are less competitive, but they are searched for a sufficient number of times in any given month.

Affordability

Organic searches are completely free. A part of SEO is about paid searches as well, but focusing on only organic listings suffices most of the time.

In case you hire professional SEO services, they will charge you a nominal fee. But the benefits on your investment are tremendous. After all, they already know about Google’s algorithms and can utilize some key techniques to help you get traffic quickly.

Decision Making

We already talked about how SEO can help you build data. Rather than only using it for understanding consumer behavior, you can use the same information to develop a business plan and strategy. What should be your revenue model? Which stages should be distinguishable during the purchasing cycle? How can you ensure a successful launch? Analyze the data, and you’ll find answers to all these questions and more.

Upon understanding what potential buyers want, you can also figure out ways to appeal and accordingly compel them to take actions you desire. You can create specific sales funnels to accommodate particular segments of your target audience.

Customer Trust

Customer trust and networking relationships are important if you want your business to remain active for years and years. SEO can play a role in this regard without requiring too many efforts from your side.

If your rankings are higher, your potential customers will place greater trust in you, regarding you to be more credible. This can serve as a stepping-stone, helping you build your reputation and earn customer satisfaction and loyalty.

Long Term Strategy

Paid ads are a short-term strategy as they deliver only when they are active. Contrary to this, SEO can get you followers for the long term. Provide them with the content they want, address their pain points and your fan following will increase.

Remember that the trick to success is stronger and more valuable content that is 100% unique and original. Furthermore, make sure that this content is provided on a consistent basis.

Customer Engagement

Customer engagement is defined as the time that a customer spends on your website. SEO contributes to higher engagement levels. As long as you produce quality content, visitors will likely spend more time reading the information. And if you strike a chord, they’ll willingly share the content on social media — that’s free publicity, so you should definitely cash in on this opportunity.

SEO Tactics That You Can Utilize

• Press Releases — Distribute news about your company whenever you launch a new product or set up a new office.
• Content Marketing — Develop informative and valuable content. Ensure that video marketing and guest blogging are part of your content strategy.
• Email Marketing — If you can build a subscriber list, email marketing is an effective way to support your SEO strategy.

SEO Tips

Here are some effective SEO tips for startups.

• Maintain a mobile friendly website.
• Ensure that the speed of your website is high. Your pages must load in three seconds or less.
• Optimize your page titles, descriptions and images for the targeted keywords.
• Maintain a proper website structure.
• Concentrate efforts on local searches before you aim for global rankings. Use phrases like near me and close by as part of your keywords.
• Bring on board professional SEO services.

Having a digital presence is important for any startup, regardless of the industry they serve. And the best way to achieve this purpose and build brand awareness is through a rock solid SEO strategy. Considering its affordability and powerful results, SEO is definitely one of the most effective and quickest ways to build your brand and grow your business.

This article is contributed by Nick, head of marketing at WebbyMonks — professional SEO services Company

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As of matter of fact, Search Engine Optimization (SEO) is a process of optimizing or improve your blog or websites rankings on search engines such as Google, Bing, Yahoo and many others. SEO has always been roaming around on the Internet. However, Businesses are always heading ahead to achieve higher rankings to come up on the top most rankings on Google’s SERP.

Significantly, some people are much concerned about optimizing keywords without focusing on the other steps related to SEO. Therefore, if you are working on optimizing keywords for quite a long time but still you aren’t getting fruitful results then you may need to consider other principles that affects SEO Rankings.

Fundamentally, SEO Algorithms determines the relevance rate of keywords on pages, and in meta data with respect to user’s terms and conditions. Further, SEO algorithms are used to evaluate the acquired information, particularly time duration of visitors staying on your website, improvising bounce rate, CTA, page views, broken links, inbound, outbound links etc.

Precisely, attaining relevant users visiting your website and possessing interaction with your content might boost your websites rankings to the next level enabling you to improve the usability experience and user interactions on your website. The proper use of keywords assists visitors to click on your website is only a central story. If you focus on SEO approaches to optimize your website for people using search engines, the dilemma of maintaining user-friendliness becomes an important factor to be considered by SEO and Digital Marketing Specialists.

Hence, in this article we have discussed about some important tips and tricks required to boost your website and blogs rankings considering terms and conditions of SEO best practices.

#1. Improve your Content Quality

The core and the most fundamental thing to consider for SEO is well documented articles, blogs or any form of web content. The core element is that your content should be unique, not possessed in various websites and your content posts must create a sense of conveying uniqueness and creative title on the top of the post. To compose a high-quality content, you must utilize the following things:

• H1 Tag must be used once in a content.
• Focused Keyword must be placed within the first 100 words of the content.
• Specific H2 Tags must be used as needed by the user.
• Use underline, strong, italic, bold and tags in your content.

Prior to writing your content make sure that your content is unique. To make a high-quality content, you should compose your post in such a manner that it is understandable and fulfills all the principles of your choice and appreciated by the users.

#2. Adjust your permalinks

Permalinks are the uniform resource locator (URL) of your posts and pages of your website. In common terms, permalinks are what users use in their address bar to direct them to the specific website and view the relevant pages. Permalinks are used in search engines and other websites for building link with your website.

The popular CMS, WordPress is equipped with default permalinks configurations allowing you to change them as per your needs and requirements. It’s a proven best practice to change the default settings to post name, as it is easier to remember and accessible by the users and simpler to index by the search engines.

#3. Include sitemaps for your site

Your website would probably comprise of several pages and in order to get these pages indexed by search engines, particularly Google you’ll be required to make google familiar with structure of your website. Creating Google XML sitemaps is quite an easy task. Mostly, content management systems particularly WordPress comprises of a useful plugin known as Google XML sitemaps. This plugin automatically generates relevant sitemaps for your site which will eventually assist search engines for proper indexing of your site.

#4. Evaluate your activities with Google Analytics

The most reliable analytics tool is Google’s Analytics. This tool is freely available and allows you to analyze, monitor and optimize your website traffic. Google Analytics assists you to find the relevant traffic sources, behavior and other attributes associated to analytics that will help you to reach much better target audiences.

#5. Use SEO Optimized Themes

It’s a proven fact that SEO Optimized Themes comprises of two major things including performance and code. Apparently, a well-organized consisting of best SEO practices assures that google bots will traverse through the complete source code to find bug-free and appropriate code for search engine optimization.

#6. Utilize SEO oriented plugins

Most of the CMS such as WordPress offers many SEO based Plugins, including Yoast SEO, All in One SEO Pack Plugin and many others. These SEO plugins are used to improve your website’s on-page SEO by displaying Google Search Results Snippet Preview. These plugins also help you to generate XML sitemaps for your website, ranging from adding on-page meta descriptions towards on-page content analysis, SEO plugins acts as a savior of your website.

#7. Media Optimization

The most important factor of any website is probably known as Media. However, it may completely damage or enhance your SEO practices. The practices comprise of how to use tags and defining names of your images will devise your SEO efforts. Albeit, with proper tagging you’ll most likely enhance your website of being highly ranked in search images.

#8. Use proper header tags

Proper use of header tags can help you to break your content into sections that is readable and easily utilized. Most of the CMS such as WordPress allows easier insertion of header tags to enhance your user experience and improves SEO rankings of your on-page websites. It must be kept in consideration that search engines also rate keywords in header tags rapidly. Significantly, by inducing relevant terminologies in your header tags, also boosts your SEO rankings in contrary to those keywords.

#9. Use Internal & Outbound Links

Linking is also an important factor to make relevant and useful content. To increase the relevancy of your content and time spend by the visitors on your website depends upon link building with official and well authoritarian sites improves SEO rankings.

However, it must be understood that excessive use of outbound links might be disrupting and makes the content over optimized.

#10. Proper Layout and Formatting

It’s evident, proper formatting and layout management can help you improvise your usability experience and makes your content readable and easy to scan and traverse your in-depth content, so that the readers might spend considerable time period visiting your website and consuming information of your website.

This article is contributed by Maria Porter, Technical Content Writer at Web Experts.

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Those who are somehow related to the digital world, know about SEO. Well, for a quick reminder, SEO or Search Engine Optimization is a marketing plan which is focused on growing visibility or appearing in the right search results in organic (non-paid) search engine.

SEO covers both technical and creative basics which are definitely required to improve rankings, drive traffic, and increase awareness in search engines results.

So, those who are striving hard to create a digital presence identifies SEO.

But this is not enough, you need to know everything about SEO. This includes the mistakes which are common in the organic search results. These mistakes are so grave that they can lead to getting the site penalized.

Most of the mistakes are related to back-linking.

Back-linking is complicated and with the new Google updates every year it is getting tougher.

Google updates are frequent and the worst part is, they are secret. Google never discloses it, and the SEO managers do the nerve ranking job of understanding or decoding it.

So, instead of doing blunders and getting completely erased from the search results, you need to work hard, and figure out the complicated mistakes while doing back-linking for SEO.

We here present some of the common yet grave mistakes

#1. Too Much Emphasis on The Anchor Text

Over-stressing on the anchor text do spoil the back-links for SEO and is a grave mistake. Though the anchor text has an important place in SEO, yet too much stress on it reduces and dilutes the effect.

Over optimizing shows that the site is desperate and wants to appear in the search results which means manipulating the results.

This should never be done and avoided at any cost.

SEO experts should know the right emphasis they need to give on the anchor text.

#2. No Tracks of The Back-links

There will be plenty of back-links which you have created in the past. You need to keep track of those as they are quite important for you. They tell you what works for your site and what fails.

They also inform if any competitor is trying to manipulate it or tamper it.

Always keep a track of these back-links as they are very crucial for your site. It also helps to replicate the link that is working the best.

#3. The Content Is Poor in Quality

Content is the lifeline of SEO. But poor content is suicidal for a site. The quality and quantity cannot be compromised as Google is always looking for a site which is providing quality content. Back-links with poor content always fail as they are not approved by the Google algorithms.

People come to your landing page to find a solution or help and if you fail to do so, they will immediately shift to another site. The bounce rate will increase and you find not your spot in the search results. This is a competitive age and you need to give them information-rich content which is full of relevant information.

Thin and useless content is a very bad mistake.

Try to start giving the information answering all the “why”, “where”, “when”, “how” and even “if”.

#4. Too Many Back-links in The Short Period of Time

In the excitement to gets early results, the SEO guys prepare too many links for the site. So, every now and then if Google crawlers find themselves linking back to the same page, they understand it is manipulating their results.

Anything natural and not offensive is never highlighted with the crawlers, so stay sober and be limited with generating the back-links for your site. Do not overdo the process and take your own good time for it. It is a safe and precautionary method.

#5. Vouching for Paid Links

The paid links are always grey for google- neither approved nor disapproved.

But, in general,Google does not approve paid links. Money invested to get the desired search results is always a strict no-no.

In fact, earlier those people who used to pay money to create the back-links are now removing the old ones. It is so as Google find sit offensive and penalize them for getting their site affected by it.

#6. Free Directories Submission

There are directories which offer back-links and some are mostly spammers. So do not enter the trouble zone and take the route to get the directories for free submission.

Furthermore, your website may get penalized as Google has an aggressive approach with low-quality SEO tactics. These tactics can include free directory submissions, which does and mostly impacts your site in search ranking. In fact, 50% of the free directory submission websites are no longer there and are really wiped off.

So, the smart SEO expert knows that it is better to avoid such low-quality tactics or submit your website only on trusted directories.

#7. Auto Back-link Generator Tool

Tools are to bring ease to your work and you cannot give the entire work on the tool. This is a mistake which is actually very tough on the quality of the site and back-link. They actually spam the back-link which is very bad for google rating.

As google quality ratings hate spamming, the newbies’ sites get penalized for this. Try to avoid using this tool at any cost.

Word of Caution

Back-links are like playing with fire, everything has to be carefully planned and programmed or else it will backfire you.

Anything overdone or less effort will not generate the desired results.

To make things safer and better, research and deep study are always recommended and it is helpful in the long run as well.

The digital world is complicated, the search engines have their updated frequently and regularly. The worst part is that there is never any notification for the same. It is the expertise of the digital marketer to figure it out and work upon it.

Back-links are very sensitive, and so they need to be created, used and implemented very carefully.

This article is contributed by Brij Bhushan Singh, Professional Blogger and Content writer at Ranking by seo.

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